The letter salutation, ‘To whom it may concern,” is a generic, somewhat outdated greeting with a rep for being a tad bit standoffish. But it’s still a relevant option in business correspondence nonetheless — especially when the name or identity of the recipient is unknown. While it’s important to personalize or address the recipient of your business letters or emails by name, things happen...
Sifting through analytics is the only way to gauge the success of an email marketing campaign. Though it’s just numbers, it can signify reader interest, the potential for conversion, and reflection on your strategy. Multiple factors go into making a successful email campaign, including great written and visual content alongside an intelligent approach. Open rate is the most widely known metric to...
In today’s digital world, digital marketing has become a cost-effective and primary method of advertising. With most people now having access to the internet via mobile phones, laptops, and tablets, the potential for reaching your target audience through digital mediums is huge. As we fast approach 2023, new innovations and key strategies will appear. That means that you need to stay on the...
Thinking ahead about your audience’s needs is an essential part of any effective marketing strategy. But what does that look like when your customers’ needs are constantly changing and evolving? Especially when many of their needs are influenced by trends, traditions, and opportunities that are only available or popular during certain times of the year. Enter: Four seasons (or...
First impressions are everything, especially when you’re launching a brand-new company. In the digital world, it’s all about getting your name out to your target audience fast. The trouble is, it can be hard knowing which method will get the best results. Too many businesses excitedly rush into their launches without planning a strategy. In this guide, we’re going to look at five...
When a person gets immune to medicine due to prolonged usage, doctors either increase the dosage or recommend an alternative. In the case of advertising, branded content is that alternative! The days when traditional advertising was the only means of increasing brand visibility are long gone. Businesses need creative ways to engage customers and take them through the sales funnel. Since...
In the brave new world of 4 hour work weeks and passive incomes, one of the terms you’ll come across most often is affiliate marketing. Often, this is presented as a way to retire to the beach in Bali, where you’ll spend a few hours a day on your laptop, watching the money roll in. While this is certainly possible, we won’t spend today talking about these sunlit uplands. Instead, we’ll be looking...
If you want your business to grow fast, you need to ensure your sales and marketing operations align. That sounds like common sense, but you’d be amazed at how many businesses fail to align these operations. It’s a costly mistake. This article will take a closer look at the smarketing concept. We’ll highlight what smarketing is and how best to implement this winning strategy. What is smarketing...
You need reliable information to make sound business decisions. To get information, you need to collect data and transform it into a form that you can use. However, poor-quality data will result in incorrect information, regardless of your data source. If your business uses low-quality information, it can make poor decisions. These ill-informed decisions, in turn, will result in a dip in...
Knowing how to tell the difference between data and information is important in academia and many professional business roles. This guide will provide you with a clear definition of each term, and discuss some of the key differences between the two terms. What is the difference between data and information? Data are the facts generated through various activities. Information is an attempt to...