Explore 10 Frase Alternatives for Enhanced Content

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Here’s a straightforward guide to the best Frase alternatives. We’ve selected our top three content optimization tools across three key areas: the most effective for on-page SEO analysis, the best value for beginner content marketers, and the top overall SEO tool.

Our approach: how we chose the top Frase alternatives:

  • Analyzed strengths and weaknesses of each tool by reviewing user feedback from industry-specific sites like G2, Capterra, and TrustRadius, supported by AI analysis.
  • Evaluated the features of various content optimization tools to understand their primary functions and benefits.
  • Created comparison charts to help you easily compare each tool based on pricing, features, and user reviews.

Zoom in: showcasing our top three Frase alternatives.

SEO SoftwarePerfect For…Price
PageOptimizer ProMost Cost Effective: PageOptimizer Pro offers thorough on-page SEO analysis at a competitive price.Starts at $34/month
Surfer SEOMost Feature Rich Content Optimization: Surfer SEO provides extensive features for content optimization.Starts at $89/month
SEMRush Writing AssistantBest All Around SEO Tool: SEMRush is known for its comprehensive SEO capabilities.Starts at $129.95/month

Zoom out: explore the top alternatives to Frase in more detail.

1. PageOptimizer Pro

PageOptimizer Pro provides SEO recommendations based on scientifically tested data to improve your website’s ranking. It analyzes your content against competitors and generates guidelines for keyword optimization, headings, and content structure. PageOptimizer Pro is used by SEO professionals and marketers to ensure their on-page SEO tactics are data-driven and effective. It’s suitable for those seeking a rigorous approach to on-page optimization.

PageOptimizer Pro Pricing

PlansMonthly CostAnnual Cost
Basic Plan$34/month
Premium Plan$47.5/month
Unlimited Plan$61/month$610/year
Teams Plan$120/month$1200/year

PageOptimizer Pro Features

FeatureBasic
($34/mo)
Premium
($47.5/mo)
Unlimited
($61/mo)
Teams
($120/mo)
Included Monthly POP ReportsLimitedLimitedUnlimitedUnlimited
Included Monthly POP Credits204050120
Watchdog Limits10 pages10 pages100 pages500 pages
Edit in Google Docs, WordPress, etc.✔️✔️✔️✔️
Access to sub-accounts (Teams only)✔️
Project level access for employees/clients (Teams only)✔️
Secret Key✔️✔️
Excel bulk project submissionAvailableAvailable
POP AI Writer✔️✔️✔️✔️
Google NLP✔️✔️✔️✔️
E-E-A-T analysis✔️✔️✔️✔️
Content Editor✔️✔️✔️✔️
Page structure suggestions✔️✔️✔️✔️
Downloadable reports✔️✔️✔️✔️
White label PDF reports (Team plans only)✔️
SERP Display✔️✔️✔️✔️
AI-powered Schema optimization recommendations✔️✔️✔️✔️
Current vs target word count✔️✔️✔️✔️
LSI/NLP/TF-IDF Scoring✔️✔️✔️✔️
Supports 61 languages✔️✔️✔️✔️
Competitor Display✔️✔️✔️✔️
SupportLimited hoursExtended hours24/724/7
Weekly Live Workshops✔️✔️✔️✔️

PageOptimizer Pro Pros and Cons

ProsCons
Effective Content Optimization: Delivers precise recommendations for enhancing content and boosting rankings.Basic Design: Lacks the fancy interface of some competitors, though functionality is strong.
Comprehensive Keyword Analysis: Provides detailed insights into keyword usage and recommendations for headers and titles.Limited Fancy Features: Does not have some advanced features found in other SEO tools.
Cost-Effective: Offers good value for money, making it accessible for small businesses.Watch Dog Limitations: Users wish for more automatic updates in monitoring functions.
Easy to Use: User-friendly interface facilitates navigation and use, even for those new to SEO.Inconsistent Results: While often effective, results can vary by page, which may confuse users.
Integration with Google Search Console: Enhances functionality and data accuracy.Complexity in Implementation: Some users find the tool complex and the suggestions hard to implement.
Continuous Improvement: Regular updates to the tool keep it relevant and effective.UI Needs Improvement: While functional, the user experience could be more pleasant.
Excellent Customer Support: Quick and helpful responses to user queries.Cost Increases: Prices tend to rise each year, which may concern some users.
Browse our array of remarkable alternatives to PageOptimizer Pro.

PageOptimizer Pro Vs Frase

AspectPageOptimizer ProFrase
Target AudienceDesigned for SEO professionals, small businesses, and content creators who need detailed content optimization.Ideal for SEO specialists and content creators needing streamlined content optimization tools.
Pricing DetailsOffers plans starting at $34/month with options for unlimited reporting and team features at higher tiers.Plans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.
Keyword ResearchProvides keyword analysis tools that integrate with content optimization recommendations.Not a core feature; focuses more on content optimization.
Content OptimizationSpecializes in offering detailed recommendations for on-page optimization, including AI-driven suggestions.Features tools like SERP analysis and an in-editor writing assistant for direct content enhancement.
Backlink AnalysisDoes not specifically focus on backlink analysis; more geared towards on-page content improvements.No backlink analysis; prioritizes on-page content strategies.
Competitor AnalysisProvides some competitor data through its optimization tools, but not as a core feature.Includes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.
Customer SupportKnown for excellent customer support with quick and helpful responses to queries.Responsive support team focused on effective platform utilization.

