Upgrade Your SEO Tools: 10 SE Ranking Alternatives

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Here’s a straightforward guide to the best SE Ranking alternatives. We’ve picked our top three SEO tools across three key areas: the most effective for overall SEO management, the best value for beginner SEO professionals, and the top overall SEO tool.

Our strategy: how we chose the top SE Ranking alternatives:

  • Analyzed strengths and weaknesses of each tool by reviewing user feedback from industry-specific sites like G2, Capterra, and TrustRadius, enhanced by AI analysis.
  • Evaluated the features of various SEO management tools to understand their core functionalities and added value.
  • Created comparison charts to help you easily compare each tool based on pricing, features, and user reviews.

Zoom in: presenting our top three SE Ranking alternatives.

SEO SoftwareIdeal If You’re Looking ForPrice
FraseMost Cost Effective: Frase offers comprehensive SEO management at a competitive price.Starts at $15/month
Surfer SEOMost Feature Rich Content Optimization: Surfer SEO provides extensive features for SEO management.Starts at $89/month
SEMRush Writing AssistantBest All Around SEO Tool: SEMRush is recognized for its comprehensive SEO capabilities.Starts at $129.95/month

Zoom out: explore the top alternatives to SE Ranking in greater detail.

1. Frase

Frase uses AI to help users create SEO-optimized content by generating detailed content briefs and responding to user intent effectively. It integrates keyword research and competitive analysis, guiding users to craft content that ranks well on search engines. Frase is popular among marketers for its ability to improve SEO performance and content relevance. It’s an excellent tool for content teams aiming to optimize their content strategies efficiently.

Frase Pricing

PlansMonthly CostAnnual Cost
Solo Plan$15/month$12/month
Basic Plan$45/month$38/month
Team Plan$115/month$97/month

Frase Features

FeatureSolo
($12/mo)
Basic
($38/mo)
Team
($97/mo)
Start Free TrialAvailableAvailableAvailable
Usage
Users113 ($25/mo per extra user)
Search Queries1030Unlimited
SEO Workflow
SERP AnalysisAvailableAvailableAvailable
Outline BuilderAvailableAvailableAvailable
Content OptimizationAvailableAvailableAvailable
Plugins
WordPressAvailableAvailableAvailable
Google DocsNot AvailableNot AvailableAvailable
AI Writing
In-editor Writing AssistantAvailableAvailableAvailable
Article WizardAdd-on RequiredAdd-on RequiredAdd-on Required

Frase Pros and Cons

ProsCons
Streamlined SEO Process: Frase.io simplifies the SEO process, optimizing features for top results.Learning Curve: New users need more training to fully utilize the platform.
Automatic Content Brief Creation: Reduces content creation time by providing clear guidelines.Limited Organization Features: Users want better ways to organize documents and projects.
Intuitive Interface: User-friendly interface, suitable for all expertise levels.AI Writer Limitations: AI-generated content often requires further editing to be fully usable.
Continuous Product Development: Regular updates introduce new features, keeping the platform modern.Desire for More Integrations: Users request better integration with platforms like WordPress.
Comprehensive SEO and Content Tools: Offers a broad range of tools for content strategy and optimization.Limited SEO Features: Users seek more robust SEO tools integrated into the platform.
Affordable Pricing: Offers great value compared to competitors, making it cost-effective for businesses.Slow Interface at Times: Performance issues can disrupt the content optimization process.
Excellent Customer Support: Responsive and helpful customer support team.Desire for a Mobile Version: Users express the need for a mobile app for on-the-go access.
Explore our roundup of reliable alternatives to Frase.

Frase Vs SE Ranking

AspectFraseSE Ranking
Target AudienceIdeal for SEO specialists and content creators needing streamlined content optimization tools.Aimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.
Pricing DetailsPlans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.Offers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.
Keyword ResearchNot a core feature; focuses more on content optimization.Offers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.
Content OptimizationFeatures tools like SERP analysis and an in-editor writing assistant for direct content enhancement.Includes tools for on-page optimization and content editing.
Backlink AnalysisNo backlink analysis; prioritizes on-page content strategies.Provides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.
Competitor AnalysisIncludes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.Includes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.
Customer SupportResponsive support team focused on effective platform utilization.Offers priority support with additional benefits like account management and team training in higher plans.

2. Surfer SEO

Surfer SEO analyzes your content against competitors to provide actionable insights for optimizing keyword density and content structure. It helps boost search engine rankings with its detailed analytics and user-friendly interface. Surfer SEO is favored by SEO professionals and content creators for enhancing organic visibility and streamlining on-page optimization. It’s perfect for those committed to achieving top SEO results through data-driven adjustments.

Surfer SEO Pricing

PlansMonthly CostAnnual Cost
Essential Plan$89/month$69/month
Scale Plan$129/month$99/month
Scale AI Plan$219/month$179/month
Enterprise PlanCustom PricingCustom Pricing

Surfer SEO Features

FeaturesESSENTIAL ($89)SCALE ($129)SCALE AI ($219)ENTERPRISE (Custom)
Ideal forSmall business owners and freelancersMid-sized agencies & marketing teamsAgencies looking to scale up with AILarge agencies & marketing teams
Content Editor Articles30 articles/month, $5/additional100 articles/month, $1/additional100 articles/month, $1/additionalCustom
AI Articles0 AI articles/month, $19/additional0 AI articles/month, $19/additional10 AI articles/month, $19/additionalCustom
Keyword Research100 searches/day100 searches/day100 searches/dayCustom
Audit (Add-on)$49, 100 audits/month$49, 100 audits/month$49, 100 audits/monthCustom
SERP Analyzer (Add-on)$29, 100 searches/day$29, 100 searches/day$29, 100 searches/dayCustom
Auto-Optimize102040Custom
Team Members25 (more seats on demand)5 (more seats on demand)Custom
White Label
API
Other FeaturesGoogle Docs, WordPress integrationAll from ESSENTIAL plus Jasper integrationAll from SCALE plus personalized onboardingAll from SCALE AI plus dedicated CSM, priority support

Surfer SEO Pros and Cons

ProsCons
Simplified Agency Use: Enhances content management across freelancers, boosting speed and efficiency.Restrictions of Credit System: Credits for Content Editor and Audit tools expire each billing period without carryover.
Integrated Solutions: Features essential integrations like WordPress and Google Drive.Pricing Concerns: High cost, especially for the AI editor, can be prohibitive for smaller businesses.
Intuitive Design: User-friendly interface with attractive dashboards for easy data analysis.Subpar Mobile Interface: Mobile experience needs improvement for better functionality.
Complete SEO Enhancement: Comprehensive SEO tools including keyword research, SERP analysis, and competitor insights.Editing Features Wishlist: Users desire more straightforward editing features without needing extra credits.
Outstanding Support: Known for prompt customer service and additional learning resources, including a certification program.Keyword Research Data Needs: More detailed data required for exhaustive SEO planning.
Content Editor and Auditing Tools: Offers instant suggestions for content enhancement and detailed material reviews.Disappointment over Removed Features: Removal of certain features, such as Grow Flow, has caused user dissatisfaction.
Engaged Community and Resources: Access to a supportive community and a writers’ marketplace enhances the content optimization environment.Login Issues: Enhanced security measures, like 2FA, have caused login difficulties for some users.
Check out our guide to the most effective alternatives to Surfer SEO.

Surfer SEO Vs SE Ranking

AspectSurfer SEOSE Ranking
Target AudienceSuited for businesses and agencies requiring advanced SEO strategies and AI-driven content tools.Aimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.
Pricing DetailsPricing begins at $89/month, scaling to custom rates for enterprise needs. Designed for varying business sizes.Offers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.
Keyword ResearchRobust keyword research included, with up to 100 daily searches across plans, supporting comprehensive SEO efforts.Offers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.
Content OptimizationOffers detailed content optimization guidelines, auto-optimization in higher plans, and a focus on improving content quality.Includes tools for on-page optimization and content editing.
Backlink AnalysisDoes not offer backlink analysis, focusing on on-page SEO and content quality.Provides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.
Competitor AnalysisFeatures in-depth SERP analyzer tools for detailed competitive insights, available as an add-on.Includes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.
Customer SupportExceptional support with prompt responses, additional learning resources, and an active community for user support.Offers priority support with additional benefits like account management and team training in higher plans.

3. SEMRush Writing Assistant

SEMRush Writing Assistant offers real-time content optimization suggestions within text editors, enhancing SEO potential and readability directly in your workflow. It evaluates content for SEO friendliness, readability, and tone consistency, ensuring optimized content before publication. This tool is invaluable for content creators who need instant feedback to align their content with SEO best practices. It integrates smoothly with platforms like Google Docs, making it a convenient addition to any content marketing toolkit.

SEMRush Writing Assistant Pricing

PlansMonthly CostAnnual Cost
Pro Plan$129.95/month$108.33/month
Guru Plan$249.95/month$208.33/month
Business Plan$499.95/month$416.66/month

SEMRush Writing Assistant Features

FeaturesPro ($108.33/mo)Guru ($208.33/mo)Business ($416.66/mo)
Projects51540
Keywords to Track (Daily Updates)5001,5005,000
Keyword, Domain, and Backlink AnalyticsYesYesYes
Historical DataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice MetricNoNoYes
API AccessNoNoYes
Domain & Keyword Analytics
Results Per Report10,00030,00050,000
Reports Per Day3,0005,00010,000
Keyword Metrics Updates Per Month2501,0005,000
Product Listing AdsNoNoYes
Mobile RankingsYesYesYes
Targets Per Project110Unlimited
Keyword Cannibalization ReportNoYesYes
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002,000
Pages Per OTI Campaign304050
Sharing with ‘edit’ AccessYesYesYes
Sharing with ‘read-only’ AccessYesYesYes
Scheduled PDF Reports52050
Additional Users (Cost Per User)$45/mo$80/mo$100/mo

SEMRush Writing Assistant Pros and Cons

ProsCons
Competitor Blog Tracking: Enables tracking of competitors’ top blogs to enhance own site traffic.Pricing Concerns: The cost is seen as a barrier for personal use or small businesses.
Comprehensive SEO Tools: Offers a broad range of tools for business development and client management.Data Accuracy Issues: Some inaccuracies in search volume and ranking data noted, affecting decision-making.
User-Friendly Interface: Known for ease of use, catering to both beginners and SEO professionals.Segmented Services: Discontent with the segmentation of services into higher-priced tiers.
Keyword Clusters Update: Recent update improves content strategy and research efficiency.Learning Curve: The platform can overwhelm new users with its depth of features.
Agency Growth Kit: Aids in professional growth and business development for agency users.Lack of Local SEO Insights: Less effective in delivering insights for Local SEO strategies.
Detailed Insights: Provides deep insights into keyword analysis and content research.Limited Historical Data: Users need more extensive historical data for trend analysis.
Excellent Customer Support: Noted for responsive and effective customer support.Reporting Tool Issues: Reports of clunky reporting tools and problematic integrations.
Discover the leading alternatives to SEMRush Writing Assistant in our comprehensive list.

SEMRush Writing Assistant Vs SE Ranking

AspectSEMRush Writing AssistantSE Ranking
Target AudienceGeared towards SEO professionals and agencies needing comprehensive analytics and content tools.Aimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.
Pricing DetailsStarts at $108.33/month annually, with options scaling to $416.66 for advanced features and larger scale projects.Offers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.
Keyword ResearchExtensive keyword tracking and analytics, with up to 5,000 daily updates in the Business Plan, supporting in-depth SEO campaigns.Offers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.
Content OptimizationOffers SEO writing assistance but focuses more on overall SEO analytics and keyword optimization.Includes tools for on-page optimization and content editing.
Backlink AnalysisComprehensive backlink analytics available, supporting detailed backlink and domain analysis.Provides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.
Competitor AnalysisRobust tools for tracking and analyzing competitors, including keyword cannibalization reports and market share metrics.Includes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.
Customer SupportKnown for excellent customer support with responsive service and detailed assistance.Offers priority support with additional benefits like account management and team training in higher plans.

4. Similarweb

Similarweb provides web analytics services that offer insights into traffic sources, user behavior, and overall website performance. It helps businesses understand their audience better and benchmark against competitors, facilitating strategic decision-making. Similarweb is renowned for its detailed analytics and is widely used by marketers and analysts for digital strategy development. It’s ideal for enterprises looking to gain a competitive edge in their industry.

Similarweb Pricing

PlansMonthly CostAnnual Cost
Starter Plan$149/month$125/month
Professional Plan$399/month$333/month
Team PlanCustom PricingCustom Pricing
Enterprise PlanCustom PricingCustom Pricing

Similarweb Features

Features/PlanStarter
($149/mo)
Professional
($399/mo)
Team
(Custom)
Enterprise
(Custom)
Website Access✔️✔️✔️✔️
Keyword Limits1,0005,00050,000150,000
App Availability✔️✔️
Industry Analysis✔️✔️
Company Analysis✔️
Custom Industry Limits131050
Website Segment Limits350
Automatic Competitive Trackers310UnlimitedUnlimited
Top Websites (Category Leaders)30050010,000Unlimited
Popular Pages Access✔️✔️
Folders Management✔️✔️
Subdomains Analysis✔️✔️
Website Technologies Analysis✔️✔️
All Keyword Features (Paid, Organic, Phrases, etc.)✔️✔️✔️✔️
Traffic & Engagement Analysis✔️✔️✔️✔️
Geography Analysis✔️✔️✔️
Demographics Analysis✔️✔️✔️✔️
Audience Interests Analysis✔️✔️✔️✔️
Search Interests Access✔️✔️
Overlap Across Sites Analysis✔️✔️
Audience Loyalty Analysis✔️✔️
On-site Search Data✔️
New vs Returning Visitors Analysis✔️✔️
Channel Origin Analysis✔️✔️
Incoming/Outgoing Traffic Analysis✔️✔️✔️✔️
Conversion Analysis✔️✔️
Outgoing Display Traffic Analysis✔️✔️✔️✔️
Display and Video Creatives Limits5001,000UnlimitedUnlimited
Users115*10*
Dashboards✔️✔️✔️✔️
Enhanced Sharing Capabilities✔️✔️
API Access✔️✔️
Single Sign-On (SSO)✔️
Two-Factor Authentication✔️
Full Service Onboarding✔️✔️
Dedicated Team Support✔️
Priority Product Support✔️✔️

Similarweb Pros and Cons

ProsCons
Accurate Traffic Analysis: Provides highly accurate and helpful insights into website traffic and user behavior.Chrome Extension Limitations: Requires leaving the Chrome extension to access full information.
Competitor Analysis Tool: Offers detailed insights into competitors’ online strategies and traffic sources.Inaccuracies in Data: Some data may be inaccurate, necessitating crosschecks for verification.
Easy to Use: User-friendly interface makes it simple to obtain results with just one click.Limited Weekly Credits: Some users find the weekly credit limit restrictive.
Extensive Market Insights: Allows detailed comparison of websites and comprehensive market analysis.High Cost: Can be expensive, particularly for small businesses or startups.
Helpful Customer Support: Known for excellent customer service, including effective training and quick responses.Limited Display Analysis: Relies on Google’s Display Network for insights, which can be limiting.
Effective Similar Sites Feature: Helps in discovering new opportunities by accurately identifying similar sites.Limited Competitive Comparison: Restricted to comparing only five websites at a time, which may not be sufficient for broad market analysis.
Integration and UI Ease: Integrates well with other tools and platforms, offering a seamless user experience.Steep Learning Curve: New users may find it challenging to navigate and utilize all features effectively.
View our selection of the finest alternatives to Similarweb.

Similarweb Vs SE Ranking

AspectSimilarwebSE Ranking
Target AudienceGeared towards digital marketers, SEO professionals, and businesses seeking detailed insights into website traffic and competitive intelligence.Aimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.
Pricing DetailsOffers a range of pricing from $125/month annually for basic features to custom pricing for more comprehensive tools and data access.Offers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.
Keyword ResearchProvides keyword tracking and analysis as part of its suite of tools to understand SEO and PPC strategies.Offers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.
Content OptimizationNot specifically designed for content optimization; focuses more on competitive intelligence and market analysis.Includes tools for on-page optimization and content editing.
Backlink AnalysisDoes not emphasize backlink analysis; focuses more on traffic sources and user engagement metrics.Provides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.
Competitor AnalysisStrong competitor analysis capabilities, offering insights into traffic sources, competitor strategies, and market positioning.Includes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.
Customer SupportKnown for helpful customer support with effective training and quick responses, enhancing the user experience.Offers priority support with additional benefits like account management and team training in higher plans.

5. Seobility

Seobility is a comprehensive SEO tool that offers site auditing, backlink analysis, and keyword monitoring to improve website search performance. It scans your entire website to detect SEO issues and provides actionable recommendations for improvement. Seobility is suitable for webmasters and SEO professionals looking for a thorough analysis of their SEO practices. It’s a great tool for maintaining an optimized, high-performing website.

Seobility Pricing

PlansMonthly CostAnnual Cost
Basic Plan$0/month$0/month
Premium Plan$50/month$460/year
Agency Plan$200/month$1920/month

Seobility Features

Feature / PlanAgency
($200/mo)
Premium
($50/mo)
Basic
(Free)
Included Website Projects1531
Max Analyzed Web Pages per Crawl100,00025,0001,000
Unlimited Re-crawlsWait three days
Included Keywords1,50030010
Amount of Checked External Links50,00025,000100
Backlink Analysis and Monitoring
Priority Support
Tool Requests per Day200505
Additional Project incl. 100 Keywords (cost)$12$15
100 Additional Keywords (cost)$10$12
Number of Parallel Crawlers531
Automatic Regular Crawling
Javascript Crawling
All Duplicate Content Analysis
Crawling of a Specific Subdirectory
Ranking Monitoring (Desktop and Mobile)Desktop and mobileDesktop and mobileOnly desktop
Refreshing Desktop RankingsDailyDailyDaily
Refreshing Mobile RankingsEvery three daysEvery three days
Location Based Search ResultsCountry & cityCountry & cityOnly countries
Competitors Monitoring per Project30203
Link Building Tools
Monitoring and Reporting Features
PDF and CSV Exports incl. White Label
Project Sharing
Sub Accounts
Email Alerts on Critical Website Errors
Email Reporting After Crawling
Custom Email Recipients for Crawling and Ranking Reports

Seobility Pros and Cons

ProsCons
Comprehensive Analysis: Provides a detailed list of tasks and explanations for website improvement.Slow Crawl Times: Users report that website crawling can be slow.
Easy to Use: Praised for its user-friendly interface, similar to driving a high-quality German car.Implementation Challenges: Not all suggested changes are practical to implement.
Effective SEO Tools: Identifies SEO issues like duplicate content and incorrect links efficiently.Overwhelming Information: The volume of tasks and data can be overwhelming for some users.
Valuable Insights: Offers insightful analytics, even in its free version.Need for Simplification: Users suggest that it could offer a ranking of actions for beginners.
Detailed Reports: Users appreciate the specific tips and instructions for SEO improvement.Professional Jargon: Some users desire more breakdown of professional jargon for clarity.
Actionable Recommendations: Provides actionable insights for optimizing websites for higher rankings.Excessive Details: Sometimes reports non-critical issues like text duplication from minor elements.
Great Customer Support: Users highlight the responsive and helpful customer support.Cost Considerations: While valuable, some users find it expensive compared to the benefits.
Discover our top picks for alternatives to Seobility.

Seobility Vs SE Ranking

AspectSeobilitySE Ranking
Target AudienceTargets larger businesses and agencies with its comprehensive tools for detailed SEO audits and monitoring.Aimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.
Pricing DetailsOffers a free basic plan, with premium plans starting at $50/month, making it accessible but potentially expensive for full features.Offers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.
Keyword ResearchIncludes keyword analysis but excels more in site auditing and on-page SEO features than in extensive keyword research.Offers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.
Content OptimizationFocuses on identifying SEO issues and providing actionable solutions, with less emphasis on content creation tools.Includes tools for on-page optimization and content editing.
Backlink AnalysisProvides backlink analysis and monitoring, especially strong in the premium and agency plans.Provides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.
Competitor AnalysisCompetitor analysis is available with detailed insights into backlinks and SEO strategies of competitors.Includes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.
Customer SupportNoted for responsive and helpful customer support, particularly valued in the premium and agency plans.Offers priority support with additional benefits like account management and team training in higher plans.

6. RankIQ

RankIQ provides bloggers and content creators with SEO tools and keyword reports designed to quickly rank their content. It offers a curated list of low-competition keywords and easy-to-follow content optimization templates. RankIQ is tailored for independent bloggers and small publishers who need straightforward, effective SEO solutions. It’s perfect for those seeking a simple approach to improving search rankings.

RankIQ Pricing

PlansPricing
Blogger Plan$49
Pro Plan$99
Agency Plan$199
Enterprise PlanCustom Pricing

RankIQ Features

FeatureBlogger Plan
($49)
Pro Plan
($99)
Agency Plan
($199)
Enterprise Plan
(Custom)
SEO Reports Per Month163680Custom (100 to 2000)
Keyword LibrariesAvailable for every major blog nicheSame as BloggerSame as BloggerSame as Blogger
Title AnalysisTop 30 SERP analysisSame as BloggerSame as BloggerSame as Blogger
Content AnalysisYesSame as BloggerSame as BloggerSame as Blogger
Content OptimizerAI-poweredSame as BloggerSame as BloggerSame as Blogger
Rankings AuditYesSame as BloggerSame as BloggerSame as Blogger
Additional SEO Content Brief ReportsNone20 additional reports54 additional reportsCustom number
Custom ReportsNot availableNot availableNot availableAvailable (100 to 2000 reports)

RankIQ Pros and Cons

ProsCons
Content Optimizer Tool: Enhances content with effective long-tail keywords.Limited Keyword Suggestions: Needs more diverse keyword options, especially in singular forms.
Title Optimizer: Aids in creating engaging titles to boost click-through rates.Limited Monthly Reports: The number of keyword reports per month is capped, which may be limiting for some users.
Easy Keyword Discovery: Streamlines finding the right keywords for new content.Mobile Usability: The mobile interface needs improvement for better on-the-go access.
Comprehensive SEO Reports: Provides detailed guidance for structuring content to rank well.Learning Curve: New users may need time to fully leverage the platform’s features.
Excellent Customer Service: Quick and helpful support addresses inquiries efficiently.No Rollover for Unused Reports: Users lose unused keyword reports each month, which can feel inefficient.
Optimization for Older Content: Helps update and improve existing content.Occasional Glitches: Users report sporadic clunkiness, though it generally does not affect overall functionality.
Active Community Support: Offers access to resources like a Facebook community and podcasts for learning and networking.Needs Better Organization Tools: Users would benefit from improved features for organizing saved keywords.
Consider our list of preferred alternatives to RankIQ.

RankIQ Vs SE Ranking

AspectRankIQSE Ranking
Target AudienceTargeted at bloggers and content creators looking for niche-specific SEO optimization.Aimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.
Pricing DetailsOffers straightforward pricing starting at $49, with plans increasing to $199 and custom options for larger needs.Offers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.
Keyword ResearchProvides niche-specific keyword libraries and easy keyword discovery tools, focusing on effective content targeting.Offers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.
Content OptimizationSpecializes in AI-powered content optimization, focusing on improving content relevance and SERP rankings.Includes tools for on-page optimization and content editing.
Backlink AnalysisDoes not focus on backlink analysis; more geared towards content structure and quality enhancements.Provides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.
Competitor AnalysisProvides basic competitor insights through SERP analysis, but not as detailed as some competing tools.Includes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.
Customer SupportKnown for excellent customer service, providing quick and helpful support and active community engagement.Offers priority support with additional benefits like account management and team training in higher plans.

7. SEO PowerSuite

SEO PowerSuite is a desktop-based suite of SEO tools that includes everything needed for comprehensive site audits, keyword research, backlink analysis, and rank tracking. It provides in-depth analyses and reports, essential for crafting effective SEO strategies. SEO PowerSuite is designed for SEO professionals and agencies that require robust, in-depth SEO analysis and management capabilities. It’s ideal for handling complex, large-scale SEO campaigns.

SEO PowerSuite Pricing

PlansPricing
Free Plan$0/year
Professional Plan$299/year
Enterprise Plan$499/year

SEO PowerSuite Features

Features & EditionsSEO PowerSuite FreeSEO PowerSuite Professional
($299/yr)
SEO PowerSuite Enterprise
($499/yr)
Data import in TXT/CSV
Saving projects with historyUnlimitedUnlimited
Safe query processing (CAPTCHA-free)
Scheduled SEO tasks
Copying data to clipboard
SEO PowerSuite Cloud storage20 projects400 projects / 4,000 reports
Dropbox integration
Data export in CSV, SQL, HTML, XML
Rank tracking in 400+ search engines
Competitor rank tracking1 competitor5 competitors10 competitors
Local, Mobile, Universal Search rankings
20 integrated keyword research tools
Keyword analysis
Adjustable rank checking depth
Google Penalty Checker
Organic visits (including “Not provided” traffic)
Site crawling & auditing1/3 pagesUnlimitedUnlimited
Sitemap generator1/3 pages
Robots.txt generator1/3 pages
Content auditing
In-app content editorno export
As-you-type SEO recommendations
Top 10 competitors strategy drilldown
Backlink research & analysis1,100 links per projectUnlimitedUnlimited
Exclusive access to WebMeUp link index
Backlinks from Google Search Console & Analytics
Link penalty risk audit
Disavow file generator
Backlink profile comparison2 sites6 sites11 sites
10 link prospecting methods
In-built email client for outreach
Email templates with variables for bulk outreach
Link verification & management
Customizable SEO reportsIn-appIn-app
Printing reportsWith watermarks
Saving and emailing reports in PDF/HTML
One-click sharing via direct link
Scheduled reporting and delivery

SEO PowerSuite Pros and Cons

ProsCons
Cost-Effective: Offers significant functionality at a competitive price.Desktop-Based: Requires installation on a PC, which can slow down processes compared to cloud solutions.
Comprehensive Toolset: Includes tools like Link Assistant and Spyglass for all-around SEO management.Steep Learning Curve: Comprehensive features require time to master.
User-Friendly: The interface is intuitive, suitable for both beginners and professionals.Export Limitations: Some plans do not allow report exporting, limiting usability.
Unlimited Keyword Tracking: Users appreciate the ability to monitor numerous keywords without restrictions.Multiple Setups Needed: Managing projects across different modules can be cumbersome.
Responsive Support: Customer service is quick to respond, typically within 24 hours.Slow Update Process: Downloading updates can be time-consuming.
Comprehensive Functionality: From site audits to backlink analysis, the suite covers all SEO needs.Captcha Interruptions: Occasional captchas can disrupt workflow and require manual input.
Regular Updates: Ensures the latest features and tools are always available.No Cloud Option: Lack of a cloud version restricts access and convenience for team collaboration and mobile access.
Here’s a selection of the best SEO PowerSuite alternatives.

SEO PowerSuite Vs SE Ranking

AspectSEO PowerSuiteSE Ranking
Target AudienceDesigned for SEO professionals and agencies needing desktop-based, comprehensive SEO tools.Aimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.
Pricing DetailsOffers a free plan and paid plans starting at $299/year, making it a cost-effective solution for advanced SEO capabilities.Offers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.
Keyword ResearchProvides robust keyword research and tracking capabilities, integrated with other SEO functionalities.Offers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.
Content OptimizationIncludes an in-app content editor and SEO recommendations but lacks advanced AI-driven content optimization tools.Includes tools for on-page optimization and content editing.
Backlink AnalysisStrong backlink research and analysis features, including link auditing and management tools.Provides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.
Competitor AnalysisOffers detailed competitor analysis tools, allowing users to track and analyze competitors’ strategies extensively.Includes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.
Customer SupportKnown for responsive customer support, typically responding within 24 hours, and providing comprehensive help.Offers priority support with additional benefits like account management and team training in higher plans.

8. Ahrefs

Ahrefs offers a robust set of tools for SEO analysis, including site auditing, backlink research, and competitor analysis. It is particularly strong in tracking backlinks and refining keyword strategies to increase organic search traffic. Ahrefs is renowned for its comprehensive data and powerful analytics, making it a staple in the toolkit of digital marketers and SEO professionals. It’s perfect for those seeking to enhance their SEO and content marketing efforts.

Ahrefs Pricing

PlansMonthly CostAnnual Cost
Lite Plan$129/month$108/month
Standard Plan$249/month$208/month
Advanced Plan$449/month$374/month
Enterprise PlanCustom Pricing

Ahrefs Features

Features/PlanLite ($129/mo)Standard ($249/mo)Advanced ($449/mo)Enterprise (Custom)
Projects52050100+
History6 months2 years5 yearsUnlimited
Credits per User/Month5007501,000Customized
Dashboard
Site ExplorerBest links filterFull site structure, Broken backlinks, Broken links, Outgoing links, Linking authors, Calendar viewSame as Standard + additional featuresCustomized
Keywords ExplorerAI suggestions, Keyword clustersSame as LiteSame as StandardCustomized
Site AuditHTTP authenticationCustomized
Rank Tracker
Competitive Analysis
SERP Comparison
Page Inspect
Alerts
Export to Google SheetsSoonSoonSoonSoon
Portfolios✔ (New)
Content Explorer
Batch Analysis
Mention Alerts
SERP Updates
Looker Studio IntegrationCustomized
Web ExplorerCustomized
AI Content Grader✔ (New)
Pay by Invoice
Access Management
Audit Log
API
SSO
Directory Listing

Ahrefs Pros and Cons

ProsCons
Detailed Backlink Insights: Excelling in backlink analysis crucial for competitive SEO strategies.Premium Pricing: Considered costly, particularly for small businesses and individual users.
Effective Keyword Research: Praised for comprehensive capabilities in keyword discovery.Migration Issues: Some users face challenges with plan migrations and data retention.
Rich Data and Integration: Offers robust data and seamless integration with other tools.Usage Limits: Imposes limits with extra charges for excess usage, posing a potential drawback.
Extensive Keyword Database: Known for its vast database and sophisticated crawling features.Learning Curve: Initially complex for new users, despite extensive educational resources.
Intuitive Design: Features a user-friendly interface complemented by helpful learning resources.Customer Service Issues: Reports of difficulties with customer support, particularly in billing disputes.
Accurate Analytics: Provides precise analytics on website health, essential for daily monitoring.Lacks Certain Features: Missing specific content marketing and PPC tools available in other platforms.
Competitor Analysis: Offers essential tools for in-depth analysis of competitors’ market positioning.Data Consistency: Some concerns about data accuracy and the need for an improved user experience.
Explore our picks for great Ahrefs alternatives.

Ahrefs Vs SE Ranking

AspectAhrefsSE Ranking
Target AudienceTailored for SEO professionals and larger organizations needing in-depth SEO analysis and competitive intelligence.Aimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.
Pricing DetailsStarts at $108/month annually, with options for advanced and custom enterprise solutions.Offers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.
Keyword ResearchKnown for a vast keyword database and sophisticated research tools, providing deep insights into keyword strategies.Offers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.
Content OptimizationProvides tools for optimizing content but primarily focuses on backlink and competitive analysis.Includes tools for on-page optimization and content editing.
Backlink AnalysisExcelling in backlink analysis with comprehensive tools for tracking and understanding backlinks.Provides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.
Competitor AnalysisOffers extensive tools for in-depth competitor analysis, including tracking competitors’ strategies and market positioning.Includes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.
Customer SupportProvides solid support but has some reports of challenges, especially with billing and customer service responsiveness.Offers priority support with additional benefits like account management and team training in higher plans.

9. SpyFu

SpyFu specializes in competitive intelligence, allowing users to uncover the search marketing secrets of their competitors. It provides detailed insights into competitors’ SEO and PPC strategies, helping businesses gain a competitive edge. SpyFu is essential for marketers involved in SEO and PPC, aiming to outperform their competition and improve their advertising strategies. It’s particularly useful for gaining insights into competitive tactics.

SpyFu Pricing

PlansMonthly CostAnnual Cost
Basic Plan$39/month$33/month
Professional Plan$79/month$58/month

SpyFu Features

FeatureBasic
($39/mo)
Professional
($79/mo)
Domain Search Results10,000Unlimited
Keyword Search Results10,000Unlimited
Backlinks Searches10,000Unlimited
Competitors Results10,000Unlimited
Keyword Group Results10,000Unlimited
Domain Comparisons (Kombat)10,000Unlimited
Exports for all search resultsNoYes
Top Lists (e.g., Top PPC Spenders)NoYes
Export Advanced Sales Leads InfoNoYes
Filter Sales LeadsNoYes
Add Your Own KeywordsNoYes
Track Ad Placement & SEO RankingsNoYes
15 Years of Historical DataNoYes
Custom SEO & PPC ReportsNoYes
Custom Branded ReportsNoYes
API AccessNoYes
Multiple User AccountsNoYes
Custom Reports10 Small Domain SEO Reports30 Small Domain SEO Reports, 10 Medium Domain SEO Reports
Google Ads Advisor PPC Report10 Reports30 Reports
White LabelingNoYes

SpyFu Pros and Cons

ProsCons
Variety of Tools: Offers a wide range of tools that provide instant value to your search strategy.Confusing Interface: The user interface is not user-friendly and can be difficult to navigate.
Competitive Insight: Excels in competitor analysis, providing insights into competitors’ keyword and backlink strategies.Inaccurate Data: Occasionally, the data provided can be inaccurate or misleading.
Keyword and Ad Insights: Allows detailed tracking of organic and PPC keywords used by competitors.Limited Geographic Data: Data is only available for a limited number of countries, which can be restrictive.
Easy to Use: Users appreciate the platform’s ease of use for monitoring competitors’ activities.Lack of Search Engine Distinction: Does not differentiate between traffic from different search engines.
Customer-Focused Support: Known for excellent customer service and a user-friendly refund policy.No Trend Data for Keywords: Lacks trend data for keywords, which can be vital for strategic planning.
Historical Data Access: Provides access to competitors’ historical data, aiding long-term strategy development.Limited Free Features: The free version is very limited, pushing users to upgrade to paid plans for more comprehensive features.
Regular Updates: Continually updates and improves features based on user feedback.Monthly Data Updates: The monthly update cycle can be slow for industries where quicker updates are crucial.
View our curated list of top SpyFu alternatives.

SpyFu Vs SE Ranking

AspectSpyFuSE Ranking
Target AudiencePrimarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.Aimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.
Pricing DetailsOffers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.Offers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.
Keyword ResearchExcels in detailed keyword tracking and competitive keyword analysis.Offers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.
Content OptimizationProvides tools for optimizing SEO and PPC campaigns but not specifically for content creation.Includes tools for on-page optimization and content editing.
Backlink AnalysisOffers detailed backlink analysis as part of the competitor analysis features.Provides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.
Competitor AnalysisStrong capabilities in revealing competitors’ strategies in SEO and PPC.Includes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.
Customer SupportKnown for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.Offers priority support with additional benefits like account management and team training in higher plans.

10. MozPro

MozPro is an all-in-one SEO toolset that provides insights into keyword rankings, link building, site audits, and page optimization. It helps users track their site’s search performance and offers actionable recommendations to enhance their SEO strategies. MozPro is known for its user-friendly interface and industry-standard metrics, making it accessible to both beginners and experienced marketers. It’s a reliable choice for anyone looking to systematically improve their SEO effectiveness.

MozPro Pricing

PlansMonthly CostAnnual Cost
Standard Plan$99/month$79/month
Medium Plan$179/month$143/month
Large Plan$299/month$239/month
Premium Plan$599/month$479/month

MozPro Features

FeatureStandard ($99/mo)Medium ($179/mo)Large ($299/mo)Premium ($599/mo)
Campaigns3102550
Keyword Rankings300 (1,200 total search results collected)1,500 (6,000 total search results collected)3,000 (12,000 total search results collected)4,500 (18,000 total search results collected)
Mobile RankingsAvailableAvailableAvailableAvailable
Pages Crawled/Week100,000 (400,000 total pages/mo.)500,000 (2 million total pages/mo.)1,250,000 (5 million total pages/mo.)2,000,000 (8 million total pages/mo.)
Performance Metrics: Tracked URLs602005001,000
Performance Metrics: On-Demand URLs/Month62050100
Speed CrawlAvailableAvailableAvailableAvailable
On-Demand Crawls/Month53060100
Keyword Queries/Month1505,00015,00030,000
Rows per Keyword Query10,00030,00050,000100,000
Keyword Lists53060100
Keywords per List1005007501,000
Competitive Research Queries5075100150
Backlink Queries/Month5,00020,00070,000100,000
Rows per Backlink Query10,00040,00050,00075,000
Link Tracking Lists13060100
Links per List1005007501,000
Rank Checker Queries/Day200200500800
On-Page Grader ReportsUnlimitedUnlimitedUnlimitedUnlimited
Scheduled ReportsUnlimitedUnlimitedUnlimitedUnlimited
Branded ReportsUnlimitedUnlimitedUnlimitedUnlimited
Report TemplatesUnlimitedUnlimitedUnlimitedUnlimited
User seats included1235
24/7 SupportIncludedIncludedIncludedIncluded

MozPro Pros and Cons

ProsCons
Effective for Website Performance Tracking: Monitors website rankings effectively.Setup and Usability Challenges: Setup can be complex with some reports of slow support response.
Exceptional UI and UX: Known for superior user interface and user experience.Some Features Lack Depth: Certain features, like social media tools, are not as robust as competitors’.
Wide Range of SEO Tools: Provides comprehensive tools for SEO audits, keyword research, and optimizations.Cost Concerns: Pricing may be prohibitive for small businesses or budget-restricted users.
Educational Content and Certifications: Offers valuable learning resources and certifications.Support Responsiveness: Some users experience slow responses and issues with site crawl features.
Reliable Campaign and Keyword Tracking: Simplifies monitoring campaigns and keyword research.Integration Limitations: Lacks direct integrations with platforms like Looker Studio.
User-Friendly Interface: Ensures a seamless user experience.Steep Learning Curve: Advanced features require significant learning to fully utilize.
Good Value: Provides extensive features at a fair price, without hidden costs.Data Accuracy Issues: Some discrepancies in data, especially compared to tools like Google Ads keyword planner.
Check out our collection of standouts MozPro alternatives.

MozPro Vs SE Ranking

AspectMozProSE Ranking
Target AudienceDesigned for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.Aimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.
Pricing DetailsPricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.Offers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.
Keyword ResearchOffers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.Offers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.
Content OptimizationFocuses on overall SEO performance but less on specific content optimization features.Includes tools for on-page optimization and content editing.
Backlink AnalysisKnown for strong backlink analysis tools, allowing detailed examination of link quality and growth.Provides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.
Competitor AnalysisProvides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.Includes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.
Customer SupportOffers 24/7 support, though some users report slow response times and usability challenges.Offers priority support with additional benefits like account management and team training in higher plans.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins