6 Instagram Marketing Tools to Engage Your Audience

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Instagram is a great way for brands to connect with their audiences. No wonder, as more and more young people are spending more time on the platform than they do on Facebook. This is leading many companies to add Instagram into their social strategy. Today we’ll look at some ways to do this by looking at a few great Instagram marketing tools.

What Are Instagram Marketing Tools?

Instagram marketing software helps automate tasks, make tasks easier to accomplish or provide insights on your performance. You can use marketing software to schedule posts, like Pinterest automation tools use, carry out analysis, and generally make your marketing efforts more effective. These can also be focused on specific goals like getting new followers or increasing site traffic.

There is a lot of Instagram marketing software options. Some are all-rounders. Others are focused on specific tasks. So how are you supposed to know what will work for you? This article should help you figure that out. Let’s start with a quick overview, and then we can look at each tool in a little more detail.

SoftwareStarting FromBest Thing About ItBiggest Problem
LaterFreeVisual content schedulingLimited monthly posts
Tailwind$9.99 per monthHashtag monitoringLess attractive scheduling
Iconosquare$29 per monthIn-depth analyticsBasic post scheduling
SoldsieFreeUse Instagram for eCommercePaid by number of clicks
BufferFreeCheap general social media managerLimited analytics at lower price points
Sprout Social$99 per monthHigh level of functionalityExpensive

So, you clearly have a lot of options, different functionality, and some big gaps in the pricing too. So let’s take a look at the best Instagram marketing tools.

Instagram Marketing Tools

Later

First up, we have Later. This is a tool aimed mainly at scheduling posts. While there is a free version available, the business plans begin from $19 per month. There’s also support for Facebook, Twitter, and Pinterest.

What makes Later really great as a scheduling tool is the UI. There’s a calendar view, where you can view each of your posts as though they were tacked onto that specific day. Alternatively, you can schedule your posts in terms of how they’ll eventually look on your feed. You simply drag and drop them into different squares of your profile.

There’s also a decent suite of analytics. You can use these to see what’s working best in terms of timing and hashtags.

Tailwind

Tailwind

That leads me neatly onto Tailwind. This one starts from $9.99 for small businesses and bloggers. While Tailwind supports post scheduling and analysis, its main USP is social listening. There’s support for Pinterest as well as Instagram.

The listening functions help you to plan your Instagram strategy. You can monitor hashtags that are relevant to your blog. That way, you can understand how your audience is likely to engage with your brand.

This can also be used to discover new hashtags. That way, you can find new topics that will engage your audience even further.

IconoSquare

Iconosquare

Starting from $29 per month, Iconosquare is billed mainly as an analytics platform. Like most of today’s best Instagram marketing software options, it also covers a couple of other functions. It can also be used for scheduling posts and moderating your comments section.

On the analytics front, you can track all of the main metrics in a very clean and pleasant interface. This includes reach, engagement, and community growth. I particularly liked that you can also make a heatmap of the times when your followers are online, so you can be sure of picking the best times to post.

You can, of course, track the performance of individual posts. What’s even better is you can use Iconosquare to do side by side comparisons of your current and previous posts.

Soldsie

Soldsie

Soldsie is definitely the most specialized of today’s Instagram marketing software solutions. In fact, it exists to solve exactly one problem. On Instagram, you can’t add links to your posts. You can just add one to your bio. That’s not ideal if you’re want to use your Instagram to sell products.

With Soldsie, you can easily get around this. The way it works is you use your bio link to let direct users to a custom store based on your feed. That way, they can quickly find all of your featured products without having to go searching elsewhere.

There’s also a set of analytics tools built-in, so you can track your engagements and the success of ROI on your marketing efforts.

Buffer

Buffer

When considering Instagram marketing tools, you’ll also want to think about a general social media management platform. Buffer is one really good option if you want to go down this route. It stands to reason that paying for different platforms for each social network isn’t the right option for everyone.

Buffer gives you all of the social media features you’d expect. For Instagram, this includes all of the basics, such as scheduling, analysis, and hashtag monitoring. It’s all tied up in a bright and very intuitive user interface.

I also liked that it’s available as a browser extension, as well as iOS and Android apps. That way you can quickly work on your Instagram strategy as and when you need to.

SproutSocial

Sprout Social

Similarly, Sprout Social is more of a social media generalist. At $99 per month, it’s a much pricier one though. If you’re serious about your Instagram marketing though, it’s worth the outlay. In terms of use, it feels more like a fully-fledged content management system than a social media scheduler.

Some of the other advanced features on offer include a dedicated social CMS. This is of course a very powerful tool for fostering brand loyalty. You can even manage several Instagram profiles from a single dashboard, which is useful for larger companies that operate across different markets.

There are agency-level features too. One of the standouts here is the ability to automatically generate detailed reports. This is, of course, vital if Instagram is one of your main marketing channels.

Final Thoughts

That should hopefully give you a flavor of what’s available. There are a couple of good options here if you want to carry out a specific task on Instagram, or if you have particular goals. As far as Instagram marketing tools which do a bit of everything go, for my money it’s hard to look past either Buffer or Iconosquare.

For more useful tools for online business owners, check out our guide to the best animated logo makers, and the best social proof notification software. You might also want to check out our roundup of the best online competition software.

Hope you like our content. If you feel you have a solution that should be on this list, shoot us an email. We want to make our articles as comprehensive as possible.

About the author

Ronan McQuilan

I'm a specialist technology copywriter and blogger, originally from Belfast in Ireland. When I'm not writing about software, I'm also a massive folk music nerd.

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