Upgrade Your Email Marketing: The 10 Best Mailchimp Alternatives

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Here’s a list of the top 10 alternatives to Mailchimp for email marketing. We’ve shortlisted the best tools for three categories: entrepreneurs on a budget, businesses that want an all-in-one email marketing tool, and experienced email marketers.

Our method: how we found the best:

  • We found the common pros and cons of software on customer review sites like G2, Capterra, and TrustRadius.
  • We compared the features, pricing, and pros and cons to select the best tool.
  • Made comparison tables so you can easily compare the tools independently.

Zoom in: the top three Mailchimp alternatives.

SoftwareTarget AudiencePrice
Mailer LiteBest Value Pricing: Send up to 12,000 monthly emails for free. Paid plans start from as little as $10 a month on the monthly plan.From $10/mo
GetResponseBest Marketing Suite: Run email campaigns, host webinars, and create landing pages from one unified dashboard. Get started for as little as $19 a month.From $19/mo
Convert KitBest For Advanced Marketers: Convert Kit is one of the best platforms for experienced email marketers. Paid plans start from $15 a month.From $15/mo

Zoom out: detailed exploration of the top 10 alternatives to Mailchimp.

1. Mailer Lite

Mailer Lite simplifies email marketing with user-friendly tools and a clean interface, catering especially to small and medium-sized businesses. It offers robust features like automation, landing pages, and a drag-and-drop editor at competitive prices. The platform emphasizes ease of use, making it accessible for beginners while still powerful for seasoned marketers. Mailer Lite’s focus on customer support ensures users receive assistance promptly.

Mailer Lite Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Growing Business Plan$10/month$9/month
Advanced Plan$20/month$18/month
Enterprise PlanNot statedNot stated

Mailer Lite Features

Features / PlanAdvanced
($20/mo)
Growing Business
($10/mo)
Free
SubscribersUp to 500Up to 500Up to 1,000
Monthly Email SendsUnlimitedUnlimited12,000
SeatsUnlimited3 seats1 seat
Custom User Permissions
AudiencesUnlimitedUnlimitedUnlimited
WebsitesUnlimitedUnlimitedLimited to 1
Landing PagesUnlimitedUnlimitedLimited to 10
Forms and Pop-upsUnlimitedUnlimitedUnlimited
Segmentation and TagsUnlimitedUnlimitedUnlimited
Newsletter EditorDrag & DropDrag & DropDrag & Drop
Email AutomationBuilder includedBuilder includedBuilder included
Automation TemplatesLimitedLimited
Automation Steps100100100
Website FeaturesUnlimited websites, Limited blogsUnlimited websites, Limited blogsOne website, Limited blogs
E-commerce Integrations
A/B Testing
SupportKnowledge base, 24/7 Priority Email & ChatKnowledge base, 24/7 Priority Email & Chat (up to 30 days)Knowledge base, Email support (up to 30 days)

Mailer Lite Pros and Cons

ProsCons
Intuitive Platform: Renowned for its ease of use, making campaign management accessible.Migration Challenges: Transitioning to the new interface has been problematic for some.
Prompt Support: The support team is quick to resolve issues, receiving high praise.Price Adjustments: Recent pricing changes have sparked concerns among some customers.
Generous Free Offer: Its free version is feature-rich, ideal for startups and small businesses.Limited Customization for Free Users: Basic plan users face restrictions in customization.
Free Automations: Automation tools are included even in the free tier, a notable advantage.Campaign Dispatch Issues: Users have noted delays in the delivery of campaigns.
Clean and Clear UI: The platform’s design simplifies navigation and tasks.Increased Hard Bounces: A notable issue, particularly with Hotmail/Outlook recipients.
Abundant Learning Materials: Offers a wealth of tutorials to educate on best practices.Technical Glitches: Reports of emails getting stuck or duplicates being sent.
Reliable Email Delivery: Stands out for minimal spam flagging, ensuring better reach.Refund Hurdles: Some find the refund process, especially for annual plans, cumbersome.
Exploring MailerLite alternatives could uncover options that better align with your specific needs.

Mailer Lite Vs Mailchimp

VariableMailer LiteMailchimp
PricingPlans start at $10/month for Growing Business with up to 500 subscribers.Plans start at $13/month for 500 contacts.
Delivery Rate74.90% delivered to inbox.75.77% delivered to inbox.
Spam Complaint ManagementOffers features to minimize spam complaints, likely through best practices and user education.Provides resources and tools to reduce spam complaints and improve sender reputation.
AutomationEmail automation builder included across all plans, with advanced automation templates available in higher plans.Advanced automation options, with customer journey mapping and event-based triggers.
Segmentation and PersonalizationOffers unlimited segmentation and tags, with personalization options in email campaigns.Deep segmentation capabilities, allowing dynamic content and personalized emails.
Template CustomizationDrag & drop newsletter editor available across all plans, emphasizing ease of use and customization.Extensive library of customizable email templates.
Customer Support ChannelsKnowledge base and 24/7 priority email & chat support for Advanced plan; limited support for Free plan.Live chat, email support for all users, and phone support for premium accounts.
Customer SatisfactionSimplicity and affordability of Mailer Lite are often highlighted by its users.High satisfaction, especially with user interface and extensive features.
Visit Mailer Lite

2. GetResponse

GetResponse is a comprehensive marketing platform that extends beyond email to include webinars, landing pages, and advanced automation. It targets a range of users, from solo entrepreneurs to larger enterprises, with scalable solutions. GetResponse is known for its ease of integration with other software, making it a flexible choice for businesses looking to centralize their marketing efforts. The platform also offers detailed analytics to track campaign performance and user engagement.

GetResponse Pricing

PlansMonthly CostAnnual Cost
Email Marketing Plan$19/month$15.6/month
Marketing Automation Plan$59/month$48.4/month
Ecommerce Marketing Plan$119/month$97.6/month
GetResponse Max Plan$1099/month$1099/month

GetResponse Features

Feature / PlanEmail Marketing
($19/mo)
Marketing Automation
($59/mo)
Ecommerce Marketing
($119/mo)
GetResponse Max
($1099/mo)
Monthly Email SendsUnlimitedUnlimitedUnlimitedUnlimited
AI Email Generator
Visual Email Editor
Custom DKIM
Inbox Preview
A/B Testing
Ecommerce Tracking
Automation Templates
Abandoned Cart Trigger
SMS Marketing Automation
Number of Users135Unlimited
Website Builder
Bandwidth10GBUnlimitedUnlimitedUnlimited
Number of Active Websites15510
Landing PagesUnlimitedUnlimitedUnlimitedUnlimited
Stores and Products Center
Webinars(100 attendees)(300 attendees)(up to 1000 attendees)
Web Push NotificationLimitedUnlimitedUnlimited
GetResponse Chats1 seat3 seats5 seats500 seats
Conversion Funnels
SMS Marketing
Analytics and ReportingAdvancedAdvancedAdvancedAdvanced
IntegrationsExtendedExtendedExtendedExtended
Mobile Apps

GetResponse Pros and Cons

ProsCons
Easy to Use: Highly praised for its intuitive interface, suitable for any skill level.More Template Flexibility Needed: Users want greater freedom in template customization.
Quick Support: Customer service is fast and effective, consistently earning high marks.Pricing Issues: Costs can be prohibitive as subscriber lists expand, impacting small businesses.
Wide Feature Set: Offers an extensive selection of tools for end-to-end email campaign management.Learning Advanced Features: Mastering more complex features like automation can be challenging.
Diverse Template Choices: A wide variety of contemporary templates for emails and landing pages are available.Integration Improvements: Enhanced integration with platforms such as HubSpot is needed.
Immediate Metrics: Quick access to key performance metrics helps in assessing campaign success.Desire for Enhanced Reporting: Users seek more sophisticated and customizable reporting options.
Competitive Pricing: The pricing model is appealing to a broad range of businesses.Interface Simplification: There’s a push for streamlining the user interface for easier navigation.
Educational Resources Galore: Abundant tutorials and guides support users in getting the most from the platform.Contact Limit Alerts: The absence of alerts for approaching contact limits poses a challenge for managing budgets.
For those exploring options, a variety of GetResponse alternatives offer tailored solutions.

GetResponse Vs Mailchimp

VariableGetResponseMailchimp
PricingPlans start at $19/month for 1,000 contacts on the monthly plan and $15.60/month on the annual plan.Plans start at $13/month for 500 contacts.
Delivery Rate82.71% delivered to inbox.75.77% delivered to inbox.
Spam Complaint ManagementActive management and tools to minimize spam complaints.Provides resources and tools to reduce spam complaints and improve sender reputation.
AutomationComprehensive automation workflows, including autoresponders and triggered emails.Advanced automation options, with customer journey mapping and event-based triggers.
Segmentation and PersonalizationAdvanced segmentation with personalized content options based on user data.Deep segmentation capabilities, allowing dynamic content and personalized emails.
Template CustomizationWide range of customizable templates for various needs.Extensive library of customizable email templates.
Customer Support ChannelsOffers live chat, email support, and extensive knowledge base.Live chat, email support for all users, and phone support for premium accounts.
Customer SatisfactionGenerally high satisfaction, praised for automation and ease of use.High satisfaction, especially with user interface and extensive features.
Visit GetResponse

3. Convert Kit

ConvertKit is designed with creators in mind, offering email marketing tools that help bloggers, artists, and digital entrepreneurs grow their audience. It emphasizes automation and segmentation, allowing users to tailor their messages to specific segments of their audience effectively. ConvertKit’s clean interface and straightforward functionality make it easy for users to create and manage campaigns without prior marketing experience. The platform also provides resources and support to help users optimize their email strategies.

Convert Kit Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Creator Plan$15/month$9/month
Creator Pro Plan$29/month$25/month

Convert Kit Features

Feature / PlanFreeCreator
($15/mo)
Creator Pro
($29/mo)
Landing PagesUnlimitedUnlimitedUnlimited
FormsUnlimitedUnlimitedUnlimited
BroadcastsUnlimitedUnlimitedUnlimited
Audience Tagging and Segmentation
Sell Digital Products & Subscriptions
SupportCommunity supportLive chat & email supportPriority live chat & email support
RecommendationsFree and paid recommendationsFree and paid recommendations
Migration SupportFree migration from another toolFree migration from another tool
Automated Email Sequences
Visual Automation Builders
Third-party Integrations
Team MembersOne additional team memberUnlimited team members
Newsletter Referral System
Subscriber Scoring
Advanced Reporting

Convert Kit Pros and Cons

ProsCons
Intuitive Design: ConvertKit is celebrated for its simplicity, ideal for novices.Pricing Concerns: As lists expand, some find ConvertKit’s pricing prohibitive.
Sophisticated Automations: Known for detailed automation and tagging capabilities.Beginner Hurdles: New users may find the platform’s advanced features daunting.
Personalized Email Sequences: Custom fields allow for tailored communications.Simple Sign-Up Forms: Users note the sign-up forms lack advanced customization.
Stellar Support: The support team is highly praised for effective assistance.Wants More Analytics: There’s a call for deeper insights into email campaign performance.
Effective Segmentation: Offers easy segmentation for targeted messaging.Occasional Glitches: Minor bugs are reported but usually resolved swiftly.
Landing Page Creation: Facilitates easy landing page setup for campaigns.Limited Design Choices: The variety of landing page designs is seen as restricted.
Targeted Funnels: Enables precise funneling of subscribers with tagging.Integration Issues: Some struggle to integrate ConvertKit with other platforms without Zapier.
Those seeking alternative features might find suitable options beyond ConvertKit.

Convert Kit Vs Mailchimp

VariableConvert KitMailchimp
PricingFree plan available; Creator plan starts at $15/month for up to 1,000 subscribers.Plans start at $13/month for 500 contacts.
Delivery Rate76.26% delivered to inbox.75.77% delivered to inbox.
Spam Complaint ManagementOffers tools and guidance to minimize spam complaints and improve deliverability.Provides resources and tools to reduce spam complaints and improve sender reputation.
AutomationEmail automation with a focus on simplicity and effectiveness for creators.Advanced automation options, with customer journey mapping and event-based triggers.
Segmentation and PersonalizationAdvanced segmentation and personalization options are available, catering to creators’ needs.Deep segmentation capabilities, allowing dynamic content and personalized emails.
Template CustomizationFocuses on simplicity with customizable templates suitable for a wide range of uses, especially for creators.Extensive library of customizable email templates.
Customer Support ChannelsCommunity support for Free plan; live chat and email support for paid plans.Live chat, email support for all users, and phone support for premium accounts.
Customer SatisfactionGenerally high, with users praising its ease of use and support for creators.High satisfaction, especially with user interface and extensive features.
Visit Convert Kit

4. AWeber

AWeber offers email marketing services tailored to small businesses, with a focus on simplicity and effectiveness. The platform includes a wide range of templates, autoresponders, and analytics tools, making it easy to craft engaging emails and monitor their success. AWeber prides itself on deliverability and customer service, ensuring that emails reach their intended recipients and that users have access to support when needed. The service integrates with various business tools, streamlining marketing efforts across channels.

AWeber Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Lite Plan$14.99/month$12.50/month
Plus Plan$29.99/month$20/month
Unlimited Plan$899/month$899/month

AWeber Features

Feature / PlanUnlimited ($899/mo)Plus ($29.99/mo)Lite ($14.99/mo)Free
SubscribersUnlimited (fixed price)Unlimited (additional fees apply)Unlimited (additional fees apply)Up to 500
Email ListsUnlimitedUnlimited11
Landing PagesUnlimitedUnlimited31
Email AutomationsUnlimitedUnlimited31
Monthly Email Sends12x subscriber volumeUnlimitedNot specifiedNot specified
Custom SegmentsNot specifiedUnlimited1
UsersPersonalized account managementUnlimited31
SupportPriority, personalizedPriority, 24/724/7Basic email
Advanced Reporting and Analytics
Advanced Landing Page Features
Sales Tracking
Transaction FeesLowLow
Remove AWeber Branding
Annual DiscountUp to 33%Up to 16%Not specifiedNot applicable

AWeber Pros and Cons

ProsCons
Budget-Friendly Solutions: AWeber stands out for its affordable email marketing services.Finding Features Can Be Tricky: Users find some features hard to locate within AWeber.
User-Friendly Interface: Noted for its easy navigation, suitable for beginners.Free Plan Limitations: The free version’s list limitations may not meet all business requirements.
Dependable Service: Recognized for its reliable performance across various campaigns.Need for More Analytics: Reporting tools could offer more detailed insights.
Extensive Features Available: Offers a wide array of tools to support diverse marketing strategies.Desire for More Integrations: The platform could benefit from additional third-party software integrations.
Responsive Support: Users appreciate the timely and effective assistance from the support team.Campaign Customization Complexity: Making specific campaign changes can be cumbersome.
High Recommendation Rate: Many users would recommend AWeber based on their positive experiences.Simplicity May Not Suffice: For growing businesses, AWeber’s simplicity might not fulfill all advanced needs.
Smooth Software Integration: Integrates well with a variety of tools, enhancing marketing efforts.Language Limitation: Non-English speaking users have noted limitations in support and features.
There are various AWeber alternatives that might provide a better fit.

AWeber Vs Mailchimp

VariableAWeberMailchimp
PricingFree plan available; paid plans start at $14.99/month for Lite with unlimited subscribers.Plans start at $13/month for 500 contacts.
Delivery Rate79.62% delivered to inbox.75.77% delivered to inbox.
Spam Complaint ManagementProvides tools and resources to help users minimize spam complaints and improve deliverability.Provides resources and tools to reduce spam complaints and improve sender reputation.
AutomationUnlimited email automations across all plans, focusing on ease of use and effectiveness.Advanced automation options, with customer journey mapping and event-based triggers.
Segmentation and PersonalizationCustom segments available in higher-tier plans, indicating advanced segmentation capabilities.Deep segmentation capabilities, allowing dynamic content and personalized emails.
Template CustomizationOffers a range of customizable templates, with advanced landing page features in higher-tier plans.Extensive library of customizable email templates.
Customer Support ChannelsBasic email support for Free plan; 24/7 priority support for paid plans, including personalized account management for Unlimited plan.Live chat, email support for all users, and phone support for premium accounts.
Customer SatisfactionKnown for high customer satisfaction, particularly for its customer service and user-friendly interface.High satisfaction, especially with user interface and extensive features.
Visit AWeber

5. SendPulse

SendPulse is a multi-channel marketing platform that combines email, SMS, and web push notifications, providing businesses with a comprehensive approach to reach their audience. Its AI technology optimizes sending times for maximum engagement, and the platform includes a drag-and-drop editor for easy creation of campaigns. SendPulse caters to businesses of all sizes with its scalable solutions and offers a free plan for small-scale users. The platform’s emphasis on user-friendly design and automation makes it a solid choice for efficient, integrated marketing campaigns.

SendPulse Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Standard Plan$8/month$6.40/month
Pro Plan$9.60/month$7.68/month
Enterprise Plan$13.44/month$10.75/month

SendPulse Features

Features / PlanFreeStandardProEnterprise
Monthly Price (1-500 Subscribers)$0$8$9.60$13.44
SubscribersUp to 500Up to 500Up to 500Up to 500
Monthly EmailsUp to 15,000UnlimitedUnlimitedUnlimited
Image Storage100 MB200 MB500 MB5 GB
Sender Email Addresses3100300300
Domains135Unlimited
Flows in A3605 flows, 1 event10 flows, 10 events50 flows, 50 eventsUnlimited flows and events
Website/Bio Link Pages12 bio link pages2 websites, 2 bio link pages50 websites and bio link pages
Email Verifications1001001,000Depends on the plan size
Segments5 saved segmentsUnlimited number of segmentsAdvanced segmentation options
A/B TestingFull suiteFull suiteFull suite
Users Per Account310Unlimited
TagsUnlimitedUnlimited

SendPulse Pros and Cons

ProsCons
Easy Setup: Users find SendPulse easy to set up and get started with.Limited SMS Choices: Some users mention a lack of SMS options in the main menu.
Affordable Rates: The platform offers reasonable pricing, making it cost-effective for small businesses.Instagram Chatbot Experience: The Instagram chatbot experience is reported to be less seamless compared to Telegram.
Great Service: Users appreciate the quality of service provided by SendPulse.Not All Features Implemented: Some users have encountered features that are not yet fully implemented.
User-Friendly: SendPulse is user-friendly and easy to navigate.Learning Curve: A few users note a learning curve, which could affect ease of use.
Versatility: It offers a variety of features, including email marketing, CRM, and educational services.Lack of Clarity in Pricing Plans: The pricing plans may lack clarity for some users.
Pay-As-You-Go Option: Small businesses can benefit from a pay-as-you-go pricing model, allowing them to pay for what they need.Possible Feature Gaps: There may be occasional feature gaps or limitations.
Multiple Communication Channels: SendPulse provides options like email, SMS, and chatbots for effective communication.Customer Support: A user reported difficulties in reaching customer support, indicating room for improvement.
Exploring SendPulse alternatives could reveal platforms better aligned with specific requirements.

SendPulse Vs Mailchimp

VariableSendPulseMailchimp
PricingFree plan available; Paid plans start at $8/month for up to 500 subscribers with unlimited monthly emails.Plans start at $13/month for 500 contacts.
Delivery Rate74.80% delivered to inbox.75.77% delivered to inbox.
Spam Complaint ManagementTools and guidance to help minimize spam complaints and maintain a good sender reputation.Provides resources and tools to reduce spam complaints and improve sender reputation.
AutomationEmail autoresponders and triggered emails with the A360 flow feature.Advanced automation options, with customer journey mapping and event-based triggers.
Segmentation and PersonalizationAdvanced segmentation options available in higher-tier plans, including unlimited tags and segments.Deep segmentation capabilities, allowing dynamic content and personalized emails.
Template CustomizationCustomizable email templates, with varying storage for images depending on the plan.Extensive library of customizable email templates.
Customer Support ChannelsEmail verifications and support options tailored to plan size.Live chat, email support for all users, and phone support for premium accounts.
Customer SatisfactionHight satisfaction, offering a versatile platform with a focus on user-friendly features.High satisfaction, especially with user interface and extensive features.
Visit SendPulse

6. Brevo

Brevo is a newer entrant in the marketing automation space, focusing on simplicity and efficiency for small to medium-sized businesses. It streamlines campaign creation, segmentation, and analytics, allowing users to launch targeted campaigns quickly. Brevo’s intuitive design and focus on essential features make it a cost-effective solution for businesses seeking to maximize their marketing efforts with minimal complexity. The platform’s responsive customer support ensures users can navigate any challenges that arise.

Brevo Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Starter Plan$25/month$22/month
Business Plan$65/month$58/month
BrevoPlus PlanCustom PriceCustom Price

Brevo Features

Feature / PlanFreeStarter
($25/mo)
Business
($65/mo)
BrevoPlus
(Custom Price)
ContactsUnlimitedUnlimitedUnlimitedUnlimited
Daily Email Limit300 emails/dayNo daily sending limitNo daily sending limitNo daily sending limit
Monthly Email VolumeFrom 20k emails/monthFrom 20k emails/monthFrom 20k emails/month
Brevo BrandingNo Brevo logo (add-on)No Brevo logo (add-on)No Brevo logo (add-on)
Reporting & AnalyticsBasic reporting & analyticsAdvanced statisticsAdvanced statistics
SupportEmail supportPhone supportPersonalized support
Marketing Automation
A/B Testing
Multi-user Access
Send Time Optimization
SecurityEnterprise-grade security
IntegrationsAdvanced integrations
Sub-account Management
OnboardingTailored onboarding
Contract TypeFlexible contract

Brevo Pros and Cons

ProsCons
Ease of Use: Many find Brevo straightforward, streamlining their email campaign processes.Technical Problems: Users report frequent issues, affecting email deliverability and automations.
All-in-One Platform: Offers comprehensive services, including email, SMS, and automation tools.Customer Support Discontent: Reports of unsatisfactory support experiences, with slow and unhelpful responses.
Quality Templates: Users appreciate the range of effective templates for crafting impactful emails.Pricing Issues: Unexpected pricing changes have led to user dissatisfaction.
Reliable Support: Some have experienced exceptional support, noting quick and effective assistance.Account Suspension Concerns: Accounts suspended without clear rationale, causing user frustration.
Small Business-Friendly: Particularly beneficial for small e-commerce businesses looking for affordability.Transparency Lacking: A need for more openness regarding account decisions and analyses.
Broad Feature Set: Offers a vast array of marketing tools and options.Unresolved Problems: Issues left unaddressed, hindering effective platform use.
Intuitive List Management: Managing contacts and lists is straightforward and user-friendly.Refund Difficulties: Challenges in securing promised refunds, leading to distrust.
For those considering alternatives, various options to Brevo may better suit your needs.

Brevo Vs Mailchimp

VariableBrevoMailchimp
PricingPlans start at $25/month for Starter with no daily sending limit and from 20k emails/month.Plans start at $13/month for 500 contacts.
Delivery Rate75.07% delivered to inbox.75.77% delivered to inbox.
Spam Complaint ManagementOffering of advanced features in higher plans may include tools to minimize spam complaints.Provides resources and tools to reduce spam complaints and improve sender reputation.
AutomationMarketing automation available in Business and BrevoPlus plans.Advanced automation options, with customer journey mapping and event-based triggers.
Segmentation and PersonalizationAdvanced plans likely offer sophisticated segmentation and personalization capabilities.Deep segmentation capabilities, allowing dynamic content and personalized emails.
Template CustomizationFocus on marketing automation and A/B testing.Extensive library of customizable email templates.
Customer Support ChannelsEmail support for Starter, phone support for Business, and personalized support for BrevoPlus.Live chat, email support for all users, and phone support for premium accounts.
Customer SatisfactionNot directly mentioned, but the tiered offering suggests a tailored approach to meeting customer needs.High satisfaction, especially with user interface and extensive features.
Visit Brevo

7. ActiveCampaign

ActiveCampaign combines email marketing, automation, sales automation, and CRM into a powerful platform designed to help businesses of all sizes engage with their customers more effectively. Its advanced automation capabilities allow for highly personalized customer journeys, making it a favorite among marketers looking to increase conversions. ActiveCampaign also offers detailed insights and analytics, enabling businesses to refine their strategies continuously.

ActiveCampaign Pricing

PlansMonthly CostAnnual Cost
Lite Plan$39/month$29/month
Plus Plan$70/month$49/month
Professional Plan$187/month$149/month
Enterprise Plan$323/month$259/month

ActiveCampaign Features

Features / PlanLite
($39/mo)
Plus
($70/mo)
Professional
($187/mo)
Enterprise
($323/mo)
Email
SMSWith add-onWith add-onWith add-on
Drag & Drop Email Designer
FormsBasic/Inline only
Mobile Apps
Landing Pages
Marketing Automation
Email Automation
SMS AutomationWith add-onWith add-onWith add-on
Ecommerce IntegrationWooCommerce, Shopify, BigCommercePlus integrations + Magento, SquarePlus & Professional integrations
Ecommerce Automation
Automations Map
Lead Scoring
Salesforce & Microsoft Dynamics Integration
Email Campaigns
Split Test Campaigns
Inbox Preview (Email Testing)5 per monthUnlimitedUnlimited
Site Tracking
Campaign Reports
User Seats13510
API & Webhooks
Custom User Permissions
Single Sign-On (SSO)
HIPAA Support
Uptime SLA
SMS Add-onAvailableAvailableAvailable

ActiveCampaign Pros and Cons

ProsCons
Intuitive Dashboard: Known for its easy navigation and clarity.Challenges with Images: Difficulty experienced when adding images to emails.
Strong in Landing Pages/Form Management: Highly effective in these areas.Segmentation Difficulty: Users report complexity in segmenting lists.
Simplified Client Management: Facilitates tagging and segmenting clients effortlessly.Desire for More Automations: A call for expanded automation and integration features.
Integration Simplicity: ActiveCampaign easily connects with various tools.No Email Attachments: Lacks the ability to include attachments directly in emails.
Effective Automations: Automations are a highlight, enhancing productivity.Segment Building Limitations: Challenges noted in creating time-based segments.
Pricing Affordability: Viewed as budget-friendly and adaptable.Application Performance Issues: Reports of the app being sluggish at times.
Efficient Lead Management: Assists in organizing and tracking leads efficiently.Comprehensive Feature Set: Some users find the wide array of features daunting.
For those seeking different features, there are viable alternatives to ActiveCampaign.

ActiveCampaign Vs Mailchimp

VariableActiveCampaignMailchimp
PricingPlans start at $39/month for Lite with basic features.Plans start at $13/month for 500 contacts.
Delivery Rate80.88% delivered to inbox.75.77% delivered to inbox.
Spam Complaint ManagementOffers advanced tools and best practices for minimizing spam complaints and improving sender reputation.Provides resources and tools to reduce spam complaints and improve sender reputation.
AutomationComprehensive automation options across all plans, including sophisticated email and marketing automation features.Advanced automation options, with customer journey mapping and event-based triggers.
Segmentation and PersonalizationOffers advanced segmentation and personalization options, especially in higher-tier plans.Deep segmentation capabilities, allowing dynamic content and personalized emails.
Template CustomizationDrag & drop email designer available in all plans, with varying levels of customization.Extensive library of customizable email templates.
Customer Support ChannelsEmail support for Lite; higher-tier plans include phone support and personalized support options.Live chat, email support for all users, and phone support for premium accounts.
Customer SatisfactionGenerally high satisfaction, particularly praised for its automation capabilities and customer service.High satisfaction, especially with user interface and extensive features.
Visit ActiveCampaign

8. Mailjet

Mailjet focuses on simplifying email campaign management with a collaborative, real-time editor and robust deliverability tools. It’s designed for businesses that need to send bulk emails efficiently while maintaining a high level of customization and control. Mailjet offers scalable solutions suitable for startups to large enterprises, with a strong emphasis on GDPR compliance and data security. The platform’s collaborative features make it ideal for teams looking to streamline their email marketing process.

Mailjet Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Essential Plan$15/month$13.50/month
Premium Plan$25/month$22.50/month
Custom PlanUpon RequestUpon Request

Mailjet Features

Feature / PlanFreeEssential
($15/mo)
Premium
($25/mo)
Custom
Monthly Emails6,00015,00015,000
Daily Sending Limit200 emails/dayNo daily sending limitNo daily sending limit
Contacts1,500UnlimitedUnlimitedUnlimited
Customer SupportOnlinePriority, Chat and Phone (For 50k+ plans)Dedicated Technical Account Manager
Mailjet LogoRemovedRemovedRemoved
Email Previews per Month50100Custom number
Email Address ValidationsIncluded1,000 included (For 100k+ plans)Custom number
Segmentation
Sub-accounts1Up to 10 upon requestCustom number
Advanced Statistics
Marketing Automation
Dynamic Content
A/B Testing
Multi-user Access and Role Management
Real-time Collaboration on Templates
Locked and Linked Sections
Dedicated IPCustom IP strategy
Single Sign-On (SSO)
Additional FeaturesBasic statistics, Advanced email editorAI Copy & Subject Line Generator, Form BuilderReal-time collaboration, Locked sectionsComprehensive onboarding, Blocklist monitoring, Strategic consulting

Mailjet Pros and Cons

ProsCons
Mailgun Integration: Smoothly integrates with Mailgun, enhancing its capabilities.Platform Complexity: Challenges due to its complexity, including issues with managing duplicates.
Diverse Offerings: Includes email marketing, segmentation, and analytics among its services.Workflow Limitations: A limited set of triggers and conditions for email workflows.
Cost-Effective: Particularly favorable for small businesses and startups.Switching Difficulties: Hard to revert to the free plan after upgrading.
Ease of Use: Praised for its straightforward and intuitive design.Archive Deletion Issues: Cannot delete archives, complicating management of past campaigns.
Reliable Campaign Analytics: Delivers dependable delivery stats and tracks marketing efforts effectively.Template Diversity Lacks: More varied and modern templates are needed.
Advanced Automation: Equipped with automation for efficient email campaign and workflow management.Customer Support Variability: Inconsistent quality of customer support experiences.
Seamless SMTP/API Integration: Facilitates easy setup for transactional emails.Pricing and Limits: Concerns over pricing and restrictions of the free plan’s daily limits.
For those exploring other options, there are several Mailjet alternatives available.

Mailjet Vs Mailchimp

VariableMailjetMailchimp
PricingPaid plans start at $15/month for Essential with 15,000 monthly emails.Plans start at $13/month for 500 contacts.
Delivery Rate78.67% delivered to inbox.75.77% delivered to inbox.
Spam Complaint ManagementProvides features to optimize email delivery and compliance.Provides resources and tools to reduce spam complaints and improve sender reputation.
AutomationMarketing automation features available in the Premium plan, focusing on personalized customer journeys.Advanced automation options, with customer journey mapping and event-based triggers.
Segmentation and PersonalizationSegmentation features start in the Essential plan, with advanced personalization available in Premium.Deep segmentation capabilities, allowing dynamic content and personalized emails.
Template CustomizationAdvanced email editor and real-time collaboration on templates available, emphasizing customization.Extensive library of customizable email templates.
Customer Support ChannelsOnline support for Essential; Priority, chat, and phone support for Premium plans with 50k+ emails.Live chat, email support for all users, and phone support for premium accounts.
Customer SatisfactionHigh satisfaction, Mailjet is known for its user-friendly interface and robust feature set.High satisfaction, especially with user interface and extensive features.
Visit Mailjet

9. Moosend

Moosend is an email marketing platform that offers automation, personalization, and analytics to help businesses increase their engagement rates. It’s known for its user-friendly interface and cost-effective pricing, making it suitable for small businesses and startups. Moosend’s drag-and-drop email editor and rich segmentation capabilities enable marketers to create targeted, effective campaigns with ease. The platform also provides e-commerce integrations, enhancing its appeal to online retailers seeking to boost their sales.

Moosend Pricing

PlansMonthly CostAnnual Cost
Free Plan (30 days Trial)$0/month$0/month
Pro Plan$9/month$7/month
Enterprise PlanCustom quoteCustom quote

Moosend Features

Feature / PlanFree TrialPro ($9/mo)Enterprise
SubscribersUp to 1,0000 – 500Customizable
EmailsUnlimitedUnlimitedUnlimited
Automation Workflows1xUnlimitedUnlimited
Landing Pages / Forms1x eachUnlimitedUnlimited
Transactional EmailsIncludedIncluded
SMTP ServerIncludedIncluded
Advanced FeaturesAccount Manager, Custom Reporting, SSO & SAML, Dedicated IP, Audience Discovery, File Attachments
Payment MethodNo Credit Card RequiredCredit CardCredit Card
Duration30 daysMonthly / AnnuallyCustom

Moosend Pros and Cons

ProsCons
Simplified Campaign Creation: Moosend simplifies the process of setting up campaigns, making it user-friendly.Form Customization Limits: Users face restrictions in customizing forms to their preferences.
All-in-One Toolset: Provides an extensive suite of marketing tools, from segmentation to landing page creation.Direct Support Access Limited: Limited options for directly reaching out to support or account management.
Efficient Customer Service: Receives high marks for responsive and effective customer support.Contact List Upload Delays: Uploading extensive contact lists can be time-consuming.
Budget-Friendly Pricing: Offers pricing plans that are especially favorable for smaller organizations.API Capabilities Restricted: The API’s functionality for subscriber tagging is limited.
Immediate Setup Activation: Allows users to start their campaigns without delay.Interface Glitches: Some users report minor issues with the user interface.
Prompt Support Replies: The customer support team is commended for their swift responses.Limited Typography Choices: A broader selection of fonts for email campaigns is desired.
Efficiency-Boosting Automations: Features automation that enhances engagement with the audience.Challenges in Adding Emails: The process of incorporating new emails could be improved for ease of use.
Moosend alternatives offer similar or better services.

Moosend Vs Mailchimp

VariableMoosendMailchimp
PricingStarts at $9/month for 0 – 500 subscribers.Plans start at $13/month for 500 contacts.
Delivery Rate77.85% delivered to inbox.75.77% delivered to inbox.
Spam Complaint ManagementMoosend offers tools and best practices for minimizing spam complaints and maintaining sender reputation.Provides resources and tools to reduce spam complaints and improve sender reputation.
AutomationUnlimited automation workflows available from the Pro plan, including transactional emails and SMTP server access.Advanced automation options, with customer journey mapping and event-based triggers.
Segmentation and PersonalizationAdvanced segmentation and personalization options, especially with unlimited landing pages and forms in the Pro plan.Deep segmentation capabilities, allowing dynamic content and personalized emails.
Template CustomizationProvides a range of customizable templates and design options for emails, landing pages, and forms.Extensive library of customizable email templates.
Customer Support ChannelsEnhanced support options including an account manager and dedicated IP for Enterprise customers.Live chat, email support for all users, and phone support for premium accounts.
Customer SatisfactionKnown for user-friendly interface and effective automation tools, with high customer satisfaction reported.High satisfaction, especially with user interface and extensive features.
Visit Moosend

10. Benchmark Email

Benchmark Email focuses on providing businesses with intuitive email marketing tools to create professional-looking emails effortlessly. It offers a wide range of templates, automation, and analytics features, catering to both beginners and experienced marketers. Benchmark Email emphasizes engagement and interactivity, with features like polls and surveys to gather feedback directly through email campaigns.

Benchmark Email Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Pro Plan$15/month$13/month
Enterprise PlanCustom quoteCustom quote

Benchmark Email Features

Feature / PlanFreePro
($15/mo)
Enterprise
Maximum Contacts500100,00025,000 – Unlimited
Professional Email Templates
Drag-and-drop Builder
Text-Based Emails
RSS Emails
Smart Content25 credits100 credits/month100 credits/month
Email Authentication
Remove Benchmark Branding
Custom HTML Editor
Compare Email Reports
Sign-Up Forms125Unlimited
Landing Pages
Basic Segmentation
Advanced Segmentation
Surveys
Polls
Smart Sending
Preview on Multiple Devices
Schedule Emails
A/B Testing
One-Time List Verification
Ongoing List VerificationAdd-onAdd-on
Dedicated IPAdd-on
Inbox Checker (powered by Litmus)Add-onAdd-on
Basic Automations
Email Engagement Automations
Pre-built Customer Journeys
Advanced Branching Logic
Website Tracking
Image Gallery Storage1GBUnlimitedUnlimited
Archive Emails
Subaccounts
Security Pin
Online Help Center
Live Chat
Phone Support
Managed Account Setup

Benchmark Email Pros and Cons

ProsCons
Effortless Email Marketing: Benchmark Email’s straightforward interface and professional designs simplify email marketing efforts.Cost-Effectiveness Concerns: Users report that Benchmark Email’s pricing might not always be competitive.
Quick Email Setup: Offers an easy drag-and-drop email builder and customizable templates for fast email creation.Free Plan Limitations: The free version’s restrictions pose challenges for smaller entities.
Enhanced Email Automation: Features advanced automation tools that streamline communication processes.API Complexities: Some users find the API challenging to work with and suggest it could be made simpler.
Exceptional Support: Known for providing excellent customer assistance, readily available to help.Adjustment to Updates: Frequent updates necessitate ongoing learning, affecting ease of use.
Secure and Efficient Communication: Prioritizes ease and security, crucial for business communications.Resource Intensiveness: Noted for potentially high costs and significant resource use.
User-Centric Design: The platform is designed with a focus on ease of use, making newsletter and email campaign design straightforward.Hidden Fees: Some users have encountered unexpected charges, leading to dissatisfaction.
In-depth Analytics Capability: Powerful analytics tools aid in evaluating email campaign performance for informed decision-making.Support Service Concerns: Issues with support responsiveness and effectiveness have been highlighted.
If you’re exploring options beyond Benchmark Email, several compelling alternatives are available.

Benchmark Email Vs Mailchimp

VariableBenchmark EmailMailchimp
PricingPro plan starts at $15/month for up to 100,000 contacts.Plans start at $13/month for 500 contacts.
Delivery Rate75.01% delivered to inbox.75.77% delivered to inbox.
Spam Complaint ManagementEmail authentication and other features to help minimize spam complaints.Provides resources and tools to reduce spam complaints and improve sender reputation.
AutomationBasic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.Advanced automation options, with customer journey mapping and event-based triggers.
Segmentation and PersonalizationBasic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.Deep segmentation capabilities, allowing dynamic content and personalized emails.
Template CustomizationProfessional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.Extensive library of customizable email templates.
Customer Support ChannelsOnline help center and live chat available in all plans; phone support available in Pro and Enterprise plans.Live chat, email support for all users, and phone support for premium accounts.
Customer SatisfactionBenchmark Email is known for its user-friendly interface and comprehensive feature set.High satisfaction, especially with user interface and extensive features.
Visit Benchmark Email

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins