According to Semrush’s State of Content Marketing 2023 Global Report, 97% of businesses report getting positive results from content marketing. But as valuable as it is, it’s also highly tasking, plus, it requires a lot of digital marketing expertise. The good news is that partnering with the best content marketing agencies puts a team of content strategists, search engine optimization (SEO)...
Starting a blog is an excellent way to grow your business, promote your products and services, or even just share something interesting with the world. However, if you’re busy with other tasks, it can be challenging to find time to write a blog post every day. This is why there are so many blog writing services available online today. These companies will handle all the heavy lifting for you;...
Partnerships between influencers (people with dedicated online followings) and brands have grown from a niche marketing channel to a core part of the marketing ecosystem. The size of the influencer marketing market is growing fast every year and will surpass $21 billion in 2023. You’ll find influential individuals with large followings in nearly every possible interest or niche. The influencers...
If you’re familiar with digital marketing, you probably understand the importance of search engine optimization (SEO). But there might be one critical element you’re unfamiliar with or neglecting — video marketing. Are your marketing videos optimized for SEO so you rank higher in the search engine results pages (SERPs)? In this blog, we’ll cover the key aspects of video...
You get $38 for each $1 spent on email marketing. That’s 5 times what Google Ads offers. Plus, the average email marketing conversion rate is around 15%, which is 2x the average conversion rate of paid search. This shows that email marketing is one of the most powerful ways to reach your audience — but if used correctly. For instance, you can reach a 44% open rate by doing only five email...
The letter salutation, ‘To whom it may concern,” is a generic, somewhat outdated greeting with a rep for being a tad bit standoffish. But it’s still a relevant option in business correspondence nonetheless — especially when the name or identity of the recipient is unknown. While it’s important to personalize or address the recipient of your business letters or emails by name, things happen...
What used to be a professional network builder is now a social media platform for marketing, business, art, and technology. LinkedIn is the perfect place to create content, build your brand image, distinguish yourself as a thought leader, and host ads to boost awareness about your company. LinkedIn is one of the most popular platforms in the world, with 930 million members as of 2023. This...
Search engine optimization (SEO) is a big deal in online marketing, no matter your industry or business. SEO helps you improve your ranking on search engines, allowing you to reach a larger audience and generate more leads. But let’s face it. SEO can be tough and time-consuming, especially if you’re new to it. That’s where SEO tools come in handy. There are many free tools...
Email is one of the best marketing channels you can invest in. There are many compelling reasons why that’s the case. For starters, email is an owned media. That means it gives you more control over how you interact with your audience. Email also happens to have one of the highest ROIs of any marketing channel. A good strategy can help you earn as much as $36 for every $1 spent. That said...
Why do you need the best rank tracker tool in the market today? That’s because it’s important to constantly track your target keywords’ rankings on the search engine result pages. This gives you an idea of what to improve to outrank your competitors. All this cannot be accomplished without a rank tracker tool. A powerful keyword rank tracking software can help you: Track your keyword...