How to Start a Social Media Management Business
Businesses use social media tools to post updates, respond to customer inquiries, share relevant content, and advertise products or services. Social media platforms help companies stay top-of-mind with their audience and build a community around their brand. Yet, many business owners lack the time or expertise to effectively manage their social media presence. That’s where […]
10 Best AI Content Creation Tools for Small Businesses in 2024
Content marketing is the lifeblood of any small business in today’s increasingly digital world. But churning out engaging, SEO-friendly content ideas can feel like an uphill battle, especially with limited resources. Enter AI content creation tools, your secret weapon for streamlining the process and dominating content marketing without breaking the bank. Whether you’re a solopreneur […]
How to Use Email Marketing to Grow Your Business
Email marketing is one of the oldest and most reliable marketing channels available to businesses today. And for good reason—it is highly effective. A Litmus study shows that this marketing practice has an average ROI of about 3,600%. That means for every $1 you spend on email marketing, you can expect to earn $36 in […]
What Is Uptime Monitoring? Everything You Need to Know
Monitoring your website’s uptime is a must if you plan to do business online. Doing business with no uptime monitoring strategy in place will leave your business open to crippling downtime incidents and the associated consequences. But what is uptime monitoring? How can it help your online business? We answer these questions and more in […]
Help Desk Ticketing: A Complete Guide
Help desks play a crucial role in every business’s customer service strategy. Whether customers report service interruptions or employees contact IT departments about software issues, you need a way to receive, categorize, and prioritize communication to ensure the best service. Enter help desk ticketing. Consider the following questions: How well does your business meet service […]
10 Effective Visual Marketing Strategies for 2024 (Great Examples)
Much like any other content marketing strategy, visual marketing continues to evolve every year. And while the basic principle continues to apply – use high-quality visuals – how you connect them to your overarching messaging will vary. In this post, we’ll be looking at ten effective strategies you can employ in 2024 and show you […]
How to Build Links in 2024: Fresh and Time-Tested Strategies That Work
If I could bank a dollar every time a shiny new SEO strategy surfaced, I’d be lounging on a Caribbean island by now. This is not surprising because brands are always competing to secure those top positions on Google that get almost all the clicks. Link building is one of SEO’s main pillars. By getting […]
What Is a Messenger Bot: The Ultimate Guide to Text Bots
Messenger bots help businesses save time and money in their customer support efforts. They can respond to simple (and sometimes complex) questions quicker than a human agent could. Now, you may ask yourself, “What is a messenger bot, and how is it different from a chatbot?” Well, they work much the same way. However, there’s […]
How To Create Engaging Content For Your Blog
Every business has realized the power of content marketing. With a great content marketing strategy, you can engage your audience, build a community, and establish yourself as a thought leader in your industry. That’s why blogging has become so common. Unfortunately, this also means that there are too many blogs competing for the same audience […]
Top 5 Content Marketing Platforms to Use in 2023
Content is king. Yet a survey by Semrush reports that while 45% of B2B businesses publish content regularly, 54% of companies struggle to attract quality leads despite their efforts. That means that almost half of the industry players rely on the tactic reputed to be a major lead attractor without any tangible results. Something is […]