10 Effective Visual Marketing Strategies for 2024 (Great Examples)
Much like any other content marketing strategy, visual marketing continues to evolve every year. And while the basic principle continues to apply – use high-quality visuals – how you connect them to your overarching messaging will vary. In this post, we’ll be looking at ten effective strategies you can employ in 2024 and show you […]
What Is a Messenger Bot: The Ultimate Guide to Text Bots
Messenger bots help businesses save time and money in their customer support efforts. They can respond to simple (and sometimes complex) questions quicker than a human agent could. Now, you may ask yourself, “What is a messenger bot, and how is it different from a chatbot?” Well, they work much the same way. However, there’s […]
Discover the 10 Best Genesys Cloud CX Competitors for Your Business
Welcome to our Genesys Cloud CX alternatives guide, customized for your business needs. We’ll highlight the top three solutions, evaluating their features, pricing, and user reviews from platforms like G2, Capterra, and TrustRadius. Plus, a handy comparison table for your convenience. Our aim is to streamline your decision-making process. Let’s jump right in and explore […]
How To Create Engaging Content For Your Blog
Every business has realized the power of content marketing. With a great content marketing strategy, you can engage your audience, build a community, and establish yourself as a thought leader in your industry. That’s why blogging has become so common. Unfortunately, this also means that there are too many blogs competing for the same audience […]
Top 5 Content Marketing Platforms to Use in 2023
Content is king. Yet a survey by Semrush reports that while 45% of B2B businesses publish content regularly, 54% of companies struggle to attract quality leads despite their efforts. That means that almost half of the industry players rely on the tactic reputed to be a major lead attractor without any tangible results. Something is […]
Comparing the 10 Best Kartra Alternatives for Your Business
In your quest for the best Kartra alternatives, relying on trusted sources like G2, Capterra, and TrustRadius is essential. We’re here to provide you with an unbiased overview of top Kartra alternatives, carefully chosen to meet your business needs. While Kartra is a powerful platform for many, it may not align perfectly with your unique […]
How to Create an Effective Influencer Marketing Strategy
Partnerships between influencers (people with dedicated online followings) and brands have grown from a niche marketing channel to a core part of the marketing ecosystem. The size of the influencer marketing market is growing fast every year and will surpass $21 billion in 2023. You’ll find influential individuals with large followings in nearly every possible […]
How to Build an Email List That Converts in 2023
You get $38 for each $1 spent on email marketing. That’s 5 times what Google Ads offers. Plus, the average email marketing conversion rate is around 15%, which is 2x the average conversion rate of paid search. This shows that email marketing is one of the most powerful ways to reach your audience — but […]
9 Top Free SEO Tools for 2023
Search engine optimization (SEO) is a big deal in online marketing, no matter your industry or business. SEO helps you improve your ranking on search engines, allowing you to reach a larger audience and generate more leads. But let’s face it. SEO can be tough and time-consuming, especially if you’re new to it. That’s where […]
Emerging Trends and Best Practices for Increasing Email Open Rate
With the average person receiving nearly a hundred emails a day, it’s no wonder that more companies are struggling to boost their email open rate. Let’s quickly go through a few email open rate stats to set the stage. Average Email Marketing Open Rates The average email open rate across all industries in 2021 was […]