Amplitude Pricing Overview

Amplitude Pricing Explorer

Amplitude Pricing Explorer

Amplitude Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
MTUs:
Billing:

Estimated cost: —

Key Takeaways

  • Starter: Free — 10K MTUs/mo, basic analytics.
  • Plus: $49/10K MTUs — cohorts, paths, 1M MTUs.
  • Growth: $995/mo base + usage — AI, behavioral cohorts.
  • Enterprise: Custom — SSO, SCIM, dedicated support.
  • MTU-based: Monthly Tracked Users (unique users with events).
  • Analytics leader: 1,000+ customers, Spotify, PayPal.

Plans & Prices

PlanFromMTUsKey Feature
StarterFree10K/moCharts
Plus$49/10K1M/moCohorts
Growth$995 + usageUnlimitedAI
EnterpriseContactUnlimitedSSO

Competitor Comparison

Plan:
MTUs:
ToolMapped tierPricing basisMonthly cost
AmplitudePlus$49/10K MTUs—
MixpanelGrowth$25/10K MTUs—
HeapPro$40/10K sessions—

Gotchas

  • MTUs reset monthly — overage billed.
  • Starter: No cohorts, limited history.
  • Enterprise: Minimums apply.

Average Ratings

G2 Rating: 4.5 / 5 (1,800+ reviews)

Capterra: 4.6 / 5 (1,200+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Expensive at scale.
  • MTU counting opaque.
  • Learning curve.

Common Praises

  • Best behavioral analytics.
  • AI insights (Growth+).
  • Real-time events.

Plans & Prices

PlanFromMTUsKey Feature
StarterFree10K/moCharts
Plus$49/10K1M/moCohorts
Growth$995 + usageUnlimitedAI
EnterpriseContactUnlimitedSSO

Add-ons

Add-onWhat it doesImpact on priceBest for
EngageUser segmentationIncluded in Growth+PMs
PredictAI predictionsIncluded in Growth+Data teams
Data WarehouseExport to Snowflake$500+/moBI

When to upgrade

  • Need cohorts or AI.
  • Over 1M MTUs.

When to stay

  • Small app, basic charts.
  • Under 10K MTUs.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
MTUs10K (Starter), 1M (Plus)Overage or upgradeFilter events
EventsUnlimitedN/ASample if needed
UsersAnyPer MTUDeduplicate IDs