2. Surfer SEO

Surfer SEO is a cutting-edge SEO tool designed to help marketers optimize their content with data-driven analysis. It leverages real-time metrics on keyword usage, content structure, and competitor analysis to suggest actionable improvements. Surfer SEO’s user interface is intuitive, making it easy for users to understand and apply SEO recommendations to their content. It’s particularly effective for content creators and SEO professionals aiming to increase their pages’ search engine rankings through strategic content adjustments.

Surfer SEO Pricing

PlansMonthly CostAnnual Cost
Essential Plan$89/month$69/month
Scale Plan$129/month$99/month
Scale AI Plan$219/month$179/month
Enterprise PlanCustom PricingCustom Pricing

Surfer SEO Features

FeaturesESSENTIAL ($89)SCALE ($129)SCALE AI ($219)ENTERPRISE (Custom)
Ideal forSmall business owners and freelancersMid-sized agencies & marketing teamsAgencies looking to scale up with AILarge agencies & marketing teams
Content Editor Articles30 articles/month, $5/additional100 articles/month, $1/additional100 articles/month, $1/additionalCustom
AI Articles0 AI articles/month, $19/additional0 AI articles/month, $19/additional10 AI articles/month, $19/additionalCustom
Keyword Research100 searches/day100 searches/day100 searches/dayCustom
Audit (Add-on)$49, 100 audits/month$49, 100 audits/month$49, 100 audits/monthCustom
SERP Analyzer (Add-on)$29, 100 searches/day$29, 100 searches/day$29, 100 searches/dayCustom
Auto-Optimize102040Custom
Team Members25 (more seats on demand)5 (more seats on demand)Custom
White Label
API
Other FeaturesGoogle Docs, WordPress integrationAll from ESSENTIAL plus Jasper integrationAll from SCALE plus personalized onboardingAll from SCALE AI plus dedicated CSM, priority support

Surfer SEO Pros and Cons

ProsCons
Simplified Agency Use: Enhances content management across freelancers, boosting speed and efficiency.Restrictions of Credit System: Credits for Content Editor and Audit tools expire each billing period without carryover.
Integrated Solutions: Features essential integrations like WordPress and Google Drive.Pricing Concerns: High cost, especially for the AI editor, can be prohibitive for smaller businesses.
Intuitive Design: User-friendly interface with attractive dashboards for easy data analysis.Subpar Mobile Interface: Mobile experience needs improvement for better functionality.
Complete SEO Enhancement: Comprehensive SEO tools including keyword research, SERP analysis, and competitor insights.Editing Features Wishlist: Users desire more straightforward editing features without needing extra credits.
Outstanding Support: Known for prompt customer service and additional learning resources, including a certification program.Keyword Research Data Needs: More detailed data required for exhaustive SEO planning.
Content Editor and Auditing Tools: Offers instant suggestions for content enhancement and detailed material reviews.Disappointment over Removed Features: Removal of certain features, such as Grow Flow, has caused user dissatisfaction.
Engaged Community and Resources: Access to a supportive community and a writers’ marketplace enhances the content optimization environment.Login Issues: Enhanced security measures, like 2FA, have caused login difficulties for some users.
Find our picks for the most effective alternatives to Surfer SEO.

Surfer SEO Vs Frase

AspectSurfer SEOFrase
Target AudienceSuited for businesses and agencies requiring advanced SEO strategies and AI-driven content tools.Ideal for SEO specialists and content creators needing streamlined content optimization tools.
Pricing DetailsPricing begins at $89/month, scaling to custom rates for enterprise needs. Designed for varying business sizes.Plans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.
Keyword ResearchRobust keyword research included, with up to 100 daily searches across plans, supporting comprehensive SEO efforts.Not a core feature; focuses more on content optimization.
Content OptimizationOffers detailed content optimization guidelines, auto-optimization in higher plans, and a focus on improving content quality.Features tools like SERP analysis and an in-editor writing assistant for direct content enhancement.
Backlink AnalysisDoes not offer backlink analysis, focusing on on-page SEO and content quality.No backlink analysis; prioritizes on-page content strategies.
Competitor AnalysisFeatures in-depth SERP analyzer tools for detailed competitive insights, available as an add-on.Includes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.
Customer SupportExceptional support with prompt responses, additional learning resources, and an active community for user support.Responsive support team focused on effective platform utilization.

3. SEMRush Writing Assistant

SEMRush Writing Assistant provides real-time SEO recommendations to improve the quality and search engine visibility of your content. It integrates with popular text editors, offering suggestions on readability, tone, originality, and SEO optimization. SEMRush Writing Assistant is perfect for content creators who need immediate feedback to align their writing with SEO best practices. It’s a valuable tool for anyone looking to boost their content’s online performance.

SEMRush Writing Assistant Pricing

PlansMonthly CostAnnual Cost
Pro Plan$129.95/month$108.33/month
Guru Plan$249.95/month$208.33/month
Business Plan$499.95/month$416.66/month

SEMRush Writing Assistant Features

FeaturesPro ($108.33/mo)Guru ($208.33/mo)Business ($416.66/mo)
Projects51540
Keywords to Track (Daily Updates)5001,5005,000
Keyword, Domain, and Backlink AnalyticsYesYesYes
Historical DataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice MetricNoNoYes
API AccessNoNoYes
Domain & Keyword Analytics
Results Per Report10,00030,00050,000
Reports Per Day3,0005,00010,000
Keyword Metrics Updates Per Month2501,0005,000
Product Listing AdsNoNoYes
Mobile RankingsYesYesYes
Targets Per Project110Unlimited
Keyword Cannibalization ReportNoYesYes
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002,000
Pages Per OTI Campaign304050
Sharing with ‘edit’ AccessYesYesYes
Sharing with ‘read-only’ AccessYesYesYes
Scheduled PDF Reports52050
Additional Users (Cost Per User)$45/mo$80/mo$100/mo

SEMRush Writing Assistant Pros and Cons

ProsCons
Competitor Blog Tracking: Enables tracking of competitors’ top blogs to enhance own site traffic.Pricing Concerns: The cost is seen as a barrier for personal use or small businesses.
Comprehensive SEO Tools: Offers a broad range of tools for business development and client management.Data Accuracy Issues: Some inaccuracies in search volume and ranking data noted, affecting decision-making.
User-Friendly Interface: Known for ease of use, catering to both beginners and SEO professionals.Segmented Services: Discontent with the segmentation of services into higher-priced tiers.
Keyword Clusters Update: Recent update improves content strategy and research efficiency.Learning Curve: The platform can overwhelm new users with its depth of features.
Agency Growth Kit: Aids in professional growth and business development for agency users.Lack of Local SEO Insights: Less effective in delivering insights for Local SEO strategies.
Detailed Insights: Provides deep insights into keyword analysis and content research.Limited Historical Data: Users need more extensive historical data for trend analysis.
Excellent Customer Support: Noted for responsive and effective customer support.Reporting Tool Issues: Reports of clunky reporting tools and problematic integrations.
Explore our list of best alternatives to SEMRush Writing Assistant.

SEMRush Writing Assistant Vs Frase

AspectSEMRush Writing AssistantFrase
Target AudienceGeared towards SEO professionals and agencies needing comprehensive analytics and content tools.Ideal for SEO specialists and content creators needing streamlined content optimization tools.
Pricing DetailsStarts at $108.33/month annually, with options scaling to $416.66 for advanced features and larger scale projects.Plans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.
Keyword ResearchExtensive keyword tracking and analytics, with up to 5,000 daily updates in the Business Plan, supporting in-depth SEO campaigns.Not a core feature; focuses more on content optimization.
Content OptimizationOffers SEO writing assistance but focuses more on overall SEO analytics and keyword optimization.Features tools like SERP analysis and an in-editor writing assistant for direct content enhancement.
Backlink AnalysisComprehensive backlink analytics available, supporting detailed backlink and domain analysis.No backlink analysis; prioritizes on-page content strategies.
Competitor AnalysisRobust tools for tracking and analyzing competitors, including keyword cannibalization reports and market share metrics.Includes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.
Customer SupportKnown for excellent customer support with responsive service and detailed assistance.Responsive support team focused on effective platform utilization.

4. Clearscope

Clearscope is a content optimization tool that helps writers and SEO professionals produce highly relevant and competitive content. It offers keyword and content analysis, readability suggestions, and integration with common content management tools. Clearscope is designed to improve content rankings and engagement by providing detailed insights into content effectiveness. It’s ideal for marketers aiming to enhance the SEO and readability of their articles.

Clearscope Pricing

PlansMonthly Cost
Essential Plan$199/month
Business Plan$599/month
Enterprise PlanCustom Pricing

Clearscope Features

FeaturesEssentials ($199/month)Business ($599/month)Enterprise (Custom pricing)
UsersUnlimitedUnlimitedUnlimited
ProjectsUnlimitedUnlimitedUnlimited
Content Inventory Pages100 per month500 per monthCustom
Keyword Discovery Credits30 per month100 per monthCustom
Content Reports15 per month50 per monthCustom
Dedicated Account ManagerNot available✔️✔️
AI Content Outline GenerationNot available✔️✔️
Custom Data PipelineNot availableNot available✔️
Crawler WhitelistingNot availableNot available✔️
Custom Geo-targetingNot availableNot available✔️
Single Sign-On (SSO)Not availableNot available✔️

Clearscope Pros and Cons

ProsCons
Enhances Content Quality: Identifies essential topics and keywords, enhancing content relevance.Cost Considerations: Pricing may be too high for smaller businesses and freelancers.
Saves Time: Reduces research and writing time, streamlining content creation.Keyword Research Tool: Users desire a more robust keyword research feature.
User-Friendly Interface: Intuitive design makes it accessible for all user levels.Interface Design: Needs refinement to prevent accidental actions like unintended report generation.
Continuous Improvement: Regularly introduces new features based on user feedback.Learning Curve: New users may require time to fully utilize the tool’s features, despite available resources.
Boosts SEO Performance: Optimizes content to improve organic traffic and search rankings.Limited External Integrations: Users want more integrations with platforms like WordPress for better workflow.
Exceptional Support: The Clearscope team is responsive and effectively addresses user concerns.Keyword Relevance: Sometimes, recommended keywords may not align perfectly with specific content needs.
Versatile Content Optimization: Works effectively across various content types, enhancing its utility for marketers.Technology Integrations: There is demand for more seamless integrations with other tech tools to further enhance content optimization.
Check out our selection of the top-rated alternatives to Clearscope.

Clearscope Vs Frase

AspectClearscopeFrase
Target AudienceTargeted at marketers and content teams seeking to enhance content quality and SEO performance.Ideal for SEO specialists and content creators needing streamlined content optimization tools.
Pricing DetailsPlans start at $199/month with essential features. Business and enterprise solutions offer advanced capabilities with custom pricing.Plans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.
Keyword ResearchOffers keyword discovery credits, but users seek more robust tools.Not a core feature; focuses more on content optimization.
Content OptimizationFocuses on enhancing content relevance through detailed reports and AI content outline generation in higher plans.Features tools like SERP analysis and an in-editor writing assistant for direct content enhancement.
Backlink AnalysisDoes not offer backlink analysis; focuses more on content strategy.No backlink analysis; prioritizes on-page content strategies.
Competitor AnalysisLimited; primarily offers content optimization tools without extensive competitor insights.Includes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.
Customer SupportKnown for responsive and effective support, with dedicated account management for business and enterprise plans.Responsive support team focused on effective platform utilization.

5. MarketMuse

MarketMuse uses AI to analyze content and suggest improvements based on topical authority and keyword coverage. It provides content briefs, competitive analysis, and optimization advice to ensure your content ranks well in search engines. MarketMuse is designed to elevate content quality and improve its relevance to targeted search queries. It’s perfect for content strategists and SEO specialists aiming to lead in their market niches.

MarketMuse Pricing

PlansMonthly CostAnnual Cost
Free Plan (7d-Trial)$0/month
Standard Plan$149/month$1500/year
Team Plan$399/month$3900/year
Premium PlanCustom Pricing

MarketMuse Features

FeatureFreeStandard
($149/mo)
Team
($399/mo)
Premium
(Custom)
Users113Team access
Queries per Month10100UnlimitedUnlimited
SERP X-rayLimited results, no averagesFull results, incl. averagesFull results, incl. averagesFull results, incl. averages
HeatmapLimited results, no site-level analysisFull results, incl. site-level analysisFull results, incl. site-level analysisFull results, incl. site-level analysis
Topic NavigatorLimited resultsFull resultsFull resultsFull results
Link RecommendationsNoYesYesYes
Export OptionsNoWord, Excel, Google DocsWord, Excel, Google DocsWord, Excel, Google Docs
MarketMuse AI for Content CreationNoYesYesYes
Content BriefsNoNoUnlimitedUnlimited
Domain Analysis (Inventory)NoNoNoYes
Managed Topics TrackingNoNoNoYes
Training on Platform and WorkflowsNoNoNoYes
Add-ons AvailableNoInventory snapshot, saved views bundlesUsers ($99/each), inventory optionsUsers ($99/each), inventory options

MarketMuse Pros and Cons

ProsCons
Dynamic SEO Tool: Excels in topical research and offers deep SEO insights.Lacks Customization for Bloggers: Needs more tailored features for blogging niches.
Time-Saving Features: Streamlines content creation from ideation to optimization.Occasional Slowdowns: Users report intermittent performance issues.
User-Friendly: Easy to navigate without extensive training.Learning Curve: New users may find the platform’s rich features overwhelming at first.
No Integration Required: Operates independently, simplifying usage.Price Point: May be costly for smaller businesses or independent creators.
Innovative AI Integration: Enhances content creation and structure, offering fresh insights.Limited Reporting Metrics: Could benefit from enhanced reporting for deeper content analysis.
Comprehensive Content Briefs: Facilitates collaboration and improves content strategy.UI Usability: Some users suggest the interface could be more intuitive.
Responsive Support: Provides excellent customer support for optimal use of the platform.Dependency on ChatGPT 4: Reliance on a specific AI model may restrict content diversity and evolution.
Explore our top picks for alternatives to MarketMuse.

MarketMuse Vs Frase

AspectMarketMuseFrase
Target AudienceBest suited for content marketers and SEO professionals focusing on content-driven SEO strategies.Ideal for SEO specialists and content creators needing streamlined content optimization tools.
Pricing DetailsOffers a free trial, with paid plans starting at $149/month. Team and custom premium plans available for advanced needs.Plans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.
Keyword ResearchFocuses on content optimization rather than traditional keyword research, using AI to generate topic insights and content suggestions.Not a core feature; focuses more on content optimization.
Content OptimizationSpecializes in AI-driven content optimization, providing tools like content briefs and AI suggestions to enhance content relevance and quality.Features tools like SERP analysis and an in-editor writing assistant for direct content enhancement.
Backlink AnalysisDoes not focus on backlink analysis; prioritizes content structure and quality enhancements.No backlink analysis; prioritizes on-page content strategies.
Competitor AnalysisOffers tools for content and topical analysis to gauge competitor strategies, but not traditional competitor backlink tracking.Includes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.
Customer SupportKnown for responsive support, assisting users in maximizing the platform’s capabilities effectively.Responsive support team focused on effective platform utilization.

6. Ahrefs

Ahrefs offers a suite of tools to analyze websites and improve their search engine rankings, including keyword research, competitor analysis, and backlink tracking. It’s widely used for SEO and content marketing strategies to increase organic search traffic. Ahrefs provides comprehensive data that helps users understand their site’s performance and discover new growth opportunities. It’s essential for digital marketers and SEO professionals focused on data-driven decisions.

Ahrefs Pricing

PlansMonthly CostAnnual Cost
Lite Plan$129/month$108/month
Standard Plan$249/month$208/month
Advanced Plan$449/month$374/month
Enterprise PlanCustom Pricing

Ahrefs Features

Features/PlanLite ($129/mo)Standard ($249/mo)Advanced ($449/mo)Enterprise (Custom)
Projects52050100+
History6 months2 years5 yearsUnlimited
Credits per User/Month5007501,000Customized
Dashboard
Site ExplorerBest links filterFull site structure, Broken backlinks, Broken links, Outgoing links, Linking authors, Calendar viewSame as Standard + additional featuresCustomized
Keywords ExplorerAI suggestions, Keyword clustersSame as LiteSame as StandardCustomized
Site AuditHTTP authenticationCustomized
Rank Tracker
Competitive Analysis
SERP Comparison
Page Inspect
Alerts
Export to Google SheetsSoonSoonSoonSoon
Portfolios✔ (New)
Content Explorer
Batch Analysis
Mention Alerts
SERP Updates
Looker Studio IntegrationCustomized
Web ExplorerCustomized
AI Content Grader✔ (New)
Pay by Invoice
Access Management
Audit Log
API
SSO
Directory Listing

Ahrefs Pros and Cons

ProsCons
Detailed Backlink Insights: Excelling in backlink analysis crucial for competitive SEO strategies.Premium Pricing: Considered costly, particularly for small businesses and individual users.
Effective Keyword Research: Praised for comprehensive capabilities in keyword discovery.Migration Issues: Some users face challenges with plan migrations and data retention.
Rich Data and Integration: Offers robust data and seamless integration with other tools.Usage Limits: Imposes limits with extra charges for excess usage, posing a potential drawback.
Extensive Keyword Database: Known for its vast database and sophisticated crawling features.Learning Curve: Initially complex for new users, despite extensive educational resources.
Intuitive Design: Features a user-friendly interface complemented by helpful learning resources.Customer Service Issues: Reports of difficulties with customer support, particularly in billing disputes.
Accurate Analytics: Provides precise analytics on website health, essential for daily monitoring.Lacks Certain Features: Missing specific content marketing and PPC tools available in other platforms.
Competitor Analysis: Offers essential tools for in-depth analysis of competitors’ market positioning.Data Consistency: Some concerns about data accuracy and the need for an improved user experience.
Here’s a roundup of the best Ahrefs alternatives.

Ahrefs Vs Frase

AspectAhrefsFrase
Target AudienceTailored for SEO professionals and larger organizations needing in-depth SEO analysis and competitive intelligence.Ideal for SEO specialists and content creators needing streamlined content optimization tools.
Pricing DetailsStarts at $108/month annually, with options for advanced and custom enterprise solutions.Plans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.
Keyword ResearchKnown for a vast keyword database and sophisticated research tools, providing deep insights into keyword strategies.Not a core feature; focuses more on content optimization.
Content OptimizationProvides tools for optimizing content but primarily focuses on backlink and competitive analysis.Features tools like SERP analysis and an in-editor writing assistant for direct content enhancement.
Backlink AnalysisExcelling in backlink analysis with comprehensive tools for tracking and understanding backlinks.No backlink analysis; prioritizes on-page content strategies.
Competitor AnalysisOffers extensive tools for in-depth competitor analysis, including tracking competitors’ strategies and market positioning.Includes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.
Customer SupportProvides solid support but has some reports of challenges, especially with billing and customer service responsiveness.Responsive support team focused on effective platform utilization.

7. MozPro

MozPro is an all-in-one SEO toolset that provides insights into keyword rankings, link building, site audits, and page optimization. It helps users track their site’s search performance and offers actionable recommendations to improve SEO strategies. MozPro is known for its industry-standard metrics and user-friendly interface, making it accessible to both beginners and experienced marketers. It’s a reliable choice for anyone looking to enhance their SEO effectiveness.

MozPro Pricing

PlansMonthly CostAnnual Cost
Standard Plan$99/month$79/month
Medium Plan$179/month$143/month
Large Plan$299/month$239/month
Premium Plan$599/month$479/month

MozPro Features

FeatureStandard ($99/mo)Medium ($179/mo)Large ($299/mo)Premium ($599/mo)
Campaigns3102550
Keyword Rankings300 (1,200 total search results collected)1,500 (6,000 total search results collected)3,000 (12,000 total search results collected)4,500 (18,000 total search results collected)
Mobile RankingsAvailableAvailableAvailableAvailable
Pages Crawled/Week100,000 (400,000 total pages/mo.)500,000 (2 million total pages/mo.)1,250,000 (5 million total pages/mo.)2,000,000 (8 million total pages/mo.)
Performance Metrics: Tracked URLs602005001,000
Performance Metrics: On-Demand URLs/Month62050100
Speed CrawlAvailableAvailableAvailableAvailable
On-Demand Crawls/Month53060100
Keyword Queries/Month1505,00015,00030,000
Rows per Keyword Query10,00030,00050,000100,000
Keyword Lists53060100
Keywords per List1005007501,000
Competitive Research Queries5075100150
Backlink Queries/Month5,00020,00070,000100,000
Rows per Backlink Query10,00040,00050,00075,000
Link Tracking Lists13060100
Links per List1005007501,000
Rank Checker Queries/Day200200500800
On-Page Grader ReportsUnlimitedUnlimitedUnlimitedUnlimited
Scheduled ReportsUnlimitedUnlimitedUnlimitedUnlimited
Branded ReportsUnlimitedUnlimitedUnlimitedUnlimited
Report TemplatesUnlimitedUnlimitedUnlimitedUnlimited
User seats included1235
24/7 SupportIncludedIncludedIncludedIncluded

MozPro Pros and Cons

ProsCons
Effective for Website Performance Tracking: Monitors website rankings effectively.Setup and Usability Challenges: Setup can be complex with some reports of slow support response.
Exceptional UI and UX: Known for superior user interface and user experience.Some Features Lack Depth: Certain features, like social media tools, are not as robust as competitors’.
Wide Range of SEO Tools: Provides comprehensive tools for SEO audits, keyword research, and optimizations.Cost Concerns: Pricing may be prohibitive for small businesses or budget-restricted users.
Educational Content and Certifications: Offers valuable learning resources and certifications.Support Responsiveness: Some users experience slow responses and issues with site crawl features.
Reliable Campaign and Keyword Tracking: Simplifies monitoring campaigns and keyword research.Integration Limitations: Lacks direct integrations with platforms like Looker Studio.
User-Friendly Interface: Ensures a seamless user experience.Steep Learning Curve: Advanced features require significant learning to fully utilize.
Good Value: Provides extensive features at a fair price, without hidden costs.Data Accuracy Issues: Some discrepancies in data, especially compared to tools like Google Ads keyword planner.
See our list of top MozPro alternatives.

MozPro Vs Frase

AspectMozProFrase
Target AudienceDesigned for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.Ideal for SEO specialists and content creators needing streamlined content optimization tools.
Pricing DetailsPricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.Plans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.
Keyword ResearchOffers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.Not a core feature; focuses more on content optimization.
Content OptimizationFocuses on overall SEO performance but less on specific content optimization features.Features tools like SERP analysis and an in-editor writing assistant for direct content enhancement.
Backlink AnalysisKnown for strong backlink analysis tools, allowing detailed examination of link quality and growth.No backlink analysis; prioritizes on-page content strategies.
Competitor AnalysisProvides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.Includes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.
Customer SupportOffers 24/7 support, though some users report slow response times and usability challenges.Responsive support team focused on effective platform utilization.

8. SE Ranking

SE Ranking offers a comprehensive suite of SEO tools that include keyword research, competitor analysis, and website audits. It tracks keyword rankings and monitors changes in search performance, providing insights that help improve your SEO strategy. SE Ranking’s tools are designed for both beginners and seasoned marketers, making it a versatile option for businesses of all sizes. It’s a great all-in-one solution for ongoing search engine optimization.

SE Ranking Pricing

PlansMonthly CostAnnual Cost
Essential Plan$55/month$44/month
Pro Plan$109/month$87.20/month
Business Plan$239/month$191.20/month

SE Ranking Features

FeatureEssential
($55/mo)
Pro
($109/mo)
Business
($239/mo)
Projects10UnlimitedUnlimited
Manager Seats135
Additional Manager Seats+$20 per seat+$20 per seat+$20 per seat
Competitors per Project51020
Rank Tracker – Keywords7502,0005,000
Rank Tracker – Check FrequencyDailyDailyDaily
Search Engines (Targets)100100100
Visibility Rating, SERP Competitors, Share of VoiceIncludedIncludedIncluded
Website Audit – Pages per Account100,000250,000700,000
Website Audit – Pages per Project15,00040,00080,000
Page Changes Monitor100250
On-Page Checker and SERP Analyzer20 pages/month30 pages/month100 pages/month
Keywords for SERP Analysis per Month201001,000
Backlink Checker and Monitor17,500 backlinks monitored30,000 backlinks monitored90,000 backlinks monitored
Domains for Backlink Analysis per Day50100300
Backlink Gap Analyzer – Backlinks per Report10,00030,000100,000
Competitive and Keyword Research – Reports per Day1005,00010,000
Rows per Export1,00050,000100,000
Paid and Organic Keywords ResearchIncludedIncludedIncluded
Historical Data on Keywords/Domains3 previous monthsAny available month
Lists in Keyword Manager per Account60UnlimitedUnlimited
Keywords in Keyword Manager per Account30,00050,000120,000
SEO Reporting – Scheduled Reports52050
SEO Reporting – Report TemplatesUnlimitedUnlimitedUnlimited
Content Editor15 articles/mo30 articles/mo120 articles/mo
AI Writer25,000 AI Words50,000 AI Words250,000 AI Words
Plagiarism Checker3 checks5 checks10 checks
SupportPriority supportPriority supportPriority support, Account manager, Team training (4h-8h), Onboarding call

SE Ranking Pros and Cons

ProsCons
Comprehensive SEO Tools: Provides extensive tools for SEO performance monitoring and auditing.Slow Support: Online chat support has slowed down since the introduction of an AI bot.
Intuitive Design: User-friendly interface makes it easy for both new and experienced users.Limited Features: Some users find the keyword research and social media tracking capabilities less comprehensive than competitors.
Affordable Pricing: Offers good value, especially for small businesses and startups.Search Trends: Users miss the ability to view search volume trends for keywords.
Easy Integration: Seamlessly integrates with platforms like Google Search Console and Looker Studio.Complex Reporting: Some reports are complicated and could be more user-friendly.
No Credit Card Required for Trial: Allows new users to try features without financial commitment.Incomplete Data: Occasionally, some data points are missing, requiring users to seek information elsewhere.
Local SEO Features: Effective for managing local SEO efforts, including listings and evaluations on various platforms.Feature Removals: Users are dissatisfied with the removal of certain useful features.
Regular Updates: Continuously improves and adds new features based on user feedback.General Loading Speed: Some users report slow loading times across the platform.
Discover the leading SE Ranking alternatives in our curated guide.

SE Ranking Vs Frase

AspectSE RankingFrase
Target AudienceAimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.Ideal for SEO specialists and content creators needing streamlined content optimization tools.
Pricing DetailsOffers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.Plans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.
Keyword ResearchOffers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.Not a core feature; focuses more on content optimization.
Content OptimizationIncludes tools for on-page optimization and content editing.Features tools like SERP analysis and an in-editor writing assistant for direct content enhancement.
Backlink AnalysisProvides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.No backlink analysis; prioritizes on-page content strategies.
Competitor AnalysisIncludes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.Includes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.
Customer SupportOffers priority support with additional benefits like account management and team training in higher plans.Responsive support team focused on effective platform utilization.

9. Serpstat

Serpstat is a comprehensive SEO platform that offers tools for keyword research, competitor analysis, backlink analysis, and site audits. It helps businesses optimize their SEO strategies, monitor their rankings, and gain insights into their competitors’ tactics. Serpstat is known for its versatile functionalities that cater to SEO professionals and marketers aiming to enhance their online visibility. It’s ideal for those seeking an all-in-one SEO solution that provides detailed analytics and reporting.

Serpstat Pricing

PlansMonthly CostAnnual Cost
Individual Plan$59/month$50/month
Team Plan$119/month$100/month
Agency Plan$479/month$410/month

Serpstat Features

Feature/PlanIndividual
($59/mo)
Team
($119/mo)
Agency
($479/mo)
Keywords Tracking1005005,000
Keywords Updates per Month2,00010,000100,000
Search Queries per Month2,00010,00010,000
Monthly API Calls50,000250,0002,500,000
Competitor Tracking0200,0002,000,000
Reports per Month525250
Alerts per Month050500
Backlinks Analysis per Month10,00050,000500,000
Backlinks Reports per Month30,000150,0001,500,000
Pages Crawled per Month5,00025,000Unlimited
Users Included210100
Custom Reports AvailabilityUpon requestUpon requestFree trial
API AccessUpon requestUpon requestFree trial
Google Data Studio IntegrationUpon requestUpon requestFree trial
Additional Local SEO$20/location$20/locationFree trial
Support LevelStandardPriorityPriority
Maximum Concurrent Users1330
Response Time16 hoursPriorityPriority

Serpstat Pros and Cons

ProsCons
Cost-effective SEO Tool: Offers competitive solutions similar to Ahrefs, SEMrush, or MOZ at a more affordable price.Limited Advanced Features: Needs more comprehensive features like gap analysis and competing domains.
Keyword Ranking Tracker: Highly praised for its effective keyword ranking tracking capabilities.User Interface: Some users feel the graphical user interface could be improved for better usability.
Comprehensive Toolset: Includes features like website analysis, keyword rank tracking, backlink analysis, and competitor research.Price: While cost-effective, some users find the pricing plans a bit high.
Large Database: Provides a very large database of data, beneficial for extensive SEO research.Technical Report Usability: Technical reports can be complex and less user-friendly for some users.
Innovative Features: Offers unique features like AI Content Tools and keyword clustering not found in other SEO software.Overwhelming for Beginners: The abundance of tools can be daunting for new users to navigate and utilize effectively.
Speedy Support: Noted for quick and efficient customer support service.Report Loading Times: Sometimes reports take long to load, up to 10 seconds.
Versatile SEO Solutions: Effective for both organic traffic growth and detailed technical audits of websites.Popularity: Despite its capabilities, it’s less known compared to major competitors like Ahrefs and SEMrush.
Explore our guide to reliable Serpstat alternatives.

Serpstat Vs Frase

AspectSerpstatFrase
Target AudienceSEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.Ideal for SEO specialists and content creators needing streamlined content optimization tools.
Pricing DetailsOffers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.Plans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.
Keyword ResearchProvides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.Not a core feature; focuses more on content optimization.
Content OptimizationFeatures tools for content grading and optimization but with a stronger focus on overall SEO enhancements.Features tools like SERP analysis and an in-editor writing assistant for direct content enhancement.
Backlink AnalysisIncludes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.No backlink analysis; prioritizes on-page content strategies.
Competitor AnalysisProvides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.Includes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.
Customer SupportKnown for quick and efficient support, especially responsive for agency and higher-tier plan users.Responsive support team focused on effective platform utilization.

10. SEO PowerSuite

SEO PowerSuite offers a comprehensive set of desktop SEO tools that include site audits, backlink analysis, and rank tracking. It’s designed to handle all aspects of SEO, from routine site maintenance to advanced strategies. SEO PowerSuite is suitable for SEO professionals and webmasters who prefer a desktop solution with extensive SEO capabilities. It’s a robust choice for comprehensive, in-depth SEO analysis and management.

SEO PowerSuite Pricing

PlansPricing
Free Plan$0/year
Professional Plan$299/year
Enterprise Plan$499/year

SEO PowerSuite Features

Features & EditionsSEO PowerSuite FreeSEO PowerSuite Professional
($299/yr)
SEO PowerSuite Enterprise
($499/yr)
Data import in TXT/CSV
Saving projects with historyUnlimitedUnlimited
Safe query processing (CAPTCHA-free)
Scheduled SEO tasks
Copying data to clipboard
SEO PowerSuite Cloud storage20 projects400 projects / 4,000 reports
Dropbox integration
Data export in CSV, SQL, HTML, XML
Rank tracking in 400+ search engines
Competitor rank tracking1 competitor5 competitors10 competitors
Local, Mobile, Universal Search rankings
20 integrated keyword research tools
Keyword analysis
Adjustable rank checking depth
Google Penalty Checker
Organic visits (including “Not provided” traffic)
Site crawling & auditing1/3 pagesUnlimitedUnlimited
Sitemap generator1/3 pages
Robots.txt generator1/3 pages
Content auditing
In-app content editorno export
As-you-type SEO recommendations
Top 10 competitors strategy drilldown
Backlink research & analysis1,100 links per projectUnlimitedUnlimited
Exclusive access to WebMeUp link index
Backlinks from Google Search Console & Analytics
Link penalty risk audit
Disavow file generator
Backlink profile comparison2 sites6 sites11 sites
10 link prospecting methods
In-built email client for outreach
Email templates with variables for bulk outreach
Link verification & management
Customizable SEO reportsIn-appIn-app
Printing reportsWith watermarks
Saving and emailing reports in PDF/HTML
One-click sharing via direct link
Scheduled reporting and delivery

SEO PowerSuite Pros and Cons

ProsCons
Cost-Effective: Offers significant functionality at a competitive price.Desktop-Based: Requires installation on a PC, which can slow down processes compared to cloud solutions.
Comprehensive Toolset: Includes tools like Link Assistant and Spyglass for all-around SEO management.Steep Learning Curve: Comprehensive features require time to master.
User-Friendly: The interface is intuitive, suitable for both beginners and professionals.Export Limitations: Some plans do not allow report exporting, limiting usability.
Unlimited Keyword Tracking: Users appreciate the ability to monitor numerous keywords without restrictions.Multiple Setups Needed: Managing projects across different modules can be cumbersome.
Responsive Support: Customer service is quick to respond, typically within 24 hours.Slow Update Process: Downloading updates can be time-consuming.
Comprehensive Functionality: From site audits to backlink analysis, the suite covers all SEO needs.Captcha Interruptions: Occasional captchas can disrupt workflow and require manual input.
Regular Updates: Ensures the latest features and tools are always available.No Cloud Option: Lack of a cloud version restricts access and convenience for team collaboration and mobile access.
Investigate our top picks for useful SEO PowerSuite alternatives.

SEO PowerSuite Vs Frase

AspectSEO PowerSuiteFrase
Target AudienceDesigned for SEO professionals and agencies needing desktop-based, comprehensive SEO tools.Ideal for SEO specialists and content creators needing streamlined content optimization tools.
Pricing DetailsOffers a free plan and paid plans starting at $299/year, making it a cost-effective solution for advanced SEO capabilities.Plans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.
Keyword ResearchProvides robust keyword research and tracking capabilities, integrated with other SEO functionalities.Not a core feature; focuses more on content optimization.
Content OptimizationIncludes an in-app content editor and SEO recommendations but lacks advanced AI-driven content optimization tools.Features tools like SERP analysis and an in-editor writing assistant for direct content enhancement.
Backlink AnalysisStrong backlink research and analysis features, including link auditing and management tools.No backlink analysis; prioritizes on-page content strategies.
Competitor AnalysisOffers detailed competitor analysis tools, allowing users to track and analyze competitors’ strategies extensively.Includes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.
Customer SupportKnown for responsive customer support, typically responding within 24 hours, and providing comprehensive help.Responsive support team focused on effective platform utilization.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins