Transform Your SEO Tactics: 10 Web CEO Alternatives

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Here’s a straightforward guide to the best Web CEO alternatives. We’ve picked our top three SEO management tools across three key areas: the most effective for overall SEO management, the best value for beginner SEO managers, and the top overall SEO tool.

Our approach: how we chose the top Web CEO alternatives:

  • Analyzed strengths and weaknesses of each tool by reviewing user feedback from industry-specific sites like G2, Capterra, and TrustRadius, enhanced by AI analysis.
  • Evaluated the features of various SEO management tools to understand their core functionalities and added value.
  • Created comparison charts to help you easily compare each tool based on pricing, features, and user reviews.

Zoom in: presenting our top three Web CEO alternatives.

SEO SoftwareIdeal If You’re Looking ForPrice
FraseMost Cost Effective: Frase offers comprehensive SEO management at a competitive price.Starts at $15/month
Surfer SEOMost Feature Rich Content Optimization: Surfer SEO provides extensive features for SEO management.Starts at $89/month
SEMRush Writing AssistantBest All Around SEO Tool: SEMRush is recognized for its comprehensive SEO capabilities.Starts at $129.95/month

Zoom out: explore the top alternatives to Web CEO in greater detail.

1. Frase

Frase leverages AI to optimize content creation, providing detailed content briefs and user intent analysis to help craft SEO-effective articles. It integrates keyword research and competitive insights, guiding users to enhance content relevance and search engine performance. Frase is favored by content marketers for its ability to streamline the content development process and improve SEO outcomes. It’s ideal for teams seeking to elevate their content strategy effectively.

Frase Pricing

PlansMonthly CostAnnual Cost
Solo Plan$15/month$12/month
Basic Plan$45/month$38/month
Team Plan$115/month$97/month

Frase Features

FeatureSolo
($12/mo)
Basic
($38/mo)
Team
($97/mo)
Start Free TrialAvailableAvailableAvailable
Usage
Users113 ($25/mo per extra user)
Search Queries1030Unlimited
SEO Workflow
SERP AnalysisAvailableAvailableAvailable
Outline BuilderAvailableAvailableAvailable
Content OptimizationAvailableAvailableAvailable
Plugins
WordPressAvailableAvailableAvailable
Google DocsNot AvailableNot AvailableAvailable
AI Writing
In-editor Writing AssistantAvailableAvailableAvailable
Article WizardAdd-on RequiredAdd-on RequiredAdd-on Required

Frase Pros and Cons

ProsCons
Streamlined SEO Process: Frase.io simplifies the SEO process, optimizing features for top results.Learning Curve: New users need more training to fully utilize the platform.
Automatic Content Brief Creation: Reduces content creation time by providing clear guidelines.Limited Organization Features: Users want better ways to organize documents and projects.
Intuitive Interface: User-friendly interface, suitable for all expertise levels.AI Writer Limitations: AI-generated content often requires further editing to be fully usable.
Continuous Product Development: Regular updates introduce new features, keeping the platform modern.Desire for More Integrations: Users request better integration with platforms like WordPress.
Comprehensive SEO and Content Tools: Offers a broad range of tools for content strategy and optimization.Limited SEO Features: Users seek more robust SEO tools integrated into the platform.
Affordable Pricing: Offers great value compared to competitors, making it cost-effective for businesses.Slow Interface at Times: Performance issues can disrupt the content optimization process.
Excellent Customer Support: Responsive and helpful customer support team.Desire for a Mobile Version: Users express the need for a mobile app for on-the-go access.
Examine our curated list of alternatives to Frase.

Frase Vs Web CEO

AspectFraseWeb CEO
Target AudienceIdeal for SEO specialists and content creators needing streamlined content optimization tools.Tailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.
Pricing DetailsPlans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.Offers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.
Keyword ResearchNot a core feature; focuses more on content optimization.Provides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.
Content OptimizationFeatures tools like SERP analysis and an in-editor writing assistant for direct content enhancement.Includes basic on-page optimization tools and suggestions for improving content across various projects.
Backlink AnalysisNo backlink analysis; prioritizes on-page content strategies.Offers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.
Competitor AnalysisIncludes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.Competitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.
Customer SupportResponsive support team focused on effective platform utilization.Known for responsive and helpful customer support, with an emphasis on onboarding support for new users.

2. Surfer SEO

Surfer SEO analyzes your content against the top-performing pages to provide actionable insights for improving keyword density and structure. This tool boosts search engine rankings with its detailed analytics and user-friendly interface, making it a favorite among SEO professionals and content creators. Surfer SEO is perfect for those looking to enhance organic visibility and achieve data-driven on-page optimization. It simplifies the process of content adjustment to meet SEO best practices.

