The letter salutation, ‘To whom it may concern,” is a generic, somewhat outdated greeting with a rep for being a tad bit standoffish. But it’s still a relevant option in business correspondence nonetheless — especially when the name or identity of the recipient is unknown. While it’s important to personalize or address the recipient of your business letters or emails by name, things happen...
What used to be a professional network builder is now a social media platform for marketing, business, art, and technology. LinkedIn is the perfect place to create content, build your brand image, distinguish yourself as a thought leader, and host ads to boost awareness about your company. LinkedIn is one of the most popular platforms in the world, with 930 million members as of 2023. This...
Search engine optimization (SEO) is a big deal in online marketing, no matter your industry or business. SEO helps you improve your ranking on search engines, allowing you to reach a larger audience and generate more leads. But let’s face it. SEO can be tough and time-consuming, especially if you’re new to it. That’s where SEO tools come in handy. There are many free tools...
Email is one of the best marketing channels you can invest in. There are many compelling reasons why that’s the case. For starters, email is an owned media. That means it gives you more control over how you interact with your audience. Email also happens to have one of the highest ROIs of any marketing channel. A good strategy can help you earn as much as $36 for every $1 spent. That said...
Why do you need the best rank tracker tool in the market today? That’s because it’s important to constantly track your target keywords’ rankings on the search engine result pages. This gives you an idea of what to improve to outrank your competitors. All this cannot be accomplished without a rank tracker tool. A powerful keyword rank tracking software can help you: Track your keyword...
As an Amazon seller, managing your business can be overwhelming, with various tasks to juggle. Thankfully, there are tools that can assist you in streamlining your operations and enhancing your profits. One such tool is Sellerise, an all-in-one Amazon seller software that offers multiple features to help you succeed on the world’s leading e-commerce platform. This review will...
Exit-intent popups are some of the most effective popups to boost conversion rates since they appear just before a visitor abandons your website. According to Wisepops, email popups convert 3.8% of website visitors. So if your website gets 10,000 monthly visits, your popups will help you gain about 400 emails from one popup campaign. Therefore, this article will explore 11 of the best free exit...
“Can machines think?” This question has been heavily debated by researchers, scientists, and philosophers for years. But Alan Turing, who was widely considered the father of computer science, suggested that the more important thing to ask here was – What would happen if a machine could deceive a person into believing it was human? And this is what gave rise to the idea of artificial...
Companies can fill mission-critical skills gaps by outsourcing to agencies, freelancers, and consultants. Statistics show that 24% of small businesses outsource digital marketing services to improve efficiency. But among all the advantages, outsourcing also poses several challenges. This article will discuss the latest trends in digital marketing outsourcing. You’ll also gain valuable...
With the average person receiving nearly a hundred emails a day, it’s no wonder that more companies are struggling to boost their email open rate. Let’s quickly go through a few email open rate stats to set the stage. Average Email Marketing Open Rates The average email open rate across all industries in 2021 was 21.5%, according to the 2022 Email Marketing Benchmarks Report. This is up 3...