10 Raven Tools Alternatives for Better SEO and Analytics

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Here’s a straightforward guide to the best Raven Tools alternatives. We’ve picked our top three SEO reporting tools across three key areas: the most effective for comprehensive reporting, the best value for SEO agencies, and the top overall SEO tool.

Our method: how we chose the top Raven Tools alternatives:

  • Analyzed strengths and weaknesses of each tool by reviewing user feedback from industry-specific sites like G2, Capterra, and TrustRadius, enhanced by AI analysis.
  • Evaluated the features of various SEO reporting tools to understand their core functionalities and added value.
  • Created comparison charts to help you easily compare each tool based on pricing, features, and user reviews.

Zoom in: presenting our top three Raven Tools alternatives.

SEO SoftwareIdeal If You’re Looking ForPrice
FraseMost Cost Effective: Frase offers comprehensive reporting at a competitive price.Starts at $15/month
Surfer SEOMost Feature Rich Content Optimization: Surfer SEO provides extensive features for SEO reporting.Starts at $89/month
SEMRush Writing AssistantBest All Around SEO Tool: SEMRush is recognized for its comprehensive SEO capabilities.Starts at $129.95/month

Zoom out: explore the top 10 alternatives to Raven Tools in greater detail.

1. Frase

Frase uses AI to streamline content creation, providing detailed briefs and user intent analysis to optimize SEO. It integrates competitive research and keyword analysis, guiding users to create impactful content. Frase is favored by marketers for its effectiveness in enhancing content relevance and search engine performance. It’s ideal for teams aiming to elevate their content strategy efficiently.

Frase Pricing

PlansMonthly CostAnnual Cost
Solo Plan$15/month$12/month
Basic Plan$45/month$38/month
Team Plan$115/month$97/month

Frase Features

FeatureSolo
($12/mo)
Basic
($38/mo)
Team
($97/mo)
Start Free TrialAvailableAvailableAvailable
Usage
Users113 ($25/mo per extra user)
Search Queries1030Unlimited
SEO Workflow
SERP AnalysisAvailableAvailableAvailable
Outline BuilderAvailableAvailableAvailable
Content OptimizationAvailableAvailableAvailable
Plugins
WordPressAvailableAvailableAvailable
Google DocsNot AvailableNot AvailableAvailable
AI Writing
In-editor Writing AssistantAvailableAvailableAvailable
Article WizardAdd-on RequiredAdd-on RequiredAdd-on Required

Frase Pros and Cons

ProsCons
Streamlined SEO Process: Frase.io simplifies the SEO process, optimizing features for top results.Learning Curve: New users need more training to fully utilize the platform.
Automatic Content Brief Creation: Reduces content creation time by providing clear guidelines.Limited Organization Features: Users want better ways to organize documents and projects.
Intuitive Interface: User-friendly interface, suitable for all expertise levels.AI Writer Limitations: AI-generated content often requires further editing to be fully usable.
Continuous Product Development: Regular updates introduce new features, keeping the platform modern.Desire for More Integrations: Users request better integration with platforms like WordPress.
Comprehensive SEO and Content Tools: Offers a broad range of tools for content strategy and optimization.Limited SEO Features: Users seek more robust SEO tools integrated into the platform.
Affordable Pricing: Offers great value compared to competitors, making it cost-effective for businesses.Slow Interface at Times: Performance issues can disrupt the content optimization process.
Excellent Customer Support: Responsive and helpful customer support team.Desire for a Mobile Version: Users express the need for a mobile app for on-the-go access.
Here’s a selection of top alternatives to Frase.

Frase Vs Raven Tools

AspectFraseRaven Tools
Target AudienceIdeal for SEO specialists and content creators needing streamlined content optimization tools.Digital marketers, agencies, mid to large businesses.
Pricing DetailsPlans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.Plans range from $39 to $399 per month, annual discounts available.
Keyword ResearchNot a core feature; focuses more on content optimization.Extensive keyword and competitor keyword research tools.
Content OptimizationFeatures tools like SERP analysis and an in-editor writing assistant for direct content enhancement.Tools for SEO auditing and content management.
Backlink AnalysisNo backlink analysis; prioritizes on-page content strategies.Comprehensive backlink analysis with integration of Majestic data.
Competitor AnalysisIncludes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.In-depth competitor analysis and monitoring features.
Customer SupportResponsive support team focused on effective platform utilization.Noted for responsive and helpful customer support.

2. Surfer SEO

Surfer SEO analyzes your content against top-ranking pages to provide actionable insights for on-page optimization. It helps users enhance search engine rankings by advising on keyword density, content structure, and other SEO elements. Surfer SEO is popular among SEO professionals and content creators for its detailed analytics and user-friendly interface. It’s perfect for optimizing content to achieve higher organic visibility.

Surfer SEO Pricing

PlansMonthly CostAnnual Cost
Essential Plan$89/month$69/month
Scale Plan$129/month$99/month
Scale AI Plan$219/month$179/month
Enterprise PlanCustom PricingCustom Pricing

Surfer SEO Features

FeaturesESSENTIAL ($89)SCALE ($129)SCALE AI ($219)ENTERPRISE (Custom)
Ideal forSmall business owners and freelancersMid-sized agencies & marketing teamsAgencies looking to scale up with AILarge agencies & marketing teams
Content Editor Articles30 articles/month, $5/additional100 articles/month, $1/additional100 articles/month, $1/additionalCustom
AI Articles0 AI articles/month, $19/additional0 AI articles/month, $19/additional10 AI articles/month, $19/additionalCustom
Keyword Research100 searches/day100 searches/day100 searches/dayCustom
Audit (Add-on)$49, 100 audits/month$49, 100 audits/month$49, 100 audits/monthCustom
SERP Analyzer (Add-on)$29, 100 searches/day$29, 100 searches/day$29, 100 searches/dayCustom
Auto-Optimize102040Custom
Team Members25 (more seats on demand)5 (more seats on demand)Custom
White Label
API
Other FeaturesGoogle Docs, WordPress integrationAll from ESSENTIAL plus Jasper integrationAll from SCALE plus personalized onboardingAll from SCALE AI plus dedicated CSM, priority support

Surfer SEO Pros and Cons

ProsCons
Simplified Agency Use: Enhances content management across freelancers, boosting speed and efficiency.Restrictions of Credit System: Credits for Content Editor and Audit tools expire each billing period without carryover.
Integrated Solutions: Features essential integrations like WordPress and Google Drive.Pricing Concerns: High cost, especially for the AI editor, can be prohibitive for smaller businesses.
Intuitive Design: User-friendly interface with attractive dashboards for easy data analysis.Subpar Mobile Interface: Mobile experience needs improvement for better functionality.
Complete SEO Enhancement: Comprehensive SEO tools including keyword research, SERP analysis, and competitor insights.Editing Features Wishlist: Users desire more straightforward editing features without needing extra credits.
Outstanding Support: Known for prompt customer service and additional learning resources, including a certification program.Keyword Research Data Needs: More detailed data required for exhaustive SEO planning.
Content Editor and Auditing Tools: Offers instant suggestions for content enhancement and detailed material reviews.Disappointment over Removed Features: Removal of certain features, such as Grow Flow, has caused user dissatisfaction.
Engaged Community and Resources: Access to a supportive community and a writers’ marketplace enhances the content optimization environment.Login Issues: Enhanced security measures, like 2FA, have caused login difficulties for some users.
Take a look at these alternatives to Surfer SEO.

Surfer SEO Vs Raven Tools

AspectSurfer SEORaven Tools
Target AudienceSuited for businesses and agencies requiring advanced SEO strategies and AI-driven content tools.Digital marketers, agencies, mid to large businesses.
Pricing DetailsPricing begins at $89/month, scaling to custom rates for enterprise needs. Designed for varying business sizes.Plans range from $39 to $399 per month, annual discounts available.
Keyword ResearchRobust keyword research included, with up to 100 daily searches across plans, supporting comprehensive SEO efforts.Extensive keyword and competitor keyword research tools.
Content OptimizationOffers detailed content optimization guidelines, auto-optimization in higher plans, and a focus on improving content quality.Tools for SEO auditing and content management.
Backlink AnalysisDoes not offer backlink analysis, focusing on on-page SEO and content quality.Comprehensive backlink analysis with integration of Majestic data.
Competitor AnalysisFeatures in-depth SERP analyzer tools for detailed competitive insights, available as an add-on.In-depth competitor analysis and monitoring features.
Customer SupportExceptional support with prompt responses, additional learning resources, and an active community for user support.Noted for responsive and helpful customer support.

3. SEMRush Writing Assistant

SEMRush Writing Assistant offers real-time SEO and content quality suggestions within text editors, improving the searchability and readability of your content. It evaluates SEO friendliness, readability, tone consistency, and originality, ensuring optimized content before publication. This tool integrates seamlessly with platforms like Google Docs and WordPress, making it a valuable resource for content creators. It’s essential for anyone seeking to align their content with SEO best practices.

SEMRush Writing Assistant Pricing

PlansMonthly CostAnnual Cost
Pro Plan$129.95/month$108.33/month
Guru Plan$249.95/month$208.33/month
Business Plan$499.95/month$416.66/month

SEMRush Writing Assistant Features

FeaturesPro ($108.33/mo)Guru ($208.33/mo)Business ($416.66/mo)
Projects51540
Keywords to Track (Daily Updates)5001,5005,000
Keyword, Domain, and Backlink AnalyticsYesYesYes
Historical DataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice MetricNoNoYes
API AccessNoNoYes
Domain & Keyword Analytics
Results Per Report10,00030,00050,000
Reports Per Day3,0005,00010,000
Keyword Metrics Updates Per Month2501,0005,000
Product Listing AdsNoNoYes
Mobile RankingsYesYesYes
Targets Per Project110Unlimited
Keyword Cannibalization ReportNoYesYes
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002,000
Pages Per OTI Campaign304050
Sharing with ‘edit’ AccessYesYesYes
Sharing with ‘read-only’ AccessYesYesYes
Scheduled PDF Reports52050
Additional Users (Cost Per User)$45/mo$80/mo$100/mo

SEMRush Writing Assistant Pros and Cons

ProsCons
Competitor Blog Tracking: Enables tracking of competitors’ top blogs to enhance own site traffic.Pricing Concerns: The cost is seen as a barrier for personal use or small businesses.
Comprehensive SEO Tools: Offers a broad range of tools for business development and client management.Data Accuracy Issues: Some inaccuracies in search volume and ranking data noted, affecting decision-making.
User-Friendly Interface: Known for ease of use, catering to both beginners and SEO professionals.Segmented Services: Discontent with the segmentation of services into higher-priced tiers.
Keyword Clusters Update: Recent update improves content strategy and research efficiency.Learning Curve: The platform can overwhelm new users with its depth of features.
Agency Growth Kit: Aids in professional growth and business development for agency users.Lack of Local SEO Insights: Less effective in delivering insights for Local SEO strategies.
Detailed Insights: Provides deep insights into keyword analysis and content research.Limited Historical Data: Users need more extensive historical data for trend analysis.
Excellent Customer Support: Noted for responsive and effective customer support.Reporting Tool Issues: Reports of clunky reporting tools and problematic integrations.
Find the best alternatives to SEMRush Writing Assistant here.

SEMRush Writing Assistant Vs Raven Tools

AspectSEMRush Writing AssistantRaven Tools
Target AudienceGeared towards SEO professionals and agencies needing comprehensive analytics and content tools.Digital marketers, agencies, mid to large businesses.
Pricing DetailsStarts at $108.33/month annually, with options scaling to $416.66 for advanced features and larger scale projects.Plans range from $39 to $399 per month, annual discounts available.
Keyword ResearchExtensive keyword tracking and analytics, with up to 5,000 daily updates in the Business Plan, supporting in-depth SEO campaigns.Extensive keyword and competitor keyword research tools.
Content OptimizationOffers SEO writing assistance but focuses more on overall SEO analytics and keyword optimization.Tools for SEO auditing and content management.
Backlink AnalysisComprehensive backlink analytics available, supporting detailed backlink and domain analysis.Comprehensive backlink analysis with integration of Majestic data.
Competitor AnalysisRobust tools for tracking and analyzing competitors, including keyword cannibalization reports and market share metrics.In-depth competitor analysis and monitoring features.
Customer SupportKnown for excellent customer support with responsive service and detailed assistance.Noted for responsive and helpful customer support.

4. Rank Math

Rank Math is a WordPress SEO plugin that makes it easy to optimize your content with built-in suggestions based on best SEO practices. It features advanced tools for keyword optimization, schema markup, and sitemap generation. Rank Math provides detailed SEO performance reports, making it essential for website owners looking to improve their search engine visibility. It’s perfect for WordPress users seeking a user-friendly and comprehensive SEO solution.

Rank Math Pricing

PlansRegular Annual Cost
Free Plan$0/month
Pro Plan$6.99/month
Business Plan$20.99/month
Agency Plan$49.99/month

Rank Math Features

FeaturesFreePRO
($6.99/mo)
Business
($20.99/mo)
Agency
($49.99/mo)
Advanced Google Analytics 4 Integrationx
Keyword Rank Trackerx
Tracked keywordsx500 – 1,00010,000 – 20,00050,000 – 75,000
Free Content AI Trial With Credits7 Days5,00012,00030,000
Track Google Index StatusLimited Report
The Most Advanced Schema Generatorx
SEO Performance Email ReportsLimited Report
White Labelled Email Reportsxx
Import Schema From Any Websitex
Speakable Schemax
Google Trends Integrationx
Google News SEO Sitemapx
Google Video SEO Sitemapx
Image SEO PROx
Local SEO PRO With Multi Locationsx
WooCommerce SEO PROx
Complete EDD SEOx
Advanced Post Filteringx
Podcast ModulexNEW!NEW!NEW!
18 Pre-defined Schema Types
6 Extra Schema Typesx
Automatic Video Detection for Video Schemax
Support for Client Sitesxx
Google Data Fetch Frequency90 Days3 Days3 Days3 Days
Days to Preserve Google Data30180 DaysNo LimitNo Limit
Email Report Frequency in Daysx15 or 307, 15, or 307, 15, or 30
Client Managementxx
Track Top 5 Winning Keywordsx
Track Top 5 Losing Keywordsx
Track Top 5 Winning Postsx
Track Top 5 Losing Postsx
Advanced Content SEO Overviewx
Check Ranking Keywords for Each Postx
Position History for Keywords & Postsx
Add Custom Schema Using JSON+LD/HTMLx
Validate Schema With Googlex
Custom Schema Builderx
Add Unlimited Multiple Schemasx
840+ Schema Types Supportedx
Automate Schema Implementationx
Dataset Schemax
Fact Check Schemax
Podcast Schemax
Carousel Schemax
Mentions & About Schemax
Automatic Q&A Schema for bbPressx
Advanced Redirections Modulex
Advanced Local SEO Blocksx
Google AdSense Earning Historyx
Import GSC & GA Data from Particular Countryx
Custom Setup Wizard Modex
Watermarked Social Media Imagesx
Advanced Bulk Edit Optionsx
Complete Import/Export Optionsx

Rank Math Pros and Cons

ProsCons
Comprehensive SEO Toolkit: Offers an all-in-one suite for SEO, including keyword tracking, site audits, and more.Misleading Advertisements: Issues with AI credit allocation not aligning with advertised amounts, causing confusion and dissatisfaction.
User-Friendly Interface: Users appreciate the intuitive design that makes navigation and operation straightforward.Limited Free Features: While free options are available, they may not meet all the needs of advanced users.
Affordable: Provides a cost-effective solution for SEO compared to other market options.Complexity for Beginners: New users find the depth of features overwhelming without sufficient guidance.
Effective Customer Support: Quick and helpful responses from the support team enhance user satisfaction.Occasional Technical Glitches: Users report sporadic issues that hinder optimal tool performance.
Regular Updates: Continuous improvement and new features keep the tool relevant and effective.Inadequate Documentation: Some users feel that the instructional materials do not adequately explain how to use all features effectively.
Positive Impact on SEO Performance: Many users report significant improvements in site rankings and visibility.Performance Issues: Some users experience slow processing speeds, affecting the efficiency of SEO tasks.
High Customer Satisfaction: Numerous positive reviews highlight the tool’s effectiveness in enhancing SEO efforts.Confusing Pricing Structure: Some users are confused by the subscription levels and what is included at each tier.
Here’s a list of the top Rank Math alternatives.

Rank Math Vs Raven Tools

AspectRank MathRaven Tools
Target AudienceSEO professionals and webmasters focusing on site optimization and keyword performance.Digital marketers, agencies, mid to large businesses.
Pricing DetailsOffers a range from a Free Plan to $49.99/month for the Agency Plan, providing cost-effective SEO tools.Plans range from $39 to $399 per month, annual discounts available.
Keyword ResearchIncludes keyword rank tracking with detailed analytics on keyword performance across different plans.Extensive keyword and competitor keyword research tools.
Content OptimizationProvides tools like schema generator and Google Index tracking, which help optimize content directly on-site.Tools for SEO auditing and content management.
Backlink AnalysisDoes not focus directly on backlink analysis; more oriented towards on-page SEO features.Comprehensive backlink analysis with integration of Majestic data.
Competitor AnalysisLimited competitor analysis capabilities; primarily focuses on improving individual site SEO.In-depth competitor analysis and monitoring features.
Customer SupportKnown for effective customer support with quick responses and helpful guidance.Noted for responsive and helpful customer support.

5. Seodity

Seodity offers a suite of tools for site auditing, keyword research, and competitor analysis to boost website performance and SEO. It provides comprehensive insights to optimize sites for search engines and track organic search rankings. Seodity is appreciated by marketers for its ability to deliver strategic SEO guidance and actionable recommendations. It’s ideal for businesses and SEO professionals looking to enhance their online visibility effectively.

Seodity Pricing

PlansMonthly CostAnnual Cost
Basic Plan$49/month$41/month
Growth Plan$129/month$108/month
Advanced Plan$399/month$333/month

Seodity Features

FeatureBasic
($49/mo)
Growth
($129/mo)
Advanced
($399/mo)
PriceSign up for pricingSign up for pricingSign up for pricing
AI Articles Generated50 articles100 articles200 articles
ProjectsUnlimitedUnlimitedUnlimited
Technical Webpages Audit50,000 per all projects250,000 per all projects700,000 per all projects
Daily Tracked Keywords350 per all projects1,200 per all projects3,500 per all projects
Tracked Competitors60 per all projects100 per all projects200 per all projects
Backlinks20,000 per all projects50,000 per all projects100,000 per all projects
Organic & Paid TrafficWithout queries limitWithout queries limitWithout queries limit
Keyword ResearchWithout queries limitWithout queries limitWithout queries limit
Content ExplorerWithout queries limitWithout queries limitWithout queries limit
AI Content Editor (Tokens)100,000 tokens per all projects200,000 tokens per all projects400,000 tokens per all projects
Seodity Credits500 credits per all projects2,000 credits per all projects4,000 credits per all projects
IntegrationsGoogle AnalyticsGoogle AnalyticsGoogle Analytics
ReportsMicrosoft Excel, Google DriveMicrosoft Excel, Google DriveMicrosoft Excel, Google Drive
Scheduled ReportsNo5 per all projects20 per all projects
Team MembersNo5 with access to all projects15 with access to all projects

Seodity Pros and Cons

ProsCons
Intuitive User Experience: Highly user-friendly interface, making it accessible for users of all skill levels.Occasional Slow Performance: Users report that the tool can be slow during analysis and search phases.
Comprehensive Features: Offers a wide range of SEO tools including competitor analysis, keyword tracking, and more.Limited Project Collaboration: Current limitations on inviting individual members to specific projects.
Affordable Alternative: Seen as a cost-effective alternative to more expensive tools like Semrush.Hidden Features: Some of the best features require multiple clicks to access, complicating the user experience.
Excellent Customer Support: Noted for responsive and helpful customer service.Less Extensive Backlink Analysis: Compared to competitors like SEMRush and Ahrefs, backlink analysis is less robust.
Consistent Updates and New Features: Regular updates that improve functionality and add new features.Basic Writing Tools: Writing tool functionality is basic and could be more advanced.
Effective Keyword and Market Analysis: Provides deep insights for competitive advantage and strategy development.UI Could Be More Contemporary: Some users find the UI outdated and suggest a modern update could enhance usability.
Valuable Integrations: Seamless integration with tools like Google Analytics and Search Console.Setup Complexity for Quick Checks: Setting up different projects for quick domain checks can be cumbersome.
We’ve listed the best alternatives to Seodity.

Seodity Vs Raven Tools

AspectSeodityRaven Tools
Target AudienceSEO professionals and marketers looking for detailed website audits and content optimization.Digital marketers, agencies, mid to large businesses.
Pricing DetailsOffers a range from $49 to $399 per month, with annual pricing available. Known for being a cost-effective alternative.Plans range from $39 to $399 per month, annual discounts available.
Keyword ResearchProvides unlimited keyword research capabilities, supporting extensive SEO and market analysis.Extensive keyword and competitor keyword research tools.
Content OptimizationIncludes an AI content editor to help optimize content directly, supporting SEO efforts.Tools for SEO auditing and content management.
Backlink AnalysisOffers backlink analysis with limits based on the plan, providing insights into link building strategies.Comprehensive backlink analysis with integration of Majestic data.
Competitor AnalysisStrong in tracking and analyzing competitors, offering detailed insights for competitive advantage.In-depth competitor analysis and monitoring features.
Customer SupportNoted for responsive and helpful customer service, enhancing user satisfaction.Noted for responsive and helpful customer support.

6. SEOptimer

SEOptimer is a DIY SEO tool that performs website audits to identify SEO issues and improve website visibility. It analyzes on-page and off-page factors, including social media and usability, and delivers easy-to-follow recommendations. SEOptimer is popular among small business owners and digital marketers for its simplicity and effectiveness in improving SEO health. It’s an excellent choice for quick SEO audits and immediate enhancements.

SEOptimer Pricing

PlansMonthly CostAnnual Cost
DIY SEO Plan$19/month$14.25/month
White Label Plan$29/month$21.75/month
White Label & Embedding Plan$59/month$44.25/month

SEOptimer Features

Features/PlanDIY SEO
($19/mo)
White Label
($29/mo)
White Label & Embedding
($59/mo)
Ideal ForYour WebsiteMarketersAgencies
SEO Audits
Access to SEO Toolbox
White Label PDF Reporting
PDF Report Downloads
Audit Website Sub-Pages
Add Target Keywords
Add Competitors
Reports in 15 Languages
Custom Branding, Logo & Company Details
Customize Report Colors, Fonts, and Intro Text
Choose Checks & Sections to Include
White Label Custom Domain
Report Templates3 Templates6 Templates
Schedule Reports10 Schedules50 Schedules
Embeddable Website Audit Tool
Generated Embedded Audit Forms
Generate Leads
Embed Form Design Customization
Embed Form Behaviour
Leads Sent to Email (with Contact Details)
Call To Action Buttons
Web Hook Integration
Zapier Integration
Branded Customer ‘Thank You’ Emails
Search, Sort and Export All Leads
Optional GDPR Fields
SEO CrawlerSee All Site PagesSee All Site PagesSee All Site Pages
See All Site Issues
SEO Crawls4 Crawls a Month10 Crawls a Month50 Crawls a Month
Keyword Tracking
Keyword Recommendations for Site
Google, Bing & Mobile Tracking
See Site’s Keywords and Volumes
Keyword Rank Tracking20 Keywords100 Keywords250 Keywords
Keyword Research
Research by Keyword
Research by Domain
Keyword Searches100250
Backlink Research
Research by URL
Site Backlink Lookups50150
Backlink Monitoring
Backlink Changes Dashboard
Changes by Backlink or Referring Domain
Email Alerts
Sites Monitored310
Task & Progress Management
Task Recommendations
Guides for different CMSs
Tracking of Task & Issue Progress
Weekly Email Digests
Free Trial

SEOptimer Pros and Cons

ProsCons
Comprehensive Reports: Offers detailed, easy-to-understand reports.Slow Support Response: Occasionally slow to respond to support requests.
Effective Lead Generation Tool: Acts as a lead magnet for agencies, enhancing client engagement.Integration Issues: Difficulties with integration, particularly with Hubspot.
High Accuracy: Known for its accuracy in generating SEO reports.Limited Backlink Reporting: Lacks comprehensive backlink reports.
User-Friendly Interface: The platform is noted for its ease of use and simple navigation.Learning Curve: Some features have a steep learning curve for deeper SEO insights.
Affordable Pricing: Offers a competitive price point, making it accessible for small businesses.Server Response Times: Some users report slow server response times during audits.
Robust Customer Support: Generally responsive and helpful customer support team.Project Management: Does not allow saving of different projects, limiting workflow organization.
Frequent Updates and New Features: Continuously improving and adding new features.Limited Advanced Features: While improving, it may still lack some advanced features found in more expensive tools.
Explore the top alternatives to SEOptimer.

SEOptimer Vs Raven Tools

AspectSEOptimerRaven Tools
Target AudienceSmall businesses, marketers, and agencies focusing on SEO and white label services.Digital marketers, agencies, mid to large businesses.
Pricing DetailsOffers affordable plans ranging from $19 to $59 per month, with annual discounts available.Plans range from $39 to $399 per month, annual discounts available.
Keyword ResearchProvides keyword tracking and research capabilities, though more limited in scope.Extensive keyword and competitor keyword research tools.
Content OptimizationOffers SEO audits and tools to improve website SEO performance but does not focus directly on content creation.Tools for SEO auditing and content management.
Backlink AnalysisIncludes backlink research and monitoring, providing insights into link building strategies.Comprehensive backlink analysis with integration of Majestic data.
Competitor AnalysisLimited competitor analysis features; mainly offers basic insights into competitor keywords and site performance.In-depth competitor analysis and monitoring features.
Customer SupportKnown for robust customer support, though occasionally slow to respond.Noted for responsive and helpful customer support.

7. Insites

Insites performs website audits to test for compliance, quality, and performance issues that impact user experience. It provides detailed reports that pinpoint problems and suggest actionable solutions to help improve site performance and SEO. Insites is used by businesses to maintain high standards of web presence and ensure ongoing site optimization. It’s particularly useful for agencies and web developers focused on delivering optimal user experiences.

Insites Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/year
Starter Plan$89/month$981/year
Growth Plan$299/month$3229/year
Enterprise PlanCustom

Insites Features

Features/PlansFreeStarter
($89/mo)
Growth
($299/mo)
Enterprise
(Custom)
CommitmentNo commitmentMonthly or annualMonthly or annual12-month contract
Users1320Unlimited
Included Audits52550From 100
Included AI Credits52550From 100
Website Pages per AuditUp to 5Up to 20Up to 50Up to 50
See all IssuesFirst 5 onlyYesYesYes
Batch TestingYesYesYesYes
White-LabellingNoYesYesYes
Design Your Own AuditNoYesYesYes
Add LogoNoYesYesYes
Remove “Powered by Insites” LogoNoNoYesYes
Customise PDFsNoNoYesYes
Content BlocksNoNoNoYes
Pick Your Own ColoursNoNoNoYes
Custom Domain NameNoNoNoYes
Custom EmailNoNoNoYes
Custom Log-In PageNoNoNoYes
Multiple BrandsNoNoNoYes
Custom Product NameNoNoNoYes
Sales FeaturesIncluded in allIncluded in allIncluded in allIncluded in all
Chrome ExtensionYesYesYesYes
Share & Download ReportsYesYesYesYes
Competitor AuditAdd 3 competitorsAdd 3 competitorsAdd 3 competitorsAdd 3 competitors
Scheduled ReportsNoYesYesYes
ChecklistsNoNoYesYes
ProgressNoNoYesYes
ProposalNoNoYesYes
ShowcaseNoNoYesYes
Premium TestsNoContent keywords, Local pack, Organic rank trackingContent keywords, Local pack, Organic rank trackingContent keywords, Local pack, Organic rank tracking
TeamsNoNoNoYes
Team Performance DashboardsNoNoNoYes
Lead GenerationIncluded in allIncluded in allIncluded in allIncluded in all
Landing Pages1 widget1 widget3 widgetsUnlimited Widgets
Report Delivered by EmailYesYesYesYes
Custom Data CollectionNoNoYesYes
Custom Email NotificationNoNoYesYes
Report Generated in Real TimeNoNoNoYes
Add Your Own TrackingNoNoNoYes
Bespoke Lead JourneysNoNoNoContact for pricing
CRM IntegrationNoNoNoContact for pricing
IntegrationsIncluded in allIncluded in allIncluded in allIncluded in all
Crankwheel IntegrationNoYesYesYes
Zoho IntegrationNoNoYesYes
Hubspot IntegrationNoNoYesYes
Duda IntegrationNoNoYesYes
YextNoNo$50/moIncluded
UberallNoNo$50/moIncluded
API, Webhooks, Triggers & ZapierNoNo$100/moIncluded
Salesforce IntegrationNoNoNoContact for pricing
Bespoke IntegrationsNoNoNoContact for pricing
Support & ReportingIncluded in allIncluded in allIncluded in allIncluded in all
SupportSelf-serve help centreWeb & live chat, help-centreDedicated contact, web & live chat, help-centreDedicated success manager, monthly call
OnboardingIn-platform videosIn-platform videosIn-platform videosGuided by success manager
TrainingNoNoNoBespoke training for sales & production teams
Multiple AccountsNoNoNoYes
Sandbox Account to Preview ChangesNoNoNoYes
Usage ReportingNoNoNoYes
Pay by Invoice in ArrearsNoNoNo30 day terms

Insites Pros and Cons

ProsCons
High Customizability: Offers high levels of customization to meet specific regional and operational needs.Long Evaluation Time: Some users find the evaluation times for checking customer digital presence to be lengthy.
Effective for Lead Generation: Excellent for generating leads through digital presence audits.Limited Text Customization: Users cannot change some texts on the details pages, which can be restrictive.
Responsive Customer Support: The team is proactive and responsive to queries and suggestions.Inconsistent Information Accuracy: Some reports may miss details like a business having a profile but not showing it.
Intuitive User Interface: Easy to navigate and user-friendly, enhancing the customer experience.Occasional Slow Loading: Some sections of the platform can load slowly, impacting user efficiency.
Robust Reporting: Provides client-friendly reporting that is easy to understand and share.Complexity for New Users: The platform’s multitude of features can overwhelm new users initially.
Frequent Updates: Continuously updates with the latest global marketing changes and digital trends.Limited Third-Party Integration: Some users face challenges with third-party integration, such as webhook limitations.
Comprehensive Analysis Tools: Offers detailed insights into various aspects of a company’s digital presence.No Significant Dislikes Noted: Most users express high satisfaction, with minimal significant negative feedback.
Check out our top choices for Insites alternatives.

Insites Vs Raven Tools

AspectInsitesRaven Tools
Target AudienceDigital marketers and agencies focusing on lead generation and customized SEO audits.Digital marketers, agencies, mid to large businesses.
Pricing DetailsOffers a range from a free plan to custom pricing, designed to be accessible to various business sizes.Plans range from $39 to $399 per month, annual discounts available.
Keyword ResearchDoes not primarily focus on keyword research, more oriented towards overall site audits and lead generation.Extensive keyword and competitor keyword research tools.
Content OptimizationProvides tools for SEO audits that indirectly assist with content optimization through detailed reporting and analysis.Tools for SEO auditing and content management.
Backlink AnalysisLimited backlink analysis capabilities; more focused on overall site performance and SEO audits.Comprehensive backlink analysis with integration of Majestic data.
Competitor AnalysisOffers competitor audits within its plans, providing basic competitive insights.In-depth competitor analysis and monitoring features.
Customer SupportKnown for responsive and proactive customer support, enhancing user satisfaction.Noted for responsive and helpful customer support.

8. Mangools

Mangools offers a suite of intuitive SEO tools that includes keyword research, SERP analysis, backlink checking, and site profiling. It’s designed for ease of use, providing clear, actionable data that helps both beginners and experienced marketers improve their SEO strategies. Mangools is praised for its attractive interface and the effectiveness of its tools, making it a popular choice among small businesses and freelance SEO professionals. It’s ideal for those who need straightforward, reliable, and affordable SEO solutions.

Mangools Pricing

PlansMonthly CostAnnual Cost
Entry Plan$14.50/month$9.95/month
Basic Plan$24.50/month$14.95/month
Premium Plan$34.50/month$22.45/month
Agency Plan$64.50/month$44.95/month

Mangools Features

Features/PlanMangools Entry
($14.50/mo)
Mangools Basic
($24.50/mo)
Mangools Premium
($34.50/mo)
Mangools Agency
($64.50/mo)
Keyword Lookups / 24h251005001,200
Keyword Suggestions / Search50200UnlimitedUnlimited
Keywords per One Import50200700700
Competitor Keywords / Search1525UnlimitedUnlimited
SERP Lookups / 24h251005001,200
Tracked Keywords Daily502007001,500
Tracked Domains1UnlimitedUnlimitedUnlimited
Backlink Rows Monthly25,000100,000500,0001,200,000
Site Lookups / 24h102070150
Extra Seats Included0035
Additional Seats per MonthNot applicableNot applicable$12$12

Mangools Pros and Cons

ProsCons
Fast and Effective: Users report fast keyword generation and overall speedy performance.Limited Cons Reported: Very few negative aspects mentioned, indicating high user satisfaction.
Comprehensive Tools: Includes tools for keyword tracking, research, and backlink analysis.Occasional Glitches: Some users experience minor glitches, although they are easily resolved.
Excellent Customer Service: High praise for responsive and helpful customer support.Plan Confusion: Some users encounter confusion with plan features or limitations.
User-Friendly Interface: The platform is noted for its intuitive and easy-to-use interface.Payment Issues: A few users report issues with payment processing.
Affordability: Considered reasonably priced, especially for solopreneurs and small businesses.Limited Trial: Trial periods may not be sufficient for all users to fully assess the tool.
Helpful for Agencies: Effective for agencies using SEO to drive client success.Infrequent Updates: Users desire more frequent updates and feature enhancements.
Strong Tool Performance: Effective for local SEO insights and targeted marketing.Lack of Advanced Features: Some users may find the tool lacks advanced features found in more expensive alternatives.
Here’s a selection of top Mangools alternatives.

Mangools Vs Raven Tools

AspectMangoolsRaven Tools
Target AudienceSEO professionals, marketers, and small businesses focusing on keyword research and site analysis.Digital marketers, agencies, mid to large businesses.
Pricing DetailsOffers affordable plans ranging from $14.50 to $64.50 per month, with significant discounts for annual commitments.Plans range from $39 to $399 per month, annual discounts available.
Keyword ResearchStrong keyword research tools with daily lookups and detailed suggestions, ideal for SEO and content strategy.Extensive keyword and competitor keyword research tools.
Content OptimizationTools focus on optimizing SEO performance through keyword tracking and SERP analysis, not directly on content creation.Tools for SEO auditing and content management.
Backlink AnalysisProvides detailed backlink analysis with monthly backlink row limits, useful for link building strategies.Comprehensive backlink analysis with integration of Majestic data.
Competitor AnalysisOffers competitor keyword and SERP analysis, but with limitations on depth compared to larger tools.In-depth competitor analysis and monitoring features.
Customer SupportKnown for responsive and helpful customer support, enhancing user satisfaction.Noted for responsive and helpful customer support.

9. SE Ranking

SE Ranking provides a comprehensive set of SEO tools, including keyword research, competitor analysis, and website audits. It helps users track keyword rankings and monitor changes in search performance, offering insights to refine SEO strategies. SE Ranking caters to both novice and seasoned marketers, making it a versatile option for businesses of all sizes. It’s perfect for anyone seeking a detailed and scalable solution for ongoing search engine optimization.

SE Ranking Pricing

PlansMonthly CostAnnual Cost
Essential Plan$55/month$44/month
Pro Plan$109/month$87.20/month
Business Plan$239/month$191.20/month

SE Ranking Features

FeatureEssential
($55/mo)
Pro
($109/mo)
Business
($239/mo)
Projects10UnlimitedUnlimited
Manager Seats135
Additional Manager Seats+$20 per seat+$20 per seat+$20 per seat
Competitors per Project51020
Rank Tracker – Keywords7502,0005,000
Rank Tracker – Check FrequencyDailyDailyDaily
Search Engines (Targets)100100100
Visibility Rating, SERP Competitors, Share of VoiceIncludedIncludedIncluded
Website Audit – Pages per Account100,000250,000700,000
Website Audit – Pages per Project15,00040,00080,000
Page Changes Monitor100250
On-Page Checker and SERP Analyzer20 pages/month30 pages/month100 pages/month
Keywords for SERP Analysis per Month201001,000
Backlink Checker and Monitor17,500 backlinks monitored30,000 backlinks monitored90,000 backlinks monitored
Domains for Backlink Analysis per Day50100300
Backlink Gap Analyzer – Backlinks per Report10,00030,000100,000
Competitive and Keyword Research – Reports per Day1005,00010,000
Rows per Export1,00050,000100,000
Paid and Orgabnic Keywords ResearchIncludedIncludedIncluded
Historical Data on Keywords/Domains3 previous monthsAny available month
Lists in Keyword Manager per Account60UnlimitedUnlimited
Keywords in Keyword Manager per Account30,00050,000120,000
SEO Reporting – Scheduled Reports52050
SEO Reporting – Report TemplatesUnlimitedUnlimitedUnlimited
Content Editor15 articles/mo30 articles/mo120 articles/mo
AI Writer25,000 AI Words50,000 AI Words250,000 AI Words
Plagiarism Checker3 checks5 checks10 checks
SupportPriority supportPriority supportPriority support, Account manager, Team training (4h-8h), Onboarding call

SE Ranking Pros and Cons

ProsCons
Comprehensive SEO Tools: Provides extensive tools for SEO performance monitoring and auditing.Slow Support: Online chat support has slowed down since the introduction of an AI bot.
Intuitive Design: User-friendly interface makes it easy for both new and experienced users.Limited Features: Some users find the keyword research and social media tracking capabilities less comprehensive than competitors.
Affordable Pricing: Offers good value, especially for small businesses and startups.Search Trends: Users miss the ability to view search volume trends for keywords.
Easy Integration: Seamlessly integrates with platforms like Google Search Console and Looker Studio.Complex Reporting: Some reports are complicated and could be more user-friendly.
No Credit Card Required for Trial: Allows new users to try features without financial commitment.Incomplete Data: Occasionally, some data points are missing, requiring users to seek information elsewhere.
Local SEO Features: Effective for managing local SEO efforts, including listings and evaluations on various platforms.Feature Removals: Users are dissatisfied with the removal of certain useful features.
Regular Updates: Continuously improves and adds new features based on user feedback.General Loading Speed: Some users report slow loading times across the platform.
Take a look at these SE Ranking alternatives.

SE Ranking Vs Raven Tools

AspectSE RankingRaven Tools
Target AudienceAimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.Digital marketers, agencies, mid to large businesses.
Pricing DetailsOffers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.Plans range from $39 to $399 per month, annual discounts available.
Keyword ResearchOffers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.Extensive keyword and competitor keyword research tools.
Content OptimizationIncludes tools for on-page optimization and content editing.Tools for SEO auditing and content management.
Backlink AnalysisProvides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.Comprehensive backlink analysis with integration of Majestic data.
Competitor AnalysisIncludes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.In-depth competitor analysis and monitoring features.
Customer SupportOffers priority support with additional benefits like account management and team training in higher plans.Noted for responsive and helpful customer support.

10. Seobility

Seobility is a robust SEO tool that offers site auditing, backlink analysis, and keyword monitoring to enhance website search performance. It scans your website to identify and fix SEO issues, providing actionable recommendations for optimization. Seobility is suitable for webmasters and SEO professionals looking for a comprehensive tool to maintain an optimized and high-performing website. It’s a great choice for ensuring consistent SEO health and performance.

Seobility Pricing

PlansMonthly CostAnnual Cost
Basic Plan$0/month$0/month
Premium Plan$50/month$460/year
Agency Plan$200/month$1920/month

Seobility Features

Feature / PlanAgency
($200/mo)
Premium
($50/mo)
Basic
(Free)
Included Website Projects1531
Max Analyzed Web Pages per Crawl100,00025,0001,000
Unlimited Re-crawlsWait three days
Included Keywords1,50030010
Amount of Checked External Links50,00025,000100
Backlink Analysis and Monitoring
Priority Support
Tool Requests per Day200505
Additional Project incl. 100 Keywords (cost)$12$15
100 Additional Keywords (cost)$10$12
Number of Parallel Crawlers531
Automatic Regular Crawling
Javascript Crawling
All Duplicate Content Analysis
Crawling of a Specific Subdirectory
Ranking Monitoring (Desktop and Mobile)Desktop and mobileDesktop and mobileOnly desktop
Refreshing Desktop RankingsDailyDailyDaily
Refreshing Mobile RankingsEvery three daysEvery three days
Location Based Search ResultsCountry & cityCountry & cityOnly countries
Competitors Monitoring per Project30203
Link Building Tools
Monitoring and Reporting Features
PDF and CSV Exports incl. White Label
Project Sharing
Sub Accounts
Email Alerts on Critical Website Errors
Email Reporting After Crawling
Custom Email Recipients for Crawling and Ranking Reports

Seobility Pros and Cons

ProsCons
Comprehensive Analysis: Provides a detailed list of tasks and explanations for website improvement.Slow Crawl Times: Users report that website crawling can be slow.
Easy to Use: Praised for its user-friendly interface, similar to driving a high-quality German car.Implementation Challenges: Not all suggested changes are practical to implement.
Effective SEO Tools: Identifies SEO issues like duplicate content and incorrect links efficiently.Overwhelming Information: The volume of tasks and data can be overwhelming for some users.
Valuable Insights: Offers insightful analytics, even in its free version.Need for Simplification: Users suggest that it could offer a ranking of actions for beginners.
Detailed Reports: Users appreciate the specific tips and instructions for SEO improvement.Professional Jargon: Some users desire more breakdown of professional jargon for clarity.
Actionable Recommendations: Provides actionable insights for optimizing websites for higher rankings.Excessive Details: Sometimes reports non-critical issues like text duplication from minor elements.
Great Customer Support: Users highlight the responsive and helpful customer support.Cost Considerations: While valuable, some users find it expensive compared to the benefits.
Find the best Seobility alternatives here.

Seobility Vs Raven Tools

AspectSeobilityRaven Tools
Target AudienceTargets larger businesses and agencies with its comprehensive tools for detailed SEO audits and monitoring.Digital marketers, agencies, mid to large businesses.
Pricing DetailsOffers a free basic plan, with premium plans starting at $50/month, making it accessible but potentially expensive for full features.Plans range from $39 to $399 per month, annual discounts available.
Keyword ResearchIncludes keyword analysis but excels more in site auditing and on-page SEO features than in extensive keyword research.Extensive keyword and competitor keyword research tools.
Content OptimizationFocuses on identifying SEO issues and providing actionable solutions, with less emphasis on content creation tools.Tools for SEO auditing and content management.
Backlink AnalysisProvides backlink analysis and monitoring, especially strong in the premium and agency plans.Comprehensive backlink analysis with integration of Majestic data.
Competitor AnalysisCompetitor analysis is available with detailed insights into backlinks and SEO strategies of competitors.In-depth competitor analysis and monitoring features.
Customer SupportNoted for responsive and helpful customer support, particularly valued in the premium and agency plans.Noted for responsive and helpful customer support.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins