Expand Your SEO Horizons: 10 Alternatives to Majestic

E

Here’s a straightforward guide to the best Majestic alternatives. We’ve selected our top three SEO tools across three key areas: the most effective for backlink analysis, the best value for SEO professionals, and the top overall SEO tool.

Our strategy: how we selected the top Majestic alternatives:

  • Analyzed strengths and weaknesses of each tool by reviewing user feedback from industry-specific sites like G2, Capterra, and TrustRadius, supplemented by AI analysis.
  • Evaluated the features of various backlink analysis tools to understand their core functionalities and benefits.
  • Created comparison charts to help you easily compare each tool based on pricing, features, and user reviews.

Zoom in: showcasing our top three Majestic alternatives.

SEO SoftwareIdeal If You’re Looking For…Price
FraseMost Cost Effective: Frase offers advanced link analysis at an affordable rate.Starts at $15/month
Surfer SEOMost Feature Rich Content Optimization: Surfer SEO provides extensive tools for detailed link strategy and planning.Starts at $89/month
SEMRush Writing AssistantBest All Around SEO Tool: SEMRush is renowned for its comprehensive SEO capabilities and robust analytical tools.Starts at $129.95/month

Zoom out: explore more alternatives to Majestic in detail.

1. Frase

Frase is an AI-powered tool that optimizes content creation for SEO, providing detailed content briefs and insights into user intent. It blends competitive analysis with keyword research to guide users in crafting high-ranking content. Frase is popular among marketers for its ability to enhance both content relevance and SEO performance. It is an ideal choice for teams looking to streamline their content strategy effectively.

Frase Pricing

PlansMonthly CostAnnual Cost
Solo Plan$15/month$12/month
Basic Plan$45/month$38/month
Team Plan$115/month$97/month

Frase Features

FeatureSolo
($12/mo)
Basic
($38/mo)
Team
($97/mo)
Start Free TrialAvailableAvailableAvailable
Usage
Users113 ($25/mo per extra user)
Search Queries1030Unlimited
SEO Workflow
SERP AnalysisAvailableAvailableAvailable
Outline BuilderAvailableAvailableAvailable
Content OptimizationAvailableAvailableAvailable
Plugins
WordPressAvailableAvailableAvailable
Google DocsNot AvailableNot AvailableAvailable
AI Writing
In-editor Writing AssistantAvailableAvailableAvailable
Article WizardAdd-on RequiredAdd-on RequiredAdd-on Required

Frase Pros and Cons

ProsCons
Streamlined SEO Process: Frase.io simplifies the SEO process, optimizing features for top results.Learning Curve: New users need more training to fully utilize the platform.
Automatic Content Brief Creation: Reduces content creation time by providing clear guidelines.Limited Organization Features: Users want better ways to organize documents and projects.
Intuitive Interface: User-friendly interface, suitable for all expertise levels.AI Writer Limitations: AI-generated content often requires further editing to be fully usable.
Continuous Product Development: Regular updates introduce new features, keeping the platform modern.Desire for More Integrations: Users request better integration with platforms like WordPress.
Comprehensive SEO and Content Tools: Offers a broad range of tools for content strategy and optimization.Limited SEO Features: Users seek more robust SEO tools integrated into the platform.
Affordable Pricing: Offers great value compared to competitors, making it cost-effective for businesses.Slow Interface at Times: Performance issues can disrupt the content optimization process.
Excellent Customer Support: Responsive and helpful customer support team.Desire for a Mobile Version: Users express the need for a mobile app for on-the-go access.
Here’s a list of outstanding alternatives to Frase.

Frase Vs Majestic

AspectFraseMajestic
Target AudienceIdeal for SEO specialists and content creators needing streamlined content optimization tools.Tailored for SEO professionals and agencies focusing on backlink analysis and domain trading.
Pricing DetailsPlans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.Offers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.
Keyword ResearchNot a core feature; focuses more on content optimization.Features a robust keyword generator but focuses more on backlink data and site analysis.
Content OptimizationFeatures tools like SERP analysis and an in-editor writing assistant for direct content enhancement.Primarily focused on backlink insights and domain analysis rather than direct content optimization.
Backlink AnalysisNo backlink analysis; prioritizes on-page content strategies.Excelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.
Competitor AnalysisIncludes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.Offers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.
Customer SupportResponsive support team focused on effective platform utilization.Known for responsive design and user-friendly support, though some users report slow performance issues.

2. Surfer SEO

Surfer SEO analyzes content against the top-performing pages to offer actionable SEO insights, focusing on optimizing keyword density and structure. This tool is designed to boost search engine rankings and is celebrated for its precise analytics and ease of use. Surfer SEO is perfect for SEO professionals and content creators aiming to enhance their website’s organic visibility. It simplifies the process of on-page optimization with data-driven strategies.

Surfer SEO Pricing

PlansMonthly CostAnnual Cost
Essential Plan$89/month$69/month
Scale Plan$129/month$99/month
Scale AI Plan$219/month$179/month
Enterprise PlanCustom PricingCustom Pricing

Surfer SEO Features

FeaturesESSENTIAL ($89)SCALE ($129)SCALE AI ($219)ENTERPRISE (Custom)
Ideal forSmall business owners and freelancersMid-sized agencies & marketing teamsAgencies looking to scale up with AILarge agencies & marketing teams
Content Editor Articles30 articles/month, $5/additional100 articles/month, $1/additional100 articles/month, $1/additionalCustom
AI Articles0 AI articles/month, $19/additional0 AI articles/month, $19/additional10 AI articles/month, $19/additionalCustom
Keyword Research100 searches/day100 searches/day100 searches/dayCustom
Audit (Add-on)$49, 100 audits/month$49, 100 audits/month$49, 100 audits/monthCustom
SERP Analyzer (Add-on)$29, 100 searches/day$29, 100 searches/day$29, 100 searches/dayCustom
Auto-Optimize102040Custom
Team Members25 (more seats on demand)5 (more seats on demand)Custom
White Label
API
Other FeaturesGoogle Docs, WordPress integrationAll from ESSENTIAL plus Jasper integrationAll from SCALE plus personalized onboardingAll from SCALE AI plus dedicated CSM, priority support

Surfer SEO Pros and Cons

ProsCons
Simplified Agency Use: Enhances content management across freelancers, boosting speed and efficiency.Restrictions of Credit System: Credits for Content Editor and Audit tools expire each billing period without carryover.
Integrated Solutions: Features essential integrations like WordPress and Google Drive.Pricing Concerns: High cost, especially for the AI editor, can be prohibitive for smaller businesses.
Intuitive Design: User-friendly interface with attractive dashboards for easy data analysis.Subpar Mobile Interface: Mobile experience needs improvement for better functionality.
Complete SEO Enhancement: Comprehensive SEO tools including keyword research, SERP analysis, and competitor insights.Editing Features Wishlist: Users desire more straightforward editing features without needing extra credits.
Outstanding Support: Known for prompt customer service and additional learning resources, including a certification program.Keyword Research Data Needs: More detailed data required for exhaustive SEO planning.
Content Editor and Auditing Tools: Offers instant suggestions for content enhancement and detailed material reviews.Disappointment over Removed Features: Removal of certain features, such as Grow Flow, has caused user dissatisfaction.
Engaged Community and Resources: Access to a supportive community and a writers’ marketplace enhances the content optimization environment.Login Issues: Enhanced security measures, like 2FA, have caused login difficulties for some users.
Discover our selection of top alternatives to Surfer SEO.

Surfer SEO Vs Majestic

AspectSurfer SEOMajestic
Target AudienceSuited for businesses and agencies requiring advanced SEO strategies and AI-driven content tools.Tailored for SEO professionals and agencies focusing on backlink analysis and domain trading.
Pricing DetailsPricing begins at $89/month, scaling to custom rates for enterprise needs. Designed for varying business sizes.Offers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.
Keyword ResearchRobust keyword research included, with up to 100 daily searches across plans, supporting comprehensive SEO efforts.Features a robust keyword generator but focuses more on backlink data and site analysis.
Content OptimizationOffers detailed content optimization guidelines, auto-optimization in higher plans, and a focus on improving content quality.Primarily focused on backlink insights and domain analysis rather than direct content optimization.
Backlink AnalysisDoes not offer backlink analysis, focusing on on-page SEO and content quality.Excelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.
Competitor AnalysisFeatures in-depth SERP analyzer tools for detailed competitive insights, available as an add-on.Offers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.
Customer SupportExceptional support with prompt responses, additional learning resources, and an active community for user support.Known for responsive design and user-friendly support, though some users report slow performance issues.

3. SEMRush Writing Assistant

SEMRush Writing Assistant provides real-time SEO and content quality suggestions directly within text editors like Google Docs, improving the SEO potential of your writing. It evaluates content for SEO friendliness, readability, and originality, ensuring optimized content before publication. This tool is invaluable for content creators who need immediate guidance to align their content with SEO best practices. It integrates seamlessly, making it a convenient tool for enhancing content performance.

SEMRush Writing Assistant Pricing

PlansMonthly CostAnnual Cost
Pro Plan$129.95/month$108.33/month
Guru Plan$249.95/month$208.33/month
Business Plan$499.95/month$416.66/month

SEMRush Writing Assistant Features

FeaturesPro ($108.33/mo)Guru ($208.33/mo)Business ($416.66/mo)
Projects51540
Keywords to Track (Daily Updates)5001,5005,000
Keyword, Domain, and Backlink AnalyticsYesYesYes
Historical DataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice MetricNoNoYes
API AccessNoNoYes
Domain & Keyword Analytics
Results Per Report10,00030,00050,000
Reports Per Day3,0005,00010,000
Keyword Metrics Updates Per Month2501,0005,000
Product Listing AdsNoNoYes
Mobile RankingsYesYesYes
Targets Per Project110Unlimited
Keyword Cannibalization ReportNoYesYes
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002,000
Pages Per OTI Campaign304050
Sharing with ‘edit’ AccessYesYesYes
Sharing with ‘read-only’ AccessYesYesYes
Scheduled PDF Reports52050
Additional Users (Cost Per User)$45/mo$80/mo$100/mo

SEMRush Writing Assistant Pros and Cons

ProsCons
Competitor Blog Tracking: Enables tracking of competitors’ top blogs to enhance own site traffic.Pricing Concerns: The cost is seen as a barrier for personal use or small businesses.
Comprehensive SEO Tools: Offers a broad range of tools for business development and client management.Data Accuracy Issues: Some inaccuracies in search volume and ranking data noted, affecting decision-making.
User-Friendly Interface: Known for ease of use, catering to both beginners and SEO professionals.Segmented Services: Discontent with the segmentation of services into higher-priced tiers.
Keyword Clusters Update: Recent update improves content strategy and research efficiency.Learning Curve: The platform can overwhelm new users with its depth of features.
Agency Growth Kit: Aids in professional growth and business development for agency users.Lack of Local SEO Insights: Less effective in delivering insights for Local SEO strategies.
Detailed Insights: Provides deep insights into keyword analysis and content research.Limited Historical Data: Users need more extensive historical data for trend analysis.
Excellent Customer Support: Noted for responsive and effective customer support.Reporting Tool Issues: Reports of clunky reporting tools and problematic integrations.
Explore our recommendations for the best alternatives to SEMRush Writing Assistant.

SEMRush Writing Assistant Vs Majestic

AspectSEMRush Writing AssistantMajestic
Target AudienceGeared towards SEO professionals and agencies needing comprehensive analytics and content tools.Tailored for SEO professionals and agencies focusing on backlink analysis and domain trading.
Pricing DetailsStarts at $108.33/month annually, with options scaling to $416.66 for advanced features and larger scale projects.Offers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.
Keyword ResearchExtensive keyword tracking and analytics, with up to 5,000 daily updates in the Business Plan, supporting in-depth SEO campaigns.Features a robust keyword generator but focuses more on backlink data and site analysis.
Content OptimizationOffers SEO writing assistance but focuses more on overall SEO analytics and keyword optimization.Primarily focused on backlink insights and domain analysis rather than direct content optimization.
Backlink AnalysisComprehensive backlink analytics available, supporting detailed backlink and domain analysis.Excelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.
Competitor AnalysisRobust tools for tracking and analyzing competitors, including keyword cannibalization reports and market share metrics.Offers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.
Customer SupportKnown for excellent customer support with responsive service and detailed assistance.Known for responsive design and user-friendly support, though some users report slow performance issues.

4. Ahrefs

Ahrefs offers a comprehensive suite of tools for SEO, including backlink analysis, keyword tracking, and competitive insights. It helps users to optimize their websites and uncover new content opportunities with its extensive database and intuitive interface. Ahrefs is essential for digital marketers and SEO professionals, supporting a thorough approach to SEO and digital marketing. It is renowned for providing deep insights and actionable data.

Ahrefs Pricing

PlansMonthly CostAnnual Cost
Lite Plan$129/month$108/month
Standard Plan$249/month$208/month
Advanced Plan$449/month$374/month
Enterprise PlanCustom Pricing

Ahrefs Features

Features/PlanLite ($129/mo)Standard ($249/mo)Advanced ($449/mo)Enterprise (Custom)
Projects52050100+
History6 months2 years5 yearsUnlimited
Credits per User/Month5007501,000Customized
Dashboard
Site ExplorerBest links filterFull site structure, Broken backlinks, Broken links, Outgoing links, Linking authors, Calendar viewSame as Standard + additional featuresCustomized
Keywords ExplorerAI suggestions, Keyword clustersSame as LiteSame as StandardCustomized
Site AuditHTTP authenticationCustomized
Rank Tracker
Competitive Analysis
SERP Comparison
Page Inspect
Alerts
Export to Google SheetsSoonSoonSoonSoon
Portfolios✔ (New)
Content Explorer
Batch Analysis
Mention Alerts
SERP Updates
Looker Studio IntegrationCustomized
Web ExplorerCustomized
AI Content Grader✔ (New)
Pay by Invoice
Access Management
Audit Log
API
SSO
Directory Listing

Ahrefs Pros and Cons

ProsCons
Detailed Backlink Insights: Excelling in backlink analysis crucial for competitive SEO strategies.Premium Pricing: Considered costly, particularly for small businesses and individual users.
Effective Keyword Research: Praised for comprehensive capabilities in keyword discovery.Migration Issues: Some users face challenges with plan migrations and data retention.
Rich Data and Integration: Offers robust data and seamless integration with other tools.Usage Limits: Imposes limits with extra charges for excess usage, posing a potential drawback.
Extensive Keyword Database: Known for its vast database and sophisticated crawling features.Learning Curve: Initially complex for new users, despite extensive educational resources.
Intuitive Design: Features a user-friendly interface complemented by helpful learning resources.Customer Service Issues: Reports of difficulties with customer support, particularly in billing disputes.
Accurate Analytics: Provides precise analytics on website health, essential for daily monitoring.Lacks Certain Features: Missing specific content marketing and PPC tools available in other platforms.
Competitor Analysis: Offers essential tools for in-depth analysis of competitors’ market positioning.Data Consistency: Some concerns about data accuracy and the need for an improved user experience.
Check out our curated list of effective alternatives to Ahrefs.

Ahrefs Vs Majestic

AspectAhrefsMajestic
Target AudienceTailored for SEO professionals and larger organizations needing in-depth SEO analysis and competitive intelligence.Tailored for SEO professionals and agencies focusing on backlink analysis and domain trading.
Pricing DetailsStarts at $108/month annually, with options for advanced and custom enterprise solutions.Offers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.
Keyword ResearchKnown for a vast keyword database and sophisticated research tools, providing deep insights into keyword strategies.Features a robust keyword generator but focuses more on backlink data and site analysis.
Content OptimizationProvides tools for optimizing content but primarily focuses on backlink and competitive analysis.Primarily focused on backlink insights and domain analysis rather than direct content optimization.
Backlink AnalysisExcelling in backlink analysis with comprehensive tools for tracking and understanding backlinks.Excelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.
Competitor AnalysisOffers extensive tools for in-depth competitor analysis, including tracking competitors’ strategies and market positioning.Offers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.
Customer SupportProvides solid support but has some reports of challenges, especially with billing and customer service responsiveness.Known for responsive design and user-friendly support, though some users report slow performance issues.

5. MozPro

MozPro is an all-in-one SEO toolset that provides insights into keyword rankings, link building, site audits, and page optimization. It assists users in monitoring and improving their site’s search performance with actionable recommendations. MozPro is known for its user-friendly interface and industry-standard metrics, making it accessible to both SEO novices and experts. It’s a reliable choice for anyone looking to enhance their SEO effectiveness.

MozPro Pricing

PlansMonthly CostAnnual Cost
Standard Plan$99/month$79/month
Medium Plan$179/month$143/month
Large Plan$299/month$239/month
Premium Plan$599/month$479/month

MozPro Features

FeatureStandard ($99/mo)Medium ($179/mo)Large ($299/mo)Premium ($599/mo)
Campaigns3102550
Keyword Rankings300 (1,200 total search results collected)1,500 (6,000 total search results collected)3,000 (12,000 total search results collected)4,500 (18,000 total search results collected)
Mobile RankingsAvailableAvailableAvailableAvailable
Pages Crawled/Week100,000 (400,000 total pages/mo.)500,000 (2 million total pages/mo.)1,250,000 (5 million total pages/mo.)2,000,000 (8 million total pages/mo.)
Performance Metrics: Tracked URLs602005001,000
Performance Metrics: On-Demand URLs/Month62050100
Speed CrawlAvailableAvailableAvailableAvailable
On-Demand Crawls/Month53060100
Keyword Queries/Month1505,00015,00030,000
Rows per Keyword Query10,00030,00050,000100,000
Keyword Lists53060100
Keywords per List1005007501,000
Competitive Research Queries5075100150
Backlink Queries/Month5,00020,00070,000100,000
Rows per Backlink Query10,00040,00050,00075,000
Link Tracking Lists13060100
Links per List1005007501,000
Rank Checker Queries/Day200200500800
On-Page Grader ReportsUnlimitedUnlimitedUnlimitedUnlimited
Scheduled ReportsUnlimitedUnlimitedUnlimitedUnlimited
Branded ReportsUnlimitedUnlimitedUnlimitedUnlimited
Report TemplatesUnlimitedUnlimitedUnlimitedUnlimited
User seats included1235
24/7 SupportIncludedIncludedIncludedIncluded

MozPro Pros and Cons

ProsCons
Effective for Website Performance Tracking: Monitors website rankings effectively.Setup and Usability Challenges: Setup can be complex with some reports of slow support response.
Exceptional UI and UX: Known for superior user interface and user experience.Some Features Lack Depth: Certain features, like social media tools, are not as robust as competitors’.
Wide Range of SEO Tools: Provides comprehensive tools for SEO audits, keyword research, and optimizations.Cost Concerns: Pricing may be prohibitive for small businesses or budget-restricted users.
Educational Content and Certifications: Offers valuable learning resources and certifications.Support Responsiveness: Some users experience slow responses and issues with site crawl features.
Reliable Campaign and Keyword Tracking: Simplifies monitoring campaigns and keyword research.Integration Limitations: Lacks direct integrations with platforms like Looker Studio.
User-Friendly Interface: Ensures a seamless user experience.Steep Learning Curve: Advanced features require significant learning to fully utilize.
Good Value: Provides extensive features at a fair price, without hidden costs.Data Accuracy Issues: Some discrepancies in data, especially compared to tools like Google Ads keyword planner.
View our guide to essential alternatives to MozPro.

MozPro Vs Majestic

AspectMozProMajestic
Target AudienceDesigned for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.Tailored for SEO professionals and agencies focusing on backlink analysis and domain trading.
Pricing DetailsPricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.Offers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.
Keyword ResearchOffers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.Features a robust keyword generator but focuses more on backlink data and site analysis.
Content OptimizationFocuses on overall SEO performance but less on specific content optimization features.Primarily focused on backlink insights and domain analysis rather than direct content optimization.
Backlink AnalysisKnown for strong backlink analysis tools, allowing detailed examination of link quality and growth.Excelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.
Competitor AnalysisProvides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.Offers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.
Customer SupportOffers 24/7 support, though some users report slow response times and usability challenges.Known for responsive design and user-friendly support, though some users report slow performance issues.

6. SpyFu

SpyFu excels in competitive intelligence, allowing users to view competitors’ search marketing tactics, including keywords and PPC strategies. It offers detailed insights to help businesses gain a competitive edge in digital marketing. SpyFu is essential for anyone involved in SEO and PPC, aiming to improve their advertising strategies and organic search results. It is particularly useful for marketers seeking to outperform their competition.

SpyFu Pricing

PlansMonthly CostAnnual Cost
Basic Plan$39/month$33/month
Professional Plan$79/month$58/month

SpyFu Features

FeatureBasic
($39/mo)
Professional
($79/mo)
Domain Search Results10,000Unlimited
Keyword Search Results10,000Unlimited
Backlinks Searches10,000Unlimited
Competitors Results10,000Unlimited
Keyword Group Results10,000Unlimited
Domain Comparisons (Kombat)10,000Unlimited
Exports for all search resultsNoYes
Top Lists (e.g., Top PPC Spenders)NoYes
Export Advanced Sales Leads InfoNoYes
Filter Sales LeadsNoYes
Add Your Own KeywordsNoYes
Track Ad Placement & SEO RankingsNoYes
15 Years of Historical DataNoYes
Custom SEO & PPC ReportsNoYes
Custom Branded ReportsNoYes
API AccessNoYes
Multiple User AccountsNoYes
Custom Reports10 Small Domain SEO Reports30 Small Domain SEO Reports, 10 Medium Domain SEO Reports
Google Ads Advisor PPC Report10 Reports30 Reports
White LabelingNoYes

SpyFu Pros and Cons

ProsCons
Variety of Tools: Offers a wide range of tools that provide instant value to your search strategy.Confusing Interface: The user interface is not user-friendly and can be difficult to navigate.
Competitive Insight: Excels in competitor analysis, providing insights into competitors’ keyword and backlink strategies.Inaccurate Data: Occasionally, the data provided can be inaccurate or misleading.
Keyword and Ad Insights: Allows detailed tracking of organic and PPC keywords used by competitors.Limited Geographic Data: Data is only available for a limited number of countries, which can be restrictive.
Easy to Use: Users appreciate the platform’s ease of use for monitoring competitors’ activities.Lack of Search Engine Distinction: Does not differentiate between traffic from different search engines.
Customer-Focused Support: Known for excellent customer service and a user-friendly refund policy.No Trend Data for Keywords: Lacks trend data for keywords, which can be vital for strategic planning.
Historical Data Access: Provides access to competitors’ historical data, aiding long-term strategy development.Limited Free Features: The free version is very limited, pushing users to upgrade to paid plans for more comprehensive features.
Regular Updates: Continually updates and improves features based on user feedback.Monthly Data Updates: The monthly update cycle can be slow for industries where quicker updates are crucial.
Here’s a list of excellent SpyFu alternatives.

SpyFu Vs Majestic

AspectSpyFuMajestic
Target AudiencePrimarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.Tailored for SEO professionals and agencies focusing on backlink analysis and domain trading.
Pricing DetailsOffers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.Offers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.
Keyword ResearchExcels in detailed keyword tracking and competitive keyword analysis.Features a robust keyword generator but focuses more on backlink data and site analysis.
Content OptimizationProvides tools for optimizing SEO and PPC campaigns but not specifically for content creation.Primarily focused on backlink insights and domain analysis rather than direct content optimization.
Backlink AnalysisOffers detailed backlink analysis as part of the competitor analysis features.Excelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.
Competitor AnalysisStrong capabilities in revealing competitors’ strategies in SEO and PPC.Offers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.
Customer SupportKnown for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.Known for responsive design and user-friendly support, though some users report slow performance issues.

7. Serpstat

Serpstat is a versatile SEO platform that provides tools for keyword research, competitor analysis, backlink checking, and site auditing. It helps marketers optimize their websites and monitor their market presence effectively. Serpstat is appreciated for its comprehensive features and affordability, making it suitable for businesses of all sizes looking to enhance their online visibility. It’s an excellent choice for comprehensive and cost-effective SEO insights.

Serpstat Pricing

PlansMonthly CostAnnual Cost
Individual Plan$59/month$50/month
Team Plan$119/month$100/month
Agency Plan$479/month$410/month

Serpstat Features

Feature/PlanIndividual
($59/mo)
Team
($119/mo)
Agency
($479/mo)
Keywords Tracking1005005,000
Keywords Updates per Month2,00010,000100,000
Search Queries per Month2,00010,00010,000
Monthly API Calls50,000250,0002,500,000
Competitor Tracking0200,0002,000,000
Reports per Month525250
Alerts per Month050500
Backlinks Analysis per Month10,00050,000500,000
Backlinks Reports per Month30,000150,0001,500,000
Pages Crawled per Month5,00025,000Unlimited
Users Included210100
Custom Reports AvailabilityUpon requestUpon requestFree trial
API AccessUpon requestUpon requestFree trial
Google Data Studio IntegrationUpon requestUpon requestFree trial
Additional Local SEO$20/location$20/locationFree trial
Support LevelStandardPriorityPriority
Maximum Concurrent Users1330
Response Time16 hoursPriorityPriority

Serpstat Pros and Cons

ProsCons
Cost-effective SEO Tool: Offers competitive solutions similar to Ahrefs, SEMrush, or MOZ at a more affordable price.Limited Advanced Features: Needs more comprehensive features like gap analysis and competing domains.
Keyword Ranking Tracker: Highly praised for its effective keyword ranking tracking capabilities.User Interface: Some users feel the graphical user interface could be improved for better usability.
Comprehensive Toolset: Includes features like website analysis, keyword rank tracking, backlink analysis, and competitor research.Price: While cost-effective, some users find the pricing plans a bit high.
Large Database: Provides a very large database of data, beneficial for extensive SEO research.Technical Report Usability: Technical reports can be complex and less user-friendly for some users.
Innovative Features: Offers unique features like AI Content Tools and keyword clustering not found in other SEO software.Overwhelming for Beginners: The abundance of tools can be daunting for new users to navigate and utilize effectively.
Speedy Support: Noted for quick and efficient customer support service.Report Loading Times: Sometimes reports take long to load, up to 10 seconds.
Versatile SEO Solutions: Effective for both organic traffic growth and detailed technical audits of websites.Popularity: Despite its capabilities, it’s less known compared to major competitors like Ahrefs and SEMrush.
See our roundup of top Serpstat alternatives.

Serpstat Vs Majestic

AspectSerpstatMajestic
Target AudienceSEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.Tailored for SEO professionals and agencies focusing on backlink analysis and domain trading.
Pricing DetailsOffers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.Offers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.
Keyword ResearchProvides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.Features a robust keyword generator but focuses more on backlink data and site analysis.
Content OptimizationFeatures tools for content grading and optimization but with a stronger focus on overall SEO enhancements.Primarily focused on backlink insights and domain analysis rather than direct content optimization.
Backlink AnalysisIncludes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.Excelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.
Competitor AnalysisProvides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.Offers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.
Customer SupportKnown for quick and efficient support, especially responsive for agency and higher-tier plan users.Known for responsive design and user-friendly support, though some users report slow performance issues.

8. SEO PowerSuite

SEO PowerSuite is a suite of desktop tools for comprehensive SEO tasks, including site audits, keyword research, backlink analysis, and content optimization. It offers detailed analyses and reports, crucial for developing effective SEO strategies. SEO PowerSuite is designed for SEO professionals who require robust, detailed SEO management capabilities. It is ideal for handling complex, large-scale SEO campaigns.

SEO PowerSuite Pricing

PlansPricing
Free Plan$0/year
Professional Plan$299/year
Enterprise Plan$499/year

SEO PowerSuite Features

Features & EditionsSEO PowerSuite FreeSEO PowerSuite Professional
($299/yr)
SEO PowerSuite Enterprise
($499/yr)
Data import in TXT/CSV
Saving projects with historyUnlimitedUnlimited
Safe query processing (CAPTCHA-free)
Scheduled SEO tasks
Copying data to clipboard
SEO PowerSuite Cloud storage20 projects400 projects / 4,000 reports
Dropbox integration
Data export in CSV, SQL, HTML, XML
Rank tracking in 400+ search engines
Competitor rank tracking1 competitor5 competitors10 competitors
Local, Mobile, Universal Search rankings
20 integrated keyword research tools
Keyword analysis
Adjustable rank checking depth
Google Penalty Checker
Organic visits (including “Not provided” traffic)
Site crawling & auditing1/3 pagesUnlimitedUnlimited
Sitemap generator1/3 pages
Robots.txt generator1/3 pages
Content auditing
In-app content editorno export
As-you-type SEO recommendations
Top 10 competitors strategy drilldown
Backlink research & analysis1,100 links per projectUnlimitedUnlimited
Exclusive access to WebMeUp link index
Backlinks from Google Search Console & Analytics
Link penalty risk audit
Disavow file generator
Backlink profile comparison2 sites6 sites11 sites
10 link prospecting methods
In-built email client for outreach
Email templates with variables for bulk outreach
Link verification & management
Customizable SEO reportsIn-appIn-app
Printing reportsWith watermarks
Saving and emailing reports in PDF/HTML
One-click sharing via direct link
Scheduled reporting and delivery

SEO PowerSuite Pros and Cons

ProsCons
Cost-Effective: Offers significant functionality at a competitive price.Desktop-Based: Requires installation on a PC, which can slow down processes compared to cloud solutions.
Comprehensive Toolset: Includes tools like Link Assistant and Spyglass for all-around SEO management.Steep Learning Curve: Comprehensive features require time to master.
User-Friendly: The interface is intuitive, suitable for both beginners and professionals.Export Limitations: Some plans do not allow report exporting, limiting usability.
Unlimited Keyword Tracking: Users appreciate the ability to monitor numerous keywords without restrictions.Multiple Setups Needed: Managing projects across different modules can be cumbersome.
Responsive Support: Customer service is quick to respond, typically within 24 hours.Slow Update Process: Downloading updates can be time-consuming.
Comprehensive Functionality: From site audits to backlink analysis, the suite covers all SEO needs.Captcha Interruptions: Occasional captchas can disrupt workflow and require manual input.
Regular Updates: Ensures the latest features and tools are always available.No Cloud Option: Lack of a cloud version restricts access and convenience for team collaboration and mobile access.
Explore the best SEO PowerSuite alternatives available.

SEO PowerSuite Vs Majestic

AspectSEO PowerSuiteMajestic
Target AudienceDesigned for SEO professionals and agencies needing desktop-based, comprehensive SEO tools.Tailored for SEO professionals and agencies focusing on backlink analysis and domain trading.
Pricing DetailsOffers a free plan and paid plans starting at $299/year, making it a cost-effective solution for advanced SEO capabilities.Offers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.
Keyword ResearchProvides robust keyword research and tracking capabilities, integrated with other SEO functionalities.Features a robust keyword generator but focuses more on backlink data and site analysis.
Content OptimizationIncludes an in-app content editor and SEO recommendations but lacks advanced AI-driven content optimization tools.Primarily focused on backlink insights and domain analysis rather than direct content optimization.
Backlink AnalysisStrong backlink research and analysis features, including link auditing and management tools.Excelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.
Competitor AnalysisOffers detailed competitor analysis tools, allowing users to track and analyze competitors’ strategies extensively.Offers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.
Customer SupportKnown for responsive customer support, typically responding within 24 hours, and providing comprehensive help.Known for responsive design and user-friendly support, though some users report slow performance issues.

9. SE Ranking

SE Ranking provides a comprehensive suite of SEO tools, including keyword research, competitor analysis, and website audits. It tracks keyword rankings and monitors changes in search performance, offering insights to refine SEO strategies. SE Ranking’s tools are suitable for both SEO beginners and experienced marketers, making it a versatile option for businesses of all sizes. It’s great for systematic improvement of search engine optimization.

SE Ranking Pricing

PlansMonthly CostAnnual Cost
Essential Plan$55/month$44/month
Pro Plan$109/month$87.20/month
Business Plan$239/month$191.20/month

SE Ranking Features

FeatureEssential
($55/mo)
Pro
($109/mo)
Business
($239/mo)
Projects10UnlimitedUnlimited
Manager Seats135
Additional Manager Seats+$20 per seat+$20 per seat+$20 per seat
Competitors per Project51020
Rank Tracker – Keywords7502,0005,000
Rank Tracker – Check FrequencyDailyDailyDaily
Search Engines (Targets)100100100
Visibility Rating, SERP Competitors, Share of VoiceIncludedIncludedIncluded
Website Audit – Pages per Account100,000250,000700,000
Website Audit – Pages per Project15,00040,00080,000
Page Changes Monitor100250
On-Page Checker and SERP Analyzer20 pages/month30 pages/month100 pages/month
Keywords for SERP Analysis per Month201001,000
Backlink Checker and Monitor17,500 backlinks monitored30,000 backlinks monitored90,000 backlinks monitored
Domains for Backlink Analysis per Day50100300
Backlink Gap Analyzer – Backlinks per Report10,00030,000100,000
Competitive and Keyword Research – Reports per Day1005,00010,000
Rows per Export1,00050,000100,000
Paid and Organic Keywords ResearchIncludedIncludedIncluded
Historical Data on Keywords/Domains3 previous monthsAny available month
Lists in Keyword Manager per Account60UnlimitedUnlimited
Keywords in Keyword Manager per Account30,00050,000120,000
SEO Reporting – Scheduled Reports52050
SEO Reporting – Report TemplatesUnlimitedUnlimitedUnlimited
Content Editor15 articles/mo30 articles/mo120 articles/mo
AI Writer25,000 AI Words50,000 AI Words250,000 AI Words
Plagiarism Checker3 checks5 checks10 checks
SupportPriority supportPriority supportPriority support, Account manager, Team training (4h-8h), Onboarding call

SE Ranking Pros and Cons

ProsCons
Comprehensive SEO Tools: Provides extensive tools for SEO performance monitoring and auditing.Slow Support: Online chat support has slowed down since the introduction of an AI bot.
Intuitive Design: User-friendly interface makes it easy for both new and experienced users.Limited Features: Some users find the keyword research and social media tracking capabilities less comprehensive than competitors.
Affordable Pricing: Offers good value, especially for small businesses and startups.Search Trends: Users miss the ability to view search volume trends for keywords.
Easy Integration: Seamlessly integrates with platforms like Google Search Console and Looker Studio.Complex Reporting: Some reports are complicated and could be more user-friendly.
No Credit Card Required for Trial: Allows new users to try features without financial commitment.Incomplete Data: Occasionally, some data points are missing, requiring users to seek information elsewhere.
Local SEO Features: Effective for managing local SEO efforts, including listings and evaluations on various platforms.Feature Removals: Users are dissatisfied with the removal of certain useful features.
Regular Updates: Continuously improves and adds new features based on user feedback.General Loading Speed: Some users report slow loading times across the platform.
Check out our guide to popular SE Ranking alternatives.

SE Ranking Vs Majestic

AspectSE RankingMajestic
Target AudienceAimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.Tailored for SEO professionals and agencies focusing on backlink analysis and domain trading.
Pricing DetailsOffers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.Offers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.
Keyword ResearchOffers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.Features a robust keyword generator but focuses more on backlink data and site analysis.
Content OptimizationIncludes tools for on-page optimization and content editing.Primarily focused on backlink insights and domain analysis rather than direct content optimization.
Backlink AnalysisProvides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.Excelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.
Competitor AnalysisIncludes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.Offers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.
Customer SupportOffers priority support with additional benefits like account management and team training in higher plans.Known for responsive design and user-friendly support, though some users report slow performance issues.

10. Web CEO

Web CEO is a professional-grade SEO software that offers a suite of 21 online tools for comprehensive search engine optimization. It covers everything from keyword research and site audits to social media analytics and SEO reports. Web CEO is designed for both individual SEO professionals and larger digital marketing teams, offering collaborative features and automated reporting. It’s ideal for those who need a detailed, comprehensive approach to manage their SEO campaigns.

Web CEO Pricing

PlansQuarterly CostMonthly CostAnnually Cost
Solo Plan$37/month$33/month
Startup Plan$99/month$83/month
Agency Unlimited Plan$99/month + scanning fees$83/month + scanning fees
Corporate Plan$299/month$251/month

Web CEO Features

FeatureSolo
($37/mo)
Startup
($99/mo)
Agency Unlimited
($99/mo + scanning fees)
Corporate
($299/mo)
Projects1 project5 projectsUnlimited projects ($2/project/mo)30 projects
Keywords100 keywords600 keywordsUnlimited ($4/1,000 rank queries)2,400 keywords
Results Tracking DepthTop-50 resultsTop-50 resultsUp to Top-100 resultsTop-50 results
Automated Scanning FrequencyWeeklyWeeklyDailyWeekly
Manual AuditsDailyDailyDailyDaily
Pages Audited1,000 pages5,000 pagesUnlimited (max 50,000/pages/project)150,000 pages
Backlinks Analyzed1,000 backlinks10,000 backlinksUnlimited (max 50,000/backlinks/project, $0.4/1,000 found)180,000 backlinks
Competitor Spy Backlinks1,20015,000Unlimited ($0.4/1,000 backlinks found)150,000
Competitor SEO Content Analysis15 keywords30 keywordsUnlimited ($0.1/keyword)50 keywords
Quick Domain Analysis1 free/day3 free/day3 free/day, $0.25/extra10 free/day
Google Business Profile Locations1 location3 locations/project5 locations/project20 locations/project
Branded SEO Reports
SEO Teamwork5 users5 free users + $5/mo per extra user10 users
SEO Leads5 per day5 per day + Unlimited for $0.49/lead5 per day
Additional FeaturesWhite-label tools, SEO tools API, SEO audit buttonSEO audit button

Web CEO Pros and Cons

ProsCons
Comprehensive SEO Tools: Offers a wide array of precise tools for SEO optimization.Learning Curve: Some features can be complex for beginners.
Customizable Reports: Ability to create reader-friendly custom reports.Price Considerations: Some users find the pricing model a bit high.
Excellent Customer Support: Noted for responsive and helpful customer support.Manual Setup for Some Features: Some processes require manual intervention.
Intuitive User Interface: User-friendly interface that is easier to navigate than others.Feature Limitations: While comprehensive, it lacks some advanced tools offered by competitors.
Effective Onboarding Support: Provides excellent guidance for new users.Integration Limitations: Some desired integrations are not available.
Keyword Tracking and Link Spying: Useful features for competitive analysis.Budgeting Challenges: Price fluctuations can complicate budget management.
Regular Updates and Upgrades: Continuously improving with new features and tools.Overwhelming Information: The volume of data and options can be overwhelming.
Discover our recommended list of Web CEO alternatives.

Web CEO Vs Majestic

AspectWeb CEOMajestic
Target AudienceTailored for both beginners and advanced SEO professionals, with tools scaling from solo to corporate levels.Tailored for SEO professionals and agencies focusing on backlink analysis and domain trading.
Pricing DetailsOffers a range of plans starting from $33/month annually, making it accessible for solo users to large enterprises with custom needs.Offers plans starting at $41.67/month annually, with advanced features and API access available for larger agencies.
Keyword ResearchProvides robust keyword tracking and competitive research tools suitable for all levels of SEO campaigns.Features a robust keyword generator but focuses more on backlink data and site analysis.
Content OptimizationIncludes basic on-page optimization tools and suggestions for improving content across various projects.Primarily focused on backlink insights and domain analysis rather than direct content optimization.
Backlink AnalysisOffers detailed backlink analysis tools, though with limitations on the depth and breadth of data in lower-tier plans.Excelling in detailed backlink analysis, providing extensive data on link profiles and anchor text insights.
Competitor AnalysisCompetitor SEO content analysis is available, with tools to spy on backlinks and assess competitor strategies.Offers tools for topical analysis and identifying link-building opportunities but less focused on direct competitor content strategies.
Customer SupportKnown for responsive and helpful customer support, with an emphasis on onboarding support for new users.Known for responsive design and user-friendly support, though some users report slow performance issues.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins