7 Best Content Marketing Agencies to Try in 2023
According to Semrush’s State of Content Marketing 2023 Global Report, 97% of businesses report getting positive results from content marketing. But as valuable as it is, it’s also highly tasking, plus, it requires a lot of digital marketing expertise. The good news is that partnering with the best content marketing agencies puts a team of […]
How to Create Evergreen Content for Long-Term Business Impact
One of the best ways to create a sustainable content strategy is by focusing on producing content that stands the test of time. In other words, you need to embrace the power of evergreen content. While trends, news articles, and other types of timely content have their place, their need for constant updating affects long-term […]
How to Create an Effective Influencer Marketing Strategy
Partnerships between influencers (people with dedicated online followings) and brands have grown from a niche marketing channel to a core part of the marketing ecosystem. The size of the influencer marketing market is growing fast every year and will surpass $21 billion in 2023. You’ll find influential individuals with large followings in nearly every possible […]
How to Build an Email List That Converts in 2023
You get $38 for each $1 spent on email marketing. That’s 5 times what Google Ads offers. Plus, the average email marketing conversion rate is around 15%, which is 2x the average conversion rate of paid search. This shows that email marketing is one of the most powerful ways to reach your audience — but […]
Stand Out on LinkedIn: 6 Steps on How to Create the Best LinkedIn Background
What used to be a professional network builder is now a social media platform for marketing, business, art, and technology. LinkedIn is the perfect place to create content, build your brand image, distinguish yourself as a thought leader, and host ads to boost awareness about your company. LinkedIn is one of the most popular platforms […]
9 Top Free SEO Tools for 2023
Search engine optimization (SEO) is a big deal in online marketing, no matter your industry or business. SEO helps you improve your ranking on search engines, allowing you to reach a larger audience and generate more leads. But let’s face it. SEO can be tough and time-consuming, especially if you’re new to it. That’s where […]
Email Marketing Campaign: Types, Examples, & Secret Tips
Email is one of the best marketing channels you can invest in. There are many compelling reasons why that’s the case. For starters, email is an owned media. That means it gives you more control over how you interact with your audience. Email also happens to have one of the highest ROIs of any marketing […]
Best Rank Tracker Tool: Top 9 Tried and Tested Tools
Why do you need the best rank tracker tool in the market today? That’s because it’s important to constantly track your target keywords’ rankings on the search engine result pages. This gives you an idea of what to improve to outrank your competitors. All this cannot be accomplished without a rank tracker tool. A powerful […]
Digital Marketing Outsourcing: Benefits and Challenges in 2024
Companies can fill mission-critical skills gaps by outsourcing to agencies, freelancers, and consultants. Statistics show that 24% of small businesses outsource digital marketing services to improve efficiency. But among all the advantages, outsourcing also poses several challenges. This article will discuss the latest trends in digital marketing outsourcing. You’ll also gain valuable insights into the […]
Emerging Trends and Best Practices for Increasing Email Open Rate
With the average person receiving nearly a hundred emails a day, it’s no wonder that more companies are struggling to boost their email open rate. Let’s quickly go through a few email open rate stats to set the stage. Average Email Marketing Open Rates The average email open rate across all industries in 2021 was […]