Enhance Your Content Strategy: 10 MarketMuse Alternatives

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Here’s a straightforward guide to the best MarketMuse alternatives. We’ve selected our top three content optimization tools across three key areas: the most effective for on-page SEO analysis, the best value for beginner content marketers, and the top overall SEO tool.

Our strategy: how we chose the top MarketMuse alternatives:

  • Analyzed strengths and weaknesses of each tool by reviewing user feedback from industry-specific sites like G2, Capterra, and TrustRadius, supplemented by AI analysis.
  • Evaluated the features of various content optimization tools to understand their primary functions and benefits.
  • Created comparison charts to help you easily compare each tool based on pricing, features, and user feedback.

Zoom in: showcasing our top three MarketMuse alternatives.

SEO SoftwarePerfect For…Price
FraseMost Cost Effective: Frase provides thorough on-page SEO analysis at a competitive price.Starts at $15/month
Surfer SEOMost Feature Rich Content Optimization: Surfer SEO offers extensive features for content optimization.Starts at $89/month
SEMRush Writing AssistantBest All Around SEO Tool: SEMRush is recognized for its comprehensive SEO capabilities.Starts at $129.95/month

Zoom out: explore the top alternatives to MarketMuse in more detail.

1. Frase

Frase is an AI-driven content tool that assists in creating detailed content briefs and answering user intent questions, optimizing content for SEO and readability. It integrates keyword analysis and competitive research to guide content creation, ensuring relevance and optimization. Frase is popular among content marketers for streamlining the content development process and enhancing SEO rankings and content quality.

Frase Pricing

PlansMonthly CostAnnual Cost
Solo Plan$15/month$12/month
Basic Plan$45/month$38/month
Team Plan$115/month$97/month

Frase Features

FeatureSolo
($12/mo)
Basic
($38/mo)
Team
($97/mo)
Start Free TrialAvailableAvailableAvailable
Usage
Users113 ($25/mo per extra user)
Search Queries1030Unlimited
SEO Workflow
SERP AnalysisAvailableAvailableAvailable
Outline BuilderAvailableAvailableAvailable
Content OptimizationAvailableAvailableAvailable
Plugins
WordPressAvailableAvailableAvailable
Google DocsNot AvailableNot AvailableAvailable
AI Writing
In-editor Writing AssistantAvailableAvailableAvailable
Article WizardAdd-on RequiredAdd-on RequiredAdd-on Required

Frase Pros and Cons

ProsCons
Streamlined SEO Process: Frase.io simplifies the SEO process, optimizing features for top results.Learning Curve: New users need more training to fully utilize the platform.
Automatic Content Brief Creation: Reduces content creation time by providing clear guidelines.Limited Organization Features: Users want better ways to organize documents and projects.
Intuitive Interface: User-friendly interface, suitable for all expertise levels.AI Writer Limitations: AI-generated content often requires further editing to be fully usable.
Continuous Product Development: Regular updates introduce new features, keeping the platform modern.Desire for More Integrations: Users request better integration with platforms like WordPress.
Comprehensive SEO and Content Tools: Offers a broad range of tools for content strategy and optimization.Limited SEO Features: Users seek more robust SEO tools integrated into the platform.
Affordable Pricing: Offers great value compared to competitors, making it cost-effective for businesses.Slow Interface at Times: Performance issues can disrupt the content optimization process.
Excellent Customer Support: Responsive and helpful customer support team.Desire for a Mobile Version: Users express the need for a mobile app for on-the-go access.
Discover our list of great alternatives to Frase.

Frase Vs MarketMuse

AspectFraseMarketMuse
Target AudienceIdeal for SEO specialists and content creators needing streamlined content optimization tools.Best suited for content marketers and SEO professionals focusing on content-driven SEO strategies.
Pricing DetailsPlans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.Offers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.
Keyword ResearchNot a core feature; focuses more on content optimization.Focuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.
Content OptimizationFeatures tools like SERP analysis and an in-editor writing assistant for direct content enhancement.Specializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.
Backlink AnalysisNo backlink analysis; prioritizes on-page content strategies.Does not focus on backlink analysis; prioritizes content structure and quality enhancements.
Competitor AnalysisIncludes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.Offers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.
Customer SupportResponsive support team focused on effective platform utilization.Known for responsive support, assisting users in maximizing the platform’s capabilities effectively.

2. Surfer SEO

Surfer SEO analyzes and compares your content against the top-performing pages to provide actionable insights for SEO improvement. It offers guidelines on optimal keyword densities, content length, and structure, helping users refine their SEO strategies. Surfer SEO is favored for its precision and detailed reporting, making it a go-to tool for SEO professionals aiming to boost organic visibility.

Surfer SEO Pricing

PlansMonthly CostAnnual Cost
Essential Plan$89/month$69/month
Scale Plan$129/month$99/month
Scale AI Plan$219/month$179/month
Enterprise PlanCustom PricingCustom Pricing

Surfer SEO Features

FeaturesESSENTIAL ($89)SCALE ($129)SCALE AI ($219)ENTERPRISE (Custom)
Ideal forSmall business owners and freelancersMid-sized agencies & marketing teamsAgencies looking to scale up with AILarge agencies & marketing teams
Content Editor Articles30 articles/month, $5/additional100 articles/month, $1/additional100 articles/month, $1/additionalCustom
AI Articles0 AI articles/month, $19/additional0 AI articles/month, $19/additional10 AI articles/month, $19/additionalCustom
Keyword Research100 searches/day100 searches/day100 searches/dayCustom
Audit (Add-on)$49, 100 audits/month$49, 100 audits/month$49, 100 audits/monthCustom
SERP Analyzer (Add-on)$29, 100 searches/day$29, 100 searches/day$29, 100 searches/dayCustom
Auto-Optimize102040Custom
Team Members25 (more seats on demand)5 (more seats on demand)Custom
White Label
API
Other FeaturesGoogle Docs, WordPress integrationAll from ESSENTIAL plus Jasper integrationAll from SCALE plus personalized onboardingAll from SCALE AI plus dedicated CSM, priority support

Surfer SEO Pros and Cons

ProsCons
Simplified Agency Use: Enhances content management across freelancers, boosting speed and efficiency.Restrictions of Credit System: Credits for Content Editor and Audit tools expire each billing period without carryover.
Integrated Solutions: Features essential integrations like WordPress and Google Drive.Pricing Concerns: High cost, especially for the AI editor, can be prohibitive for smaller businesses.
Intuitive Design: User-friendly interface with attractive dashboards for easy data analysis.Subpar Mobile Interface: Mobile experience needs improvement for better functionality.
Complete SEO Enhancement: Comprehensive SEO tools including keyword research, SERP analysis, and competitor insights.Editing Features Wishlist: Users desire more straightforward editing features without needing extra credits.
Outstanding Support: Known for prompt customer service and additional learning resources, including a certification program.Keyword Research Data Needs: More detailed data required for exhaustive SEO planning.
Content Editor and Auditing Tools: Offers instant suggestions for content enhancement and detailed material reviews.Disappointment over Removed Features: Removal of certain features, such as Grow Flow, has caused user dissatisfaction.
Engaged Community and Resources: Access to a supportive community and a writers’ marketplace enhances the content optimization environment.Login Issues: Enhanced security measures, like 2FA, have caused login difficulties for some users.
Check out our collection of top alternatives to Surfer SEO.

Surfer SEO Vs MarketMuse

AspectSurfer SEOMarketMuse
Target AudienceSuited for businesses and agencies requiring advanced SEO strategies and AI-driven content tools.Best suited for content marketers and SEO professionals focusing on content-driven SEO strategies.
Pricing DetailsPricing begins at $89/month, scaling to custom rates for enterprise needs. Designed for varying business sizes.Offers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.
Keyword ResearchRobust keyword research included, with up to 100 daily searches across plans, supporting comprehensive SEO efforts.Focuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.
Content OptimizationOffers detailed content optimization guidelines, auto-optimization in higher plans, and a focus on improving content quality.Specializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.
Backlink AnalysisDoes not offer backlink analysis, focusing on on-page SEO and content quality.Does not focus on backlink analysis; prioritizes content structure and quality enhancements.
Competitor AnalysisFeatures in-depth SERP analyzer tools for detailed competitive insights, available as an add-on.Offers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.
Customer SupportExceptional support with prompt responses, additional learning resources, and an active community for user support.Known for responsive support, assisting users in maximizing the platform’s capabilities effectively.

3. SEMRush Writing Assistant

SEMRush Writing Assistant provides real-time SEO recommendations to enhance the quality and search engine visibility of your content within popular text editors. It assesses SEO friendliness, readability, tone consistency, and originality, ensuring optimized content before publication. This tool is integrated into Google Docs and WordPress, making it convenient and accessible for content creators seeking immediate feedback.

SEMRush Writing Assistant Pricing

PlansMonthly CostAnnual Cost
Pro Plan$129.95/month$108.33/month
Guru Plan$249.95/month$208.33/month
Business Plan$499.95/month$416.66/month

SEMRush Writing Assistant Features

FeaturesPro ($108.33/mo)Guru ($208.33/mo)Business ($416.66/mo)
Projects51540
Keywords to Track (Daily Updates)5001,5005,000
Keyword, Domain, and Backlink AnalyticsYesYesYes
Historical DataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice MetricNoNoYes
API AccessNoNoYes
Domain & Keyword Analytics
Results Per Report10,00030,00050,000
Reports Per Day3,0005,00010,000
Keyword Metrics Updates Per Month2501,0005,000
Product Listing AdsNoNoYes
Mobile RankingsYesYesYes
Targets Per Project110Unlimited
Keyword Cannibalization ReportNoYesYes
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002,000
Pages Per OTI Campaign304050
Sharing with ‘edit’ AccessYesYesYes
Sharing with ‘read-only’ AccessYesYesYes
Scheduled PDF Reports52050
Additional Users (Cost Per User)$45/mo$80/mo$100/mo

SEMRush Writing Assistant Pros and Cons

ProsCons
Competitor Blog Tracking: Enables tracking of competitors’ top blogs to enhance own site traffic.Pricing Concerns: The cost is seen as a barrier for personal use or small businesses.
Comprehensive SEO Tools: Offers a broad range of tools for business development and client management.Data Accuracy Issues: Some inaccuracies in search volume and ranking data noted, affecting decision-making.
User-Friendly Interface: Known for ease of use, catering to both beginners and SEO professionals.Segmented Services: Discontent with the segmentation of services into higher-priced tiers.
Keyword Clusters Update: Recent update improves content strategy and research efficiency.Learning Curve: The platform can overwhelm new users with its depth of features.
Agency Growth Kit: Aids in professional growth and business development for agency users.Lack of Local SEO Insights: Less effective in delivering insights for Local SEO strategies.
Detailed Insights: Provides deep insights into keyword analysis and content research.Limited Historical Data: Users need more extensive historical data for trend analysis.
Excellent Customer Support: Noted for responsive and effective customer support.Reporting Tool Issues: Reports of clunky reporting tools and problematic integrations.
Explore our roundup of the best alternatives to SEMRush Writing Assistant.

SEMRush Writing Assistant Vs MarketMuse

AspectSEMRush Writing AssistantMarketMuse
Target AudienceGeared towards SEO professionals and agencies needing comprehensive analytics and content tools.Best suited for content marketers and SEO professionals focusing on content-driven SEO strategies.
Pricing DetailsStarts at $108.33/month annually, with options scaling to $416.66 for advanced features and larger scale projects.Offers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.
Keyword ResearchExtensive keyword tracking and analytics, with up to 5,000 daily updates in the Business Plan, supporting in-depth SEO campaigns.Focuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.
Content OptimizationOffers SEO writing assistance but focuses more on overall SEO analytics and keyword optimization.Specializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.
Backlink AnalysisComprehensive backlink analytics available, supporting detailed backlink and domain analysis.Does not focus on backlink analysis; prioritizes content structure and quality enhancements.
Competitor AnalysisRobust tools for tracking and analyzing competitors, including keyword cannibalization reports and market share metrics.Offers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.
Customer SupportKnown for excellent customer support with responsive service and detailed assistance.Known for responsive support, assisting users in maximizing the platform’s capabilities effectively.

4. Clearscope

Clearscope helps writers and SEO professionals produce highly relevant content by offering keyword and content analysis, readability suggestions, and easy integration with content management tools. It is designed to improve content rankings and engagement by providing deep insights into effectiveness. Clearscope is ideal for marketers looking to significantly enhance the SEO and readability of their articles.

Clearscope Pricing

PlansMonthly Cost
Essential Plan$199/month
Business Plan$599/month
Enterprise PlanCustom Pricing

Clearscope Features

FeaturesEssentials ($199/month)Business ($599/month)Enterprise (Custom pricing)
UsersUnlimitedUnlimitedUnlimited
ProjectsUnlimitedUnlimitedUnlimited
Content Inventory Pages100 per month500 per monthCustom
Keyword Discovery Credits30 per month100 per monthCustom
Content Reports15 per month50 per monthCustom
Dedicated Account ManagerNot available✔️✔️
AI Content Outline GenerationNot available✔️✔️
Custom Data PipelineNot availableNot available✔️
Crawler WhitelistingNot availableNot available✔️
Custom Geo-targetingNot availableNot available✔️
Single Sign-On (SSO)Not availableNot available✔️

Clearscope Pros and Cons

ProsCons
Enhances Content Quality: Identifies essential topics and keywords, enhancing content relevance.Cost Considerations: Pricing may be too high for smaller businesses and freelancers.
Saves Time: Reduces research and writing time, streamlining content creation.Keyword Research Tool: Users desire a more robust keyword research feature.
User-Friendly Interface: Intuitive design makes it accessible for all user levels.Interface Design: Needs refinement to prevent accidental actions like unintended report generation.
Continuous Improvement: Regularly introduces new features based on user feedback.Learning Curve: New users may require time to fully utilize the tool’s features, despite available resources.
Boosts SEO Performance: Optimizes content to improve organic traffic and search rankings.Limited External Integrations: Users want more integrations with platforms like WordPress for better workflow.
Exceptional Support: The Clearscope team is responsive and effectively addresses user concerns.Keyword Relevance: Sometimes, recommended keywords may not align perfectly with specific content needs.
Versatile Content Optimization: Works effectively across various content types, enhancing its utility for marketers.Technology Integrations: There is demand for more seamless integrations with other tech tools to further enhance content optimization.
View our selection of leading alternatives to Clearscope.

Clearscope Vs MarketMuse

AspectClearscopeMarketMuse
Target AudienceTargeted at marketers and content teams seeking to enhance content quality and SEO performance.Best suited for content marketers and SEO professionals focusing on content-driven SEO strategies.
Pricing DetailsPlans start at $199/month with essential features. Business and enterprise solutions offer advanced capabilities with custom pricing.Offers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.
Keyword ResearchOffers keyword discovery credits, but users seek more robust tools.Focuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.
Content OptimizationFocuses on enhancing content relevance through detailed reports and AI content outline generation in higher plans.Specializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.
Backlink AnalysisDoes not offer backlink analysis; focuses more on content strategy.Does not focus on backlink analysis; prioritizes content structure and quality enhancements.
Competitor AnalysisLimited; primarily offers content optimization tools without extensive competitor insights.Offers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.
Customer SupportKnown for responsive and effective support, with dedicated account management for business and enterprise plans.Known for responsive support, assisting users in maximizing the platform’s capabilities effectively.

5. Ahrefs

Ahrefs offers a comprehensive suite of tools to analyze websites and improve search engine rankings through keyword research, competitor analysis, and backlink tracking. It is widely used for SEO and content marketing strategies to boost organic search traffic. Ahrefs provides extensive data to understand site performance and discover new growth opportunities, making it essential for digital marketers and SEO professionals.

Ahrefs Pricing

PlansMonthly CostAnnual Cost
Lite Plan$129/month$108/month
Standard Plan$249/month$208/month
Advanced Plan$449/month$374/month
Enterprise PlanCustom Pricing

Ahrefs Features

Features/PlanLite ($129/mo)Standard ($249/mo)Advanced ($449/mo)Enterprise (Custom)
Projects52050100+
History6 months2 years5 yearsUnlimited
Credits per User/Month5007501,000Customized
Dashboard
Site ExplorerBest links filterFull site structure, Broken backlinks, Broken links, Outgoing links, Linking authors, Calendar viewSame as Standard + additional featuresCustomized
Keywords ExplorerAI suggestions, Keyword clustersSame as LiteSame as StandardCustomized
Site AuditHTTP authenticationCustomized
Rank Tracker
Competitive Analysis
SERP Comparison
Page Inspect
Alerts
Export to Google SheetsSoonSoonSoonSoon
Portfolios✔ (New)
Content Explorer
Batch Analysis
Mention Alerts
SERP Updates
Looker Studio IntegrationCustomized
Web ExplorerCustomized
AI Content Grader✔ (New)
Pay by Invoice
Access Management
Audit Log
API
SSO
Directory Listing

Ahrefs Pros and Cons

ProsCons
Detailed Backlink Insights: Excelling in backlink analysis crucial for competitive SEO strategies.Premium Pricing: Considered costly, particularly for small businesses and individual users.
Effective Keyword Research: Praised for comprehensive capabilities in keyword discovery.Migration Issues: Some users face challenges with plan migrations and data retention.
Rich Data and Integration: Offers robust data and seamless integration with other tools.Usage Limits: Imposes limits with extra charges for excess usage, posing a potential drawback.
Extensive Keyword Database: Known for its vast database and sophisticated crawling features.Learning Curve: Initially complex for new users, despite extensive educational resources.
Intuitive Design: Features a user-friendly interface complemented by helpful learning resources.Customer Service Issues: Reports of difficulties with customer support, particularly in billing disputes.
Accurate Analytics: Provides precise analytics on website health, essential for daily monitoring.Lacks Certain Features: Missing specific content marketing and PPC tools available in other platforms.
Competitor Analysis: Offers essential tools for in-depth analysis of competitors’ market positioning.Data Consistency: Some concerns about data accuracy and the need for an improved user experience.
Consider our guide to essential alternatives to Ahrefs.

Ahrefs Vs MarketMuse

AspectAhrefsMarketMuse
Target AudienceTailored for SEO professionals and larger organizations needing in-depth SEO analysis and competitive intelligence.Best suited for content marketers and SEO professionals focusing on content-driven SEO strategies.
Pricing DetailsStarts at $108/month annually, with options for advanced and custom enterprise solutions.Offers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.
Keyword ResearchKnown for a vast keyword database and sophisticated research tools, providing deep insights into keyword strategies.Focuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.
Content OptimizationProvides tools for optimizing content but primarily focuses on backlink and competitive analysis.Specializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.
Backlink AnalysisExcelling in backlink analysis with comprehensive tools for tracking and understanding backlinks.Does not focus on backlink analysis; prioritizes content structure and quality enhancements.
Competitor AnalysisOffers extensive tools for in-depth competitor analysis, including tracking competitors’ strategies and market positioning.Offers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.
Customer SupportProvides solid support but has some reports of challenges, especially with billing and customer service responsiveness.Known for responsive support, assisting users in maximizing the platform’s capabilities effectively.

6. RankIQ

RankIQ provides bloggers and content creators with SEO tools and keyword reports designed to help rank content efficiently. It offers a curated list of low-competition keywords and templates for writing SEO-optimized content. RankIQ is tailored for independent bloggers and small publishers who need straightforward, effective SEO solutions, making it great for those looking for a simple way to improve search rankings.

RankIQ Pricing

PlansPricing
Blogger Plan$49
Pro Plan$99
Agency Plan$199
Enterprise PlanCustom Pricing

RankIQ Features

FeatureBlogger Plan
($49)
Pro Plan
($99)
Agency Plan
($199)
Enterprise Plan
(Custom)
SEO Reports Per Month163680Custom (100 to 2000)
Keyword LibrariesAvailable for every major blog nicheSame as BloggerSame as BloggerSame as Blogger
Title AnalysisTop 30 SERP analysisSame as BloggerSame as BloggerSame as Blogger
Content AnalysisYesSame as BloggerSame as BloggerSame as Blogger
Content OptimizerAI-poweredSame as BloggerSame as BloggerSame as Blogger
Rankings AuditYesSame as BloggerSame as BloggerSame as Blogger
Additional SEO Content Brief ReportsNone20 additional reports54 additional reportsCustom number
Custom ReportsNot availableNot availableNot availableAvailable (100 to 2000 reports)

RankIQ Pros and Cons

ProsCons
Content Optimizer Tool: Enhances content with effective long-tail keywords.Limited Keyword Suggestions: Needs more diverse keyword options, especially in singular forms.
Title Optimizer: Aids in creating engaging titles to boost click-through rates.Limited Monthly Reports: The number of keyword reports per month is capped, which may be limiting for some users.
Easy Keyword Discovery: Streamlines finding the right keywords for new content.Mobile Usability: The mobile interface needs improvement for better on-the-go access.
Comprehensive SEO Reports: Provides detailed guidance for structuring content to rank well.Learning Curve: New users may need time to fully leverage the platform’s features.
Excellent Customer Service: Quick and helpful support addresses inquiries efficiently.No Rollover for Unused Reports: Users lose unused keyword reports each month, which can feel inefficient.
Optimization for Older Content: Helps update and improve existing content.Occasional Glitches: Users report sporadic clunkiness, though it generally does not affect overall functionality.
Active Community Support: Offers access to resources like a Facebook community and podcasts for learning and networking.Needs Better Organization Tools: Users would benefit from improved features for organizing saved keywords.
Here’s a list of excellent RankIQ alternatives.

RankIQ Vs MarketMuse

AspectRankIQMarketMuse
Target AudienceTargeted at bloggers and content creators looking for niche-specific SEO optimization.Best suited for content marketers and SEO professionals focusing on content-driven SEO strategies.
Pricing DetailsOffers straightforward pricing starting at $49, with plans increasing to $199 and custom options for larger needs.Offers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.
Keyword ResearchProvides niche-specific keyword libraries and easy keyword discovery tools, focusing on effective content targeting.Focuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.
Content OptimizationSpecializes in AI-powered content optimization, focusing on improving content relevance and SERP rankings.Specializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.
Backlink AnalysisDoes not focus on backlink analysis; more geared towards content structure and quality enhancements.Does not focus on backlink analysis; prioritizes content structure and quality enhancements.
Competitor AnalysisProvides basic competitor insights through SERP analysis, but not as detailed as some competing tools.Offers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.
Customer SupportKnown for excellent customer service, providing quick and helpful support and active community engagement.Known for responsive support, assisting users in maximizing the platform’s capabilities effectively.

7. SE Ranking

SE Ranking offers a full suite of SEO tools, including keyword research, competitor analysis, and website audits. It tracks keyword rankings and monitors changes in search performance, providing insights to refine your SEO strategy. SE Ranking’s tools cater to both beginners and experienced marketers, making it a versatile option for businesses of all sizes looking for comprehensive search engine optimization.

SE Ranking Pricing

PlansMonthly CostAnnual Cost
Essential Plan$55/month$44/month
Pro Plan$109/month$87.20/month
Business Plan$239/month$191.20/month

SE Ranking Features

FeatureEssential
($55/mo)
Pro
($109/mo)
Business
($239/mo)
Projects10UnlimitedUnlimited
Manager Seats135
Additional Manager Seats+$20 per seat+$20 per seat+$20 per seat
Competitors per Project51020
Rank Tracker – Keywords7502,0005,000
Rank Tracker – Check FrequencyDailyDailyDaily
Search Engines (Targets)100100100
Visibility Rating, SERP Competitors, Share of VoiceIncludedIncludedIncluded
Website Audit – Pages per Account100,000250,000700,000
Website Audit – Pages per Project15,00040,00080,000
Page Changes Monitor100250
On-Page Checker and SERP Analyzer20 pages/month30 pages/month100 pages/month
Keywords for SERP Analysis per Month201001,000
Backlink Checker and Monitor17,500 backlinks monitored30,000 backlinks monitored90,000 backlinks monitored
Domains for Backlink Analysis per Day50100300
Backlink Gap Analyzer – Backlinks per Report10,00030,000100,000
Competitive and Keyword Research – Reports per Day1005,00010,000
Rows per Export1,00050,000100,000
Paid and Organic Keywords ResearchIncludedIncludedIncluded
Historical Data on Keywords/Domains3 previous monthsAny available month
Lists in Keyword Manager per Account60UnlimitedUnlimited
Keywords in Keyword Manager per Account30,00050,000120,000
SEO Reporting – Scheduled Reports52050
SEO Reporting – Report TemplatesUnlimitedUnlimitedUnlimited
Content Editor15 articles/mo30 articles/mo120 articles/mo
AI Writer25,000 AI Words50,000 AI Words250,000 AI Words
Plagiarism Checker3 checks5 checks10 checks
SupportPriority supportPriority supportPriority support, Account manager, Team training (4h-8h), Onboarding call

SE Ranking Pros and Cons

ProsCons
Comprehensive SEO Tools: Provides extensive tools for SEO performance monitoring and auditing.Slow Support: Online chat support has slowed down since the introduction of an AI bot.
Intuitive Design: User-friendly interface makes it easy for both new and experienced users.Limited Features: Some users find the keyword research and social media tracking capabilities less comprehensive than competitors.
Affordable Pricing: Offers good value, especially for small businesses and startups.Search Trends: Users miss the ability to view search volume trends for keywords.
Easy Integration: Seamlessly integrates with platforms like Google Search Console and Looker Studio.Complex Reporting: Some reports are complicated and could be more user-friendly.
No Credit Card Required for Trial: Allows new users to try features without financial commitment.Incomplete Data: Occasionally, some data points are missing, requiring users to seek information elsewhere.
Local SEO Features: Effective for managing local SEO efforts, including listings and evaluations on various platforms.Feature Removals: Users are dissatisfied with the removal of certain useful features.
Regular Updates: Continuously improves and adds new features based on user feedback.General Loading Speed: Some users report slow loading times across the platform.
See our picks for the best SE Ranking alternatives.

SE Ranking Vs MarketMuse

AspectSE RankingMarketMuse
Target AudienceAimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.Best suited for content marketers and SEO professionals focusing on content-driven SEO strategies.
Pricing DetailsOffers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.Offers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.
Keyword ResearchOffers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.Focuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.
Content OptimizationIncludes tools for on-page optimization and content editing.Specializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.
Backlink AnalysisProvides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.Does not focus on backlink analysis; prioritizes content structure and quality enhancements.
Competitor AnalysisIncludes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.Offers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.
Customer SupportOffers priority support with additional benefits like account management and team training in higher plans.Known for responsive support, assisting users in maximizing the platform’s capabilities effectively.

8. SpyFu

SpyFu specializes in competitive intelligence, allowing users to see competitors’ search marketing tactics including keywords, PPC campaigns, and SEO strategies. It provides detailed data to help businesses gain a competitive edge and outperform rivals in digital marketing. SpyFu is crucial for anyone involved in SEO and PPC, aiming to improve their advertising and organic search results.

SpyFu Pricing

PlansMonthly CostAnnual Cost
Basic Plan$39/month$33/month
Professional Plan$79/month$58/month

SpyFu Features

FeatureBasic
($39/mo)
Professional
($79/mo)
Domain Search Results10,000Unlimited
Keyword Search Results10,000Unlimited
Backlinks Searches10,000Unlimited
Competitors Results10,000Unlimited
Keyword Group Results10,000Unlimited
Domain Comparisons (Kombat)10,000Unlimited
Exports for all search resultsNoYes
Top Lists (e.g., Top PPC Spenders)NoYes
Export Advanced Sales Leads InfoNoYes
Filter Sales LeadsNoYes
Add Your Own KeywordsNoYes
Track Ad Placement & SEO RankingsNoYes
15 Years of Historical DataNoYes
Custom SEO & PPC ReportsNoYes
Custom Branded ReportsNoYes
API AccessNoYes
Multiple User AccountsNoYes
Custom Reports10 Small Domain SEO Reports30 Small Domain SEO Reports, 10 Medium Domain SEO Reports
Google Ads Advisor PPC Report10 Reports30 Reports
White LabelingNoYes

SpyFu Pros and Cons

ProsCons
Variety of Tools: Offers a wide range of tools that provide instant value to your search strategy.Confusing Interface: The user interface is not user-friendly and can be difficult to navigate.
Competitive Insight: Excels in competitor analysis, providing insights into competitors’ keyword and backlink strategies.Inaccurate Data: Occasionally, the data provided can be inaccurate or misleading.
Keyword and Ad Insights: Allows detailed tracking of organic and PPC keywords used by competitors.Limited Geographic Data: Data is only available for a limited number of countries, which can be restrictive.
Easy to Use: Users appreciate the platform’s ease of use for monitoring competitors’ activities.Lack of Search Engine Distinction: Does not differentiate between traffic from different search engines.
Customer-Focused Support: Known for excellent customer service and a user-friendly refund policy.No Trend Data for Keywords: Lacks trend data for keywords, which can be vital for strategic planning.
Historical Data Access: Provides access to competitors’ historical data, aiding long-term strategy development.Limited Free Features: The free version is very limited, pushing users to upgrade to paid plans for more comprehensive features.
Regular Updates: Continually updates and improves features based on user feedback.Monthly Data Updates: The monthly update cycle can be slow for industries where quicker updates are crucial.
Review our compilation of notable SpyFu alternatives.

SpyFu Vs MarketMuse

AspectSpyFuMarketMuse
Target AudiencePrimarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.Best suited for content marketers and SEO professionals focusing on content-driven SEO strategies.
Pricing DetailsOffers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.Offers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.
Keyword ResearchExcels in detailed keyword tracking and competitive keyword analysis.Focuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.
Content OptimizationProvides tools for optimizing SEO and PPC campaigns but not specifically for content creation.Specializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.
Backlink AnalysisOffers detailed backlink analysis as part of the competitor analysis features.Does not focus on backlink analysis; prioritizes content structure and quality enhancements.
Competitor AnalysisStrong capabilities in revealing competitors’ strategies in SEO and PPC.Offers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.
Customer SupportKnown for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.Known for responsive support, assisting users in maximizing the platform’s capabilities effectively.

9. Yoast SEO

Yoast SEO is a renowned WordPress plugin that simplifies SEO optimization, providing tools to improve page content, titles, meta descriptions, and keywords. It ensures that sites meet the highest SEO standards and is celebrated for its user-friendly interface and effectiveness in helping attract more visitors from search engines. Yoast SEO is essential for WordPress users looking to enhance their SEO efforts efficiently.

Yoast SEO Pricing

PlansMonthly Cost
Free Plan$0/year
Premium Plan$99/year

Yoast SEO Features

FeatureYoast SEO Premium
($99/yr)
Yoast SEO Free
AI-Optimized Titles and Meta DescriptionsGet AI-optimized SEO titles and meta descriptions for posts and pages.Without AI; manually craft titles and meta descriptions.
Keyword OptimizationOptimize for up to 5 keywords per page.Only 1 keyword per page.
Automatic RedirectsAutomatic redirects manage old and renamed pages to avoid 404 errors.No redirect manager; risk of visitors landing on 404 pages.
Internal Link SuggestionsGet real-time suggestions for internal links while writing.No suggestions; manually figure out which pages to link.
Social Media Page PreviewPreview how your page appears when shared on Facebook and Twitter.No preview of your page on social media.
Support24/7 support available, including evenings and weekends via email.Support limited to an extensive knowledge database.
Ads-Free ExperienceNo advertisements within the plugin, allowing for a distraction-free usage.Ads present for other products and services.

Yoast SEO Pros and Cons

ProsCons
Content Analysis Feature: Provides actionable SEO suggestions, making content improvement accessible even for beginners.Limited Advanced Features in Free Version: Advanced features like more detailed content analysis are mostly in the premium version.
Simplified SEO Steps: Offers practical guides that simplify the SEO process for users.Lacks Comprehensive Overview: Users wish it provided an overall picture of SEO efforts’ effectiveness.
One-Click Features: Tools like Robots.txt and sitemap creation are available with single clicks, simplifying complex tasks.Integration Issues: Some users experience conflicts with third-party plugins.
Comprehensive On-Page Tools: Includes features for meta descriptions, keyword optimization, and readability improvements.Customer Support Limitations: Some users find customer support lacking, especially in the free version.
User-Friendly Interface: Known for its ease of use, which is ideal for both beginners and seasoned SEO professionals.Slow Updates and Response Times: Occasionally, updates or customer support responses can lag.
Effective SEO Management: Highly praised for its ability to improve site rankings and SEO through well-integrated WordPress tools.Price of Premium Features: The cost of premium features can be prohibitive for small website owners.
Continuous Updates and Improvements: Regular updates keep Yoast SEO relevant and effective for current SEO practices.Occasional Over-Simplification: Some users feel the SEO analysis is too simplified and might miss nuanced strategies.
Delve into our selection of top Yoast SEO alternatives.

Yoast SEO Vs MarketMuse

AspectYoast SEOMarketMuse
Target AudienceGeared towards WordPress users ranging from beginners to SEO experts, focusing on on-page SEO optimization.Best suited for content marketers and SEO professionals focusing on content-driven SEO strategies.
Pricing DetailsOffers a free plan and a premium plan at $99/year, making it accessible for individual bloggers and small businesses.Offers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.
Keyword ResearchProvides basic keyword optimization in the free version and up to 5 keywords per page in the premium version.Focuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.
Content OptimizationFocuses on on-page SEO features like meta descriptions, readability, and internal linking suggestions.Specializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.
Backlink AnalysisDoes not include backlink analysis; mainly focused on on-page SEO elements.Does not focus on backlink analysis; prioritizes content structure and quality enhancements.
Competitor AnalysisLimited competitor analysis capabilities; focuses more on improving individual SEO performance.Offers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.
Customer SupportOffers 24/7 support for premium users, with a focus on timely and helpful responses.Known for responsive support, assisting users in maximizing the platform’s capabilities effectively.

10. GrowthBar

GrowthBar enables SEO and competitive analysis directly from your Google Chrome browser, providing insights into keywords, backlinks, and content outlines to assist in creating SEO-optimized articles. Known for its simplicity and effectiveness, GrowthBar is a handy tool for marketers and bloggers who want quick insights into SEO and competitive positioning. It’s ideal for those seeking an easy-to-use tool that delivers immediate actionable SEO insights.

GrowthBar Pricing

PlansRegular CostPromo Monthly CostPromo Annual Cost
Standard Plan$79/month$36.00/month$20.30/month
Pro Plan$139/month$74.25/month$55.30/month
Agency Plan$249/month$149.25/month$90.30/month

GrowthBar Features

FeatureStandard
($20.30/mo)
Pro
($55.30/mo)
Agency
($90.30/mo)
AI Writing Tools
AI Blog Articles or Audits25 per month100 per month300 per month
AI Paragraph Generations500 per month2,000 per month5,000 per month
Unlimited AI Chat with GrowthBarYesYesYes
Unlimited AI Meta DescriptionsYesYesYes
Unlimited AI Blog IdeasYesYesYes
Other AI Writing Functions777
Research & SEO Tools
Unlimited Keyword ResearchYesYesYes
Keywords Tracked25 across 1 site1,000 across 3 sites5,000 across 25 sites
Google Search Console IntegrationLimit to 1 websiteLimit to 3 websitesLimit to 25 websites
Competitor Keywords Per Query3001,0002,000
Competitor Backlinks Per Query3001,0001,500
Competitor Google Ads Per Query3001,0002,000
Keyword Roadmaps Per Month2525
Admin
Unlimited Chrome Extension UseYesYesYes
User Accounts2510
Writer DraftSharingNoYesYes

GrowthBar Pros and Cons

ProsCons
Responsive Customer Support: Users report swift and effective support, highlighting the team’s efficiency and kindness.Limited Writing Enhancements: Users desire more advanced features for enhancing writing, like readability improvements.
Effective Research Tool: GrowthBar consolidates competitor article data, aiding significantly in content research.Steep Learning Curve for AI Features: New users find the AI writing tools complex, suggesting a need for more intuitive design.
Strong SEO and Keyword Capabilities: The chrome extension is highly valued for its robust keyword research functionality.Price Sensitivity: Some users consider GrowthBar to be expensive compared to similar tools, potentially deterring smaller businesses.
AI-Powered Time-Saving Features: AI-driven tools for blogging help streamline content creation, enhancing productivity.Challenging Prompt Creation: Users need to master crafting effective prompts to maximize AI capabilities, requiring initial effort.
Open to Feedback: GrowthBar’s development team actively incorporates user feedback, continuously improving the tool.Basic Site Inspector: The tool’s backlink features lack depth compared to competitors, limiting advanced SEO analysis.
Enhances Content Production: Helpful in achieving word count targets and structuring articles effectively for bloggers.Content Writer Tool Improvements Needed: The automatic content generation tool requires refinement for better output accuracy.
User-Friendly Interface: The interface is noted for its ease of use, making it accessible even for SEO novices.Desire for More Features: There is a call for more detailed analyses and suggestions, particularly in keyword and topic generation.
Uncover our recommendations for great GrowthBar alternatives.

GrowthBar Vs MarketMuse

AspectGrowthBarMarketMuse
Target AudienceAimed at marketers and bloggers who need AI-powered content creation tools and SEO insights.Best suited for content marketers and SEO professionals focusing on content-driven SEO strategies.
Pricing DetailsOffers promotional pricing starting at $20.30/month annually, with regular rates from $79/month.Offers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.
Keyword ResearchProvides solid keyword research capabilities, including tracking for a significant number of keywords across multiple sites in higher plans.Focuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.
Content OptimizationFocuses on AI-driven content creation tools, helping users efficiently generate and optimize content.Specializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.
Backlink AnalysisDoes not focus on backlink analysis; more geared towards content generation and basic SEO insights.Does not focus on backlink analysis; prioritizes content structure and quality enhancements.
Competitor AnalysisOffers competitor analysis tools that help users understand their competitive landscape, though not as extensive as Surfer SEO’s tools.Offers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.
Customer SupportKnown for responsive and effective customer support, often praised for its efficiency and helpfulness.Known for responsive support, assisting users in maximizing the platform’s capabilities effectively.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins