Having a good product is not enough if you want to grow your business. You need to promote your products and services through various mediums, including email marketing, social media, SEO, and content marketing. Search engine optimization (SEO) will help expand your audience by helping your content rise to the first page of search results. SEO is an ongoing process, not just a one-shot deal...
If you want your business to grow fast, you need to ensure your sales and marketing operations align. That sounds like common sense, but you’d be amazed at how many businesses fail to align these operations. It’s a costly mistake. This article will take a closer look at the smarketing concept. We’ll highlight what smarketing is and how best to implement this winning strategy. What is smarketing...
I’ve grown three successful businesses in the last decade. A large part of my success is down to planning. This is certainly the case with Launch Space, where I offer SaaS consulting services. Having a business development plan has helped me avoid a lot of silly rookie mistakes. It also kept me focused, which is important for business owners. In this guide, you will learn how to create an...
13 Data Quality Metrics You Should Be Monitoring Now You need reliable information to make sound business decisions. To get information, you need to collect data and transform it into a form that you can use. However, poor-quality data will result in incorrect information, regardless of your data source. If your business uses low-quality information, it can make poor decisions. These ill...
Knowing how to tell the difference between data and information is important in academia and many professional business roles. This guide will provide you with a clear definition of each term, and discuss some of the key differences between the two terms. What is the difference between data and information? Data are the facts generated through various activities. Information is an attempt to...
Your business development strategy plays an important part in your company’s success. Choose the right approach and you will scale quickly. Make a mistake and you will lose revenue or even market share to a competitor. That’s why it is so crucial. This guide will walk you through everything you ought to know about business development. You’ll learn about the skills you need to...
In the brave new world of 4 hour work weeks and passive incomes, one of the terms you’ll come across most often is affiliate marketing. Often, this is presented as a way to retire to the beach in Bali, where you’ll spend a few hours a day on your laptop, watching the money roll in. While this is certainly possible, we won’t spend today talking about these sunlit uplands. Instead, we’ll be looking...