Expand Your SEO Horizons: 10 Alternatives to Serpstat

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Here’s a straightforward guide to the best Serpstat alternatives. We’ve picked our top three SEO tools across three key areas: the most effective for keyword research, the best value for digital marketing newcomers, and the top overall SEO tool.

Our strategy: how we chose the top Serpstat alternatives:

  • Analyzed strengths and weaknesses of each tool by reviewing user feedback from industry-specific sites like G2, Capterra, and TrustRadius, enhanced by AI analysis.
  • Evaluated the features of various keyword research tools to understand their core functionalities and added value.
  • Created comparison charts to help you easily compare each tool based on pricing, features, and user reviews.

Zoom in: showcasing our top three Serpstat alternatives.

SEO SoftwarePerfect For…Price
FraseMost Cost Effective: Frase offers comprehensive keyword research at a competitive price.Starts at $15/month
Surfer SEOMost Feature Rich Content Optimization: Surfer SEO provides extensive features for keyword research and optimization.Starts at $89/month
SEMRush Writing AssistantBest All Around SEO Tool: SEMRush is recognized for its comprehensive SEO capabilities.Starts at $129.95/month

Zoom out: find out the top alternatives to Serpstat in greater detail.

1. Frase

Frase leverages AI to help content creators develop SEO-optimized articles by providing detailed content briefs and insights into user intent. It combines keyword research and competitive analysis to guide users in creating content that performs well in search engines. Frase is popular among digital marketers for enhancing content relevance and improving SEO performance. It’s ideal for teams looking to elevate their content strategy and drive traffic.

Frase Pricing

PlansMonthly CostAnnual Cost
Solo Plan$15/month$12/month
Basic Plan$45/month$38/month
Team Plan$115/month$97/month

Frase Features

FeatureSolo
($12/mo)
Basic
($38/mo)
Team
($97/mo)
Start Free TrialAvailableAvailableAvailable
Usage
Users113 ($25/mo per extra user)
Search Queries1030Unlimited
SEO Workflow
SERP AnalysisAvailableAvailableAvailable
Outline BuilderAvailableAvailableAvailable
Content OptimizationAvailableAvailableAvailable
Plugins
WordPressAvailableAvailableAvailable
Google DocsNot AvailableNot AvailableAvailable
AI Writing
In-editor Writing AssistantAvailableAvailableAvailable
Article WizardAdd-on RequiredAdd-on RequiredAdd-on Required

Frase Pros and Cons

ProsCons
Streamlined SEO Process: Frase.io simplifies the SEO process, optimizing features for top results.Learning Curve: New users need more training to fully utilize the platform.
Automatic Content Brief Creation: Reduces content creation time by providing clear guidelines.Limited Organization Features: Users want better ways to organize documents and projects.
Intuitive Interface: User-friendly interface, suitable for all expertise levels.AI Writer Limitations: AI-generated content often requires further editing to be fully usable.
Continuous Product Development: Regular updates introduce new features, keeping the platform modern.Desire for More Integrations: Users request better integration with platforms like WordPress.
Comprehensive SEO and Content Tools: Offers a broad range of tools for content strategy and optimization.Limited SEO Features: Users seek more robust SEO tools integrated into the platform.
Affordable Pricing: Offers great value compared to competitors, making it cost-effective for businesses.Slow Interface at Times: Performance issues can disrupt the content optimization process.
Excellent Customer Support: Responsive and helpful customer support team.Desire for a Mobile Version: Users express the need for a mobile app for on-the-go access.
Here’s a collection of the most effective alternatives to Frase.

Frase Vs Serpstat

AspectFraseSerpstat
Target AudienceIdeal for SEO specialists and content creators needing streamlined content optimization tools.SEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.
Pricing DetailsPlans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.Offers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.
Keyword ResearchNot a core feature; focuses more on content optimization.Provides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.
Content OptimizationFeatures tools like SERP analysis and an in-editor writing assistant for direct content enhancement.Features tools for content grading and optimization but with a stronger focus on overall SEO enhancements.
Backlink AnalysisNo backlink analysis; prioritizes on-page content strategies.Includes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.
Competitor AnalysisIncludes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.Provides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.
Customer SupportResponsive support team focused on effective platform utilization.Known for quick and efficient support, especially responsive for agency and higher-tier plan users.

2. Surfer SEO

Surfer SEO analyzes content against top-ranking pages to provide actionable SEO insights on keyword density and content structure. This tool helps users optimize web pages for improved search engine rankings and is celebrated for its detailed analytics and user-friendly interface. Surfer SEO is favored by SEO professionals and content creators for boosting organic visibility and fine-tuning on-page optimization. It simplifies the process of achieving top SEO results through data-driven content adjustments.

Surfer SEO Pricing

PlansMonthly CostAnnual Cost
Essential Plan$89/month$69/month
Scale Plan$129/month$99/month
Scale AI Plan$219/month$179/month
Enterprise PlanCustom PricingCustom Pricing

Surfer SEO Features

FeaturesESSENTIAL ($89)SCALE ($129)SCALE AI ($219)ENTERPRISE (Custom)
Ideal forSmall business owners and freelancersMid-sized agencies & marketing teamsAgencies looking to scale up with AILarge agencies & marketing teams
Content Editor Articles30 articles/month, $5/additional100 articles/month, $1/additional100 articles/month, $1/additionalCustom
AI Articles0 AI articles/month, $19/additional0 AI articles/month, $19/additional10 AI articles/month, $19/additionalCustom
Keyword Research100 searches/day100 searches/day100 searches/dayCustom
Audit (Add-on)$49, 100 audits/month$49, 100 audits/month$49, 100 audits/monthCustom
SERP Analyzer (Add-on)$29, 100 searches/day$29, 100 searches/day$29, 100 searches/dayCustom
Auto-Optimize102040Custom
Team Members25 (more seats on demand)5 (more seats on demand)Custom
White Label
API
Other FeaturesGoogle Docs, WordPress integrationAll from ESSENTIAL plus Jasper integrationAll from SCALE plus personalized onboardingAll from SCALE AI plus dedicated CSM, priority support

Surfer SEO Pros and Cons

ProsCons
Simplified Agency Use: Enhances content management across freelancers, boosting speed and efficiency.Restrictions of Credit System: Credits for Content Editor and Audit tools expire each billing period without carryover.
Integrated Solutions: Features essential integrations like WordPress and Google Drive.Pricing Concerns: High cost, especially for the AI editor, can be prohibitive for smaller businesses.
Intuitive Design: User-friendly interface with attractive dashboards for easy data analysis.Subpar Mobile Interface: Mobile experience needs improvement for better functionality.
Complete SEO Enhancement: Comprehensive SEO tools including keyword research, SERP analysis, and competitor insights.Editing Features Wishlist: Users desire more straightforward editing features without needing extra credits.
Outstanding Support: Known for prompt customer service and additional learning resources, including a certification program.Keyword Research Data Needs: More detailed data required for exhaustive SEO planning.
Content Editor and Auditing Tools: Offers instant suggestions for content enhancement and detailed material reviews.Disappointment over Removed Features: Removal of certain features, such as Grow Flow, has caused user dissatisfaction.
Engaged Community and Resources: Access to a supportive community and a writers’ marketplace enhances the content optimization environment.Login Issues: Enhanced security measures, like 2FA, have caused login difficulties for some users.
Explore our top picks for alternatives to Surfer SEO.

Surfer SEO Vs Serpstat

AspectSurfer SEOSerpstat
Target AudienceSuited for businesses and agencies requiring advanced SEO strategies and AI-driven content tools.SEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.
Pricing DetailsPricing begins at $89/month, scaling to custom rates for enterprise needs. Designed for varying business sizes.Offers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.
Keyword ResearchRobust keyword research included, with up to 100 daily searches across plans, supporting comprehensive SEO efforts.Provides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.
Content OptimizationOffers detailed content optimization guidelines, auto-optimization in higher plans, and a focus on improving content quality.Features tools for content grading and optimization but with a stronger focus on overall SEO enhancements.
Backlink AnalysisDoes not offer backlink analysis, focusing on on-page SEO and content quality.Includes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.
Competitor AnalysisFeatures in-depth SERP analyzer tools for detailed competitive insights, available as an add-on.Provides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.
Customer SupportExceptional support with prompt responses, additional learning resources, and an active community for user support.Known for quick and efficient support, especially responsive for agency and higher-tier plan users.

3. SEMRush Writing Assistant

SEMRush Writing Assistant delivers real-time content optimization suggestions, enhancing SEO potential and readability directly within text editors. It assesses SEO friendliness, readability, tone consistency, and originality, ensuring content is optimized before publication. This tool is invaluable for content creators who need instant feedback to align their content with SEO best practices. It integrates seamlessly with platforms like Google Docs, making it a convenient tool for enhancing content performance.

SEMRush Writing Assistant Pricing

PlansMonthly CostAnnual Cost
Pro Plan$129.95/month$108.33/month
Guru Plan$249.95/month$208.33/month
Business Plan$499.95/month$416.66/month

SEMRush Writing Assistant Features

FeaturesPro ($108.33/mo)Guru ($208.33/mo)Business ($416.66/mo)
Projects51540
Keywords to Track (Daily Updates)5001,5005,000
Keyword, Domain, and Backlink AnalyticsYesYesYes
Historical DataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice MetricNoNoYes
API AccessNoNoYes
Domain & Keyword Analytics
Results Per Report10,00030,00050,000
Reports Per Day3,0005,00010,000
Keyword Metrics Updates Per Month2501,0005,000
Product Listing AdsNoNoYes
Mobile RankingsYesYesYes
Targets Per Project110Unlimited
Keyword Cannibalization ReportNoYesYes
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002,000
Pages Per OTI Campaign304050
Sharing with ‘edit’ AccessYesYesYes
Sharing with ‘read-only’ AccessYesYesYes
Scheduled PDF Reports52050
Additional Users (Cost Per User)$45/mo$80/mo$100/mo

SEMRush Writing Assistant Pros and Cons

ProsCons
Competitor Blog Tracking: Enables tracking of competitors’ top blogs to enhance own site traffic.Pricing Concerns: The cost is seen as a barrier for personal use or small businesses.
Comprehensive SEO Tools: Offers a broad range of tools for business development and client management.Data Accuracy Issues: Some inaccuracies in search volume and ranking data noted, affecting decision-making.
User-Friendly Interface: Known for ease of use, catering to both beginners and SEO professionals.Segmented Services: Discontent with the segmentation of services into higher-priced tiers.
Keyword Clusters Update: Recent update improves content strategy and research efficiency.Learning Curve: The platform can overwhelm new users with its depth of features.
Agency Growth Kit: Aids in professional growth and business development for agency users.Lack of Local SEO Insights: Less effective in delivering insights for Local SEO strategies.
Detailed Insights: Provides deep insights into keyword analysis and content research.Limited Historical Data: Users need more extensive historical data for trend analysis.
Excellent Customer Support: Noted for responsive and effective customer support.Reporting Tool Issues: Reports of clunky reporting tools and problematic integrations.
Check out our roundup of excellent alternatives to SEMRush Writing Assistant.

SEMRush Writing Assistant Vs Serpstat

AspectSEMRush Writing AssistantSerpstat
Target AudienceGeared towards SEO professionals and agencies needing comprehensive analytics and content tools.SEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.
Pricing DetailsStarts at $108.33/month annually, with options scaling to $416.66 for advanced features and larger scale projects.Offers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.
Keyword ResearchExtensive keyword tracking and analytics, with up to 5,000 daily updates in the Business Plan, supporting in-depth SEO campaigns.Provides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.
Content OptimizationOffers SEO writing assistance but focuses more on overall SEO analytics and keyword optimization.Features tools for content grading and optimization but with a stronger focus on overall SEO enhancements.
Backlink AnalysisComprehensive backlink analytics available, supporting detailed backlink and domain analysis.Includes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.
Competitor AnalysisRobust tools for tracking and analyzing competitors, including keyword cannibalization reports and market share metrics.Provides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.
Customer SupportKnown for excellent customer support with responsive service and detailed assistance.Known for quick and efficient support, especially responsive for agency and higher-tier plan users.

4. Ubersuggest

Ubersuggest provides comprehensive SEO tools that help users generate keyword ideas, analyze competitors, and gain insights into essential SEO metrics. It’s designed to offer affordable access to tools that improve content strategies and increase website traffic. Ubersuggest is popular among small business owners and bloggers for its ease of use and effective SEO solutions. It’s a practical choice for those new to SEO or operating on a budget.

Ubersuggest Pricing

PlansMonthly CostLifetime Cost
Individual Plan$12/month$120/lifetime
Business Plan$20/month$200/lifetime
Enterprise Plan$40/month$400/lifetime

Ubersuggest Features

Feature/ServiceIndividual
($12/mo)
Business
($20/mo)
Enterprise
($40/mo)
Reports Per Day150300900
Projects1715
Chrome Extension Search Limits150300900
Rank Tracking
Tracked Keywords125 per project150 per project300 per project
Update FrequencyDailyDailyDaily
Mobile Rank Tracking
Site Audit
Pages crawled per report1,0005,00010,000
Crawling FrequencyWeeklyWeeklyWeekly
Keyword Research
Historical Data
Keyword Suggestions20,00050,000100,000
Content Ideas2,0005,00010,000
Data exporting per report2,000 rows5,000 rows10,000 rows
Competitive Analysis
Similar Websites202020
Tracked Competitors51015
Historical Data
Top Pages2,0005,00010,000
Top Keywords20,00050,000100,000
Data exporting per report2,000 rows5,000 rows10,000 rows
Backlinks
Link history3 years3 years3 years
Backlinks rows2,0005,00010,000
New and lost links30 days30 days30 days
Data exporting per report2,000 rows5,000 rows10,000 rows
Add-Ons NEW (+$5/month)Additional domains, 125 keywords, 3 competitors, etc.Additional domains, 125 keywords, 3 competitors, etc.Additional domains, 125 keywords, 3 competitors, etc.

Ubersuggest Pros and Cons

ProsCons
Fast Customer Support: Users experience swift and effective responses.Overkill for Some Users: Some features may be excessive for light users.
Effective Communication: Support is clear and helpful.Logging Issues: Some users report difficulty logging back into the system.
Value for Money: Competitive pricing for the features provided.Aggressive Marketing: Reports of persistent telemarketing and upselling.
Easy to Use: Users find the interface and process straightforward.Limited for SEO Service: Lack of ongoing SEO service noted by some users.
Comprehensive Tool: Provides extensive tools and data for SEO.Data Entry Issues: User frustrations with data input that felt nonproductive.
Educational Resources: Offers valuable education and webinars.Excessive for Occasional Use: Not cost-effective for non-frequent users.
Responsive Support: High praise for customer service responsiveness.User Interface Complexity: Some users find the interface and features too complex.
View our guide to the leading alternatives to Ubersuggest.

Ubersuggest Vs Serpstat

AspectUbersuggestSerpstat
Target AudienceTargets a broad range of users from SEO beginners to advanced marketers. Suitable for small businesses and large enterprises.SEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.
Pricing DetailsOffers monthly and lifetime pricing options, ranging from $12 to $40 per month. Provides flexibility with lifetime deals.Offers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.
Keyword ResearchOffers extensive keyword suggestions, historical data, and up to 100,000 keyword suggestions per plan.Provides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.
Content OptimizationProvides up to 10,000 content ideas per plan with detailed exporting options, helping in planning and executing content strategy.Features tools for content grading and optimization but with a stronger focus on overall SEO enhancements.
Backlink AnalysisDetailed backlink analysis with history up to 3 years and tracking of new and lost links. Exports up to 10,000 rows of backlink data per report.Includes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.
Competitor AnalysisCan track up to 15 competitors per plan, with extensive data exporting capabilities, aiding in thorough competitive analysis.Provides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.
Customer SupportKnown for fast and responsive customer support, with high praises for support responsiveness and clarity.Known for quick and efficient support, especially responsive for agency and higher-tier plan users.

5. MozPro

MozPro offers a complete SEO toolset that includes site audits, keyword research, link analysis, and rank tracking to enhance online visibility. It helps users monitor their site’s search performance and provides actionable recommendations to improve their SEO strategies. MozPro is known for its user-friendly interface and industry-standard metrics, making it accessible to both beginners and experienced marketers. It’s a reliable choice for anyone looking to systematically improve their SEO effectiveness.

MozPro Pricing

PlansMonthly CostAnnual Cost
Standard Plan$99/month$79/month
Medium Plan$179/month$143/month
Large Plan$299/month$239/month
Premium Plan$599/month$479/month

MozPro Features

FeatureStandard ($99/mo)Medium ($179/mo)Large ($299/mo)Premium ($599/mo)
Campaigns3102550
Keyword Rankings300 (1,200 total search results collected)1,500 (6,000 total search results collected)3,000 (12,000 total search results collected)4,500 (18,000 total search results collected)
Mobile RankingsAvailableAvailableAvailableAvailable
Pages Crawled/Week100,000 (400,000 total pages/mo.)500,000 (2 million total pages/mo.)1,250,000 (5 million total pages/mo.)2,000,000 (8 million total pages/mo.)
Performance Metrics: Tracked URLs602005001,000
Performance Metrics: On-Demand URLs/Month62050100
Speed CrawlAvailableAvailableAvailableAvailable
On-Demand Crawls/Month53060100
Keyword Queries/Month1505,00015,00030,000
Rows per Keyword Query10,00030,00050,000100,000
Keyword Lists53060100
Keywords per List1005007501,000
Competitive Research Queries5075100150
Backlink Queries/Month5,00020,00070,000100,000
Rows per Backlink Query10,00040,00050,00075,000
Link Tracking Lists13060100
Links per List1005007501,000
Rank Checker Queries/Day200200500800
On-Page Grader ReportsUnlimitedUnlimitedUnlimitedUnlimited
Scheduled ReportsUnlimitedUnlimitedUnlimitedUnlimited
Branded ReportsUnlimitedUnlimitedUnlimitedUnlimited
Report TemplatesUnlimitedUnlimitedUnlimitedUnlimited
User seats included1235
24/7 SupportIncludedIncludedIncludedIncluded

MozPro Pros and Cons

ProsCons
Effective for Website Performance Tracking: Monitors website rankings effectively.Setup and Usability Challenges: Setup can be complex with some reports of slow support response.
Exceptional UI and UX: Known for superior user interface and user experience.Some Features Lack Depth: Certain features, like social media tools, are not as robust as competitors’.
Wide Range of SEO Tools: Provides comprehensive tools for SEO audits, keyword research, and optimizations.Cost Concerns: Pricing may be prohibitive for small businesses or budget-restricted users.
Educational Content and Certifications: Offers valuable learning resources and certifications.Support Responsiveness: Some users experience slow responses and issues with site crawl features.
Reliable Campaign and Keyword Tracking: Simplifies monitoring campaigns and keyword research.Integration Limitations: Lacks direct integrations with platforms like Looker Studio.
User-Friendly Interface: Ensures a seamless user experience.Steep Learning Curve: Advanced features require significant learning to fully utilize.
Good Value: Provides extensive features at a fair price, without hidden costs.Data Accuracy Issues: Some discrepancies in data, especially compared to tools like Google Ads keyword planner.
Discover the best alternatives to MozPro in our curated list.

MozPro Vs Serpstat

AspectMozProSerpstat
Target AudienceDesigned for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.SEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.
Pricing DetailsPricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.Offers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.
Keyword ResearchOffers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.Provides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.
Content OptimizationFocuses on overall SEO performance but less on specific content optimization features.Features tools for content grading and optimization but with a stronger focus on overall SEO enhancements.
Backlink AnalysisKnown for strong backlink analysis tools, allowing detailed examination of link quality and growth.Includes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.
Competitor AnalysisProvides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.Provides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.
Customer SupportOffers 24/7 support, though some users report slow response times and usability challenges.Known for quick and efficient support, especially responsive for agency and higher-tier plan users.

6. Majestic

Majestic specializes in backlink analysis, offering extensive tools to explore and track the link-building profile of any website. It provides metrics like Citation Flow and Trust Flow to evaluate link quality and influence. Majestic is crucial for SEO experts focused on crafting effective link-building strategies. It’s a powerful tool for understanding and enhancing the link authority of websites.

Majestic Pricing

PlansMonthly CostAnnual Cost
Lite Plan$49.99/month$41.67/month
Pro Plan$99.99/month$83.33/month
API Plan$399.99/month$333.33/month

Majestic Features

FeaturesLITE ($49.99/mo)PRO ($99.99/mo)API ($399.99/mo)
Users1 User1 User5 Users
Use CaseFor audit and prospecting of a small group of sites.For agencies, domain traders, and SEO consultants.For agencies who need maximum power and developers.
Analysis Units1 million20 million100 million
IndexesFresh IndexFresh Index, Historic IndexFresh Index, Historic Index
Key FeaturesSite Explorer, Keyword Generator, Link Graph, etc.Everything in LITE, plus Raw Data Exports, Custom Reports, etc.Everything in PRO, plus Full API
Resource Allowances/Search5,000 Site Explorer Data Rows, 5,000 Analysis Depth30,000 Site Explorer Data Rows, 30,000 Analysis Depth50,000 Site Explorer Data Rows, 50,000 Analysis Depth
Monthly Resource Allowances60 Report Units300 Report Units950 Report Units
API AccessNoNoYes
OpenApps UsageThird-party Open AppsThird-party Open AppsCreate Third-party Open Apps
Additional MetricsClique Hunter, Flow Metric History, Backlink History, etc.Clique Hunter, Flow Metric History, Backlink History, etc.
Report UnitsUsed for Campaign Items, Keyword ListsUsed for Reports, Campaign Items, Keyword ListsUsed for Reports, Campaign Items, Keyword Lists
Max. Analyzable Backlinks1 million20 million100 million
Retrieval Units200,0005 million20 million
Index Item Units5,000125,000500,000

Majestic Pros and Cons

ProsCons
Effective Trust and Citation Metrics: Users value the trust flow and citation flow scores for evaluating website credibility.Misses Some Links: Reports indicate that some backlinks, detectable by competitors like SemRUSH, are occasionally missed.
Detailed Backlink Analysis: Provides extensive data on backlinks, including anchor text and link profile insights.Outdated Interface: The user interface is seen as dull and non-intuitive, lagging behind more modern tools.
User-Friendly Navigation: Despite comprehensive features, the website is easy to navigate.Data Accuracy Concerns: Some users question the reliability of the freshest data provided.
Robust Keyword Generator: The keyword generator is effective in discovering new keywords.No Project Storage: Users cannot save ongoing projects, which necessitates re-entering information.
Topical Flow Analysis: Offers in-depth topical analysis, aiding in identifying legitimate sites and industries.Slow Performance: Users experience delays due to a slow-loading interface.
Unlimited Keyword Tracking: The ability to monitor an unlimited number of keywords is highly appreciated.Limited Bulk Checker Features: The bulk backlink checker is perceived as needing more comprehensive metrics.
Responsive Design: The platform is mobile-friendly and includes a useful Google Chrome extension.Restricted Historic Data: Access to historical link profiles is limited to higher-priced plans.
Here’s a list of the top Majestic alternatives.

Majestic Vs Serpstat

AspectMajesticSerpstat
Target AudienceTailored for SEO professionals and agencies focusing on backlink analysis and domain trading.SEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.
Pricing DetailsOffers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.Offers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.
Keyword ResearchFeatures a robust keyword generator but focuses more on backlink data and site analysis.Provides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.
Content OptimizationPrimarily focused on backlink insights and domain analysis rather than direct content optimization.Features tools for content grading and optimization but with a stronger focus on overall SEO enhancements.
Backlink AnalysisExcelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.Includes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.
Competitor AnalysisOffers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.Provides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.
Customer SupportKnown for responsive design and user-friendly support, though some users report slow performance issues.Known for quick and efficient support, especially responsive for agency and higher-tier plan users.

7. SpyFu

SpyFu excels in competitive intelligence, enabling users to uncover competitors’ search marketing tactics, including keywords and PPC strategies. It provides detailed insights that help businesses gain a competitive edge in digital marketing. SpyFu is essential for marketers involved in SEO and PPC, aiming to outperform their competition and improve their advertising strategies. It’s particularly useful for gaining insights into competitive tactics.

SpyFu Pricing

PlansMonthly CostAnnual Cost
Basic Plan$39/month$33/month
Professional Plan$79/month$58/month

SpyFu Features

FeatureBasic
($39/mo)
Professional
($79/mo)
Domain Search Results10,000Unlimited
Keyword Search Results10,000Unlimited
Backlinks Searches10,000Unlimited
Competitors Results10,000Unlimited
Keyword Group Results10,000Unlimited
Domain Comparisons (Kombat)10,000Unlimited
Exports for all search resultsNoYes
Top Lists (e.g., Top PPC Spenders)NoYes
Export Advanced Sales Leads InfoNoYes
Filter Sales LeadsNoYes
Add Your Own KeywordsNoYes
Track Ad Placement & SEO RankingsNoYes
15 Years of Historical DataNoYes
Custom SEO & PPC ReportsNoYes
Custom Branded ReportsNoYes
API AccessNoYes
Multiple User AccountsNoYes
Custom Reports10 Small Domain SEO Reports30 Small Domain SEO Reports, 10 Medium Domain SEO Reports
Google Ads Advisor PPC Report10 Reports30 Reports
White LabelingNoYes

SpyFu Pros and Cons

ProsCons
Variety of Tools: Offers a wide range of tools that provide instant value to your search strategy.Confusing Interface: The user interface is not user-friendly and can be difficult to navigate.
Competitive Insight: Excels in competitor analysis, providing insights into competitors’ keyword and backlink strategies.Inaccurate Data: Occasionally, the data provided can be inaccurate or misleading.
Keyword and Ad Insights: Allows detailed tracking of organic and PPC keywords used by competitors.Limited Geographic Data: Data is only available for a limited number of countries, which can be restrictive.
Easy to Use: Users appreciate the platform’s ease of use for monitoring competitors’ activities.Lack of Search Engine Distinction: Does not differentiate between traffic from different search engines.
Customer-Focused Support: Known for excellent customer service and a user-friendly refund policy.No Trend Data for Keywords: Lacks trend data for keywords, which can be vital for strategic planning.
Historical Data Access: Provides access to competitors’ historical data, aiding long-term strategy development.Limited Free Features: The free version is very limited, pushing users to upgrade to paid plans for more comprehensive features.
Regular Updates: Continually updates and improves features based on user feedback.Monthly Data Updates: The monthly update cycle can be slow for industries where quicker updates are crucial.
Explore our selection of premier SpyFu alternatives.

SpyFu Vs Serpstat

AspectSpyFuSerpstat
Target AudiencePrimarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.SEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.
Pricing DetailsOffers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.Offers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.
Keyword ResearchExcels in detailed keyword tracking and competitive keyword analysis.Provides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.
Content OptimizationProvides tools for optimizing SEO and PPC campaigns but not specifically for content creation.Features tools for content grading and optimization but with a stronger focus on overall SEO enhancements.
Backlink AnalysisOffers detailed backlink analysis as part of the competitor analysis features.Includes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.
Competitor AnalysisStrong capabilities in revealing competitors’ strategies in SEO and PPC.Provides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.
Customer SupportKnown for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.Known for quick and efficient support, especially responsive for agency and higher-tier plan users.

8. Raven Tools

Raven Tools is an SEO and marketing platform that provides tools for data reporting, site auditing, and competitive analysis to optimize digital marketing strategies. It helps agencies and in-house marketers produce comprehensive reports and improve their SEO efforts. Raven Tools is praised for its ability to streamline campaign management and data aggregation. It’s ideal for marketers who need a robust suite of tools to manage multiple campaigns and clients.

Raven Tools Pricing

PlansMonthly CostAnnual Cost
Small Business Plan$49/month$39/month
Start Plan$109/month$79/month
Grow Plan$199/month$139/month
Thrive Plan$299/month$249/month
Lead Plan$479/month$399/month

Raven Tools Features

Feature/ServiceSmall Business
($49/mo)
Start
($109/mo)
Grow
($199/mo)
Thrive
($299/mo)
Lead
($479/mo)
Campaigns/Domains22080160320
Users2482040
Historical Data Storage
Task Manager (Light CRM)
Automated Client ReportsUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
White LabelSubdomain + email + reportSubdomain + email + reportFull White LabelFull White LabelFull White Label
Hyper-flexible report
Customizable Dashboard
Shareable URL Report (HTML / PDF)
PDF Report – Cover Page, Table of Contents, Footer
Real Time Report: Live CSV and URL Data
Campaign Events and Tags
Backlink Explorer (Majestic)20 Reports (up to 1 Million URL results)40 Reports (up to 2 Million URL results)60 Reports (up to 3 Million URL results)80 Reports (up to 4 Million URL results)100 Reports (up to 5 Million URL results)
Fresh Index
Link Spy (Majestic + Moz)10 Reports (up to 100k Links)20 Reports (up to 200k Links)30 Reports (up to 300k Links)40 Reports (up to 400k Links)50 Reports (up to 500k Links)
Stored Links25,00050,00075,000100,000150,000
Monitored Links25,00050,00075,000100,000150,000
Monthly Page Crawls50k400k2 Million5 Million7 Million
SERP Tracker – Monthly Trackable Keywords1,50015,00020,00025,00030,000
Site Comparison using Moz & Majestic DataUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Competitor Keyword ComparisonUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Organic Competitor DiscoveryUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Competitor Statistical TrackingUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Keyword Research (Google Search Volume)UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Discover Competitor KeywordsUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Campaign Keyword OrganizationUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Social Media Management & Reporting
Content Management
Data Integrations

Raven Tools Pros and Cons

ProsCons
User-Friendly Interface: Easy to navigate and user-friendly for performing SEO audits.Complex Pricing: Users desire more flexible plan options, particularly for small client bases.
Comprehensive SEO Audits: Effective at identifying a wide range of SEO issues.High Pricing: Some users find the pricing to be high compared to the features offered.
Timesaving: Features like automated reporting save significant time and effort.WordPress Site Issues: Higher error rates when auditing and checking WordPress sites.
Useful Integrations: Smooth integrations with platforms like Google Ads and Analytics.Basic Data Omissions: Missing some basic Google Ads data which users expect.
Customizable Reports: Allows extensive customization and white label reports.Glitches and Bugs: Occasional glitches with third-party software connections.
Responsive Customer Support: Customer support is noted for being helpful and responsive.Manual Updates Required: Users must manually update reports, which reduces the effectiveness of automation.
Comprehensive Toolset: Offers a robust set of tools that cover various aspects of digital marketing.Limited Depth in Reporting: Some users find the reporting lacks depth compared to other tools.
Check out our recommendations for the best Raven Tools alternatives.

Raven Tools Vs Serpstat

AspectRaven ToolsSerpstat
Target AudienceDigital marketers, agencies, mid to large businesses.SEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.
Pricing DetailsPlans range from $39 to $399 per month, annual discounts available.Offers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.
Keyword ResearchExtensive keyword and competitor keyword research tools.Provides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.
Content OptimizationTools for SEO auditing and content management.Features tools for content grading and optimization but with a stronger focus on overall SEO enhancements.
Backlink AnalysisComprehensive backlink analysis with integration of Majestic data.Includes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.
Competitor AnalysisIn-depth competitor analysis and monitoring features.Provides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.
Customer SupportNoted for responsive and helpful customer support.Known for quick and efficient support, especially responsive for agency and higher-tier plan users.

9. Ahrefs

Ahrefs offers a robust suite of tools for SEO analysis, including backlink tracking, keyword research, and competitive insights. It helps users maximize their SEO efforts, providing deep data insights and tracking tools to monitor SEO progress and opportunities. Ahrefs is renowned for its comprehensive data and powerful analytics, making it a staple in the toolkit of digital marketers and SEO professionals. It supports a comprehensive approach to SEO and digital marketing.

Ahrefs Pricing

PlansMonthly CostAnnual Cost
Lite Plan$129/month$108/month
Standard Plan$249/month$208/month
Advanced Plan$449/month$374/month
Enterprise PlanCustom Pricing

Ahrefs Features

Features/PlanLite ($129/mo)Standard ($249/mo)Advanced ($449/mo)Enterprise (Custom)
Projects52050100+
History6 months2 years5 yearsUnlimited
Credits per User/Month5007501,000Customized
Dashboard
Site ExplorerBest links filterFull site structure, Broken backlinks, Broken links, Outgoing links, Linking authors, Calendar viewSame as Standard + additional featuresCustomized
Keywords ExplorerAI suggestions, Keyword clustersSame as LiteSame as StandardCustomized
Site AuditHTTP authenticationCustomized
Rank Tracker
Competitive Analysis
SERP Comparison
Page Inspect
Alerts
Export to Google SheetsSoonSoonSoonSoon
Portfolios✔ (New)
Content Explorer
Batch Analysis
Mention Alerts
SERP Updates
Looker Studio IntegrationCustomized
Web ExplorerCustomized
AI Content Grader✔ (New)
Pay by Invoice
Access Management
Audit Log
API
SSO
Directory Listing

Ahrefs Pros and Cons

ProsCons
Detailed Backlink Insights: Excelling in backlink analysis crucial for competitive SEO strategies.Premium Pricing: Considered costly, particularly for small businesses and individual users.
Effective Keyword Research: Praised for comprehensive capabilities in keyword discovery.Migration Issues: Some users face challenges with plan migrations and data retention.
Rich Data and Integration: Offers robust data and seamless integration with other tools.Usage Limits: Imposes limits with extra charges for excess usage, posing a potential drawback.
Extensive Keyword Database: Known for its vast database and sophisticated crawling features.Learning Curve: Initially complex for new users, despite extensive educational resources.
Intuitive Design: Features a user-friendly interface complemented by helpful learning resources.Customer Service Issues: Reports of difficulties with customer support, particularly in billing disputes.
Accurate Analytics: Provides precise analytics on website health, essential for daily monitoring.Lacks Certain Features: Missing specific content marketing and PPC tools available in other platforms.
Competitor Analysis: Offers essential tools for in-depth analysis of competitors’ market positioning.Data Consistency: Some concerns about data accuracy and the need for an improved user experience.
View our list of standouts Ahrefs alternatives.

Ahrefs Vs Serpstat

AspectAhrefsSerpstat
Target AudienceTailored for SEO professionals and larger organizations needing in-depth SEO analysis and competitive intelligence.SEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.
Pricing DetailsStarts at $108/month annually, with options for advanced and custom enterprise solutions.Offers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.
Keyword ResearchKnown for a vast keyword database and sophisticated research tools, providing deep insights into keyword strategies.Provides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.
Content OptimizationProvides tools for optimizing content but primarily focuses on backlink and competitive analysis.Features tools for content grading and optimization but with a stronger focus on overall SEO enhancements.
Backlink AnalysisExcelling in backlink analysis with comprehensive tools for tracking and understanding backlinks.Includes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.
Competitor AnalysisOffers extensive tools for in-depth competitor analysis, including tracking competitors’ strategies and market positioning.Provides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.
Customer SupportProvides solid support but has some reports of challenges, especially with billing and customer service responsiveness.Known for quick and efficient support, especially responsive for agency and higher-tier plan users.

10. SEO PowerSuite

SEO PowerSuite is a desktop-based suite of SEO tools that includes everything needed for comprehensive site audits, keyword research, backlink analysis, and rank tracking. It offers in-depth analyses and reports, essential for crafting effective SEO strategies. SEO PowerSuite is designed for SEO professionals and agencies that require robust, detailed SEO management capabilities. It’s ideal for handling complex, large-scale SEO campaigns.

SEO PowerSuite Pricing

PlansPricing
Free Plan$0/year
Professional Plan$299/year
Enterprise Plan$499/year

SEO PowerSuite Features

Features & EditionsSEO PowerSuite FreeSEO PowerSuite Professional
($299/yr)
SEO PowerSuite Enterprise
($499/yr)
Data import in TXT/CSV
Saving projects with historyUnlimitedUnlimited
Safe query processing (CAPTCHA-free)
Scheduled SEO tasks
Copying data to clipboard
SEO PowerSuite Cloud storage20 projects400 projects / 4,000 reports
Dropbox integration
Data export in CSV, SQL, HTML, XML
Rank tracking in 400+ search engines
Competitor rank tracking1 competitor5 competitors10 competitors
Local, Mobile, Universal Search rankings
20 integrated keyword research tools
Keyword analysis
Adjustable rank checking depth
Google Penalty Checker
Organic visits (including “Not provided” traffic)
Site crawling & auditing1/3 pagesUnlimitedUnlimited
Sitemap generator1/3 pages
Robots.txt generator1/3 pages
Content auditing
In-app content editorno export
As-you-type SEO recommendations
Top 10 competitors strategy drilldown
Backlink research & analysis1,100 links per projectUnlimitedUnlimited
Exclusive access to WebMeUp link index
Backlinks from Google Search Console & Analytics
Link penalty risk audit
Disavow file generator
Backlink profile comparison2 sites6 sites11 sites
10 link prospecting methods
In-built email client for outreach
Email templates with variables for bulk outreach
Link verification & management
Customizable SEO reportsIn-appIn-app
Printing reportsWith watermarks
Saving and emailing reports in PDF/HTML
One-click sharing via direct link
Scheduled reporting and delivery

SEO PowerSuite Pros and Cons

ProsCons
Cost-Effective: Offers significant functionality at a competitive price.Desktop-Based: Requires installation on a PC, which can slow down processes compared to cloud solutions.
Comprehensive Toolset: Includes tools like Link Assistant and Spyglass for all-around SEO management.Steep Learning Curve: Comprehensive features require time to master.
User-Friendly: The interface is intuitive, suitable for both beginners and professionals.Export Limitations: Some plans do not allow report exporting, limiting usability.
Unlimited Keyword Tracking: Users appreciate the ability to monitor numerous keywords without restrictions.Multiple Setups Needed: Managing projects across different modules can be cumbersome.
Responsive Support: Customer service is quick to respond, typically within 24 hours.Slow Update Process: Downloading updates can be time-consuming.
Comprehensive Functionality: From site audits to backlink analysis, the suite covers all SEO needs.Captcha Interruptions: Occasional captchas can disrupt workflow and require manual input.
Regular Updates: Ensures the latest features and tools are always available.No Cloud Option: Lack of a cloud version restricts access and convenience for team collaboration and mobile access.
Discover the most popular SEO PowerSuite alternatives in our guide.

SEO PowerSuite Vs Serpstat

AspectSEO PowerSuiteSerpstat
Target AudienceDesigned for SEO professionals and agencies needing desktop-based, comprehensive SEO tools.SEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.
Pricing DetailsOffers a free plan and paid plans starting at $299/year, making it a cost-effective solution for advanced SEO capabilities.Offers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.
Keyword ResearchProvides robust keyword research and tracking capabilities, integrated with other SEO functionalities.Provides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.
Content OptimizationIncludes an in-app content editor and SEO recommendations but lacks advanced AI-driven content optimization tools.Features tools for content grading and optimization but with a stronger focus on overall SEO enhancements.
Backlink AnalysisStrong backlink research and analysis features, including link auditing and management tools.Includes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.
Competitor AnalysisOffers detailed competitor analysis tools, allowing users to track and analyze competitors’ strategies extensively.Provides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.
Customer SupportKnown for responsive customer support, typically responding within 24 hours, and providing comprehensive help.Known for quick and efficient support, especially responsive for agency and higher-tier plan users.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins