12 Best Sales Funnel Software Solutions on the Market

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Need to create a funnel?

There are a lot of sales funnel software solutions. They range from the best landing page builders that let you create funnels to fully-featured CRMs and email marketing platforms. To help you choose the best platform, we created a shortlist of the best sales funnel software on the market.

What is Sales Funnel Software

Sales funnel software helps sales teams build their pipelines and manage leads. You can use sales funnel to collect leads or convert warm prospects into customers. A certain degree of automation is used to optimize this process.

There are two types of sales funnel software. On the one hand, you have the landing page builders. These are solutions based around a What You See Is What You Get (WYSIWYG) drag and drop page editor. The sales funnel software will either offer or have integrations with other marketing tools—for example, webinar software, or an email marketing platform.

Alongside these solutions, you have email marketing platforms that offer a landing page builder as an optional add-on. There are positives and minuses to each option.

What Should You Look for From Sales Funnel Software

The type of solution you want will depend on your needs. You will want a nice landing page builder with third-party integrations if you are already using a great email marketing platform. On the other hand, you might want one solution that solves all your needs. That tool would have email marketing features, a landing page builder, and webinar add-on, and more.

Keep this top of your mind when making your selection.

In terms of functionality, you want a platform that is easy to use. Ideally, it should have a drag-and-drop landing page builder with a library of great templates. Furthermore, you should be able to see how those pages are converting easily. That means a nice dashboard with an overview of performance, alongside functionality like A/B testing so you can boost lead generation.

All of the tools on this list offer this functionality. We’ll cover each of the solutions in more depth later on. First though, here’s a table with a snapshot of the different options.

SoftwareStarting FromBest Thing About ItBiggest Problem
Click Funnels$97per month.Easily build out your sales funnel.Fairly expensive.
Systeme.io$27 per monthAll the features you needThe cost of the software is linked to the size of your email list.
GetResponse$15 per month.Complete marketing solution.The cost of the software is linked to the size of your email list.
Kartra$99 per month.Checklist to build your funnel step by step.A limited number of integrations.
Keap$79 per month.A visual campaign builder that can mimic your sales process.You need to upgrade to the more expensive plans to unlock certain features.
Thrive Themes$30 per monthAllows you to customize WordPress to support your funnel.No email marketing and automation features; no built-in CRM.
Wishpond$49 per monthUnlimited landing pages, marketing automation, A/B testing.No visual funnel builder.
Leadpages$25 per month.Fantastic value for money.Some features are missing at the lowest price tier.
Instapage$149 per month.It has all of the features you need.Expensive.
Landingi$11 per month.Great range of integrations with marketing tools.Limit on the number of pages at lower price points.
PlusThis$39 per month.More than 50 tools, including webinar management, SMS marketing, Facebook triggersIt can be overwhelming for first-time users.
Kajabi$119 per month.Code-free landing page and email templates.Quite expensive.

With that out of the way, let’s take a deep dive into the best sales funnel software solutions. We’ll start with Click Funnels.

Click Funnels

Click Funnels is for small businesses that want a simple funnel builder for customer acquisition. One of the software’s biggest selling points is its landing page editor. It is among the easiest to use landing page editors on this list. You can also create and edit pop-ups, which will help you get those leads leaving your funnel without converting.

You can use the editor to create option landing pages, sales pages, webinar landing pages, and more. There’s a big archive of templates you can use. The templates feel a bit dated and salesy, though they are effective. You can customize a template by adding and editing elements using the drag and drop interface.

Click Funnels also has a funnel builder. The funnel builder lets you connect different pages and visualize the conversions across the funnel. It’s great for seeing how a funnel is performing.

The one downside of Click Funnels is the pricing. The $97 monthly price tag might be an issue for small businesses, especially since it does not include email marketing. Click Funnels offers 20 funnels with the starter plan, enough for a growing business.

Pros

  • Drag and drop editor
  • A/B testing
  • Funnel visualization
  • Integrations

Cons

  • Higher price
  • Lacks email campaign features

Pricing

  • Standard Plan: $97 a month
  • Platinum Plan: $297 a month

Overall, Click Funnels is a great sales funnel platform. It’s got an intuitive drag and drop editor that is easy to use. If you’re looking for a new sales funnel builder.

Systeme.io

Systeme.io is hyped as a “Click Funnels” killer. Fundamentally, it’s an email marketing platform with a landing page builder and webinar software attached.

It costs a fraction of the price of Click Funnels while offering many of the features found in more expensive sales funnel solutions. These include a drag and drop page builder, sales reporting, and email autoresponders, all integrated into an easy-to-use interface. They also have a freemium plan for people with an email list of up to 2,000 people.

In addition to the features above, you can use Systeme.io to create online courses. It also has a pretty good degree of customization compared to other training-oriented CRMs.

Systeme.io offers a lot of functionality that could replace some of your existing solutions for a reasonable price. However, it doesn’t support third-party APIs. That could be an issue if you’re trying to transfer data or connect to other sales and marketing platforms.

Pros

  • Competitive pricing
  • Easy to use landing page editor
  • Access to the webinar platform on the higher price plans

Cons

  • Limited third-party API support

Pricing

  • Startup: $27 a month for up to 5,000 contacts
  • Webinar: $47 a month for up to 10,000 contacts
  • Enterprise: $97 a month for up to 15,000 contacts

Systeme.io is one of the best new sales funnel platforms on the market. The team behind the tool is making regular updates, and they have a great pricing structure. You can try Systeme.io out for free.

GetResponse

GetResponse is arguably the most feature-rich software solution on this list. It’s best known as a platform for managing your email list, but it has a lot of additional functionality. You can set up social media campaigns, send push notifications, run webinars, create landing pages, and more.

It’s a bit like a marketers Swiss Army Knife.

Thanks to its third-party integrations, the platform will likely work with the other tools in your marketing toolkit.

One of the best features of GetResponse is the Autofunnel feature. It is, in my opinion, a game-changer. You can use it to create a visual representation of your sales funnel and leads.

As you might expect, the email marketing platform is top-notch. It has all the email automation features you likely need. Plus, you can use the templates with minimal changes. 

GetResponse is affordable. The Professional Package start at $45 per month for an email list of up to 1,000 people. You can access the sales funnel feature and the webinar platform on this plan. The more people you have on your email list, the more expensive it gets.

Pros

  • Intuitive page builder/ website builder
  • Powerful analytics
  • Email marketing platform with great automation features
  • Webinar platform
  • Extra marketing tools like push notifications on higher plans

Cons

  • Best for people using GetResponse to hose their email list

Pricing

  • Free version you can try
  • Basic: $15 a month for a list of up to 1,000 people
  • Plus: $45 a month for a list of up to 1,000 people
  • Professional: $69 a month for a list of up to 1,000 people

GetResponse is one of the best all-in-one marketing tools. It works great and is affordable. Try it risk-free for the first 30 days.

Kartra

Kartra is a powerful marketing platform. It has a website and landing page builder, opt-in forms, video hosting, ticketing, chatbot builder, checkout forms, a CRM, and an email marketing automation platform.

The developers of Karta make it easy to set it up. The onboarding process is intuitive. It feels like they’re walking you through each step of the process. You have complete control over all components of your funnel. The individual features, like the email marketing and automation software, are as good as or even better than standalone solutions that cost more. 

If videos form an integral part of your campaigns, Kartra’s video hosting platform should be handy. You can add call-to-action buttons and opt-in forms, and you can even see which leads are watching individual videos. That data gives you a lot of actionable insight for video-based marketing campaigns.

While Kartra boasts an impressive list of features, it’s hard to integrate it with other applications. There aren’t many integrations.

Pros

  • Great suite of tools
  • Easy to create funnels
  • Good for video marketers
  • Competitive pricing for people with large email lists

Cons

  • Limited direct integrations
  • More suited to experienced marketers

Pricing

  • Starter: $99 a month for a list of up to 2,500 people
  • Silver: $199 a month for a list of up to 12,500 people
  • Gold: $299 a month for a list of up to 25,000 people
  • Platinum: $499 a month for a list of up to 50,000 people

Kartra offers a great suite of marketing tools, but it is expensive to get started. The software is best suited to experienced marketers managing large email lists.

Keap

Formerly known as Infusionsoft, Keap offers a full-solution funnel platform. It lets you track and nurture new leads. It has a built-in CRM, landing page builder, and marketing automation features.

The campaign builder, in particular, is the most intriguing feature in Keap. It allows you to map out your sales process on a map, with arrows directing contacts to steps based on criteria you set yourself. 

The CRM has a fairly good degree of customizability, and you can integrate it with Magento, WordPress, and Shopify. It was designed with eCommerce users in mind, so users who don’t run eCommerce businesses might consider other options. 

At $149 per month, Keap isn’t the cheapest option on the list. It does include support for appointments, segmentation, invoicing and payments, and a business phone. The InfusionSoft plan ($199) includes the features listed above, plus affiliate tracking, checkout pages, reporting, and lead scoring.

Pros

  • CRM and sales tools
  • Landing page builder
  • A great campaign builder
  • Email marketing software
  • Good support team

Cons

  • Difficult learning curve
  • Expensive

Pricing

  • Lite: $79 a month for up to 500 leads
  • Pro: $169 a month for up to 500 leads
  • Max: $199 a month for up to 500 leads

Keap offers a good suite of tools for marketers. It’s one of the more expensive platforms. If the average order value of your leads is low, you should use a different tool.

Thrive Themes

Thrive has created a range of tools. The toolkit’s centerpiece is Thrive Themes. They also offer an online quiz maker software, option form creator, and other tools.

If your sales platform is built on WordPress, Thrive Themes could help you get the most out of it. With the Membership plan ($30 per month), you’ll have access to opt-in forms and landing pages, A/B testing, widgets, a testimonials plugin, a headline optimizer, a quiz builder, countdown campaigns, and an intuitive drag and drop editor for WordPress pages.

Considering everything in the plan, Thrive Themes offers value for your money. The only notable features that are missing are email marketing and automation. That shouldn’t be a dealbreaker if you already use an email marketing platform and have a CRM.

Pros

  • Easy to use page builder
  • Wide range of templates
  • Theme builder
  • Online course creator
  • Optin form creator

Cons

  • Can only use Thrive Themes with WordPress

Pricing

  • $90 a quarter
  • $228 a year

Thrive Themes is great if you want a sales funnel creator for your WordPress site. However, at $90 a quarter, it is expensive. For example, a tool like Elementor costs less than that for a year’s subscription to their landing page builder.

Wishpond

Wishpond is an advanced marketing platform that covers the entire sales cycle. You can use it for everything from online advertising to lead management to marketing automation and cart abandonment management. It does so with the help of a virtual “Marketing Executive” feature that guides you through every step of the process.

The landing page and email templates that come with Wishpond are useful and easy to customize. There are also specialized templates and ready t use sales funnels; for example, funnels and templates for giveaways and sweepstakes.

The company has produced a lot of support material for new users. The Marketing Executive guides you through each step of the process. However, the lack of a visual funnel builder makes it tough to see how everything works.

You should be fine with this omission if you know how to create funnels. But if you need a visual representation of your funnel, other options on this list are better.

The “Starting Out” plan is affordable for a sales funnel software solution. The entry package provides you with: unlimited landing pages, social media contests, marketing automation, and a limit of 1,000 leads. If you need A/B testing, API access, and support for custom CSS and JavaScript, the “Everything You Need” plan ($99/month) should be enough for most purposes.

Pros

  • Run social media campaigns, paid ads, etc. from one tool
  • Easy-to-use landing page editor
  • Great for building pop-ups
  • Good range of integrations

Cons

  • Limited A/B testing functionality
  • Expensive tool

Pricing

  • Starting Out: $75 a month for up to 1,000 leads
  • Everything You Need: $149 a month for up to 2,500 leads
  • Rapid Growth: $299 a month for up to 10,000 leads

Wishpond is one of the best all-in-one marketing tools. It is expensive, but you get a lot for your money. You want to make use of all the features if you’re spending that much money. It’s best for companies with marketing teams.

Leadpages

Leadpages is a good option for businesses that want a dedicated landing page builder. You can use their simple drag and drop editor to create responsive websites, pop-ups, and landing pages. It’s so easy to use that anyone on your team can build a web page even with minimal experience.

Its biggest selling point is the ability to collect unlimited leads. Unlike other funnel solutions that charge you according to the number of leads you add, you can keep using Leadpages without upgrading to a new plan as you grow your business. 

At plans starting at $25 a month, Leadpages is something you should consider if you’re starting out. It does lack email marketing features, but you can integrate it with around 40 other platforms.

Pros

  • Drag and drop editor
  • A/B testing
  • Performance tracking
  • Integrations with a wide range of tools
  • Affordable

Cons

  • No native analytics report
  • Lacks email campaign features

Pricing

  • Standard Plan: $25 a month
  • Pro Plan: $48 a month
  • Advanced Plan: $199 a month

Leadpages is a good tool for marketers that want a great landing page builder. It’s easy to create funnels, they have lots of integrations, and the templates look great.

Instapage

Instapage claims it could help you get 400% more conversions for the same ad spend. That’s thanks to its sophisticated, conversion-optimized landing page templates and advanced A/B testing capabilities.

You can analyze visitor behavior through the heatmaps and conversion analytics features. That should help you improve your pages’ performance even further. 

However, Instapage is not a complete sales funnel software. You can build high-converting landing pages with it, but you will need to do a lot of integrations to incorporate it with the rest of your funnel. It’s also a bit pricey at $149, so if all you need are pretty landing pages, there are cheaper alternatives, like Landingi.

Pros

  • Advanced features for high-scale campaigns
  • AdMap visualizations
  • A/B testing and analytics
  • Fast page speed

Cons

  • More expensive than other alternatives
  • Lacks native messaging features

Pricing

  • Business Plan: $149 a month
  • Enterprise Plan: Custom pricing

Instapage is another great landing page builder. If you do CRO, you should check out the tool. Features like heatmaps give it an edge over competitors like Leadpages.

Landingi

You can’t have a high-converting sales funnel without good landing pages, and Landingi lets you build them quite quickly. Landingi has an extensive selection of landing page templates that are easy to edit, and you can also set up simple autoresponders.

What Landingi is not, though, is a complete funnel platform. While you can create unlimited landing pages, funnel visitors into your lead inbox, and create custom domains, you’ll need to do some integration with your existing email marketing solution, as Landingi doesn’t have either. You’ll also have to get a higher plan for features such as Zapier and CRM integrations and A/B testing.

Pros

  • Great for designing mobile pages
  • Lead capture and pop-up tools
  • Has A/B testing and optimization functionalities

Cons

  • Lacks module building
  • Can only access optin forms on the more expensive plans

Pricing

  • Core: $29 a month
  • Create: $65 a month
  • Automate: $89 a month
  • Agency: $109 a month

Landingi is a cheap landing page builder. It’s best suited to small businesses and new marketers that want an easy-to-use sales funnel creator that works as advertised.

PlusThis

If you’re looking for a marketing automation tool that fits into your budget, PlusThis is a good option. At prices starting at $39 per month, this automation platform includes 60+ tools, including easy opt-in/out, Facebook triggers, scarcity triggers, online meeting and webinar management, SMS marketing, and appointment scheduling.

PlusThis lets you get the most out of your existing CRM and automation tools, such as ActiveCampaign, Drip, HubSpot, Ontraport, and Keap. It integrates well with the latter. PlusThis covers practically everything that Keap isn’t able to cover.

Using PlusThis could be overwhelming if you don’t know what to use it for. But once you start discovering how the various tools complement each other and your CRM, you can use PlusThis to start streamlining your business operations seamlessly. The monthly charge of $79 includes 25 tool configurations, chain and scheduling tools, and 50,000 tool transactions.

Pros

  • Affordable CRM
  • Access 60+ marketing tools

Cons

  • Can feel overwhelming

Pricing

  • Core: $39 a month for three tool configurations
  • Create: $79 a month for 25 tool configurations
  • Automate: $129 a month for unlimited tool configurations

PlusThis provides a marketing platform with a lot of features. It does have a steep learning curve, though. The product is best suited to experienced marketers.

Kajabi

Kajabi’s suite of marketing and funnel features helps you drum up interest in your business and turn it into sales. These features include community-building, lead tracking, marketing automation, and code-free landing pages and email templates.

Kajabi has a suite of other features built specifically for ecommerce and online teaching businesses. Features include a built-in shopping cart and customizable checkouts. Getting started is relatively straightforward.

Unfortunately, Kajabi is expensive at $119 per month. Its list of features makes it a good choice for businesses looking for an all-in-one solution that’s easy to use. It’s worth considering if you are building entire sales funnels from the ground up.

Pros

  • Great for designing mobile pages
  • Lead capture and pop-up tools
  • Has A/B testing and optimization functionalities
  • Best suited for course cretors and people selling products

Cons

  • Lacks module building
  • Can only access optin forms on the more expensive plans

Pricing

  • Basic Plan: $149 a month for three pipelines and 10,000 contacts
  • Growth Plan: $199 a month for 15 pipelines and 25,000 contacts
  • Pro Plan: $399 a month for 100 pipelines and 100,000 contacts

Kajabi was created for people who create online courses or sell products online. This is a great option if you want a tool you can use to create membership sites, manage your email list, and create funnels.

What’s the best sales funnel software for you?

While there is a wide range of sales funnel software solutions, including those not included in this list, the ones I’ve discussed are among the top of their respective classes. Of course, the best funnel solution for you will depend on your business’s unique needs.

For instance, if you’re running an eLearning business, a solution like Kajabi might be the best for you. If you already have an existing CRM or marketing automation solution, a toolkit like PlusThis will help you make the most out of it. If you need landing pages that convert heavily, LeadPages or Landingi will help you build them.

Process visibility-wise, Click Funnels is better at showing how different steps in the funnel result in conversions, although it does have its limitations, like the visitor count. Overall, though, GetResponse has more useful features and can be set up very quickly to support your marketing campaigns. At just $49 per month, it’s also one of the cheapest options on this list. 

In the end, your choice will depend on what you think your business needs and your overall marketing strategy. I hope you find my suggestions here helpful as you make your decision.

For more useful tools for online business owners, check out our guide to the best logo maker and the best social media plugins. You might also want to check out our roundup of the best social proof software.

About the author

Nico

I'm a SaaS consultant with a passion for travel. I help companies scale their link building so they can dominate the SERPs for their chosen keywords. I work primarily with scale-ups and enterprise businesses.

By Nico