According to Semrush’s State of Content Marketing 2023 Global Report, 97% of businesses report getting positive results from content marketing.
But as valuable as it is, it’s also highly tasking, plus, it requires a lot of digital marketing expertise.
The good news is that partnering with the best content marketing agencies puts a team of content strategists, search engine optimization (SEO) experts, writers, editors, and graphic designers at your disposal.
All you have to do is:
- Pick a content marketing agency that’s right for you
- Provide all the details they need about your brand, such as your unique value proposition, voice, and target market
- Communicate your content marketing goals
- Agree on any extra services you may need, such as content distribution and SEO
Convenient, right?
To help you choose the right agency for your business, I’ve rounded up 7 of the best agencies you can collaborate with this year.
The 7 Best Content Marketing Agencies Today
I have created this list based on the quality of content marketing services they provide, reviews of past and current customers, and the team of experts within the agency.
1. Launch Space
Best For: Premium SEO content
Industries Served: Enterprise SaaS and VoIP companies
Key Strengths: Highly customized full-service SEO strategy that drives high levels of website traffic.
LaunchSpace has a proven track record of helping companies drive more qualified traffic to their websites. The content marketing agency has worked with many different companies, especially in the SaaS industry.
Take Right Inbox, for instance. The software company partnered with Launchspace and saw its monthly traffic go from 30,000 to 365,000.
Like other agencies that provide content marketing services, LaunchSpace content marketing experts know how to maneuver Google’s algorithm to produce ranking blog posts and other types of content.
Expect LaunchSpace to create a keyword plan, build a content calendar, and do all the hard work needed to get your pages on the first page of SERPs.
They’ve also mastered the right strategies for generating high-quality backlinks from reputable sites like HubSpot and BigCommerce.
All you have to do is state the kind of links you seek and leave LaunchSpace to secure backlinks from sites with high domain authority.
Services Provided
- Technical, on-site, and off-site SEO
- Link building support
- Content planning and creation
Notable Clients: Shift4Shop, Right Inbox, Writer, Nextiva
2. Attrock
Best For: All-round digital marketing needs
Industries Served: SaaS, agencies, e-commerce, B2B and B2C service providers
Key Strengths: Premium digital marketing assets covering all sales funnel stages.
Attrock is a full-service content marketing agency. In addition to creating content, this agency carries out content audits for their clients’ sites. It handles content strategy, publishing, distribution, and optimization.
That’s not all.
Attrock goes further to track and monitor the performance of the content marketing campaigns they create. Clients get detailed monthly reports to show progress with maximum transparency.
Attrock’s team of content strategists, content marketers, SEO experts, and other digital marketing specialists has helped business owners:
- Get an ROI of $4 for every dollar spent
- Experience an impressive 128% increase in leads and conversions
Attrock is among the content marketing agencies you can use to tackle digital marketing from multiple channels. Such an omnichannel approach leads to a continuous inflow of potential customers into your sales funnel and helps boost revenues.
In addition, Attrock offers plenty of free marketing tools you can use to power up your content marketing campaign.
These include:
- A headline analyzer to write more user and SEO-friendly headlines
- A free image compressor to keep large images from slowing down your website
- A schema markup generator for better SEO results
- An email subject line analyzer to increase the open rate of your email marketing campaigns
Services Provided
- SEO
- Content Marketing
- Influencer Marketing
- Digital PR
- Lead Generation
- Landing Pages
- Affiliate Marketing
- Email Marketing
- Podcast Marketing
Notable Clients: BigCommerce, HubSpot, Semrush, GovDocFiling
3. Animalz
Best For: Long-form content
Industries Served: Venture capital firms, startups, SaaS
Key Strengths: SEO consulting that includes a site structure and search performance report
Animalz is one of the best content marketing agencies for long-form content.
They have a top-tier team of strategists, researchers, and writers committed to ensuring each piece of content is well-researched, authoritative, and informative.
No matter the size or nature of your business, Animalz will work with you to create a content strategy tailored to your needs and target audience.
They’re among the top-performing content marketing agencies that aren’t afraid to try out new strategies that can enhance the clients’ results.
Animalz also provides a free analysis of your content and reports on posts that need refreshing. This service is known as Animalz Revive.
Services Provided
- SEO Consulting
- Brand Awareness
- Lead Generation
- Product Marketing
- Promotion and Distribution
Notable Clients: Airtable, Intercom, Wistia, GoDaddy, Frontify
4. Siege Media
Best For: SEO-focused content marketing
Industries Served: B2C, B2B, e-commerce, SaaS, fintech
Key Strengths: SEO strategies that attract links and drive organic traffic
Siege Media’s main focus is SEO. It’s one of those content marketing agencies that focuses on creating customer-centric content that ranks on search engines.
They boast of clientele in fintech, SaaS, and ecommerce.
And how do they work?
Siege Media begins by optimizing your blog design to improve the user experience. Then, they undertake thorough research to find content gaps.
From these results, they can find high-value opportunities, where you have the highest chance of outranking your competitors and generating backlinks.
Working with Siege Media means you’ll have a team of expert designers, content strategists, and SEO specialists dedicated to managing your marketing strategy.
They’ll also help you create interactive content including animated infographics, quizzes, and more.
Services Provided
- Content Strategy
- Content Marketing
- SEO Consulting
- Link Building
- Graphic Design
- Digital PR
- Blog Design
Notable Clients: Asana, Pacaso, Airbnb, TripAdvisor, Norton
5. Column Five
Best For: Visual digital marketing assets
Industries Served: SaaS, consulting firms, education institutions, finance
Key Strengths: Storytelling to build deep relationships with the target market
Column Five is one of the content marketing agencies that offers more than just content marketing services. They help businesses develop a strong and consistent visual identity.
Another unique strength of this agency is its content creation approach. It leans more on storytelling. They create fresh stories that engage with the target audience across multiple touchpoints.
Column Five also helps ecommerce businesses create social media posts, videos, white papers, e-books, and reports.
They even create interactive demos for new products, eye-catching infographics, data visualizations, motion graphics, and more.
Services Provided
- Brand Strategy
- Content Strategy
- Content Creation
- Distribution Strategy
Notable Clients: Deloitte, Course Hero, Dropbox, Visa, World Bank
6. Omniscient Digital
Best For: Custom content roadmap based on the content barbell strategy
Industries Served: B2B SaaS companies
Key Strengths: Creating high-quality thought leadership content
Omniscient Digital is a B2B content marketing agency specializing in the SaaS industry.
Their objective is to help businesses achieve growth using content.
Here’s the approach they use to drive results for clients:
- Research: Involves auditing the client’s website, analyzing their competitors, and finding the right keywords
- Strategy: In this stage, Omniscient Digital uses the content barbell strategy to create a suitable content roadmap for the business
- Production: This is the stage where content creation happens
- Promotion: Involves finding backlinks from high-ranking websites
Omniscient Digital is one of the content marketing agencies that provides the space for clients to share their unique business insights and establish their position as thought leaders.
All you have to do is attend a 30-minute interview with the agency. They’ll collect your thoughts and turn them into engaging pieces of content, such as:
- Podcasts
- YouTube videos
- Audio and video clips
- Blog content
- Social media content
Additionally, the content production process doesn’t end when they hit publish.
Omniscient Digital repurposes and distributes the content on other platforms like LinkedIn and Quora. They can repurpose the content for email newsletters as well.
They continuously revise and optimize the content so that it’s evergreen.
Omniscient Digital also offers a content strategy course. In it, they’ve put together the knowledge acquired from working with top B2B SaaS companies into valuable lessons for marketers and business owners.
Services Provided
- Content Strategy
- Content Production
- Content Optimization
- Link Building
- Digital PR
- Technical SEO
Notable Clients: Convert.com, Hotjar, Jasper, Affinity, Shipyard
7. Foundation Marketing
Best For: Educative research-based content
Industries Served: B2B SaaS companies
Key Strengths: Exclusive research reports that establish the brand as an industry thought leader
Like other top content marketing agencies, Foundation Marketing designs a powerful content strategy for clients and implements it.
Their target customers are B2B SaaS businesses.
Foundation Marketing works to drive organic search traffic, generate qualified leads, and increase sales for its clients.
They create valuable and engaging content like research studies, white papers, case studies, and teardowns.
Additionally, they create other types of content like landing pages and social videos.
Their content development relies heavily on research and data as well as collaborating with the client to find out the exciting details that set them apart as a brand. This leads to high-quality evergreen content that drives a lot of organic traffic and establishes trust.
This agency also provides SEO and content marketing training to marketing teams.
They use case studies from B2B SaaS giants to teach these teams how to create winning strategies, update them on current content trends in the B2B SaaS space, and more.
This training empowers businesses to stay ahead of the competition and move ahead as the market evolves.
Services Provided
- SEO Services
- Content Audit
- Inbound Marketing Strategy
- Social Media Marketing Strategy
- Content Creation
- Content Strategy
- Content Distribution
Notable Clients: Mailchimp, Webex, Canva, Audiense, RVshare
How to Choose a Great Content Marketing Agency
The content marketing agencies in this list are among the top ones in the market. But, how exactly do you know whether a particular agency is right for your business?
Well, here are six factors to consider:
1. Their Content Creation Process
An effective content marketing strategy plays a large part in successful content marketing.
It’s the map the content marketing agency uses to achieve the business goals set.
So, before choosing a content marketing agency, check if creating a strategy is one of their first steps. Also, confirm whether the strategy aligns with your business goals.
2. Industry Relevance
If you’re in a specialized niche like healthcare where you must meet specific standards for content, go for a content marketing company with proven experience in that industry.
They’ll have a better understanding of your target audience. Additionally, they’ll create relevant content that positions your brand as an industry leader.
3. A Skilled Content Marketing Team
A great agency will have content marketers who can hold the readers’ attention and tactfully guide them toward a specific action.
Consider the elements you want to include in your content that need special skills, such as videos. Then, check if the team includes content creators with these skills.
4. Quality of Communication
Effective communication is critical to building a productive working relationship. If the agency communicates well with you, it’ll likely understand your objectives better and also give you more transparency.
From your initial contact, you can tell if an agency is a strong communicator. Check how quickly and adequately they respond to your emails.
5. Evidence of Expertise
The content marketing agency you pick should have the skills and knowledge required to create content that brings in results.
Analyze:
- The testimonials and case studies on their website
- The quality of content on their website
- The kind of brands they’ve partnered with
- Their thoughts on emerging industry trends
- If they’ve written guest posts on reputable websites
6. Check Their Approach to Measuring Content Performance
A good content marketing agency has methods in place for measuring the success of every content marketing campaign.
Here you can leverage different digital marketing tools such as Indexcheckr to check your content indexing status and content performance in SERP.
Before making your choice, inquire about the metrics, KPIs, and reports the agency uses to gauge the impact of its content marketing efforts on a business’s bottom line.
Wrap-Up: Collaborate With the Best Agency
Content marketing can be incredibly beneficial to your business. It can help with building brand awareness, generating leads, and driving sales. And although you could have an in-house team do this for you, partnering with a content marketing agency is the more cost-effective option.
This article looked at the top content marketing agencies you can partner with. These agencies specialize in different fields so you may want to review each one of them to determine which one aligns with your business needs.
Once you pick a content marketing agency, cooperate by providing the information they request and being clear on your expectations. It’ll lead to a more productive relationship.