Surfer SEO Pricing

PlansMonthly CostAnnual Cost
Essential Plan$89/month$69/month
Scale Plan$129/month$99/month
Scale AI Plan$219/month$179/month
Enterprise PlanCustom PricingCustom Pricing

Surfer SEO Features

FeaturesESSENTIAL ($89)SCALE ($129)SCALE AI ($219)ENTERPRISE (Custom)
Ideal forSmall business owners and freelancersMid-sized agencies & marketing teamsAgencies looking to scale up with AILarge agencies & marketing teams
Content Editor Articles30 articles/month, $5/additional100 articles/month, $1/additional100 articles/month, $1/additionalCustom
AI Articles0 AI articles/month, $19/additional0 AI articles/month, $19/additional10 AI articles/month, $19/additionalCustom
Keyword Research100 searches/day100 searches/day100 searches/dayCustom
Audit (Add-on)$49, 100 audits/month$49, 100 audits/month$49, 100 audits/monthCustom
SERP Analyzer (Add-on)$29, 100 searches/day$29, 100 searches/day$29, 100 searches/dayCustom
Auto-Optimize102040Custom
Team Members25 (more seats on demand)5 (more seats on demand)Custom
White Label
API
Other FeaturesGoogle Docs, WordPress integrationAll from ESSENTIAL plus Jasper integrationAll from SCALE plus personalized onboardingAll from SCALE AI plus dedicated CSM, priority support

Surfer SEO Pros and Cons

ProsCons
Simplified Agency Use: Enhances content management across freelancers, boosting speed and efficiency.Restrictions of Credit System: Credits for Content Editor and Audit tools expire each billing period without carryover.
Integrated Solutions: Features essential integrations like WordPress and Google Drive.Pricing Concerns: High cost, especially for the AI editor, can be prohibitive for smaller businesses.
Intuitive Design: User-friendly interface with attractive dashboards for easy data analysis.Subpar Mobile Interface: Mobile experience needs improvement for better functionality.
Complete SEO Enhancement: Comprehensive SEO tools including keyword research, SERP analysis, and competitor insights.Editing Features Wishlist: Users desire more straightforward editing features without needing extra credits.
Outstanding Support: Known for prompt customer service and additional learning resources, including a certification program.Keyword Research Data Needs: More detailed data required for exhaustive SEO planning.
Content Editor and Auditing Tools: Offers instant suggestions for content enhancement and detailed material reviews.Disappointment over Removed Features: Removal of certain features, such as Grow Flow, has caused user dissatisfaction.
Engaged Community and Resources: Access to a supportive community and a writers’ marketplace enhances the content optimization environment.Login Issues: Enhanced security measures, like 2FA, have caused login difficulties for some users.
Explore our selection of notable alternatives to Surfer SEO.

Surfer SEO Vs Web CEO

AspectSurfer SEOWeb CEO
Target AudienceSuited for businesses and agencies requiring advanced SEO strategies and AI-driven content tools.Tailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.
Pricing DetailsPricing begins at $89/month, scaling to custom rates for enterprise needs. Designed for varying business sizes.Offers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.
Keyword ResearchRobust keyword research included, with up to 100 daily searches across plans, supporting comprehensive SEO efforts.Provides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.
Content OptimizationOffers detailed content optimization guidelines, auto-optimization in higher plans, and a focus on improving content quality.Includes basic on-page optimization tools and suggestions for improving content across various projects.
Backlink AnalysisDoes not offer backlink analysis, focusing on on-page SEO and content quality.Offers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.
Competitor AnalysisFeatures in-depth SERP analyzer tools for detailed competitive insights, available as an add-on.Competitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.
Customer SupportExceptional support with prompt responses, additional learning resources, and an active community for user support.Known for responsive and helpful customer support, with an emphasis on onboarding support for new users.

3. SEMRush Writing Assistant

SEMRush Writing Assistant provides real-time SEO and content quality suggestions within text editors to enhance the readability and searchability of your content. It evaluates SEO friendliness, readability, and tone consistency, ensuring optimized content before publication. This tool integrates smoothly with platforms like Google Docs, making it a convenient and valuable resource for content creators. It’s essential for enhancing content performance and aligning with SEO best practices.

SEMRush Writing Assistant Pricing

PlansMonthly CostAnnual Cost
Pro Plan$129.95/month$108.33/month
Guru Plan$249.95/month$208.33/month
Business Plan$499.95/month$416.66/month

SEMRush Writing Assistant Features

FeaturesPro ($108.33/mo)Guru ($208.33/mo)Business ($416.66/mo)
Projects51540
Keywords to Track (Daily Updates)5001,5005,000
Keyword, Domain, and Backlink AnalyticsYesYesYes
Historical DataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice MetricNoNoYes
API AccessNoNoYes
Domain & Keyword Analytics
Results Per Report10,00030,00050,000
Reports Per Day3,0005,00010,000
Keyword Metrics Updates Per Month2501,0005,000
Product Listing AdsNoNoYes
Mobile RankingsYesYesYes
Targets Per Project110Unlimited
Keyword Cannibalization ReportNoYesYes
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002,000
Pages Per OTI Campaign304050
Sharing with ‘edit’ AccessYesYesYes
Sharing with ‘read-only’ AccessYesYesYes
Scheduled PDF Reports52050
Additional Users (Cost Per User)$45/mo$80/mo$100/mo

SEMRush Writing Assistant Pros and Cons

ProsCons
Competitor Blog Tracking: Enables tracking of competitors’ top blogs to enhance own site traffic.Pricing Concerns: The cost is seen as a barrier for personal use or small businesses.
Comprehensive SEO Tools: Offers a broad range of tools for business development and client management.Data Accuracy Issues: Some inaccuracies in search volume and ranking data noted, affecting decision-making.
User-Friendly Interface: Known for ease of use, catering to both beginners and SEO professionals.Segmented Services: Discontent with the segmentation of services into higher-priced tiers.
Keyword Clusters Update: Recent update improves content strategy and research efficiency.Learning Curve: The platform can overwhelm new users with its depth of features.
Agency Growth Kit: Aids in professional growth and business development for agency users.Lack of Local SEO Insights: Less effective in delivering insights for Local SEO strategies.
Detailed Insights: Provides deep insights into keyword analysis and content research.Limited Historical Data: Users need more extensive historical data for trend analysis.
Excellent Customer Support: Noted for responsive and effective customer support.Reporting Tool Issues: Reports of clunky reporting tools and problematic integrations.
View our roundup of top alternatives to SEMRush Writing Assistant.

SEMRush Writing Assistant Vs Web CEO

AspectSEMRush Writing AssistantWeb CEO
Target AudienceGeared towards SEO professionals and agencies needing comprehensive analytics and content tools.Tailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.
Pricing DetailsStarts at $108.33/month annually, with options scaling to $416.66 for advanced features and larger scale projects.Offers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.
Keyword ResearchExtensive keyword tracking and analytics, with up to 5,000 daily updates in the Business Plan, supporting in-depth SEO campaigns.Provides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.
Content OptimizationOffers SEO writing assistance but focuses more on overall SEO analytics and keyword optimization.Includes basic on-page optimization tools and suggestions for improving content across various projects.
Backlink AnalysisComprehensive backlink analytics available, supporting detailed backlink and domain analysis.Offers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.
Competitor AnalysisRobust tools for tracking and analyzing competitors, including keyword cannibalization reports and market share metrics.Competitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.
Customer SupportKnown for excellent customer support with responsive service and detailed assistance.Known for responsive and helpful customer support, with an emphasis on onboarding support for new users.

4. Seobility

Seobility offers comprehensive site auditing, backlink analysis, and keyword monitoring to improve website search performance. It scans your website to identify SEO issues and provides actionable recommendations for improvement. Seobility is suitable for webmasters and SEO professionals looking for thorough SEO analysis and maintenance. It’s a great tool for maintaining an optimized, high-performing website.

Seobility Pricing

PlansMonthly CostAnnual Cost
Basic Plan$0/month$0/month
Premium Plan$50/month$460/year
Agency Plan$200/month$1920/month

Seobility Features

Feature / PlanAgency
($200/mo)
Premium
($50/mo)
Basic
(Free)
Included Website Projects1531
Max Analyzed Web Pages per Crawl100,00025,0001,000
Unlimited Re-crawlsWait three days
Included Keywords1,50030010
Amount of Checked External Links50,00025,000100
Backlink Analysis and Monitoring
Priority Support
Tool Requests per Day200505
Additional Project incl. 100 Keywords (cost)$12$15
100 Additional Keywords (cost)$10$12
Number of Parallel Crawlers531
Automatic Regular Crawling
Javascript Crawling
All Duplicate Content Analysis
Crawling of a Specific Subdirectory
Ranking Monitoring (Desktop and Mobile)Desktop and mobileDesktop and mobileOnly desktop
Refreshing Desktop RankingsDailyDailyDaily
Refreshing Mobile RankingsEvery three daysEvery three days
Location Based Search ResultsCountry & cityCountry & cityOnly countries
Competitors Monitoring per Project30203
Link Building Tools
Monitoring and Reporting Features
PDF and CSV Exports incl. White Label
Project Sharing
Sub Accounts
Email Alerts on Critical Website Errors
Email Reporting After Crawling
Custom Email Recipients for Crawling and Ranking Reports

Seobility Pros and Cons

ProsCons
Comprehensive Analysis: Provides a detailed list of tasks and explanations for website improvement.Slow Crawl Times: Users report that website crawling can be slow.
Easy to Use: Praised for its user-friendly interface, similar to driving a high-quality German car.Implementation Challenges: Not all suggested changes are practical to implement.
Effective SEO Tools: Identifies SEO issues like duplicate content and incorrect links efficiently.Overwhelming Information: The volume of tasks and data can be overwhelming for some users.
Valuable Insights: Offers insightful analytics, even in its free version.Need for Simplification: Users suggest that it could offer a ranking of actions for beginners.
Detailed Reports: Users appreciate the specific tips and instructions for SEO improvement.Professional Jargon: Some users desire more breakdown of professional jargon for clarity.
Actionable Recommendations: Provides actionable insights for optimizing websites for higher rankings.Excessive Details: Sometimes reports non-critical issues like text duplication from minor elements.
Great Customer Support: Users highlight the responsive and helpful customer support.Cost Considerations: While valuable, some users find it expensive compared to the benefits.
Discover the leading alternatives to Seobility in our updated guide.

Seobility Vs Web CEO

AspectSeobilityWeb CEO
Target AudienceTargets larger businesses and agencies with its comprehensive tools for detailed SEO audits and monitoring.Tailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.
Pricing DetailsOffers a free basic plan, with premium plans starting at $50/month, making it accessible but potentially expensive for full features.Offers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.
Keyword ResearchIncludes keyword analysis but excels more in site auditing and on-page SEO features than in extensive keyword research.Provides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.
Content OptimizationFocuses on identifying SEO issues and providing actionable solutions, with less emphasis on content creation tools.Includes basic on-page optimization tools and suggestions for improving content across various projects.
Backlink AnalysisProvides backlink analysis and monitoring, especially strong in the premium and agency plans.Offers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.
Competitor AnalysisCompetitor analysis is available with detailed insights into backlinks and SEO strategies of competitors.Competitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.
Customer SupportNoted for responsive and helpful customer support, particularly valued in the premium and agency plans.Known for responsive and helpful customer support, with an emphasis on onboarding support for new users.

5. Plerdy

Plerdy is a multifunctional SEO and conversion rate optimization tool that tracks user behavior and website performance to boost online engagement. It offers heatmaps, session replays, and event tracking, providing insights into how visitors interact with a site. Plerdy also includes SEO checks to ensure content is optimized for search engines, making it ideal for marketers focused on increasing conversions and enhancing user experience.

Plerdy Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Startup Plan$32/month$21/month
Scale Plan$64/month$42/month
Thrive Plan$108/month$70/month

Plerdy Features

FeatureFreeStartup
($32/mo)
Scale
($64/mo)
Thrive
($108/mo)
Heatmaps100 (+ Add-ons*)5001,5003,000
Video Sessions500 (+ Add-ons*)5,00010,00030,000
SEO Audit5,000 (+ Add-ons*)10,00025,00050,000
Pop-up100 (+ Add-ons*)500 (+ Add-ons*)1,500 (+ Add-ons*)3,000 (+ Add-ons*)
E-commerce Tracking1005001,5003,000
Conversions1005001,5003,000
SERP Checker2 (+ Add-ons*)2 (+ Add-ons*)2 (+ Add-ons*)20 (+ Add-ons*)
AI UX Assistant2 (+ Add-ons*)2 (+ Add-ons*)2 (+ Add-ons*)20 (+ Add-ons*)
A/B TestingUnlimitedUnlimitedUnlimitedUnlimited
Months of Storage1336

Plerdy Pros and Cons

ProsCons
Continuous Improvement: Regularly updated with new, useful features.Complex User Interface: Initially difficult to navigate.
Comprehensive Toolkit: Includes heatmaps, SEO tools, and more.Information Overload: Can be overwhelming with too many features.
Easy Integration: Simple to implement on websites.Slow Site Performance: Features like session recording can slow down websites.
Highly Responsive Support: Quick and effective technical assistance.Merged Session Records: Issues with tracking multiple users under a single IP.
Versatile and Affordable: Offers more features than competitors at a lower cost.Outdated User Interface: The platform feels a bit outdated despite being functional.
Insightful Visitor Recordings: Provides clear insights into user navigation and behavior.Resource-Heavy: Some tools may not always be on due to their impact on site performance.
Powerful Conversion Rate Optimization Tool: Effective for identifying UX improvements.Needs Better Customization: Limited ability to personalize dashboard and reports.
Consider our recommendations for reliable alternatives to Plerdy.

Plerdy Vs Web CEO

AspectPlerdyWeb CEO
Target AudienceTargets businesses of all sizes, focusing on conversion rate optimization and user behavior analytics.Tailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.
Pricing DetailsOffers a range from a Free Plan to a Thrive Plan, costing from $0 to $108 monthly. Annual plans offer significant savings.Offers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.
Keyword ResearchLimited direct keyword research capabilities; focuses more on SEO audits and on-site user interactions.Provides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.
Content OptimizationProvides tools like heatmaps and A/B testing to optimize website content and user experience.Includes basic on-page optimization tools and suggestions for improving content across various projects.
Backlink AnalysisDoes not focus on backlink analysis, more oriented towards on-site actions and conversions.Offers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.
Competitor AnalysisOffers some insights through user behavior and conversion data but not a primary focus.Competitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.
Customer SupportKnown for highly responsive and effective support but has some issues with complex user interface navigation.Known for responsive and helpful customer support, with an emphasis on onboarding support for new users.

6. Screpy

Screpy is an AI-powered web analysis tool that combines SEO auditing, performance monitoring, and syntax checking to enhance website usability and search rankings. It provides actionable insights and metrics to help users improve their website’s user experience and search engine performance. Screpy also offers page speed optimization and uptime monitoring to ensure optimal site performance. It’s a valuable tool for webmasters and SEO specialists looking to streamline their website management processes.

Screpy Pricing

PlansMonthly CostAnnual Cost
Lite Plan$5/month$2.5/month
Pro Plan$15/month$7.5/month
Advanced Plan$30/month$15/month

Screpy Features

FeatureLite
($5/mo)
Pro
($15/mo)
Advanced
($30/mo)
Plan TypeFor individual users and beginnersGrowing BusinessAdvanced Companies
Projects31030
Analysis FrequencyPeriodic AnalysisPeriodic AnalysisPeriodic Analysis
Crawler Credits5008,00040,000
Keyword Credits8004,00030,000
Uptime MonitoringYesYesYes
Pagespeed MonitoringYesYesYes
Team CapacityNo Team1 Team, 10 Team Members5 Teams, 25 Team Members
Access to ToolsAll Other ToolsAll Other ToolsAll Other Tools

Screpy Pros and Cons

ProsCons
User-Friendly Interface: Easy to navigate and understand.Information Presentation: Needs clearer data presentation.
All-in-One Tool: Combines SEO, site speed testing, and keyword ranking.Processing Speed: Can be slow, affecting user efficiency.
Affordability: Cost-effective solution for small to medium-sized teams.Future Updates Unclear: Lacks a clear roadmap for upcoming features.
Comprehensive Audits: Offers detailed audits and insights for website optimization.Occasionally Inaccurate: Some features may provide inaccurate results.
Intuitive Setup: Simple setup and easy integration.Overwhelming for Beginners: Can be complex for new users without guidance.
Effective Keyword Tracker: Excellent for monitoring and improving SEO performance.Limited Advanced Features: May not satisfy users needing more in-depth analysis.
Responsive Customer Service: Quick and helpful support.Potential Bugs: Users have reported occasional bugs and glitches.
Here’s a list of excellent Screpy alternatives.

Screpy Vs Web CEO

AspectScrepyWeb CEO
Target AudienceTargets individual users and businesses of all sizes with a focus on comprehensive website analysis and SEO.Tailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.
Pricing DetailsOffers affordable pricing from $5 to $30 per month, with significant discounts on annual plans.Offers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.
Keyword ResearchProvides keyword credits and tools for SEO optimization but with limited capacity compared to larger tools.Provides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.
Content OptimizationIncludes tools for site speed and uptime monitoring, indirectly supporting content optimization.Includes basic on-page optimization tools and suggestions for improving content across various projects.
Backlink AnalysisDoes not specifically focus on backlink analysis, more oriented towards site performance metrics.Offers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.
Competitor AnalysisLimited competitor analysis features; focuses more on general SEO and site performance.Competitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.
Customer SupportKnown for responsive customer service, but some users report issues with bugs and slow updates.Known for responsive and helpful customer support, with an emphasis on onboarding support for new users.

7. Majestic

Majestic specializes in backlink analysis, providing tools to explore and monitor the link-building landscape of websites. It offers metrics such as Citation Flow and Trust Flow to evaluate the quality and influence of links. Majestic is crucial for SEO experts focused on effective link-building strategies and is a powerful tool for assessing and enhancing link authority. It’s essential for understanding and improving the backlink profile of websites.

Majestic Pricing

PlansMonthly CostAnnual Cost
Lite Plan$49.99/month$41.67/month
Pro Plan$99.99/month$83.33/month
API Plan$399.99/month$333.33/month

Majestic Features

FeaturesLITE ($49.99/mo)PRO ($99.99/mo)API ($399.99/mo)
Users1 User1 User5 Users
Use CaseFor audit and prospecting of a small group of sites.For agencies, domain traders, and SEO consultants.For agencies who need maximum power and developers.
Analysis Units1 million20 million100 million
IndexesFresh IndexFresh Index, Historic IndexFresh Index, Historic Index
Key FeaturesSite Explorer, Keyword Generator, Link Graph, etc.Everything in LITE, plus Raw Data Exports, Custom Reports, etc.Everything in PRO, plus Full API
Resource Allowances/Search5,000 Site Explorer Data Rows, 5,000 Analysis Depth30,000 Site Explorer Data Rows, 30,000 Analysis Depth50,000 Site Explorer Data Rows, 50,000 Analysis Depth
Monthly Resource Allowances60 Report Units300 Report Units950 Report Units
API AccessNoNoYes
OpenApps UsageThird-party Open AppsThird-party Open AppsCreate Third-party Open Apps
Additional MetricsClique Hunter, Flow Metric History, Backlink History, etc.Clique Hunter, Flow Metric History, Backlink History, etc.
Report UnitsUsed for Campaign Items, Keyword ListsUsed for Reports, Campaign Items, Keyword ListsUsed for Reports, Campaign Items, Keyword Lists
Max. Analyzable Backlinks1 million20 million100 million
Retrieval Units200,0005 million20 million
Index Item Units5,000125,000500,000

Majestic Pros and Cons

ProsCons
Effective Trust and Citation Metrics: Users value the trust flow and citation flow scores for evaluating website credibility.Misses Some Links: Reports indicate that some backlinks, detectable by competitors like SemRUSH, are occasionally missed.
Detailed Backlink Analysis: Provides extensive data on backlinks, including anchor text and link profile insights.Outdated Interface: The user interface is seen as dull and non-intuitive, lagging behind more modern tools.
User-Friendly Navigation: Despite comprehensive features, the website is easy to navigate.Data Accuracy Concerns: Some users question the reliability of the freshest data provided.
Robust Keyword Generator: The keyword generator is effective in discovering new keywords.No Project Storage: Users cannot save ongoing projects, which necessitates re-entering information.
Topical Flow Analysis: Offers in-depth topical analysis, aiding in identifying legitimate sites and industries.Slow Performance: Users experience delays due to a slow-loading interface.
Unlimited Keyword Tracking: The ability to monitor an unlimited number of keywords is highly appreciated.Limited Bulk Checker Features: The bulk backlink checker is perceived as needing more comprehensive metrics.
Responsive Design: The platform is mobile-friendly and includes a useful Google Chrome extension.Restricted Historic Data: Access to historical link profiles is limited to higher-priced plans.
Check out our top choices for Majestic alternatives.

Majestic Vs Web CEO

AspectMajesticWeb CEO
Target AudienceTailored for SEO professionals and agencies focusing on backlink analysis and domain trading.Tailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.
Pricing DetailsOffers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.Offers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.
Keyword ResearchFeatures a robust keyword generator but focuses more on backlink data and site analysis.Provides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.
Content OptimizationPrimarily focused on backlink insights and domain analysis rather than direct content optimization.Includes basic on-page optimization tools and suggestions for improving content across various projects.
Backlink AnalysisExcelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.Offers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.
Competitor AnalysisOffers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.Competitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.
Customer SupportKnown for responsive design and user-friendly support, though some users report slow performance issues.Known for responsive and helpful customer support, with an emphasis on onboarding support for new users.

8. MozPro

MozPro is an all-inclusive SEO toolkit that provides site audits, keyword research, link analysis, and rank tracking to enhance online visibility. It assists users in monitoring and improving their site’s search performance with actionable insights and easy-to-understand metrics. MozPro is known for its user-friendly interface and comprehensive SEO capabilities, making it suitable for both SEO beginners and experts. It’s a dependable choice for anyone looking to systematically enhance their SEO effectiveness.

MozPro Pricing

PlansMonthly CostAnnual Cost
Standard Plan$99/month$79/month
Medium Plan$179/month$143/month
Large Plan$299/month$239/month
Premium Plan$599/month$479/month

MozPro Features

FeatureStandard ($99/mo)Medium ($179/mo)Large ($299/mo)Premium ($599/mo)
Campaigns3102550
Keyword Rankings300 (1,200 total search results collected)1,500 (6,000 total search results collected)3,000 (12,000 total search results collected)4,500 (18,000 total search results collected)
Mobile RankingsAvailableAvailableAvailableAvailable
Pages Crawled/Week100,000 (400,000 total pages/mo.)500,000 (2 million total pages/mo.)1,250,000 (5 million total pages/mo.)2,000,000 (8 million total pages/mo.)
Performance Metrics: Tracked URLs602005001,000
Performance Metrics: On-Demand URLs/Month62050100
Speed CrawlAvailableAvailableAvailableAvailable
On-Demand Crawls/Month53060100
Keyword Queries/Month1505,00015,00030,000
Rows per Keyword Query10,00030,00050,000100,000
Keyword Lists53060100
Keywords per List1005007501,000
Competitive Research Queries5075100150
Backlink Queries/Month5,00020,00070,000100,000
Rows per Backlink Query10,00040,00050,00075,000
Link Tracking Lists13060100
Links per List1005007501,000
Rank Checker Queries/Day200200500800
On-Page Grader ReportsUnlimitedUnlimitedUnlimitedUnlimited
Scheduled ReportsUnlimitedUnlimitedUnlimitedUnlimited
Branded ReportsUnlimitedUnlimitedUnlimitedUnlimited
Report TemplatesUnlimitedUnlimitedUnlimitedUnlimited
User seats included1235
24/7 SupportIncludedIncludedIncludedIncluded

MozPro Pros and Cons

ProsCons
Effective for Website Performance Tracking: Monitors website rankings effectively.Setup and Usability Challenges: Setup can be complex with some reports of slow support response.
Exceptional UI and UX: Known for superior user interface and user experience.Some Features Lack Depth: Certain features, like social media tools, are not as robust as competitors’.
Wide Range of SEO Tools: Provides comprehensive tools for SEO audits, keyword research, and optimizations.Cost Concerns: Pricing may be prohibitive for small businesses or budget-restricted users.
Educational Content and Certifications: Offers valuable learning resources and certifications.Support Responsiveness: Some users experience slow responses and issues with site crawl features.
Reliable Campaign and Keyword Tracking: Simplifies monitoring campaigns and keyword research.Integration Limitations: Lacks direct integrations with platforms like Looker Studio.
User-Friendly Interface: Ensures a seamless user experience.Steep Learning Curve: Advanced features require significant learning to fully utilize.
Good Value: Provides extensive features at a fair price, without hidden costs.Data Accuracy Issues: Some discrepancies in data, especially compared to tools like Google Ads keyword planner.
Explore our guide to the best MozPro alternatives available.

MozPro Vs Web CEO

AspectMozProWeb CEO
Target AudienceDesigned for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.Tailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.
Pricing DetailsPricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.Offers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.
Keyword ResearchOffers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.Provides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.
Content OptimizationFocuses on overall SEO performance but less on specific content optimization features.Includes basic on-page optimization tools and suggestions for improving content across various projects.
Backlink AnalysisKnown for strong backlink analysis tools, allowing detailed examination of link quality and growth.Offers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.
Competitor AnalysisProvides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.Competitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.
Customer SupportOffers 24/7 support, though some users report slow response times and usability challenges.Known for responsive and helpful customer support, with an emphasis on onboarding support for new users.

9. Ahrefs

Ahrefs offers a robust suite of tools for deep SEO analysis, including site auditing, backlink research, and competitor analysis. It helps users optimize their websites and uncover new content opportunities, providing deep insights and powerful analytics. Ahrefs is indispensable for digital marketers and SEO professionals, supporting a thorough approach to SEO and content marketing. It’s perfect for those seeking to enhance their SEO efforts with data-driven insights.

Ahrefs Pricing

PlansMonthly CostAnnual Cost
Lite Plan$129/month$108/month
Standard Plan$249/month$208/month
Advanced Plan$449/month$374/month
Enterprise PlanCustom Pricing

Ahrefs Features

Features/PlanLite ($129/mo)Standard ($249/mo)Advanced ($449/mo)Enterprise (Custom)
Projects52050100+
History6 months2 years5 yearsUnlimited
Credits per User/Month5007501,000Customized
Dashboard
Site ExplorerBest links filterFull site structure, Broken backlinks, Broken links, Outgoing links, Linking authors, Calendar viewSame as Standard + additional featuresCustomized
Keywords ExplorerAI suggestions, Keyword clustersSame as LiteSame as StandardCustomized
Site AuditHTTP authenticationCustomized
Rank Tracker
Competitive Analysis
SERP Comparison
Page Inspect
Alerts
Export to Google SheetsSoonSoonSoonSoon
Portfolios✔ (New)
Content Explorer
Batch Analysis
Mention Alerts
SERP Updates
Looker Studio IntegrationCustomized
Web ExplorerCustomized
AI Content Grader✔ (New)
Pay by Invoice
Access Management
Audit Log
API
SSO
Directory Listing

Ahrefs Pros and Cons

ProsCons
Detailed Backlink Insights: Excelling in backlink analysis crucial for competitive SEO strategies.Premium Pricing: Considered costly, particularly for small businesses and individual users.
Effective Keyword Research: Praised for comprehensive capabilities in keyword discovery.Migration Issues: Some users face challenges with plan migrations and data retention.
Rich Data and Integration: Offers robust data and seamless integration with other tools.Usage Limits: Imposes limits with extra charges for excess usage, posing a potential drawback.
Extensive Keyword Database: Known for its vast database and sophisticated crawling features.Learning Curve: Initially complex for new users, despite extensive educational resources.
Intuitive Design: Features a user-friendly interface complemented by helpful learning resources.Customer Service Issues: Reports of difficulties with customer support, particularly in billing disputes.
Accurate Analytics: Provides precise analytics on website health, essential for daily monitoring.Lacks Certain Features: Missing specific content marketing and PPC tools available in other platforms.
Competitor Analysis: Offers essential tools for in-depth analysis of competitors’ market positioning.Data Consistency: Some concerns about data accuracy and the need for an improved user experience.
Review our selection of highly recommended Ahrefs alternatives.

Ahrefs Vs Web CEO

AspectAhrefsWeb CEO
Target AudienceTailored for SEO professionals and larger organizations needing in-depth SEO analysis and competitive intelligence.Tailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.
Pricing DetailsStarts at $108/month annually, with options for advanced and custom enterprise solutions.Offers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.
Keyword ResearchKnown for a vast keyword database and sophisticated research tools, providing deep insights into keyword strategies.Provides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.
Content OptimizationProvides tools for optimizing content but primarily focuses on backlink and competitive analysis.Includes basic on-page optimization tools and suggestions for improving content across various projects.
Backlink AnalysisExcelling in backlink analysis with comprehensive tools for tracking and understanding backlinks.Offers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.
Competitor AnalysisOffers extensive tools for in-depth competitor analysis, including tracking competitors’ strategies and market positioning.Competitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.
Customer SupportProvides solid support but has some reports of challenges, especially with billing and customer service responsiveness.Known for responsive and helpful customer support, with an emphasis on onboarding support for new users.

10. SpyFu

SpyFu excels in competitive intelligence, enabling users to view the search marketing tactics of their competitors, including keywords and PPC strategies. It provides detailed insights that help businesses gain a competitive edge in digital marketing. SpyFu is essential for marketers involved in SEO and PPC, aiming to improve their advertising strategies and organic search results. It’s particularly valuable for gaining deep insights into competitive tactics and strategies.

SpyFu Pricing

PlansMonthly CostAnnual Cost
Basic Plan$39/month$33/month
Professional Plan$79/month$58/month

SpyFu Features

FeatureBasic
($39/mo)
Professional
($79/mo)
Domain Search Results10,000Unlimited
Keyword Search Results10,000Unlimited
Backlinks Searches10,000Unlimited
Competitors Results10,000Unlimited
Keyword Group Results10,000Unlimited
Domain Comparisons (Kombat)10,000Unlimited
Exports for all search resultsNoYes
Top Lists (e.g., Top PPC Spenders)NoYes
Export Advanced Sales Leads InfoNoYes
Filter Sales LeadsNoYes
Add Your Own KeywordsNoYes
Track Ad Placement & SEO RankingsNoYes
15 Years of Historical DataNoYes
Custom SEO & PPC ReportsNoYes
Custom Branded ReportsNoYes
API AccessNoYes
Multiple User AccountsNoYes
Custom Reports10 Small Domain SEO Reports30 Small Domain SEO Reports, 10 Medium Domain SEO Reports
Google Ads Advisor PPC Report10 Reports30 Reports
White LabelingNoYes

SpyFu Pros and Cons

ProsCons
Variety of Tools: Offers a wide range of tools that provide instant value to your search strategy.Confusing Interface: The user interface is not user-friendly and can be difficult to navigate.
Competitive Insight: Excels in competitor analysis, providing insights into competitors’ keyword and backlink strategies.Inaccurate Data: Occasionally, the data provided can be inaccurate or misleading.
Keyword and Ad Insights: Allows detailed tracking of organic and PPC keywords used by competitors.Limited Geographic Data: Data is only available for a limited number of countries, which can be restrictive.
Easy to Use: Users appreciate the platform’s ease of use for monitoring competitors’ activities.Lack of Search Engine Distinction: Does not differentiate between traffic from different search engines.
Customer-Focused Support: Known for excellent customer service and a user-friendly refund policy.No Trend Data for Keywords: Lacks trend data for keywords, which can be vital for strategic planning.
Historical Data Access: Provides access to competitors’ historical data, aiding long-term strategy development.Limited Free Features: The free version is very limited, pushing users to upgrade to paid plans for more comprehensive features.
Regular Updates: Continually updates and improves features based on user feedback.Monthly Data Updates: The monthly update cycle can be slow for industries where quicker updates are crucial.
Discover our picks for the most comprehensive SpyFu alternatives.

SpyFu Vs Web CEO

AspectSpyFuWeb CEO
Target AudiencePrimarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.Tailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.
Pricing DetailsOffers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.Offers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.
Keyword ResearchExcels in detailed keyword tracking and competitive keyword analysis.Provides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.
Content OptimizationProvides tools for optimizing SEO and PPC campaigns but not specifically for content creation.Includes basic on-page optimization tools and suggestions for improving content across various projects.
Backlink AnalysisOffers detailed backlink analysis as part of the competitor analysis features.Offers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.
Competitor AnalysisStrong capabilities in revealing competitors’ strategies in SEO and PPC.Competitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.
Customer SupportKnown for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.Known for responsive and helpful customer support, with an emphasis on onboarding support for new users.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins