Forms. They’ve been around since paper was invented, well probably before. You fill them in when you go to the hospital, apply for a job and do your tax returns. Yet despite the offline headaches, online forms can help you build a business.
Online forms are a great way to get feedback from your audience, sell products to your customers when there’s no clear price point, get signups for your events and a lot more besides. To help you create you create forms for your projects we’ve shortlisted the best online form builders.
It’s a long post. To keep things organised you can find a short review about each of the online form builders below the table.
|Software||Starting From||Best Thing About It||Biggest Problem|
|TypeForm||$24 a month||Favorite multi-page form builder.||None.|
|JotForm||$19 a month||Easy to use with lots of templates.||None.|
|CognitoForms||$10 a month||Best freemium plan.||Only corporate designs.|
|Formlets||$18 a month||Good all round form builder.||No templates.|
|Formsite||$15 a month||Easy to use with lots of templates.||None.|
|EngageBay||$14.99||Easy to use plugin with nice forms.||Just for WordPress.|
|Zoho Forms||$8 a month||Cheapest premium plan.||Designs look like Google Forms.|
|Formcraft||$39 lifetime||Great product for forms on your website.||Just for WordPress.|
|WP Forms||$49 a year||Cheap form builder for WordPress.||Can’t customise the appearance.|
|Basin||$5 a month||Just for submission forms.||Need to be a developer.|
That table was the summary. I’ve tried to give you a good overview of the different online form creators in this post. As you probably noticed from the table most of these software platforms have a recurring monthly fee. It’s just the business model online software companies use these days, which is understandable.
If you’d like to avoid these kinds of costs then head over to our homepage. Every month or so we run lifetime offers with software companies on useful tools you can use to grow your business. Check it out. In the meantime I hope you find our review of the best online form creators useful.
TypeForm have created a great product that stands out in the market. They specialise in multi page forms. The kind of things that work really well with quizzes and questionnaires. The templates are stylish and really nicely designed. I could imagine TypeForm being used by a blogger like Melyssa Griffin to get feedback on their site.
You can use TypeForm to grow your email list and sell products online. I think you’d need to use a bit of lateral thinking though to grow your email list with TypeForm, but I can see it creating great results from your marketing. For example you could send some of your traffic to a quiz from your website and then link it up to a targeted email sequence.
There’s a learning curve to using TypeForm the user interface is actually really well designed and simple to use. Like pretty much every other online form creator the software uses a drag and drop interface. The different menus are all accessible through the tabs.
TypeForm has a tiered pricing plan. The free plan sounds great. You can create forms with up to 10 fields and receive 100 responses a month. I have the feeling that 10 fields really isn’t enough though given the kind of forms you probably want to create. The premium plan meanwhile starts from $24 a month.
JotForm was one of the first online form builders created. You can use the software to create pretty much any type of form. For example you can create registration forms, product order forms, donation forms, newsletter subscription forms, questionnaires and more besides.
It is integrated with plenty of third party apps. There are integrations with payment processors like Stripe and Paypal as well as email marketing providers, Dropbox, etc. It all comes together to make JetForm a powerful online form creator.
The user flow is also intuitive. To create your first form you select the type of form you want to create. Once you’ve selected your template you can create your online form using the drag and drop interface. It’s all very easy to do and the finished forms look good as well.
It has a tiered pricing structure. It starts with the freemium version. With this option you can create up to five forms with 100 responses a month. The premium plan starts at $19 a month and for this you get up to 25 forms and 1,000 monthly submissions, which will be more than enough for most businesses.
Cognito Forms is a functional software platform you can use to create any type of form. The interface has that 1960’s tower block feeling. Everything works just as it should, but it’s not really attractive. I’m making it sound like a bad product, which just to be clear, it isn’t.
The user flow is logical. You choose your niche, select your template, preview the design and edit. Everything is accessible in just a click without you feeling overwhelmed by choice, which is what you get with the number of JotForm templates. The drag and drop form builder is also easy to use.
I get the feeling that everything about the product was created by a programmer rather than a designer. It’s not really an issue, but a few changes to the appearance of the interface and the design of the forms would go a long way towards attracting a broader customer base.
Cognito Forms has a great entry plan. It is free to use for an unlimited number of forms with up to 500 entries per month. This is so good most users are unlikely to need the premium plan, which starts at just $10 a month by the way. If you need functional rather than friendly forms this is a great platform.
Formlets is a good all round online form creator. The platform has an intuitive interface though lacks any templates. To get started you name your template and are then immediately directed to the editing screen where you can create your online form.
The editing screen uses a drag and drop interface. The layout is intuitive and everything is accessible within a click of the mouse. It’s functional rather than attractive. Still the finished online forms look attractive and work, which is what matters in the end.
The freemium plan for Formlets is actually pretty good. You can create one form with 500 submissions. The initial premium plan costs $18 a month. For this you can create up to 10 online forms with unlimited submissions, which compares really well with some of the competitors.
FormSite is another great online form creator. It’s slightly cheaper, or more expensive, than JetForm. It also has much the same functionality with the ability to create payment forms, surveys, contact forms and registration forms. FormSite has most of the same integrations as well.
Instead of covering the similarities I’ll focus on the main differences between the platforms. The user flow is slightly different and initially more confusing. You choose the type of form you want to create, which you can’t edit, and then you’re brought to the editing screen.
That said FormSite has a huge range of templates, which are well organised, for a number of professions to choose from. The editing screen once you reach it is also very user friendly with the same drag and drop, point and click interface. It’s a good platform.
The pricing plan favors less forms with more submissions. The premium plan starts at $14.95 for five forms with up to 500 results per form. If you don’t need many forms, but need a lot of submissions then FormSite is better than JotForm.
EngageBay is a simple yet powerful software for WordPress. You can choose among the ready-made templates it has available, or create your own forms from scratch with its intuitive form builder. The good thing is, all the forms are 100% mobile responsive, which means they will look great on all devices, whether these be mobile, tablet, laptop or desktop.
You can use EngageBay to capture leads, grow email lists and engage web visitors. All of these you can do without resorting to coding. The form builder software is simple and easy-to-use. You’d only need to choose a ready-made form template, select the fields you want and then change the styles and text and complete the form. You can do all these in less than 2 minutes
EngageBay offers a free trial. There are three monthly plans – the basic plan at $14.99, the growth plan at $49.99, and the Pro plan at $79.99. It’s an affordable solution for anyone using WordPress searching for a form builder.
Zoho Forms has got a great pricing plan. The user interface, integrations and functionality are comparable to the best online form creators. The user interface is nicely laid out and the drag and drop builder works just as you’d expect.
It all sounds too good to be true. It kind of is, but I’ve got a few issues with the platform. My main problem is the forms look very similar to Google Forms, which happens to be free. It’s kind of Google Forms without the branding and with slightly better integration onto your site pages. Maybe that’s not a bad thing.
Focusing on the positive for a moment… The Zoho Forms premium plan starts at $8 a month. For this you can create an unlimited number of forms and receive up to 10,000 submissions a month. It’s a great offer, but I just can’t get away from the fact that it looks like a free product.
FormCraft is a WordPress plugin and one of my favorite online form builders (I’ve been using it for the last four years on my travel site). The plugin is nicely designed with an interface that is easy to use and works with the WordPress interface.
On the first tab you are shown the form analytics. This includes the number of form views, submissions and the conversion rate. It’s an easy at a glance analytics screen. Creating the online forms is just as easy with the drag and drop builder. You can insert the forms on any post or page using the auto-generated shortcode.
The plugin has less integrations and functionality than the online software platforms listed earlier. You can use FormCraft to create regular submission and contact forms and integrate this with your email marketing provider. It has integrations with Gmail, enabling you to create a single automated response when someone submits a form.
FormCraft is a premium WordPress plugin. It costs $39 for the regular license. You can purchase addons to the plugin to give it extra functionality. This includes things like Paypal or user registration forms that each cost $29. It’s expensive for that extra functionality, but it is a one-time price.
WP Forms is the second WordPress only form builder on this list. The plugin is created by Syed Belkhi, who is the founder of OptinMonster. So maybe I should say that at the moment WP forms is a WordPress only plugin, there’s a good chance this will change.
In terms of functionality WP Forms is a great product. It can do all of the things the other online form creators do, but at a greatly reduced price as the plugin is hosted on your servers. So you can use WP Forms to create payment forms, optin forms and regular submission forms.
The plugin uses a simple drag and drop interface. As you’d expect it’s nicely designed and has the kind of integrations that you’d expect with email marketing services and the like as standard. It’s a bit cheaper than FormCraft, but it’s an annual subscription.
If I had to choose between WP Forms and Formcraft I’d personally choose Formcraft. I prefer the interface and you have more options over the design of the form. That said, I have a feeling that WP Forms will be a better product in the long run.
Basin is a simple online submission form creator. The user flow is simple and the interface has just as much information as you need. Unfortunately the form creator was created for programmers, so if you don’t know how to code you probably won’t be able to use the software.
That said, if you know how to code then Basin is a simple to use and cheap online form creator. You can create auto responses and custom redirects after a person submits the form. It’s also cheap with a good freemium plan while the premium plan starts at just $5 a month. If you’re a programmer and you just need to create a submission form then this platform is enough.
Instead of listing all of the free online form creators on the market I thought I’d focus on the best; Google Forms. As the name suggests Google Forms is created by Google. If you want to create a submission or, questionnaire or application form for your site for free it’s a great platform.
The software is easy to use and you can have your form setup in a few minutes. Unfortunately Google Forms lacks the integrations and some of the functionality that you get with other online form creators. I mentioned that it was free though right?
A Few Thoughts
It might seem like a small thing, but I just wanted to let you know that each of the tools on this list was tested by us. It means that the post took a fair bit of time to write, but the insights are hopefully more valuable for you. Hopefully it will help you choose a good online form creator.
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