The Search Marketer’s Toolkit: 10 MozPro Alternatives

T

Here’s a straightforward guide to the best MozPro alternatives. We’ve chosen our top three SEO tools across three key areas: the most effective for comprehensive SEO management, the best value for beginner SEO practitioners, and the top overall SEO tool.

Our strategy: how we selected the top MozPro alternatives:

  • Analyzed strengths and weaknesses of each tool by reviewing user feedback from industry-specific sites like G2, Capterra, and TrustRadius, supplemented by AI analysis.
  • Evaluated the features of various SEO tools to understand their core functionalities and benefits.
  • Created comparison charts to help you easily compare each tool based on pricing, features, and user reviews.

Zoom in: showcasing our top three MozPro alternatives.

SEO SoftwareIdeal If You’re Looking For…Price
FraseMost Cost Effective: Frase offers comprehensive SEO audit capabilities at an affordable rate.Starts at $15/month
Surfer SEOMost Feature Rich Content Optimization: Surfer SEO provides extensive tools for in-depth SEO strategy and planning.Starts at $89/month
SEMRush Writing AssistantBest All Around SEO Tool: SEMRush known for its deep link analysis and robust SEO features.Starts at $129.95/month

Zoom out: in-depth review of the 10 best MozPro alternatives.

1. Frase

Frase is an AI-driven content tool that enhances SEO by providing detailed content briefs and answering user intent questions. It leverages keyword analysis and competitive insights to guide content creation, ensuring high relevance and optimization. Frase is favored by content marketers for streamlining the content development process and boosting SEO performance. It’s an excellent choice for teams aiming to elevate their content strategy effectively.

Frase Pricing

PlansMonthly CostAnnual Cost
Solo Plan$15/month$12/month
Basic Plan$45/month$38/month
Team Plan$115/month$97/month

Frase Features

FeatureSolo
($12/mo)
Basic
($38/mo)
Team
($97/mo)
Start Free TrialAvailableAvailableAvailable
Usage
Users113 ($25/mo per extra user)
Search Queries1030Unlimited
SEO Workflow
SERP AnalysisAvailableAvailableAvailable
Outline BuilderAvailableAvailableAvailable
Content OptimizationAvailableAvailableAvailable
Plugins
WordPressAvailableAvailableAvailable
Google DocsNot AvailableNot AvailableAvailable
AI Writing
In-editor Writing AssistantAvailableAvailableAvailable
Article WizardAdd-on RequiredAdd-on RequiredAdd-on Required

Frase Pros and Cons

ProsCons
Streamlined SEO Process: Frase.io simplifies the SEO process, optimizing features for top results.Learning Curve: New users need more training to fully utilize the platform.
Automatic Content Brief Creation: Reduces content creation time by providing clear guidelines.Limited Organization Features: Users want better ways to organize documents and projects.
Intuitive Interface: User-friendly interface, suitable for all expertise levels.AI Writer Limitations: AI-generated content often requires further editing to be fully usable.
Continuous Product Development: Regular updates introduce new features, keeping the platform modern.Desire for More Integrations: Users request better integration with platforms like WordPress.
Comprehensive SEO and Content Tools: Offers a broad range of tools for content strategy and optimization.Limited SEO Features: Users seek more robust SEO tools integrated into the platform.
Affordable Pricing: Offers great value compared to competitors, making it cost-effective for businesses.Slow Interface at Times: Performance issues can disrupt the content optimization process.
Excellent Customer Support: Responsive and helpful customer support team.Desire for a Mobile Version: Users express the need for a mobile app for on-the-go access.
Uncover our recommendations for great Frase alternatives.

Frase Vs MozPro

AspectFraseMozPro
Target AudienceIdeal for SEO specialists and content creators needing streamlined content optimization tools.Designed for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.
Pricing DetailsPlans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.Pricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.
Keyword ResearchNot a core feature; focuses more on content optimization.Offers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.
Content OptimizationFeatures tools like SERP analysis and an in-editor writing assistant for direct content enhancement.Focuses on overall SEO performance but less on specific content optimization features.
Backlink AnalysisNo backlink analysis; prioritizes on-page content strategies.Known for strong backlink analysis tools, allowing detailed examination of link quality and growth.
Competitor AnalysisIncludes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.Provides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.
Customer SupportResponsive support team focused on effective platform utilization.Offers 24/7 support, though some users report slow response times and usability challenges.

2. Surfer SEO

Surfer SEO analyzes your content against top-performing pages to provide actionable insights, helping to optimize keyword density and content structure. This tool assists in enhancing search engine rankings and is celebrated for its precise analytics and user-friendly interface. Surfer SEO is perfect for marketers and content creators focused on boosting organic visibility. It streamlines the process of content optimization to achieve better SEO outcomes.

Surfer SEO Pricing

PlansMonthly CostAnnual Cost
Essential Plan$89/month$69/month
Scale Plan$129/month$99/month
Scale AI Plan$219/month$179/month
Enterprise PlanCustom PricingCustom Pricing

Surfer SEO Features

FeaturesESSENTIAL ($89)SCALE ($129)SCALE AI ($219)ENTERPRISE (Custom)
Ideal forSmall business owners and freelancersMid-sized agencies & marketing teamsAgencies looking to scale up with AILarge agencies & marketing teams
Content Editor Articles30 articles/month, $5/additional100 articles/month, $1/additional100 articles/month, $1/additionalCustom
AI Articles0 AI articles/month, $19/additional0 AI articles/month, $19/additional10 AI articles/month, $19/additionalCustom
Keyword Research100 searches/day100 searches/day100 searches/dayCustom
Audit (Add-on)$49, 100 audits/month$49, 100 audits/month$49, 100 audits/monthCustom
SERP Analyzer (Add-on)$29, 100 searches/day$29, 100 searches/day$29, 100 searches/dayCustom
Auto-Optimize102040Custom
Team Members25 (more seats on demand)5 (more seats on demand)Custom
White Label
API
Other FeaturesGoogle Docs, WordPress integrationAll from ESSENTIAL plus Jasper integrationAll from SCALE plus personalized onboardingAll from SCALE AI plus dedicated CSM, priority support

Surfer SEO Pros and Cons

ProsCons
Simplified Agency Use: Enhances content management across freelancers, boosting speed and efficiency.Restrictions of Credit System: Credits for Content Editor and Audit tools expire each billing period without carryover.
Integrated Solutions: Features essential integrations like WordPress and Google Drive.Pricing Concerns: High cost, especially for the AI editor, can be prohibitive for smaller businesses.
Intuitive Design: User-friendly interface with attractive dashboards for easy data analysis.Subpar Mobile Interface: Mobile experience needs improvement for better functionality.
Complete SEO Enhancement: Comprehensive SEO tools including keyword research, SERP analysis, and competitor insights.Editing Features Wishlist: Users desire more straightforward editing features without needing extra credits.
Outstanding Support: Known for prompt customer service and additional learning resources, including a certification program.Keyword Research Data Needs: More detailed data required for exhaustive SEO planning.
Content Editor and Auditing Tools: Offers instant suggestions for content enhancement and detailed material reviews.Disappointment over Removed Features: Removal of certain features, such as Grow Flow, has caused user dissatisfaction.
Engaged Community and Resources: Access to a supportive community and a writers’ marketplace enhances the content optimization environment.Login Issues: Enhanced security measures, like 2FA, have caused login difficulties for some users.
Delve into our selection of top Surfer SEO alternatives.

Surfer SEO Vs MozPro

AspectSurfer SEOMozPro
Target AudienceSuited for businesses and agencies requiring advanced SEO strategies and AI-driven content tools.Designed for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.
Pricing DetailsPricing begins at $89/month, scaling to custom rates for enterprise needs. Designed for varying business sizes.Pricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.
Keyword ResearchRobust keyword research included, with up to 100 daily searches across plans, supporting comprehensive SEO efforts.Offers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.
Content OptimizationOffers detailed content optimization guidelines, auto-optimization in higher plans, and a focus on improving content quality.Focuses on overall SEO performance but less on specific content optimization features.
Backlink AnalysisDoes not offer backlink analysis, focusing on on-page SEO and content quality.Known for strong backlink analysis tools, allowing detailed examination of link quality and growth.
Competitor AnalysisFeatures in-depth SERP analyzer tools for detailed competitive insights, available as an add-on.Provides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.
Customer SupportExceptional support with prompt responses, additional learning resources, and an active community for user support.Offers 24/7 support, though some users report slow response times and usability challenges.

3. SEMRush Writing Assistant

SEMRush Writing Assistant delivers real-time SEO suggestions within text editors like Google Docs and WordPress, improving content quality and search engine visibility. It assesses SEO friendliness, readability, and tone consistency, providing immediate optimization guidance. This tool is crucial for content creators needing fast feedback to enhance their writing according to SEO best practices. It integrates seamlessly, making it a valuable addition to any content marketing toolkit.

SEMRush Writing Assistant Pricing

PlansMonthly CostAnnual Cost
Pro Plan$129.95/month$108.33/month
Guru Plan$249.95/month$208.33/month
Business Plan$499.95/month$416.66/month

SEMRush Writing Assistant Features

FeaturesPro ($108.33/mo)Guru ($208.33/mo)Business ($416.66/mo)
Projects51540
Keywords to Track (Daily Updates)5001,5005,000
Keyword, Domain, and Backlink AnalyticsYesYesYes
Historical DataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice MetricNoNoYes
API AccessNoNoYes
Domain & Keyword Analytics
Results Per Report10,00030,00050,000
Reports Per Day3,0005,00010,000
Keyword Metrics Updates Per Month2501,0005,000
Product Listing AdsNoNoYes
Mobile RankingsYesYesYes
Targets Per Project110Unlimited
Keyword Cannibalization ReportNoYesYes
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002,000
Pages Per OTI Campaign304050
Sharing with ‘edit’ AccessYesYesYes
Sharing with ‘read-only’ AccessYesYesYes
Scheduled PDF Reports52050
Additional Users (Cost Per User)$45/mo$80/mo$100/mo

SEMRush Writing Assistant Pros and Cons

ProsCons
Competitor Blog Tracking: Enables tracking of competitors’ top blogs to enhance own site traffic.Pricing Concerns: The cost is seen as a barrier for personal use or small businesses.
Comprehensive SEO Tools: Offers a broad range of tools for business development and client management.Data Accuracy Issues: Some inaccuracies in search volume and ranking data noted, affecting decision-making.
User-Friendly Interface: Known for ease of use, catering to both beginners and SEO professionals.Segmented Services: Discontent with the segmentation of services into higher-priced tiers.
Keyword Clusters Update: Recent update improves content strategy and research efficiency.Learning Curve: The platform can overwhelm new users with its depth of features.
Agency Growth Kit: Aids in professional growth and business development for agency users.Lack of Local SEO Insights: Less effective in delivering insights for Local SEO strategies.
Detailed Insights: Provides deep insights into keyword analysis and content research.Limited Historical Data: Users need more extensive historical data for trend analysis.
Excellent Customer Support: Noted for responsive and effective customer support.Reporting Tool Issues: Reports of clunky reporting tools and problematic integrations.
Review our compilation of notable SEMRush Writing Assistant alternatives.

SEMRush Writing Assistant Vs MozPro

AspectSEMRush Writing AssistantMozPro
Target AudienceGeared towards SEO professionals and agencies needing comprehensive analytics and content tools.Designed for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.
Pricing DetailsStarts at $108.33/month annually, with options scaling to $416.66 for advanced features and larger scale projects.Pricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.
Keyword ResearchExtensive keyword tracking and analytics, with up to 5,000 daily updates in the Business Plan, supporting in-depth SEO campaigns.Offers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.
Content OptimizationOffers SEO writing assistance but focuses more on overall SEO analytics and keyword optimization.Focuses on overall SEO performance but less on specific content optimization features.
Backlink AnalysisComprehensive backlink analytics available, supporting detailed backlink and domain analysis.Known for strong backlink analysis tools, allowing detailed examination of link quality and growth.
Competitor AnalysisRobust tools for tracking and analyzing competitors, including keyword cannibalization reports and market share metrics.Provides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.
Customer SupportKnown for excellent customer support with responsive service and detailed assistance.Offers 24/7 support, though some users report slow response times and usability challenges.

4. Ahrefs

Ahrefs offers a robust suite of tools for SEO, including backlink analysis, keyword tracking, and competitive insights. It helps users to optimize their websites and identify new content opportunities effectively. Known for its extensive database and intuitive interface, Ahrefs is indispensable for digital marketers and SEO professionals. It supports a comprehensive approach to digital marketing and SEO strategy.

Ahrefs Pricing

PlansMonthly CostAnnual Cost
Lite Plan$129/month$108/month
Standard Plan$249/month$208/month
Advanced Plan$449/month$374/month
Enterprise PlanCustom Pricing

Ahrefs Features

Features/PlanLite ($129/mo)Standard ($249/mo)Advanced ($449/mo)Enterprise (Custom)
Projects52050100+
History6 months2 years5 yearsUnlimited
Credits per User/Month5007501,000Customized
Dashboard
Site ExplorerBest links filterFull site structure, Broken backlinks, Broken links, Outgoing links, Linking authors, Calendar viewSame as Standard + additional featuresCustomized
Keywords ExplorerAI suggestions, Keyword clustersSame as LiteSame as StandardCustomized
Site AuditHTTP authenticationCustomized
Rank Tracker
Competitive Analysis
SERP Comparison
Page Inspect
Alerts
Export to Google SheetsSoonSoonSoonSoon
Portfolios✔ (New)
Content Explorer
Batch Analysis
Mention Alerts
SERP Updates
Looker Studio IntegrationCustomized
Web ExplorerCustomized
AI Content Grader✔ (New)
Pay by Invoice
Access Management
Audit Log
API
SSO
Directory Listing

Ahrefs Pros and Cons

ProsCons
Detailed Backlink Insights: Excelling in backlink analysis crucial for competitive SEO strategies.Premium Pricing: Considered costly, particularly for small businesses and individual users.
Effective Keyword Research: Praised for comprehensive capabilities in keyword discovery.Migration Issues: Some users face challenges with plan migrations and data retention.
Rich Data and Integration: Offers robust data and seamless integration with other tools.Usage Limits: Imposes limits with extra charges for excess usage, posing a potential drawback.
Extensive Keyword Database: Known for its vast database and sophisticated crawling features.Learning Curve: Initially complex for new users, despite extensive educational resources.
Intuitive Design: Features a user-friendly interface complemented by helpful learning resources.Customer Service Issues: Reports of difficulties with customer support, particularly in billing disputes.
Accurate Analytics: Provides precise analytics on website health, essential for daily monitoring.Lacks Certain Features: Missing specific content marketing and PPC tools available in other platforms.
Competitor Analysis: Offers essential tools for in-depth analysis of competitors’ market positioning.Data Consistency: Some concerns about data accuracy and the need for an improved user experience.
See our picks for the best Ahrefs alternatives.

Ahrefs Vs MozPro

AspectAhrefsMozPro
Target AudienceTailored for SEO professionals and larger organizations needing in-depth SEO analysis and competitive intelligence.Designed for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.
Pricing DetailsStarts at $108/month annually, with options for advanced and custom enterprise solutions.Pricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.
Keyword ResearchKnown for a vast keyword database and sophisticated research tools, providing deep insights into keyword strategies.Offers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.
Content OptimizationProvides tools for optimizing content but primarily focuses on backlink and competitive analysis.Focuses on overall SEO performance but less on specific content optimization features.
Backlink AnalysisExcelling in backlink analysis with comprehensive tools for tracking and understanding backlinks.Known for strong backlink analysis tools, allowing detailed examination of link quality and growth.
Competitor AnalysisOffers extensive tools for in-depth competitor analysis, including tracking competitors’ strategies and market positioning.Provides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.
Customer SupportProvides solid support but has some reports of challenges, especially with billing and customer service responsiveness.Offers 24/7 support, though some users report slow response times and usability challenges.

5. Serpstat

Serpstat serves as a full-feature SEO platform that provides essential tools for keyword research, competitor analysis, and website audits. It helps improve online visibility and refine marketing strategies with rich analytics. Serpstat is appreciated for its versatility and affordability, making it suitable for marketers at all levels. It’s especially useful for small to medium-sized businesses looking to enhance their SEO without breaking the bank.

Serpstat Pricing

PlansMonthly CostAnnual Cost
Individual Plan$59/month$50/month
Team Plan$119/month$100/month
Agency Plan$479/month$410/month

Serpstat Features

Feature/PlanIndividual
($59/mo)
Team
($119/mo)
Agency
($479/mo)
Keywords Tracking1005005,000
Keywords Updates per Month2,00010,000100,000
Search Queries per Month2,00010,00010,000
Monthly API Calls50,000250,0002,500,000
Competitor Tracking0200,0002,000,000
Reports per Month525250
Alerts per Month050500
Backlinks Analysis per Month10,00050,000500,000
Backlinks Reports per Month30,000150,0001,500,000
Pages Crawled per Month5,00025,000Unlimited
Users Included210100
Custom Reports AvailabilityUpon requestUpon requestFree trial
API AccessUpon requestUpon requestFree trial
Google Data Studio IntegrationUpon requestUpon requestFree trial
Additional Local SEO$20/location$20/locationFree trial
Support LevelStandardPriorityPriority
Maximum Concurrent Users1330
Response Time16 hoursPriorityPriority

Serpstat Pros and Cons

ProsCons
Cost-effective SEO Tool: Offers competitive solutions similar to Ahrefs, SEMrush, or MOZ at a more affordable price.Limited Advanced Features: Needs more comprehensive features like gap analysis and competing domains.
Keyword Ranking Tracker: Highly praised for its effective keyword ranking tracking capabilities.User Interface: Some users feel the graphical user interface could be improved for better usability.
Comprehensive Toolset: Includes features like website analysis, keyword rank tracking, backlink analysis, and competitor research.Price: While cost-effective, some users find the pricing plans a bit high.
Large Database: Provides a very large database of data, beneficial for extensive SEO research.Technical Report Usability: Technical reports can be complex and less user-friendly for some users.
Innovative Features: Offers unique features like AI Content Tools and keyword clustering not found in other SEO software.Overwhelming for Beginners: The abundance of tools can be daunting for new users to navigate and utilize effectively.
Speedy Support: Noted for quick and efficient customer support service.Report Loading Times: Sometimes reports take long to load, up to 10 seconds.
Versatile SEO Solutions: Effective for both organic traffic growth and detailed technical audits of websites.Popularity: Despite its capabilities, it’s less known compared to major competitors like Ahrefs and SEMrush.
Here’s a list of excellent Serpstat alternatives.

Serpstat Vs MozPro

AspectSerpstatMozPro
Target AudienceSEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.Designed for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.
Pricing DetailsOffers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.Pricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.
Keyword ResearchProvides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.Offers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.
Content OptimizationFeatures tools for content grading and optimization but with a stronger focus on overall SEO enhancements.Focuses on overall SEO performance but less on specific content optimization features.
Backlink AnalysisIncludes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.Known for strong backlink analysis tools, allowing detailed examination of link quality and growth.
Competitor AnalysisProvides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.Provides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.
Customer SupportKnown for quick and efficient support, especially responsive for agency and higher-tier plan users.Offers 24/7 support, though some users report slow response times and usability challenges.

6. SEO PowerSuite

SEO PowerSuite offers a suite of desktop tools for comprehensive SEO tasks, including site audits, keyword research, and backlink analysis. It provides in-depth analyses and reports that are essential for developing effective SEO strategies. SEO PowerSuite is designed for SEO professionals who need robust, detailed SEO management capabilities. It’s ideal for handling complex, large-scale SEO campaigns.

SEO PowerSuite Pricing

PlansPricing
Free Plan$0/year
Professional Plan$299/year
Enterprise Plan$499/year

SEO PowerSuite Features

Features & EditionsSEO PowerSuite FreeSEO PowerSuite Professional
($299/yr)
SEO PowerSuite Enterprise
($499/yr)
Data import in TXT/CSV
Saving projects with historyUnlimitedUnlimited
Safe query processing (CAPTCHA-free)
Scheduled SEO tasks
Copying data to clipboard
SEO PowerSuite Cloud storage20 projects400 projects / 4,000 reports
Dropbox integration
Data export in CSV, SQL, HTML, XML
Rank tracking in 400+ search engines
Competitor rank tracking1 competitor5 competitors10 competitors
Local, Mobile, Universal Search rankings
20 integrated keyword research tools
Keyword analysis
Adjustable rank checking depth
Google Penalty Checker
Organic visits (including “Not provided” traffic)
Site crawling & auditing1/3 pagesUnlimitedUnlimited
Sitemap generator1/3 pages
Robots.txt generator1/3 pages
Content auditing
In-app content editorno export
As-you-type SEO recommendations
Top 10 competitors strategy drilldown
Backlink research & analysis1,100 links per projectUnlimitedUnlimited
Exclusive access to WebMeUp link index
Backlinks from Google Search Console & Analytics
Link penalty risk audit
Disavow file generator
Backlink profile comparison2 sites6 sites11 sites
10 link prospecting methods
In-built email client for outreach
Email templates with variables for bulk outreach
Link verification & management
Customizable SEO reportsIn-appIn-app
Printing reportsWith watermarks
Saving and emailing reports in PDF/HTML
One-click sharing via direct link
Scheduled reporting and delivery

SEO PowerSuite Pros and Cons

ProsCons
Cost-Effective: Offers significant functionality at a competitive price.Desktop-Based: Requires installation on a PC, which can slow down processes compared to cloud solutions.
Comprehensive Toolset: Includes tools like Link Assistant and Spyglass for all-around SEO management.Steep Learning Curve: Comprehensive features require time to master.
User-Friendly: The interface is intuitive, suitable for both beginners and professionals.Export Limitations: Some plans do not allow report exporting, limiting usability.
Unlimited Keyword Tracking: Users appreciate the ability to monitor numerous keywords without restrictions.Multiple Setups Needed: Managing projects across different modules can be cumbersome.
Responsive Support: Customer service is quick to respond, typically within 24 hours.Slow Update Process: Downloading updates can be time-consuming.
Comprehensive Functionality: From site audits to backlink analysis, the suite covers all SEO needs.Captcha Interruptions: Occasional captchas can disrupt workflow and require manual input.
Regular Updates: Ensures the latest features and tools are always available.No Cloud Option: Lack of a cloud version restricts access and convenience for team collaboration and mobile access.
Consider our guide to essential alternatives to SEO PowerSuite.

SEO PowerSuite Vs MozPro

AspectSEO PowerSuiteMozPro
Target AudienceDesigned for SEO professionals and agencies needing desktop-based, comprehensive SEO tools.Designed for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.
Pricing DetailsOffers a free plan and paid plans starting at $299/year, making it a cost-effective solution for advanced SEO capabilities.Pricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.
Keyword ResearchProvides robust keyword research and tracking capabilities, integrated with other SEO functionalities.Offers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.
Content OptimizationIncludes an in-app content editor and SEO recommendations but lacks advanced AI-driven content optimization tools.Focuses on overall SEO performance but less on specific content optimization features.
Backlink AnalysisStrong backlink research and analysis features, including link auditing and management tools.Known for strong backlink analysis tools, allowing detailed examination of link quality and growth.
Competitor AnalysisOffers detailed competitor analysis tools, allowing users to track and analyze competitors’ strategies extensively.Provides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.
Customer SupportKnown for responsive customer support, typically responding within 24 hours, and providing comprehensive help.Offers 24/7 support, though some users report slow response times and usability challenges.

7. SpyFu

SpyFu excels in competitive intelligence by enabling users to view the search marketing tactics of their competitors, including keywords and PPC strategies. It offers detailed insights that help businesses gain a competitive edge in digital marketing. SpyFu is essential for anyone involved in SEO and PPC, aiming to improve their advertising strategies and organic search results. It is particularly useful for marketers who need to outperform their competition.

SpyFu Pricing

PlansMonthly CostAnnual Cost
Basic Plan$39/month$33/month
Professional Plan$79/month$58/month

SpyFu Features

FeatureBasic
($39/mo)
Professional
($79/mo)
Domain Search Results10,000Unlimited
Keyword Search Results10,000Unlimited
Backlinks Searches10,000Unlimited
Competitors Results10,000Unlimited
Keyword Group Results10,000Unlimited
Domain Comparisons (Kombat)10,000Unlimited
Exports for all search resultsNoYes
Top Lists (e.g., Top PPC Spenders)NoYes
Export Advanced Sales Leads InfoNoYes
Filter Sales LeadsNoYes
Add Your Own KeywordsNoYes
Track Ad Placement & SEO RankingsNoYes
15 Years of Historical DataNoYes
Custom SEO & PPC ReportsNoYes
Custom Branded ReportsNoYes
API AccessNoYes
Multiple User AccountsNoYes
Custom Reports10 Small Domain SEO Reports30 Small Domain SEO Reports, 10 Medium Domain SEO Reports
Google Ads Advisor PPC Report10 Reports30 Reports
White LabelingNoYes

SpyFu Pros and Cons

ProsCons
Variety of Tools: Offers a wide range of tools that provide instant value to your search strategy.Confusing Interface: The user interface is not user-friendly and can be difficult to navigate.
Competitive Insight: Excels in competitor analysis, providing insights into competitors’ keyword and backlink strategies.Inaccurate Data: Occasionally, the data provided can be inaccurate or misleading.
Keyword and Ad Insights: Allows detailed tracking of organic and PPC keywords used by competitors.Limited Geographic Data: Data is only available for a limited number of countries, which can be restrictive.
Easy to Use: Users appreciate the platform’s ease of use for monitoring competitors’ activities.Lack of Search Engine Distinction: Does not differentiate between traffic from different search engines.
Customer-Focused Support: Known for excellent customer service and a user-friendly refund policy.No Trend Data for Keywords: Lacks trend data for keywords, which can be vital for strategic planning.
Historical Data Access: Provides access to competitors’ historical data, aiding long-term strategy development.Limited Free Features: The free version is very limited, pushing users to upgrade to paid plans for more comprehensive features.
Regular Updates: Continually updates and improves features based on user feedback.Monthly Data Updates: The monthly update cycle can be slow for industries where quicker updates are crucial.
View our selection of best alternatives to SpyFu.

SpyFu Vs MozPro

AspectSpyFuMozPro
Target AudiencePrimarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.Designed for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.
Pricing DetailsOffers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.Pricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.
Keyword ResearchExcels in detailed keyword tracking and competitive keyword analysis.Offers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.
Content OptimizationProvides tools for optimizing SEO and PPC campaigns but not specifically for content creation.Focuses on overall SEO performance but less on specific content optimization features.
Backlink AnalysisOffers detailed backlink analysis as part of the competitor analysis features.Known for strong backlink analysis tools, allowing detailed examination of link quality and growth.
Competitor AnalysisStrong capabilities in revealing competitors’ strategies in SEO and PPC.Provides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.
Customer SupportKnown for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.Offers 24/7 support, though some users report slow response times and usability challenges.

8. Majestic

Majestic specializes in backlink analysis, providing tools to explore and monitor the link-building landscape. It offers metrics like Citation Flow and Trust Flow to evaluate link quality and influence. Majestic is essential for SEO experts focused on effective link-building strategies. It’s a critical tool for understanding and enhancing the link authority of websites.

Majestic Pricing

PlansMonthly CostAnnual Cost
Lite Plan$49.99/month$41.67/month
Pro Plan$99.99/month$83.33/month
API Plan$399.99/month$333.33/month

Majestic Features

FeaturesLITE ($49.99/mo)PRO ($99.99/mo)API ($399.99/mo)
Users1 User1 User5 Users
Use CaseFor audit and prospecting of a small group of sites.For agencies, domain traders, and SEO consultants.For agencies who need maximum power and developers.
Analysis Units1 million20 million100 million
IndexesFresh IndexFresh Index, Historic IndexFresh Index, Historic Index
Key FeaturesSite Explorer, Keyword Generator, Link Graph, etc.Everything in LITE, plus Raw Data Exports, Custom Reports, etc.Everything in PRO, plus Full API
Resource Allowances/Search5,000 Site Explorer Data Rows, 5,000 Analysis Depth30,000 Site Explorer Data Rows, 30,000 Analysis Depth50,000 Site Explorer Data Rows, 50,000 Analysis Depth
Monthly Resource Allowances60 Report Units300 Report Units950 Report Units
API AccessNoNoYes
OpenApps UsageThird-party Open AppsThird-party Open AppsCreate Third-party Open Apps
Additional MetricsClique Hunter, Flow Metric History, Backlink History, etc.Clique Hunter, Flow Metric History, Backlink History, etc.
Report UnitsUsed for Campaign Items, Keyword ListsUsed for Reports, Campaign Items, Keyword ListsUsed for Reports, Campaign Items, Keyword Lists
Max. Analyzable Backlinks1 million20 million100 million
Retrieval Units200,0005 million20 million
Index Item Units5,000125,000500,000

Majestic Pros and Cons

ProsCons
Effective Trust and Citation Metrics: Users value the trust flow and citation flow scores for evaluating website credibility.Misses Some Links: Reports indicate that some backlinks, detectable by competitors like SemRUSH, are occasionally missed.
Detailed Backlink Analysis: Provides extensive data on backlinks, including anchor text and link profile insights.Outdated Interface: The user interface is seen as dull and non-intuitive, lagging behind more modern tools.
User-Friendly Navigation: Despite comprehensive features, the website is easy to navigate.Data Accuracy Concerns: Some users question the reliability of the freshest data provided.
Robust Keyword Generator: The keyword generator is effective in discovering new keywords.No Project Storage: Users cannot save ongoing projects, which necessitates re-entering information.
Topical Flow Analysis: Offers in-depth topical analysis, aiding in identifying legitimate sites and industries.Slow Performance: Users experience delays due to a slow-loading interface.
Unlimited Keyword Tracking: The ability to monitor an unlimited number of keywords is highly appreciated.Limited Bulk Checker Features: The bulk backlink checker is perceived as needing more comprehensive metrics.
Responsive Design: The platform is mobile-friendly and includes a useful Google Chrome extension.Restricted Historic Data: Access to historical link profiles is limited to higher-priced plans.
Discover our roundup of the best alternatives to Majestic.

Majestic Vs MozPro

AspectMajesticMozPro
Target AudienceTailored for SEO professionals and agencies focusing on backlink analysis and domain trading.Designed for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.
Pricing DetailsOffers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.Pricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.
Keyword ResearchFeatures a robust keyword generator but focuses more on backlink data and site analysis.Offers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.
Content OptimizationPrimarily focused on backlink insights and domain analysis rather than direct content optimization.Focuses on overall SEO performance but less on specific content optimization features.
Backlink AnalysisExcelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.Known for strong backlink analysis tools, allowing detailed examination of link quality and growth.
Competitor AnalysisOffers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.Provides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.
Customer SupportKnown for responsive design and user-friendly support, though some users report slow performance issues.Offers 24/7 support, though some users report slow response times and usability challenges.

9. Scalenut

Scalenut combines artificial intelligence with deep learning to produce high-quality content and streamline SEO. It offers tools for keyword discovery, content grading, and generating SEO-aligned content briefs. Scalenut supports marketers in scaling their content production without sacrificing quality, making it a powerful tool for businesses looking to automate part of their content and SEO workflows. It is perfect for content teams needing to produce large volumes of content efficiently.

Scalenut Pricing

PlansMonthly CostAnnual Cost
Essential Plan$39/month$19/month
Growth Plan$79/month$39/month
Pro Plan$149/month$74/month
Enterprise PlanCustom PricingCustom Pricing

Scalenut Features

Feature/PlanEssential
($39/mo)
Growth
($79/mo)
Pro
($149/mo)
Enterprise
(Custom)
AI Words per Month100,000UnlimitedUnlimitedUnlimited
Article Writer Uses53075Custom
Domains115Custom
Keyword Planner Usesx3075Custom
Page Optimizer Usesx3075Custom
Tone of VoicexUnlimitedUnlimitedUnlimited
Content Inventory Itemsx200500Custom
Tools and Functions
SEO Editor for Article Writing
Long-form Editor for Copywriting
Write & Instruct Commands
Paraphrasing
AI Copywriter with 40+ Templates
AI Writing Chrome Extension
AI Documents
AI History
Favorite Outputs
Auto-Save
Collaboration
Sharing Documents
Team Membersxx
App Integrations
Semrushx
WordPressx
Copyscapex
Support and Training
Email Support
Live Chat
Videos & Live Webinars
Dedicated Customer Successxx

Scalenut Pros and Cons

ProsCons
High-Quality Content Generation: Delivers excellent content efficiently and effectively.Required High-Tier Plans for Full Features: Best features only available in more expensive plans.
Keyword Research Tools: Provides robust tools for in-depth keyword research.Support Issues: Challenges with customer support responsiveness and subscription cancellation.
Comprehensive Content Audit: Offers thorough audits for enhancing content quality.AI Relevance: AI sometimes generates off-topic content.
Landing Page Creation: Facilitates easy and effective landing page construction.Limited by Language: Performance can vary significantly with non-English content.
Seamless Marketing Integration: Integrates smoothly with various marketing tools.Learning Curve: New users may find the platform overwhelming initially.
Continual Improvements and Updates: Frequently updated with new features and improvements.Inadequate Free Features: The free version is often too limited for practical use.
Responsive and Helpful Customer Support: Often praised for effective customer assistance.Opaque Pricing: Some users find the pricing structure confusing and the costs potentially high.
Discover our list of great alternatives to Scalenut.

Scalenut Vs MozPro

AspectScalenutMozPro
Target AudienceIdeal for content marketers and SEO professionals looking for AI-powered content creation and optimization tools.Designed for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.
Pricing DetailsOffers four plans, with the Essential Plan starting at $39/month, making it accessible for small businesses and individuals.Pricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.
Keyword ResearchProvides robust tools for keyword planning and optimization, essential for SEO and content strategies.Offers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.
Content OptimizationFocuses on AI-driven content optimization and creation, including SEO editors and long-form content tools.Focuses on overall SEO performance but less on specific content optimization features.
Backlink AnalysisOffers backlink analysis features, though not as comprehensive as some dedicated SEO tools.Known for strong backlink analysis tools, allowing detailed examination of link quality and growth.
Competitor AnalysisIncludes features for analyzing competitors’ content and SEO strategies to guide content creation.Provides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.
Customer SupportNoted for responsive and helpful customer support, though some users have reported challenges with responsiveness.Offers 24/7 support, though some users report slow response times and usability challenges.

10. MarketMuse

MarketMuse uses AI to analyze content and suggest improvements, focusing on enhancing topical authority and SEO performance. It provides tools for content planning, optimization, and competitive analysis, ensuring your content meets high SEO standards. MarketMuse is designed to boost your site’s topic authority and improve its organic search presence. It is a powerful tool for content strategists and SEO specialists aiming to dominate their market niches.

MarketMuse Pricing

PlansMonthly CostAnnual Cost
Free Plan (7d-Trial)$0/month
Standard Plan$149/month$1500/year
Team Plan$399/month$3900/year
Premium PlanCustom Pricing

MarketMuse Features

FeatureFreeStandard
($149/mo)
Team
($399/mo)
Premium
(Custom)
Users113Team access
Queries per Month10100UnlimitedUnlimited
SERP X-rayLimited results, no averagesFull results, incl. averagesFull results, incl. averagesFull results, incl. averages
HeatmapLimited results, no site-level analysisFull results, incl. site-level analysisFull results, incl. site-level analysisFull results, incl. site-level analysis
Topic NavigatorLimited resultsFull resultsFull resultsFull results
Link RecommendationsNoYesYesYes
Export OptionsNoWord, Excel, Google DocsWord, Excel, Google DocsWord, Excel, Google Docs
MarketMuse AI for Content CreationNoYesYesYes
Content BriefsNoNoUnlimitedUnlimited
Domain Analysis (Inventory)NoNoNoYes
Managed Topics TrackingNoNoNoYes
Training on Platform and WorkflowsNoNoNoYes
Add-ons AvailableNoInventory snapshot, saved views bundlesUsers ($99/each), inventory optionsUsers ($99/each), inventory options

MarketMuse Pros and Cons

ProsCons
Dynamic SEO Tool: Excels in topical research and offers deep SEO insights.Lacks Customization for Bloggers: Needs more tailored features for blogging niches.
Time-Saving Features: Streamlines content creation from ideation to optimization.Occasional Slowdowns: Users report intermittent performance issues.
User-Friendly: Easy to navigate without extensive training.Learning Curve: New users may find the platform’s rich features overwhelming at first.
No Integration Required: Operates independently, simplifying usage.Price Point: May be costly for smaller businesses or independent creators.
Innovative AI Integration: Enhances content creation and structure, offering fresh insights.Limited Reporting Metrics: Could benefit from enhanced reporting for deeper content analysis.
Comprehensive Content Briefs: Facilitates collaboration and improves content strategy.UI Usability: Some users suggest the interface could be more intuitive.
Responsive Support: Provides excellent customer support for optimal use of the platform.Dependency on ChatGPT 4: Reliance on a specific AI model may restrict content diversity and evolution.
Check out our selection of top alternatives to MarketMuse.

MarketMuse Vs MozPro

AspectMarketMuseMozPro
Target AudienceBest suited for content marketers and SEO professionals focusing on content-driven SEO strategies.Designed for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.
Pricing DetailsOffers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.Pricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.
Keyword ResearchFocuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.Offers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.
Content OptimizationSpecializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.Focuses on overall SEO performance but less on specific content optimization features.
Backlink AnalysisDoes not focus on backlink analysis; prioritizes content structure and quality enhancements.Known for strong backlink analysis tools, allowing detailed examination of link quality and growth.
Competitor AnalysisOffers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.Provides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.
Customer SupportKnown for responsive support, assisting users in maximizing the platform’s capabilities effectively.Offers 24/7 support, though some users report slow response times and usability challenges.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins