Here’s a guide to the best sales funnel software. At the start of this guide, we’ve shortlisted our top choices for three key groups: new entrepreneurs, marketers needing landing and sales pages, and agencies seeking customization.
Our approach: here’s how we made our picks.
Used AI to summarise user feedback on platforms like G2, Capterra, and TrustRadius.
Created simple comparison tables so you can easily compare pricing and features.
We added comparison tables for a quick overview of pricing and features.
Zoom in: Here are the three best sales funnel software options
Marketers: Great for creating landing and sales pages with the analytics you need to know what’s happening.
Starts at $99/month
Zoom out: here’s a look at the 10 sales funnel software.
1. Systeme
Systeme is a marketing platform that automates online marketing, sales, and operations for businesses. It provides email marketing, funnel creation, and online course tools. This makes it great for entrepreneurs and small businesses. It’s easy to use, so you can manage your online presence without tech skills. Systeme is an affordable option compared to more complicated software.
Systeme Pricing
Plans
Monthly Cost
Annual Cost
Free Plan
$0/month
$0/year
Startup Plan
$27/month
$228/year
Webinar Plan
$47/month
$396/year
Unlimited Plan
$97/month
$828/year
Systeme Features
Feature / Plan
Free
Startup ($27/mo)
Webinar ($47/mo)
Unlimited ($97/mo)
Contacts
2,000
5,000
10,000
Unlimited
Emails Sent
Unlimited
Unlimited
Unlimited
Unlimited
Sales Funnels
3
10
50
Unlimited
Sales Funnel Steps
1
5
20
Unlimited
Blogs
Unlimited
Unlimited
Unlimited
Unlimited
Blog Posts
Unlimited
Unlimited
Unlimited
Unlimited
Courses
Unlimited
Unlimited
Unlimited
Unlimited
Students
Unlimited
Unlimited
Unlimited
Unlimited
Communities
1
5
20
Unlimited
Community Members
1
10
100
Unlimited
File Storage Space
1
10
100
Unlimited
Automation Rules
Unlimited
Unlimited
Unlimited
Unlimited
Workflows
1
5
20
Unlimited
Tags
Unlimited
Unlimited
Unlimited
Unlimited
Email Campaigns
1
10
50
Unlimited
1-click Upsells
1
5
20
Unlimited
Order Bumps
1
10
50
Unlimited
A/B Tests
1
10
50
Unlimited
Coupon Codes
Unlimited
Unlimited
Unlimited
Unlimited
Deadline Funnels
1
10
100
Unlimited
Student Activity History
Unlimited
Unlimited
Unlimited
Unlimited
Payment Integration
Stripe, Paypal, and more
Stripe, Paypal, and more
Stripe, Paypal, and more
Stripe, Paypal, and more
Assistant Accounts
Unlimited
Unlimited
Unlimited
Unlimited
Run Your Own Affiliate Program
Yes
Yes
Yes
Yes
API Requests per Minute
30
60
120
Unlimited
24/7 Email Support
Yes
Yes
Yes
Yes
Custom Domains
1
3
10
Unlimited
Evergreen Webinars
0
0
10
Unlimited
Free Migration
–
–
–
✓
1-on-1 Kickstart Coaching Session
–
–
–
✓
Systeme Pros and Cons
Pros
Cons
Affordable Pricing: The platform offers reasonable pricing plans, making it accessible for small businesses and startups.
Slow Website Load Time: Users have reported that the website takes too long to load, affecting the user experience.
User-Friendly Interface: Systeme.io is praised for its intuitive and easy-to-navigate dashboard.
Limited Customer Support Channels: The platform offers support only via email and a Facebook group, lacking other direct support channels.
Comprehensive Toolset: The platform provides a wide range of tools for email marketing, sales funnels, and membership site management, all under one roof.
Outdated Support Articles: The platform’s knowledge base is said to contain outdated or insufficient information.
Quality Customer Support: Users have highlighted the prompt and helpful customer support, particularly via email.
Limited Customization: Users find the customization options for templates and designs to be limited.
Template Options: The platform offers a variety of pre-designed templates for various marketing needs.
Inadequate Reporting Features: The platform’s reporting and analytics features could be more robust, according to users.
Business Automation: The platform allows for various types of business automation, saving users time and effort.
Layout and Design Issues: Users have reported quirks and limitations in the page editor, particularly when designing for both desktop and mobile.
Migration Services: Users have praised the platform’s efficient and smooth migration services, which include transferring data from other platforms.
Incomplete Tutorial Resources: Users feel that the platform could benefit from more comprehensive and detailed tutorials or workshops.
For those considering other options, there are noteworthy Systeme alternatives available.
Landingi streamlines landing page creation with a drag-and-drop editor and no need for coding. It provides many templates for quick customization. You can test page versions to improve conversions. Landingi also offers lead collection tools and integrates with numerous marketing tools, enhancing sales funnel efficiency.
Landingi Pricing
Plans
Monthly Cost
Annual Cost
Lite Plan
$29/month
$290/year
Professional Plan
$49/month
$490/year
Unlimited Plan
$999/month
$9999/year
Landingi Features
Feature / Plan
Lite ($29/mo)
Professional ($49/mo)
Unlimited ($999/mo)
Build Digital Assets
10 (landing pages, pop-ups, etc.)
Unlimited
Unlimited
Conversions, Leads, and Contacts
Unlimited
Unlimited
Unlimited
Visits per Month
5,000
50,000
Unlimited
Cloud Hosting
Fast
Fast
Fast
Custom Domains
1
10
20
SSL
Forced SSL
Forced SSL
Forced SSL
Audit Log Records
–
–
Yes
Advanced Permissions
–
–
Yes
Subaccounts
–
–
20
Domain Whitelisting
–
–
Yes
Reverse Proxy Publishing
–
–
Yes
Custom Development
–
–
Yes
Lead Generation Expert and Priority Support
–
–
Yes
Landingi Pros and Cons
Pros
Cons
Streamlined User Experience: Users commend Landingi for its user-friendly interface, making navigation and operation intuitive.
Need for More Educational Content: There’s a call for an expanded library of guides and tutorials to help users fully utilize the platform.
Robust Feature Set: Landingi is celebrated for providing a comprehensive suite of tools essential for effective page creation and campaign management.
Desire for Additional Templates: Users request a wider selection of design templates to cater to diverse aesthetic preferences.
Cost Efficiency: Many users highlight Landingi’s affordability, noting its robust features come at a reasonable price point.
Occasional Technical Glitches: Some users encounter sporadic technical issues, such as difficulties with image uploading.
Efficient Customer Support: The customer service team at Landingi is frequently acknowledged for their timely and helpful assistance.
Mobile Responsiveness Improvement: There are reports suggesting the need for better optimization of pages for mobile viewing.
Ease of A/B Testing: The simplicity with which A/B tests can be set up and analyzed is a notable advantage mentioned by users.
Third-Party Domain Necessity: The requirement for using external domains is mentioned as a drawback for some users.
Seamless Setup Process: The platform’s straightforward onboarding process, aided by explicit instructions, is praised by new users.
E-commerce Functionality Limitations: The platform’s capabilities for supporting digital sales are seen as insufficient by some critiques.
Quality Design Templates: The quality of available design templates receives positive remarks, though there’s a desire for more variety.
Page Load Efficiency: Feedback indicates a need for improving the loading times of pages to enhance user experience.
Unbounce lets you create and optimize custom landing pages easily without coding. It comes with a drag-and-drop editor and numerous templates for fast customization. Unbounce’s A/B testing feature helps you find the most effective page design for conversions. It also includes tools for capturing leads and integrates with various marketing tools, making it a strong choice for boosting your sales funnel performance.
Unbounce Pricing
Plans
Monthly Cost
Annual Cost
Build – 1 Site
$99/month
$74/month
Experiment – 2 Sites
$149/month
$112/month
Optimize – 10 Sites
$249/month
$187/month
Concierge – 5+ sites
$649+/month
$649/month
Unbounce Features
Feature
Build ($99/mo)
Experiment ($149/mo)
Optimize ($249/mo)
Concierge (Starting at $649/mo)
Domains
1
2
3
Starting at 5
Unique Visitors
Up to 20,000
Up to 30,000
Up to 50,000
Starting at 100,000
Landing Page Builder
Yes
Yes
Yes
Yes
Unlimited Pages/Popups
Yes
Yes
Yes
Yes
Form Builder
Yes
Yes
Yes
Yes
Free Page Hosting
Yes
Yes
Yes
Yes
Built-in AI Copywriting
Yes
Yes
Yes
Yes
Custom Scripts
Yes
Yes
Yes
Yes
Integrations and Apps
1,000+
1,000+
1,000+
1,000+
Customer Support
Phone, Email, Live Chat
Phone, Email, Live Chat
Phone, Email, Live Chat
Phone, Email, Live Chat
A/B Testing
–
Yes
Yes
Yes
Advanced Reporting
–
Yes
Yes
Yes
Dynamic Text Replacement
–
Yes
Yes
Yes
AI Traffic Optimization
–
–
Yes
Yes
Visitor Behavior Insights
–
–
Yes
Yes
Advanced Targeting
–
–
Yes
Yes
Custom Scheduling
–
–
Yes
Yes
Dedicated Success Manager
–
–
–
Yes
Client/User Management
–
–
–
Yes
Audit Logs
–
–
–
Yes
Flexible Add-ons
–
–
–
Yes
Unbounce Pros and Cons
Pros
Cons
User-Friendly Interface: Features a drag-and-drop design that simplifies the process of creating websites.
Challenges with Mobile Customization: Adjustments for mobile views can be tricky and time-consuming.
Wide Range of Templates: Offers a diverse selection of templates, making customization straightforward.
Issues with Element Alignment: Changing layouts can result in elements moving out of place.
Comprehensive Toolset: Includes mobile responsiveness tools and the ability to reuse content blocks.
Requests for Better Analytics: Users are looking for deeper analytic capabilities.
Reliable Performance: Noted for its fast response times and overall reliability.
Occasional Bugs: Users occasionally encounter glitches that can disrupt their workflow.
Extensive Support Resources: Provides thorough documentation and prompt customer support.
Integration Difficulties: Some third-party applications may present integration challenges.
Affordable Options: Available in both free and premium packages, accommodating various budget needs.
No Duplicate Lead Management: Missing a feature to automatically manage duplicate leads.
Compatibility with WordPress: Ensures smooth integration with numerous WordPress plugins and tools.
Increased Customization Wishes: Users express a need for greater customization possibilities, such as bespoke forms.
Kajabi is a comprehensive platform that empowers you to create, market, and sell online courses and memberships. It offers a range of tools for building websites, managing email campaigns, and automating sales funnels, all without needing coding skills. With Kajabi, you can also host videos, process payments, and track customer progress. It’s designed for entrepreneurs and businesses focused on digital products, providing everything needed to grow an online educational business.
ClickFunnels is a powerful tool designed to make creating sales funnels easy and efficient. It offers users the ability to design custom landing pages, set up email autoresponders, and manage an entire sales process in one platform. With its drag-and-drop interface, you can quickly build funnels that convert visitors into leads and customers. ClickFunnels also supports A/B testing, membership sites, and integrates with a wide array of payment systems and marketing tools.
ClickFunnels Pricing
Plans
Monthly Cost
Annual Cost
Basic Plan
$147/month
$127/month
Pro Plan
$197/month
$157/month
Funnel Hacker Plan
$497/month
$208/month
ClickFunnels Features
Feature
Basic Plan ($147/month)
Pro Plan ($197/month)
Funnel Hacker Plan ($497/month)
Websites
1
1
3
Funnels
20
100
Unlimited
Users
3
5
15
Domains
1
3
9
Contacts
10,000
25,000
200,000
Courses
Unlimited
Unlimited
Unlimited
Workflows
Unlimited
Unlimited
Unlimited
Pages
Unlimited
Unlimited
Unlimited
Products
Unlimited
Unlimited
Unlimited
Email Sequences
Unlimited
Unlimited
Unlimited
ShareFunnels
Yes
Yes
Yes
Analytics
Yes
Yes
Yes
CF1 Maintenance Mode Plan
Yes
Yes
Yes
API Access
No
Yes
Yes
ClickFunnels Pros and Cons
Pros
Cons
Lead Capture Design: Optimized for increasing leads.
New User Difficulties: Hard for beginners to use.
Simple Page Setup: Color coding aids layout design.
Support Hard to Reach: Getting customer help can be slow.
Full Business Tools: Wide array of business tools provided.
Missing Advanced Features: Some high-end features absent.
Many Free Resources: Extensive free marketing resources available.
Extra Tools Needed: Base package may need more tools.
Funnel Customization Made Easy: Templates simplify funnel creation.
No Inbuilt E-commerce: Missing direct e-commerce feature.
Broad Marketing Compatibility: Works well with many marketing apps.
Product Flexibility Issues: Hard to reuse products in funnels.
Enhances Marketing Efficiency: Improves funnel development and testing.
Rare Glitches: Occasional bugs, with prior warnings.
Leadpages simplifies creating landing pages and websites with a drag-and-drop builder, no coding needed. It offers ready-made templates for quick setup and conversion optimization. Features include A/B testing, email integration, and direct sales capabilities through built-in payment processing. It’s designed to help boost online conversions efficiently.
Leadpages Pricing
Plans
Monthly Cost
Annual Cost
Standard Plan
$49/month
$37/month
Pro Plan
$99/month
$74/month
Advanced Plan
Customize
Customize
Leadpages Features
Feature
STANDARD ($49/Month)
PRO ($99/Month)
ADVANCED (Custom Pricing)
Drag & Drop Landing Page Builder
Yes
Yes
Yes
Monthly AI Engine Credits
10,000
30,000
Unlimited
AI Engine Features
Headlines + Images
Headlines + Writing Assistant + Images
Headlines + Writing Assistant + Images
Conversion Tools
Best-in-class
Best-in-class
Best-in-class
Templates
250+ conversion-optimized
250+ conversion-optimized
250+ conversion-optimized
Traffic & Leads
Unlimited
Unlimited
Unlimited
Custom Domains
1
3
50
Integrations
90+
90+
Advanced Integrations
E-commerce
Not Available
Included, no transaction fees
Included, no transaction fees
Blog
Not Available
Coming Soon
Multiple Blogs, Coming Soon
Dedicated Success Coach
Not Available
Not Available
Included
Leadpages Pros and Cons
Pros
Cons
Straightforward Interface: Leadpages is commended for its easy navigation, suitable for users at any level.
Adaptation Period: New users might find the platform initially difficult to grasp.
Prompt Support: Users frequently highlight the quick and effective responses from customer support.
Desire for More Flexibility: There’s a call for greater customization capabilities in template designs.
Wide Template Variety: The platform offers a vast array of templates, praised for their quality and variety.
Subscription Expense: Subscription costs may pose a challenge for small-scale operations.
Seamless Integrations: Noted for its ability to integrate smoothly with a range of CRM and marketing tools.
Integration Difficulties: Occasionally, integrating with specific platforms like HubSpot may present hurdles.
Conversion Rate Increase: Users report notable improvements in conversion rates when using Leadpages.
Advanced Feature Requests: Users express a need for more sophisticated tools and features.
In-depth Analytics: The analytics and A/B testing capabilities are appreciated for their depth and utility.
Inconsistent Support Experiences: Customer service experiences can vary, affecting user satisfaction.
Rich Educational Content: Leadpages offers extensive resources for learning and maximizing use of the platform.
Those looking for different features or experiences may find suitable Leadpages alternatives available.
GetResponse is a versatile marketing platform with email marketing, automation, landing pages, and webinar hosting. It features an easy-to-use email editor, tools for audience segmentation, and personalized campaigns to boost engagement. With landing page creation and automation workflows, it helps in nurturing leads effectively. The addition of webinar hosting expands its utility for comprehensive marketing strategies.
GetResponse Pricing
Plans
Monthly Cost
Email Marketing Plan
$19/month
Marketing Automation Plan
$59/month
Ecommerce Marketing Plan
$119/month
GetResponse Max Plan
$1099/month
GetResponse Features
Feature / Plan
Email Marketing ($19/mo)
Marketing Automation ($59/mo)
Ecommerce Marketing ($119/mo)
GetResponse Max ($1099/mo)
Monthly Email Sends
Unlimited
Unlimited
Unlimited
Unlimited
AI Email Generator
✓
✓
✓
✓
Visual Email Editor
✓
✓
✓
✓
Custom DKIM
✓
✓
✓
✓
Inbox Preview
✓
✓
✓
✓
A/B Testing
✓
✓
✓
✓
Ecommerce Tracking
–
–
✓
✓
Automation Templates
✓
✓
✓
✓
Abandoned Cart Trigger
–
–
✓
✓
SMS Marketing Automation
–
–
–
✓
Number of Users
1
3
5
Unlimited
Website Builder
✓
✓
✓
✓
Bandwidth
10GB
Unlimited
Unlimited
Unlimited
Number of Active Websites
1
5
5
10
Landing Pages
Unlimited
Unlimited
Unlimited
Unlimited
Stores and Products Center
✓
✓
✓
✓
Webinars
–
(100 attendees)
(300 attendees)
(up to 1000 attendees)
Web Push Notification
–
Limited
Unlimited
Unlimited
GetResponse Chats
1 seat
3 seats
5 seats
500 seats
Conversion Funnels
✓
✓
✓
✓
SMS Marketing
–
–
–
✓
Analytics and Reporting
Advanced
Advanced
Advanced
Advanced
Integrations
Extended
Extended
Extended
Extended
Mobile Apps
✓
✓
✓
✓
GetResponse Pros and Cons
Pros
Cons
Easy Interface: Widely recognized for ease of use across all skill levels.
Thrive Themes offers a suite of WordPress plugins and themes designed to increase website conversion rates. Its tools help you create engaging content, landing pages, and lead generation forms with ease. The focus is on building websites that turn visitors into subscribers, customers, and clients. With Thrive Themes, users get access to a drag-and-drop editor, A/B testing for optimizing conversions, and a range of templates for quick setup.
Thrive Themes Pricing
Plans
Quarterly Cost
Annual Cost
Thrive Suite – 5 Sites
$149/quarter
$299/annual
Thrive Themes Features
Feature
Thrive Suite ($299/year)
WordPress Plugins
Thrive Architect (drag-and-drop editor)
Thrive Quiz Builder (create quizzes)
Thrive Leads (build your email list)
Thrive Apprentice (build online courses)
Thrive Ultimatum (create scarcity campaigns)
Thrive Ovation (gather and display testimonials)
Thrive Optimize (A/B testing for pages)
Thrive Comments (enhance comment engagement)
Thrive Automator (connect your plugins and automate workflows)
Thrive Theme Builder
Includes themes like Shapeshift, Ommi, Kwik, Bookwise, Jaya, and Xpert for customizing your website.
Support
24/5 access to customer support.
Thrive University
Access to educational resources and tutorials on marketing and website building.
Thrive Themes Pros and Cons
Pros
Cons
Easy Navigation: Thrive Themes is celebrated for its straightforward interface, making it accessible to everyone.
Support Wait Times: Some users report slow response times from the support team.
Flexible Functionality: The platform adjusts to various user requirements, increasing its adaptability.
Sporadic Technical Glitches: Occasional technical issues can disrupt site operations and analytics.
Diverse Template Library: Offers a wide selection of premium templates for all types of projects.
Lifetime License Complications: Challenges with lifetime licenses, including deactivation and reactivation costs, are noted.
Rich Plugin Ecosystem: Comes with powerful plugins like Thrive Architect to boost site functionality.
Quality Concerns Post-Acquisition: Users have noticed a decline in quality and customer service following a change in ownership.
Seamless Setup: Installation is straightforward, catering to users with minimal technical expertise.
Subscription Cancellation Issues: Users find the process to cancel subscriptions overly complex.
Exceptional Support: Praised for its rapid and helpful customer service, along with a no-hassle refund policy.
Outdated Designs: Critiques have been made about some design elements being outdated.
Reliable Performance: Known for its dependability and consistent operational performance.
Importance of Subscription Renewal: Emphasizes the necessity of timely renewals to maintain service levels.
For those exploring alternatives, there are several excellent choices aside from Thrive Themes.
Kartra is an all-in-one online business platform that integrates various marketing and sales tools into a single solution. It provides features for creating websites, landing pages, sales funnels, and email campaigns, making it suitable for entrepreneurs and businesses wanting to streamline their online operations. Kartra includes a built-in CRM to manage customer relationships, automation to tailor marketing messages, and analytics to track performance.
Kartra Pricing
Plans
Monthly Cost
Annual Cost
Starter Plan
$119/month
$99/month
Growth Plan
$229/month
$189/month
Professional Plan
$549/month
$429/month
Kartra Features
Features / Plan
STARTER ($99/mo)
GROWTH ($189/mo)
PROFESSIONAL ($429/mo)
Domains
1 domain
3 domains
5 domains
Pages
Unlimited
Unlimited
Unlimited
Videos
Unlimited
Unlimited
Unlimited
Products
Unlimited
Unlimited
Unlimited
Memberships and Courses
Yes
Yes
Yes
Funnel Mapping
Yes
Yes
Yes
Forms
Yes
Yes
Yes
Marketing
Funnels and campaigns
Funnels and campaigns, Surveys & Quizzes, Webinars (300 attendees)
ActiveCampaign offers email marketing, automation, a sales CRM, and messaging in one platform. It helps businesses personalize communication with their audience, using advanced segmentation and predictive sending. The integrated CRM and automation nurture leads efficiently, while analytics track campaign success. Suitable for any business aiming to improve engagement and growth.
ActiveCampaign Pricing
Plans
Monthly Cost
Annual Cost
Lite Plan
$39/month
$29/month
Plus Plan
$70/month
$49/month
Professional Plan
$187/month
$149/month
Enterprise Plan
$323/month
$259/month
ActiveCampaign Features
Features / Plan
Lite ($39/mo)
Plus ($70/mo)
Professional ($187/mo)
Enterprise ($323/mo)
Email
✓
✓
✓
✓
SMS
–
With add-on
With add-on
With add-on
Drag & Drop Email Designer
✓
✓
✓
✓
Forms
Basic/Inline only
✓
✓
✓
Mobile Apps
✓
✓
✓
✓
Landing Pages
–
✓
✓
✓
Marketing Automation
✓
✓
✓
✓
Email Automation
✓
✓
✓
✓
SMS Automation
–
With add-on
With add-on
With add-on
Ecommerce Integration
–
WooCommerce, Shopify, BigCommerce
Plus integrations + Magento, Square
Plus & Professional integrations
Ecommerce Automation
–
✓
✓
✓
Automations Map
–
✓
✓
✓
Lead Scoring
–
✓
✓
✓
Salesforce & Microsoft Dynamics Integration
–
–
✓
✓
Email Campaigns
✓
✓
✓
✓
Split Test Campaigns
✓
✓
✓
✓
Inbox Preview (Email Testing)
–
5 per month
Unlimited
Unlimited
Site Tracking
✓
✓
✓
✓
Campaign Reports
✓
✓
✓
✓
User Seats
1
3
5
10
API & Webhooks
✓
✓
✓
✓
Custom User Permissions
–
✓
✓
✓
Single Sign-On (SSO)
–
–
–
✓
HIPAA Support
–
–
–
✓
Uptime SLA
–
–
–
✓
SMS Add-on
–
Available
Available
Available
ActiveCampaign Pros and Cons
Pros
Cons
Easy Dashboard: Well-liked for its clear layout.
Image Issues: Inserting images is tricky.
Landing Pages & Forms: Strong in these areas.
Segmentation Issues: Segmentation can be perplexing.
Client Tags: Simplifies client categorization.
Needs More Automation: Users want more automation.
Simple Integrations: Integrating with others is straightforward.
No Email Attachments: Cannot attach files to emails.
Time-Saving Automations: Automations are a highlight.
Time-Based Segment Trouble: Building time-based segments is hard.
Affordable: Pricing is seen as fair.
Sluggish App: The app can lag.
Lead Management: Assists in lead follow-up.
Complex Features: Learning all features takes time.
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