Elevate Your Digital Campaigns with 10 SpyFu Alternatives

E

Here’s a straightforward guide to the best SpyFu alternatives. We’ve picked our top three SEO tools across three key areas: the most effective for competitor analysis, the best value for digital marketers, and the top overall SEO tool.

Our strategy: how we chose the top SpyFu alternatives:

  • Analyzed strengths and weaknesses of each tool by reviewing user feedback from industry-specific sites like G2, Capterra, and TrustRadius, enhanced by AI analysis.
  • Evaluated the features of various keyword research tools to understand their core functionalities and added value.
  • Created comparison charts to help you easily compare each tool based on pricing, features, and user reviews.

Zoom in: presenting our top three SpyFu alternatives.

SEO SoftwareIdeal If You’re Looking ForPrice
FraseMost Cost Effective: Frase offers comprehensive competitor analysis at a competitive price.Starts at $15/month
Surfer SEOMost Feature Rich Content Optimization: Surfer SEO provides extensive features for competitor analysis and optimization.Starts at $89/month
SEMRush Writing AssistantBest All Around SEO Tool: SEMRush is recognized for its comprehensive SEO capabilities.Starts at $129.95/month

Zoom out: discover the top alternatives to SpyFu in greater detail.

1. Frase

Frase streamlines content creation by using AI to generate detailed content briefs and analyze user intent, helping users craft highly relevant and SEO-optimized articles. It combines keyword analysis and competitive insights to guide users in creating content that performs well on search engines. Frase is popular among content marketers for improving SEO performance and enhancing content quality. It’s an ideal tool for teams looking to refine their content strategies and achieve better search rankings.

Frase Pricing

PlansMonthly CostAnnual Cost
Solo Plan$15/month$12/month
Basic Plan$45/month$38/month
Team Plan$115/month$97/month

Frase Features

FeatureSolo
($12/mo)
Basic
($38/mo)
Team
($97/mo)
Start Free TrialAvailableAvailableAvailable
Usage
Users113 ($25/mo per extra user)
Search Queries1030Unlimited
SEO Workflow
SERP AnalysisAvailableAvailableAvailable
Outline BuilderAvailableAvailableAvailable
Content OptimizationAvailableAvailableAvailable
Plugins
WordPressAvailableAvailableAvailable
Google DocsNot AvailableNot AvailableAvailable
AI Writing
In-editor Writing AssistantAvailableAvailableAvailable
Article WizardAdd-on RequiredAdd-on RequiredAdd-on Required

Frase Pros and Cons

ProsCons
Streamlined SEO Process: Frase.io simplifies the SEO process, optimizing features for top results.Learning Curve: New users need more training to fully utilize the platform.
Automatic Content Brief Creation: Reduces content creation time by providing clear guidelines.Limited Organization Features: Users want better ways to organize documents and projects.
Intuitive Interface: User-friendly interface, suitable for all expertise levels.AI Writer Limitations: AI-generated content often requires further editing to be fully usable.
Continuous Product Development: Regular updates introduce new features, keeping the platform modern.Desire for More Integrations: Users request better integration with platforms like WordPress.
Comprehensive SEO and Content Tools: Offers a broad range of tools for content strategy and optimization.Limited SEO Features: Users seek more robust SEO tools integrated into the platform.
Affordable Pricing: Offers great value compared to competitors, making it cost-effective for businesses.Slow Interface at Times: Performance issues can disrupt the content optimization process.
Excellent Customer Support: Responsive and helpful customer support team.Desire for a Mobile Version: Users express the need for a mobile app for on-the-go access.
Discover our recommendations for the finest Frase alternatives.

Frase Vs SpyFu

AspectFraseSpyFu
Target AudienceIdeal for SEO specialists and content creators needing streamlined content optimization tools.Primarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.
Pricing DetailsPlans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.Offers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.
Keyword ResearchNot a core feature; focuses more on content optimization.Excels in detailed keyword tracking and competitive keyword analysis.
Content OptimizationFeatures tools like SERP analysis and an in-editor writing assistant for direct content enhancement.Provides tools for optimizing SEO and PPC campaigns but not specifically for content creation.
Backlink AnalysisNo backlink analysis; prioritizes on-page content strategies.Offers detailed backlink analysis as part of the competitor analysis features.
Competitor AnalysisIncludes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.Strong capabilities in revealing competitors’ strategies in SEO and PPC.
Customer SupportResponsive support team focused on effective platform utilization.Known for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.

2. Surfer SEO

Surfer SEO provides detailed analytics by comparing your content against top-performing pages to offer actionable SEO insights on keyword density and structure. This tool is designed to enhance search engine rankings and is celebrated for its precision and user-friendly interface. Surfer SEO is favored by SEO professionals and content creators for boosting organic visibility and fine-tuning on-page optimization. It’s perfect for those committed to improving their website’s SEO through data-driven strategies.

Surfer SEO Pricing

PlansMonthly CostAnnual Cost
Essential Plan$89/month$69/month
Scale Plan$129/month$99/month
Scale AI Plan$219/month$179/month
Enterprise PlanCustom PricingCustom Pricing

Surfer SEO Features

FeaturesESSENTIAL ($89)SCALE ($129)SCALE AI ($219)ENTERPRISE (Custom)
Ideal forSmall business owners and freelancersMid-sized agencies & marketing teamsAgencies looking to scale up with AILarge agencies & marketing teams
Content Editor Articles30 articles/month, $5/additional100 articles/month, $1/additional100 articles/month, $1/additionalCustom
AI Articles0 AI articles/month, $19/additional0 AI articles/month, $19/additional10 AI articles/month, $19/additionalCustom
Keyword Research100 searches/day100 searches/day100 searches/dayCustom
Audit (Add-on)$49, 100 audits/month$49, 100 audits/month$49, 100 audits/monthCustom
SERP Analyzer (Add-on)$29, 100 searches/day$29, 100 searches/day$29, 100 searches/dayCustom
Auto-Optimize102040Custom
Team Members25 (more seats on demand)5 (more seats on demand)Custom
White Label
API
Other FeaturesGoogle Docs, WordPress integrationAll from ESSENTIAL plus Jasper integrationAll from SCALE plus personalized onboardingAll from SCALE AI plus dedicated CSM, priority support

Surfer SEO Pros and Cons

ProsCons
Simplified Agency Use: Enhances content management across freelancers, boosting speed and efficiency.Restrictions of Credit System: Credits for Content Editor and Audit tools expire each billing period without carryover.
Integrated Solutions: Features essential integrations like WordPress and Google Drive.Pricing Concerns: High cost, especially for the AI editor, can be prohibitive for smaller businesses.
Intuitive Design: User-friendly interface with attractive dashboards for easy data analysis.Subpar Mobile Interface: Mobile experience needs improvement for better functionality.
Complete SEO Enhancement: Comprehensive SEO tools including keyword research, SERP analysis, and competitor insights.Editing Features Wishlist: Users desire more straightforward editing features without needing extra credits.
Outstanding Support: Known for prompt customer service and additional learning resources, including a certification program.Keyword Research Data Needs: More detailed data required for exhaustive SEO planning.
Content Editor and Auditing Tools: Offers instant suggestions for content enhancement and detailed material reviews.Disappointment over Removed Features: Removal of certain features, such as Grow Flow, has caused user dissatisfaction.
Engaged Community and Resources: Access to a supportive community and a writers’ marketplace enhances the content optimization environment.Login Issues: Enhanced security measures, like 2FA, have caused login difficulties for some users.
Check out our picks for outstanding Surfer SEO alternatives.

Surfer SEO Vs SpyFu

AspectSurfer SEOSpyFu
Target AudienceSuited for businesses and agencies requiring advanced SEO strategies and AI-driven content tools.Primarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.
Pricing DetailsPricing begins at $89/month, scaling to custom rates for enterprise needs. Designed for varying business sizes.Offers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.
Keyword ResearchRobust keyword research included, with up to 100 daily searches across plans, supporting comprehensive SEO efforts.Excels in detailed keyword tracking and competitive keyword analysis.
Content OptimizationOffers detailed content optimization guidelines, auto-optimization in higher plans, and a focus on improving content quality.Provides tools for optimizing SEO and PPC campaigns but not specifically for content creation.
Backlink AnalysisDoes not offer backlink analysis, focusing on on-page SEO and content quality.Offers detailed backlink analysis as part of the competitor analysis features.
Competitor AnalysisFeatures in-depth SERP analyzer tools for detailed competitive insights, available as an add-on.Strong capabilities in revealing competitors’ strategies in SEO and PPC.
Customer SupportExceptional support with prompt responses, additional learning resources, and an active community for user support.Known for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.

3. SEMRush Writing Assistant

SEMRush Writing Assistant delivers real-time SEO suggestions to improve the quality and search engine visibility of your content directly within your text editor. It evaluates SEO friendliness, readability, tone, and originality, providing immediate optimization guidance. This tool integrates seamlessly with platforms like Google Docs, making it highly accessible and valuable for content creators. It’s essential for anyone seeking to enhance their content’s SEO and readability efficiently.

SEMRush Writing Assistant Pricing

PlansMonthly CostAnnual Cost
Pro Plan$129.95/month$108.33/month
Guru Plan$249.95/month$208.33/month
Business Plan$499.95/month$416.66/month

SEMRush Writing Assistant Features

FeaturesPro ($108.33/mo)Guru ($208.33/mo)Business ($416.66/mo)
Projects51540
Keywords to Track (Daily Updates)5001,5005,000
Keyword, Domain, and Backlink AnalyticsYesYesYes
Historical DataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice MetricNoNoYes
API AccessNoNoYes
Domain & Keyword Analytics
Results Per Report10,00030,00050,000
Reports Per Day3,0005,00010,000
Keyword Metrics Updates Per Month2501,0005,000
Product Listing AdsNoNoYes
Mobile RankingsYesYesYes
Targets Per Project110Unlimited
Keyword Cannibalization ReportNoYesYes
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002,000
Pages Per OTI Campaign304050
Sharing with ‘edit’ AccessYesYesYes
Sharing with ‘read-only’ AccessYesYesYes
Scheduled PDF Reports52050
Additional Users (Cost Per User)$45/mo$80/mo$100/mo

SEMRush Writing Assistant Pros and Cons

ProsCons
Competitor Blog Tracking: Enables tracking of competitors’ top blogs to enhance own site traffic.Pricing Concerns: The cost is seen as a barrier for personal use or small businesses.
Comprehensive SEO Tools: Offers a broad range of tools for business development and client management.Data Accuracy Issues: Some inaccuracies in search volume and ranking data noted, affecting decision-making.
User-Friendly Interface: Known for ease of use, catering to both beginners and SEO professionals.Segmented Services: Discontent with the segmentation of services into higher-priced tiers.
Keyword Clusters Update: Recent update improves content strategy and research efficiency.Learning Curve: The platform can overwhelm new users with its depth of features.
Agency Growth Kit: Aids in professional growth and business development for agency users.Lack of Local SEO Insights: Less effective in delivering insights for Local SEO strategies.
Detailed Insights: Provides deep insights into keyword analysis and content research.Limited Historical Data: Users need more extensive historical data for trend analysis.
Excellent Customer Support: Noted for responsive and effective customer support.Reporting Tool Issues: Reports of clunky reporting tools and problematic integrations.
View our selection of the top SEMRush Writing Assistant alternatives.

SEMRush Writing Assistant Vs SpyFu

AspectSEMRush Writing AssistantSpyFu
Target AudienceGeared towards SEO professionals and agencies needing comprehensive analytics and content tools.Primarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.
Pricing DetailsStarts at $108.33/month annually, with options scaling to $416.66 for advanced features and larger scale projects.Offers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.
Keyword ResearchExtensive keyword tracking and analytics, with up to 5,000 daily updates in the Business Plan, supporting in-depth SEO campaigns.Excels in detailed keyword tracking and competitive keyword analysis.
Content OptimizationOffers SEO writing assistance but focuses more on overall SEO analytics and keyword optimization.Provides tools for optimizing SEO and PPC campaigns but not specifically for content creation.
Backlink AnalysisComprehensive backlink analytics available, supporting detailed backlink and domain analysis.Offers detailed backlink analysis as part of the competitor analysis features.
Competitor AnalysisRobust tools for tracking and analyzing competitors, including keyword cannibalization reports and market share metrics.Strong capabilities in revealing competitors’ strategies in SEO and PPC.
Customer SupportKnown for excellent customer support with responsive service and detailed assistance.Known for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.

4. SE Ranking

SE Ranking offers a comprehensive suite of SEO tools, including keyword research, competitor analysis, website auditing, and performance monitoring. It helps users track their website rankings and offers actionable insights to improve SEO strategies. SE Ranking is suitable for both beginners and experienced marketers, making it a versatile option for businesses of all sizes. It’s a great all-in-one solution for systematic search engine optimization.

SE Ranking Pricing

PlansMonthly CostAnnual Cost
Essential Plan$55/month$44/month
Pro Plan$109/month$87.20/month
Business Plan$239/month$191.20/month

SE Ranking Features

FeatureEssential
($55/mo)
Pro
($109/mo)
Business
($239/mo)
Projects10UnlimitedUnlimited
Manager Seats135
Additional Manager Seats+$20 per seat+$20 per seat+$20 per seat
Competitors per Project51020
Rank Tracker – Keywords7502,0005,000
Rank Tracker – Check FrequencyDailyDailyDaily
Search Engines (Targets)100100100
Visibility Rating, SERP Competitors, Share of VoiceIncludedIncludedIncluded
Website Audit – Pages per Account100,000250,000700,000
Website Audit – Pages per Project15,00040,00080,000
Page Changes Monitor100250
On-Page Checker and SERP Analyzer20 pages/month30 pages/month100 pages/month
Keywords for SERP Analysis per Month201001,000
Backlink Checker and Monitor17,500 backlinks monitored30,000 backlinks monitored90,000 backlinks monitored
Domains for Backlink Analysis per Day50100300
Backlink Gap Analyzer – Backlinks per Report10,00030,000100,000
Competitive and Keyword Research – Reports per Day1005,00010,000
Rows per Export1,00050,000100,000
Paid and Orgabnic Keywords ResearchIncludedIncludedIncluded
Historical Data on Keywords/Domains3 previous monthsAny available month
Lists in Keyword Manager per Account60UnlimitedUnlimited
Keywords in Keyword Manager per Account30,00050,000120,000
SEO Reporting – Scheduled Reports52050
SEO Reporting – Report TemplatesUnlimitedUnlimitedUnlimited
Content Editor15 articles/mo30 articles/mo120 articles/mo
AI Writer25,000 AI Words50,000 AI Words250,000 AI Words
Plagiarism Checker3 checks5 checks10 checks
SupportPriority supportPriority supportPriority support, Account manager, Team training (4h-8h), Onboarding call

SE Ranking Pros and Cons

ProsCons
Comprehensive SEO Tools: Provides extensive tools for SEO performance monitoring and auditing.Slow Support: Online chat support has slowed down since the introduction of an AI bot.
Intuitive Design: User-friendly interface makes it easy for both new and experienced users.Limited Features: Some users find the keyword research and social media tracking capabilities less comprehensive than competitors.
Affordable Pricing: Offers good value, especially for small businesses and startups.Search Trends: Users miss the ability to view search volume trends for keywords.
Easy Integration: Seamlessly integrates with platforms like Google Search Console and Looker Studio.Complex Reporting: Some reports are complicated and could be more user-friendly.
No Credit Card Required for Trial: Allows new users to try features without financial commitment.Incomplete Data: Occasionally, some data points are missing, requiring users to seek information elsewhere.
Local SEO Features: Effective for managing local SEO efforts, including listings and evaluations on various platforms.Feature Removals: Users are dissatisfied with the removal of certain useful features.
Regular Updates: Continuously improves and adds new features based on user feedback.General Loading Speed: Some users report slow loading times across the platform.
Explore our compilation of superior SE Ranking alternatives.

SE Ranking Vs SpyFu

AspectSE RankingSpyFu
Target AudienceAimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.Primarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.
Pricing DetailsOffers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.Offers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.
Keyword ResearchOffers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.Excels in detailed keyword tracking and competitive keyword analysis.
Content OptimizationIncludes tools for on-page optimization and content editing.Provides tools for optimizing SEO and PPC campaigns but not specifically for content creation.
Backlink AnalysisProvides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.Offers detailed backlink analysis as part of the competitor analysis features.
Competitor AnalysisIncludes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.Strong capabilities in revealing competitors’ strategies in SEO and PPC.
Customer SupportOffers priority support with additional benefits like account management and team training in higher plans.Known for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.

5. Similarweb

Similarweb provides web analytics services that deliver insights into traffic sources, user behavior, and overall website performance, facilitating strategic decision-making. It helps businesses understand their audience better and benchmark against competitors. Similarweb is renowned for its detailed analytics and is widely used by marketers and analysts for digital strategy development. It’s ideal for enterprises looking to gain a competitive edge in their industry.

Similarweb Pricing

PlansMonthly CostAnnual Cost
Starter Plan$149/month$125/month
Professional Plan$399/month$333/month
Team PlanCustom PricingCustom Pricing
Enterprise PlanCustom PricingCustom Pricing

Similarweb Features

Features/PlanStarter
($149/mo)
Professional
($399/mo)
Team
(Custom)
Enterprise
(Custom)
Website Access✔️✔️✔️✔️
Keyword Limits1,0005,00050,000150,000
App Availability✔️✔️
Industry Analysis✔️✔️
Company Analysis✔️
Custom Industry Limits131050
Website Segment Limits350
Automatic Competitive Trackers310UnlimitedUnlimited
Top Websites (Category Leaders)30050010,000Unlimited
Popular Pages Access✔️✔️
Folders Management✔️✔️
Subdomains Analysis✔️✔️
Website Technologies Analysis✔️✔️
All Keyword Features (Paid, Organic, Phrases, etc.)✔️✔️✔️✔️
Traffic & Engagement Analysis✔️✔️✔️✔️
Geography Analysis✔️✔️✔️
Demographics Analysis✔️✔️✔️✔️
Audience Interests Analysis✔️✔️✔️✔️
Search Interests Access✔️✔️
Overlap Across Sites Analysis✔️✔️
Audience Loyalty Analysis✔️✔️
On-site Search Data✔️
New vs Returning Visitors Analysis✔️✔️
Channel Origin Analysis✔️✔️
Incoming/Outgoing Traffic Analysis✔️✔️✔️✔️
Conversion Analysis✔️✔️
Outgoing Display Traffic Analysis✔️✔️✔️✔️
Display and Video Creatives Limits5001,000UnlimitedUnlimited
Users115*10*
Dashboards✔️✔️✔️✔️
Enhanced Sharing Capabilities✔️✔️
API Access✔️✔️
Single Sign-On (SSO)✔️
Two-Factor Authentication✔️
Full Service Onboarding✔️✔️
Dedicated Team Support✔️
Priority Product Support✔️✔️

Similarweb Pros and Cons

ProsCons
Accurate Traffic Analysis: Provides highly accurate and helpful insights into website traffic and user behavior.Chrome Extension Limitations: Requires leaving the Chrome extension to access full information.
Competitor Analysis Tool: Offers detailed insights into competitors’ online strategies and traffic sources.Inaccuracies in Data: Some data may be inaccurate, necessitating crosschecks for verification.
Easy to Use: User-friendly interface makes it simple to obtain results with just one click.Limited Weekly Credits: Some users find the weekly credit limit restrictive.
Extensive Market Insights: Allows detailed comparison of websites and comprehensive market analysis.High Cost: Can be expensive, particularly for small businesses or startups.
Helpful Customer Support: Known for excellent customer service, including effective training and quick responses.Limited Display Analysis: Relies on Google’s Display Network for insights, which can be limiting.
Effective Similar Sites Feature: Helps in discovering new opportunities by accurately identifying similar sites.Limited Competitive Comparison: Restricted to comparing only five websites at a time, which may not be sufficient for broad market analysis.
Integration and UI Ease: Integrates well with other tools and platforms, offering a seamless user experience.Steep Learning Curve: New users may find it challenging to navigate and utilize all features effectively.
Here’s a list of the best Similarweb alternatives.

Similarweb Vs SpyFu

AspectSimilarwebSpyFu
Target AudienceGeared towards digital marketers, SEO professionals, and businesses seeking detailed insights into website traffic and competitive intelligence.Primarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.
Pricing DetailsOffers a range of pricing from $125/month annually for basic features to custom pricing for more comprehensive tools and data access.Offers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.
Keyword ResearchProvides keyword tracking and analysis as part of its suite of tools to understand SEO and PPC strategies.Excels in detailed keyword tracking and competitive keyword analysis.
Content OptimizationNot specifically designed for content optimization; focuses more on competitive intelligence and market analysis.Provides tools for optimizing SEO and PPC campaigns but not specifically for content creation.
Backlink AnalysisDoes not emphasize backlink analysis; focuses more on traffic sources and user engagement metrics.Offers detailed backlink analysis as part of the competitor analysis features.
Competitor AnalysisStrong competitor analysis capabilities, offering insights into traffic sources, competitor strategies, and market positioning.Strong capabilities in revealing competitors’ strategies in SEO and PPC.
Customer SupportKnown for helpful customer support with effective training and quick responses, enhancing the user experience.Known for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.

6. Serpstat

Serpstat is a versatile SEO platform offering tools for keyword research, competitor analysis, backlink checking, and site auditing to improve online visibility. It provides valuable insights that help marketers refine their SEO and marketing strategies. Serpstat is appreciated for its depth of features and affordability, making it suitable for businesses of all sizes. It’s an excellent choice for those seeking comprehensive and cost-effective SEO insights.

Serpstat Pricing

PlansMonthly CostAnnual Cost
Individual Plan$59/month$50/month
Team Plan$119/month$100/month
Agency Plan$479/month$410/month

Serpstat Features

Feature/PlanIndividual
($59/mo)
Team
($119/mo)
Agency
($479/mo)
Keywords Tracking1005005,000
Keywords Updates per Month2,00010,000100,000
Search Queries per Month2,00010,00010,000
Monthly API Calls50,000250,0002,500,000
Competitor Tracking0200,0002,000,000
Reports per Month525250
Alerts per Month050500
Backlinks Analysis per Month10,00050,000500,000
Backlinks Reports per Month30,000150,0001,500,000
Pages Crawled per Month5,00025,000Unlimited
Users Included210100
Custom Reports AvailabilityUpon requestUpon requestFree trial
API AccessUpon requestUpon requestFree trial
Google Data Studio IntegrationUpon requestUpon requestFree trial
Additional Local SEO$20/location$20/locationFree trial
Support LevelStandardPriorityPriority
Maximum Concurrent Users1330
Response Time16 hoursPriorityPriority

Serpstat Pros and Cons

ProsCons
Cost-effective SEO Tool: Offers competitive solutions similar to Ahrefs, SEMrush, or MOZ at a more affordable price.Limited Advanced Features: Needs more comprehensive features like gap analysis and competing domains.
Keyword Ranking Tracker: Highly praised for its effective keyword ranking tracking capabilities.User Interface: Some users feel the graphical user interface could be improved for better usability.
Comprehensive Toolset: Includes features like website analysis, keyword rank tracking, backlink analysis, and competitor research.Price: While cost-effective, some users find the pricing plans a bit high.
Large Database: Provides a very large database of data, beneficial for extensive SEO research.Technical Report Usability: Technical reports can be complex and less user-friendly for some users.
Innovative Features: Offers unique features like AI Content Tools and keyword clustering not found in other SEO software.Overwhelming for Beginners: The abundance of tools can be daunting for new users to navigate and utilize effectively.
Speedy Support: Noted for quick and efficient customer support service.Report Loading Times: Sometimes reports take long to load, up to 10 seconds.
Versatile SEO Solutions: Effective for both organic traffic growth and detailed technical audits of websites.Popularity: Despite its capabilities, it’s less known compared to major competitors like Ahrefs and SEMrush.
View our roundup of leading alternatives to Serpstat.

Serpstat Vs SpyFu

AspectSerpstatSpyFu
Target AudienceSEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.Primarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.
Pricing DetailsOffers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.Offers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.
Keyword ResearchProvides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.Excels in detailed keyword tracking and competitive keyword analysis.
Content OptimizationFeatures tools for content grading and optimization but with a stronger focus on overall SEO enhancements.Provides tools for optimizing SEO and PPC campaigns but not specifically for content creation.
Backlink AnalysisIncludes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.Offers detailed backlink analysis as part of the competitor analysis features.
Competitor AnalysisProvides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.Strong capabilities in revealing competitors’ strategies in SEO and PPC.
Customer SupportKnown for quick and efficient support, especially responsive for agency and higher-tier plan users.Known for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.

7. Ahrefs

Ahrefs is a comprehensive SEO tool that provides deep insights into your website’s backlinks, keywords, and competitor strategies. It is extensively used for SEO audits and content marketing research, helping users increase organic traffic and optimize their websites. Ahrefs is known for its robust database and intuitive interface, making it indispensable for digital marketers and SEO professionals. It supports a comprehensive approach to SEO and digital marketing.

Ahrefs Pricing

PlansMonthly CostAnnual Cost
Lite Plan$129/month$108/month
Standard Plan$249/month$208/month
Advanced Plan$449/month$374/month
Enterprise PlanCustom Pricing

Ahrefs Features

Features/PlanLite ($129/mo)Standard ($249/mo)Advanced ($449/mo)Enterprise (Custom)
Projects52050100+
History6 months2 years5 yearsUnlimited
Credits per User/Month5007501,000Customized
Dashboard
Site ExplorerBest links filterFull site structure, Broken backlinks, Broken links, Outgoing links, Linking authors, Calendar viewSame as Standard + additional featuresCustomized
Keywords ExplorerAI suggestions, Keyword clustersSame as LiteSame as StandardCustomized
Site AuditHTTP authenticationCustomized
Rank Tracker
Competitive Analysis
SERP Comparison
Page Inspect
Alerts
Export to Google SheetsSoonSoonSoonSoon
Portfolios✔ (New)
Content Explorer
Batch Analysis
Mention Alerts
SERP Updates
Looker Studio IntegrationCustomized
Web ExplorerCustomized
AI Content Grader✔ (New)
Pay by Invoice
Access Management
Audit Log
API
SSO
Directory Listing

Ahrefs Pros and Cons

ProsCons
Detailed Backlink Insights: Excelling in backlink analysis crucial for competitive SEO strategies.Premium Pricing: Considered costly, particularly for small businesses and individual users.
Effective Keyword Research: Praised for comprehensive capabilities in keyword discovery.Migration Issues: Some users face challenges with plan migrations and data retention.
Rich Data and Integration: Offers robust data and seamless integration with other tools.Usage Limits: Imposes limits with extra charges for excess usage, posing a potential drawback.
Extensive Keyword Database: Known for its vast database and sophisticated crawling features.Learning Curve: Initially complex for new users, despite extensive educational resources.
Intuitive Design: Features a user-friendly interface complemented by helpful learning resources.Customer Service Issues: Reports of difficulties with customer support, particularly in billing disputes.
Accurate Analytics: Provides precise analytics on website health, essential for daily monitoring.Lacks Certain Features: Missing specific content marketing and PPC tools available in other platforms.
Competitor Analysis: Offers essential tools for in-depth analysis of competitors’ market positioning.Data Consistency: Some concerns about data accuracy and the need for an improved user experience.
Explore our curated list of effective alternatives to Ahrefs.

Ahrefs Vs SpyFu

AspectAhrefsSpyFu
Target AudienceTailored for SEO professionals and larger organizations needing in-depth SEO analysis and competitive intelligence.Primarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.
Pricing DetailsStarts at $108/month annually, with options for advanced and custom enterprise solutions.Offers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.
Keyword ResearchKnown for a vast keyword database and sophisticated research tools, providing deep insights into keyword strategies.Excels in detailed keyword tracking and competitive keyword analysis.
Content OptimizationProvides tools for optimizing content but primarily focuses on backlink and competitive analysis.Provides tools for optimizing SEO and PPC campaigns but not specifically for content creation.
Backlink AnalysisExcelling in backlink analysis with comprehensive tools for tracking and understanding backlinks.Offers detailed backlink analysis as part of the competitor analysis features.
Competitor AnalysisOffers extensive tools for in-depth competitor analysis, including tracking competitors’ strategies and market positioning.Strong capabilities in revealing competitors’ strategies in SEO and PPC.
Customer SupportProvides solid support but has some reports of challenges, especially with billing and customer service responsiveness.Known for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.

8. MozPro

MozPro offers an all-in-one SEO toolset that includes site audits, keyword research, link analysis, and rank tracking to enhance online visibility. It assists users in monitoring and improving their site’s search performance with actionable recommendations. MozPro is known for its user-friendly interface and industry-standard metrics, making it accessible to both SEO novices and experts. It’s a reliable choice for anyone looking to systematically improve their SEO effectiveness.

MozPro Pricing

PlansMonthly CostAnnual Cost
Standard Plan$99/month$79/month
Medium Plan$179/month$143/month
Large Plan$299/month$239/month
Premium Plan$599/month$479/month

MozPro Features

FeatureStandard ($99/mo)Medium ($179/mo)Large ($299/mo)Premium ($599/mo)
Campaigns3102550
Keyword Rankings300 (1,200 total search results collected)1,500 (6,000 total search results collected)3,000 (12,000 total search results collected)4,500 (18,000 total search results collected)
Mobile RankingsAvailableAvailableAvailableAvailable
Pages Crawled/Week100,000 (400,000 total pages/mo.)500,000 (2 million total pages/mo.)1,250,000 (5 million total pages/mo.)2,000,000 (8 million total pages/mo.)
Performance Metrics: Tracked URLs602005001,000
Performance Metrics: On-Demand URLs/Month62050100
Speed CrawlAvailableAvailableAvailableAvailable
On-Demand Crawls/Month53060100
Keyword Queries/Month1505,00015,00030,000
Rows per Keyword Query10,00030,00050,000100,000
Keyword Lists53060100
Keywords per List1005007501,000
Competitive Research Queries5075100150
Backlink Queries/Month5,00020,00070,000100,000
Rows per Backlink Query10,00040,00050,00075,000
Link Tracking Lists13060100
Links per List1005007501,000
Rank Checker Queries/Day200200500800
On-Page Grader ReportsUnlimitedUnlimitedUnlimitedUnlimited
Scheduled ReportsUnlimitedUnlimitedUnlimitedUnlimited
Branded ReportsUnlimitedUnlimitedUnlimitedUnlimited
Report TemplatesUnlimitedUnlimitedUnlimitedUnlimited
User seats included1235
24/7 SupportIncludedIncludedIncludedIncluded

MozPro Pros and Cons

ProsCons
Effective for Website Performance Tracking: Monitors website rankings effectively.Setup and Usability Challenges: Setup can be complex with some reports of slow support response.
Exceptional UI and UX: Known for superior user interface and user experience.Some Features Lack Depth: Certain features, like social media tools, are not as robust as competitors’.
Wide Range of SEO Tools: Provides comprehensive tools for SEO audits, keyword research, and optimizations.Cost Concerns: Pricing may be prohibitive for small businesses or budget-restricted users.
Educational Content and Certifications: Offers valuable learning resources and certifications.Support Responsiveness: Some users experience slow responses and issues with site crawl features.
Reliable Campaign and Keyword Tracking: Simplifies monitoring campaigns and keyword research.Integration Limitations: Lacks direct integrations with platforms like Looker Studio.
User-Friendly Interface: Ensures a seamless user experience.Steep Learning Curve: Advanced features require significant learning to fully utilize.
Good Value: Provides extensive features at a fair price, without hidden costs.Data Accuracy Issues: Some discrepancies in data, especially compared to tools like Google Ads keyword planner.
Check out our guide to the best alternatives to MozPro.

MozPro Vs SpyFu

AspectMozProSpyFu
Target AudienceDesigned for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.Primarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.
Pricing DetailsPricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.Offers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.
Keyword ResearchOffers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.Excels in detailed keyword tracking and competitive keyword analysis.
Content OptimizationFocuses on overall SEO performance but less on specific content optimization features.Provides tools for optimizing SEO and PPC campaigns but not specifically for content creation.
Backlink AnalysisKnown for strong backlink analysis tools, allowing detailed examination of link quality and growth.Offers detailed backlink analysis as part of the competitor analysis features.
Competitor AnalysisProvides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.Strong capabilities in revealing competitors’ strategies in SEO and PPC.
Customer SupportOffers 24/7 support, though some users report slow response times and usability challenges.Known for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.

9. Raven Tools

Raven Tools is an SEO and marketing platform that provides tools for data reporting, site auditing, and competitive analysis to optimize digital marketing strategies. It helps agencies and in-house marketers produce comprehensive reports and improve their SEO efforts. Raven Tools is praised for its ability to streamline campaign management and data aggregation. It’s ideal for marketers who need a robust suite of tools to manage multiple campaigns and clients.

Raven Tools Pricing

PlansMonthly CostAnnual Cost
Small Business Plan$49/month$39/month
Start Plan$109/month$79/month
Grow Plan$199/month$139/month
Thrive Plan$299/month$249/month
Lead Plan$479/month$399/month

Raven Tools Features

Feature/ServiceSmall Business
($49/mo)
Start
($109/mo)
Grow
($199/mo)
Thrive
($299/mo)
Lead
($479/mo)
Campaigns/Domains22080160320
Users2482040
Historical Data Storage
Task Manager (Light CRM)
Automated Client ReportsUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
White LabelSubdomain + email + reportSubdomain + email + reportFull White LabelFull White LabelFull White Label
Hyper-flexible report
Customizable Dashboard
Shareable URL Report (HTML / PDF)
PDF Report – Cover Page, Table of Contents, Footer
Real Time Report: Live CSV and URL Data
Campaign Events and Tags
Backlink Explorer (Majestic)20 Reports (up to 1 Million URL results)40 Reports (up to 2 Million URL results)60 Reports (up to 3 Million URL results)80 Reports (up to 4 Million URL results)100 Reports (up to 5 Million URL results)
Fresh Index
Link Spy (Majestic + Moz)10 Reports (up to 100k Links)20 Reports (up to 200k Links)30 Reports (up to 300k Links)40 Reports (up to 400k Links)50 Reports (up to 500k Links)
Stored Links25,00050,00075,000100,000150,000
Monitored Links25,00050,00075,000100,000150,000
Monthly Page Crawls50k400k2 Million5 Million7 Million
SERP Tracker – Monthly Trackable Keywords1,50015,00020,00025,00030,000
Site Comparison using Moz & Majestic DataUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Competitor Keyword ComparisonUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Organic Competitor DiscoveryUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Competitor Statistical TrackingUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Keyword Research (Google Search Volume)UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Discover Competitor KeywordsUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Campaign Keyword OrganizationUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Social Media Management & Reporting
Content Management
Data Integrations

Raven Tools Pros and Cons

ProsCons
User-Friendly Interface: Easy to navigate and user-friendly for performing SEO audits.Complex Pricing: Users desire more flexible plan options, particularly for small client bases.
Comprehensive SEO Audits: Effective at identifying a wide range of SEO issues.High Pricing: Some users find the pricing to be high compared to the features offered.
Timesaving: Features like automated reporting save significant time and effort.WordPress Site Issues: Higher error rates when auditing and checking WordPress sites.
Useful Integrations: Smooth integrations with platforms like Google Ads and Analytics.Basic Data Omissions: Missing some basic Google Ads data which users expect.
Customizable Reports: Allows extensive customization and white label reports.Glitches and Bugs: Occasional glitches with third-party software connections.
Responsive Customer Support: Customer support is noted for being helpful and responsive.Manual Updates Required: Users must manually update reports, which reduces the effectiveness of automation.
Comprehensive Toolset: Offers a robust set of tools that cover various aspects of digital marketing.Limited Depth in Reporting: Some users find the reporting lacks depth compared to other tools.
Discover our selection of great alternatives to Raven Tools.

Raven Tools Vs SpyFu

AspectRaven ToolsSpyFu
Target AudienceDigital marketers, agencies, mid to large businesses.Primarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.
Pricing DetailsPlans range from $39 to $399 per month, annual discounts available.Offers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.
Keyword ResearchExtensive keyword and competitor keyword research tools.Excels in detailed keyword tracking and competitive keyword analysis.
Content OptimizationTools for SEO auditing and content management.Provides tools for optimizing SEO and PPC campaigns but not specifically for content creation.
Backlink AnalysisComprehensive backlink analysis with integration of Majestic data.Offers detailed backlink analysis as part of the competitor analysis features.
Competitor AnalysisIn-depth competitor analysis and monitoring features.Strong capabilities in revealing competitors’ strategies in SEO and PPC.
Customer SupportNoted for responsive and helpful customer support.Known for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.

10. Ubersuggest

Ubersuggest offers SEO tools that help users generate keyword ideas, analyze competitors, and gain insights into SEO metrics like keyword volume and ranking difficulty. It’s designed to provide affordable access to SEO tools that help improve content strategies and increase website traffic. Ubersuggest is popular among small business owners and bloggers for its ease of use and effectiveness. It’s a practical choice for those new to SEO or operating on a budget.

Ubersuggest Pricing

PlansMonthly CostLifetime Cost
Individual Plan$12/month$120/lifetime
Business Plan$20/month$200/lifetime
Enterprise Plan$40/month$400/lifetime

Ubersuggest Features

Feature/ServiceIndividual
($12/mo)
Business
($20/mo)
Enterprise
($40/mo)
Reports Per Day150300900
Projects1715
Chrome Extension Search Limits150300900
Rank Tracking
Tracked Keywords125 per project150 per project300 per project
Update FrequencyDailyDailyDaily
Mobile Rank Tracking
Site Audit
Pages crawled per report1,0005,00010,000
Crawling FrequencyWeeklyWeeklyWeekly
Keyword Research
Historical Data
Keyword Suggestions20,00050,000100,000
Content Ideas2,0005,00010,000
Data exporting per report2,000 rows5,000 rows10,000 rows
Competitive Analysis
Similar Websites202020
Tracked Competitors51015
Historical Data
Top Pages2,0005,00010,000
Top Keywords20,00050,000100,000
Data exporting per report2,000 rows5,000 rows10,000 rows
Backlinks
Link history3 years3 years3 years
Backlinks rows2,0005,00010,000
New and lost links30 days30 days30 days
Data exporting per report2,000 rows5,000 rows10,000 rows
Add-Ons NEW (+$5/month)Additional domains, 125 keywords, 3 competitors, etc.Additional domains, 125 keywords, 3 competitors, etc.Additional domains, 125 keywords, 3 competitors, etc.

Ubersuggest Pros and Cons

ProsCons
Fast Customer Support: Users experience swift and effective responses.Overkill for Some Users: Some features may be excessive for light users.
Effective Communication: Support is clear and helpful.Logging Issues: Some users report difficulty logging back into the system.
Value for Money: Competitive pricing for the features provided.Aggressive Marketing: Reports of persistent telemarketing and upselling.
Easy to Use: Users find the interface and process straightforward.Limited for SEO Service: Lack of ongoing SEO service noted by some users.
Comprehensive Tool: Provides extensive tools and data for SEO.Data Entry Issues: User frustrations with data input that felt nonproductive.
Educational Resources: Offers valuable education and webinars.Excessive for Occasional Use: Not cost-effective for non-frequent users.
Responsive Support: High praise for customer service responsiveness.User Interface Complexity: Some users find the interface and features too complex.
Here’s a list of the top alternatives to Ubersuggest.

Ubersuggest Vs SpyFu

AspectUbersuggestSpyFu
Target AudienceTargets a broad range of users from SEO beginners to advanced marketers. Suitable for small businesses and large enterprises.Primarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.
Pricing DetailsOffers monthly and lifetime pricing options, ranging from $12 to $40 per month. Provides flexibility with lifetime deals.Offers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.
Keyword ResearchOffers extensive keyword suggestions, historical data, and up to 100,000 keyword suggestions per plan.Excels in detailed keyword tracking and competitive keyword analysis.
Content OptimizationProvides up to 10,000 content ideas per plan with detailed exporting options, helping in planning and executing content strategy.Provides tools for optimizing SEO and PPC campaigns but not specifically for content creation.
Backlink AnalysisDetailed backlink analysis with history up to 3 years and tracking of new and lost links. Exports up to 10,000 rows of backlink data per report.Offers detailed backlink analysis as part of the competitor analysis features.
Competitor AnalysisCan track up to 15 competitors per plan, with extensive data exporting capabilities, aiding in thorough competitive analysis.Strong capabilities in revealing competitors’ strategies in SEO and PPC.
Customer SupportKnown for fast and responsive customer support, with high praises for support responsiveness and clarity.Known for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins