Hubspot Pricing Overview

HubSpot Pricing Explorer

HubSpot Pricing Explorer

HubSpot Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
Seats:
Contacts:
Billing:

Estimated cost: —

Key Takeaways

  • Starter: Best value for small teams (~$20–$60/mo).
  • Pro: Adds automation; climbs fast past 10k contacts.
  • Enterprise: For permissions/custom objects.
  • Contacts drive costs more than seats.
  • Annual saves ~10% but adds lock-in.
  • Add-ons can add 10–25%.
  • Mid-priced: cheaper than Salesforce, pricier than Zoho.

Plans & Prices

PlanFromSeatsContacts
Free$0Unlimited1k
Starter~$20/mo2–101k–5k
Professional~$890/mo5–505k–50k
Enterprise~$3,600/mo50+50k+

Competitor Comparison

Plan:
Billing:
Seats:
Contacts:
ToolMapped tierPricing basisMonthly cost
HubSpotStarterPlan + seats + contacts—
SalesforceEssentials$25/user—
MondayBasic$9/user—
PipedriveEssential$14/user—
Zoho CRMStandard$12/user—

Gotchas

  • Contact-tier overages.
  • Paid add-ons (Reporting, API limits).
  • Annual billing differences.

Average Ratings

G2 Rating: 4.4 / 5 (6,800+ reviews)

Capterra: 4.5 / 5 (3,000+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • High pricing as contacts grow.
  • Complex setup for automation features.
  • Steep learning curve for new users.

Common Praises

  • All-in-one CRM and marketing suite.
  • Excellent customer support and documentation.
  • Powerful integrations and workflow tools.

Plans & Prices

PlanFromSeatsContacts
Free$0Unlimited1k
Starter~$20/mo2–101k–5k
Professional~$890/mo5–505k–50k
Enterprise~$3,600/mo50+50k+

Add-ons

Add-onWhat it doesImpact on priceBest for
Reporting & AnalyticsAdvanced dashboards, multi-touch attribution.Flat monthly fee; may raise API limits.Teams needing exec reporting & ROAS views.
Business UnitsSeparate brands with shared CRM.Per-unit fee; increases as brands scale.Agencies or multi-brand companies.
API BoostHigher rate limits for integrations.Low flat fee; prevents throttling costs.Data-heavy stacks & custom apps.

When to buy

  • You hit API rate-limit errors in logs.
  • Leadership wants channel-level ROI in one view.
  • Multiple brands need separate email domains.

When to skip

  • Small lists under 5k contacts.
  • Basic reporting satisfied by default dashboards.
  • Single-brand org with light integrations.

Tip: Pilot add-ons for one quarter and track activation to usage to outcome before expanding.

Usage & Overages

MeterThresholdsHow pricing changesControl tactic
Contacts1k to 5k to 10k to 50k+Moves you up contact tiers; monthly jumps.Quarterly list hygiene & suppression segments.
Seats2 included, then per-seatLinear per-user charges after base.Shared inboxes, viewer roles, SSO groups.
Email send% of contact countThrottle or require higher tier on spikes.Stagger campaigns; use send-windows.
API callsPer minute/day capsHard caps; consider API Boost.Batch writes; backoff & retry queues.

Scenario examples

  • Growth campaign: +10k contacts to expect next tier next month; prune unengaged first.
  • New sales hires: +8 seats to keep plan but forecast linear cost rise.
  • Data integration: nightly syncs timing out to add API Boost & batch robot.