CategoryBlog

Top 5 Content Marketing Platforms to Use in 2023

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Content is king. Yet a survey by Semrush reports that while 45% of B2B businesses publish content regularly, 54% of companies struggle to attract quality leads despite their efforts.  That means that almost half of the industry players rely on the tactic reputed to be a major lead attractor without any tangible results. Something is not adding up. A closer look at the problem might reveal...

7 Best Content Marketing Agencies to Try in 2023

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According to Semrush’s State of Content Marketing 2023 Global Report, 97% of businesses report getting positive results from content marketing. But as valuable as it is, it’s also highly tasking, plus, it requires a lot of digital marketing expertise. The good news is that partnering with the best content marketing agencies puts a team of content strategists, search engine optimization (SEO)...

How to Create Evergreen Content for Long-Term Business Impact 

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One of the best ways to create a sustainable content strategy is by focusing on producing content that stands the test of time.  In other words, you need to embrace the power of evergreen content.  While trends, news articles, and other types of timely content have their place, their need for constant updating affects long-term business impact. But when you have content without a shelf...

13 Blog Writing Services You Need To Check

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Starting a blog is an excellent way to grow your business, promote your products and services, or even just share something interesting with the world. However, if you’re busy with other tasks, it can be challenging to find time to write a blog post every day. This is why there are so many blog writing services available online today. These companies will handle all the heavy lifting for you;...

How to Create an Effective Influencer Marketing Strategy

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Partnerships between influencers (people with dedicated online followings) and brands have grown from a niche marketing channel to a core part of the marketing ecosystem. The size of the influencer marketing market is growing fast every year and will surpass $21 billion in 2023. You’ll find influential individuals with large followings in nearly every possible interest or niche. The influencers...

Video Marketing SEO: How to Optimize Your Videos for Search Engines

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If you’re familiar with digital marketing, you probably understand the importance of search engine optimization (SEO).  But there might be one critical element you’re unfamiliar with or neglecting — video marketing. Are your marketing videos optimized for SEO so you rank higher in the search engine results pages (SERPs)? In this blog, we’ll cover the key aspects of video...

How to Build an Email List That Converts in 2023

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You get $38 for each $1 spent on email marketing. That’s 5 times what Google Ads offers. Plus, the average email marketing conversion rate is around 15%, which is 2x the average conversion rate of paid search. This shows that email marketing is one of the most powerful ways to reach your audience — but if used correctly. For instance, you can reach a 44% open rate by doing only five email...

Stand Out on LinkedIn: 6 Steps on How to Create the Best LinkedIn Background

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What used to be a professional network builder is now a social media platform for marketing, business, art, and technology. LinkedIn is the perfect place to create content, build your brand image, distinguish yourself as a thought leader, and host ads to boost awareness about your company.  LinkedIn is one of the most popular platforms in the world, with 930 million members as of 2023. This...

9 Top Free SEO Tools for 2023

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Search engine optimization (SEO) is a big deal in online marketing, no matter your industry or business. SEO helps you improve your ranking on search engines, allowing you to reach a larger audience and generate more leads. But let’s face it. SEO can be tough and time-consuming, especially if you’re new to it. That’s where SEO tools come in handy.  There are many free tools...

Email Marketing Campaign: Types, Examples, & Secret Tips

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Email is one of the best marketing channels you can invest in. There are many compelling reasons why that’s the case. For starters, email is an owned media. That means it gives you more control over how you interact with your audience. Email also happens to have one of the highest ROIs of any marketing channel. A good strategy can help you earn as much as $36 for every $1 spent.  That said...