Tracking emails is a critical part of your email marketing campaigns. You need to monitor the emails you send, whether you’re doing targeted outreach, building relationships with potential customers, or nurturing relationships with existing clients.
Monitoring your emails, after all, will help you determine what your next step should be. It will help you ensure efficiency and productivity when running your email campaigns.
The good news is that you can use tools to track your email opens, clicks, and much more. In this article, you’ll discover the best email tracking software solutions in the market.
What You Should Look For From Email Tracking Software
Before looking at the different email tracking software solutions, you need to consider the functionality you want from a tool. Here are three email tracking features you want to have from an email tracker to ensure you get the most out of your email marketing campaigns.
Ability to track email opens and clicks
A good sales engagement platform should track when the individual emails you send are opened and when they are read. You need a nice dashboard that presents the key information. With that data, you can see the percentage of people who engage with your message. Getting real-time mobile or desktop notifications is also handy.
You or your sales team can use those insights to devise a strategy to follow up with a prospect. After a specific time has elapsed, for instance, sales reps might call or email a recipient. Alternatively, you might use the information to determine the best time to send a follow-up email.
You also want access to data about link clicks. This way, you can see who opened the email and who clicked on the links. With the right data, you should be able to optimize your email campaigns and generate better results.
You want email tracking services with email templates. Companies that offer email tracking have access to a lot of data. They understand best practices and know what strategies work. Providing you with proven email templates will help improve the effectiveness of your campaign.
Email templates will also save you time. You can customize these prewritten messages according to your needs.
Some email tracking software providers are now using AI to help you write email templates too. Again, using AI to write your emails will save you time and can improve your outreach efforts.
You want to be able to schedule the messages you send. Email automation helps you better manage your campaigns. Ideally, you want the ability to upload a CSV or other type of data and bulk send emails too.
Finally, you want a system for automated follow-ups in place. Automated follow-ups can help you become more productive and efficient in your email efforts.
Best Email Tracking Software
Now that you know what to look for from your email tracking software let’s look at some of the top options. Here’s an executive summary for you:
|Software||Starting From||Best Thing About It||Biggest Problem|
|Right Inbox Email Tracking||Freemium plan. Then $8 per month.||All of the core features you need||None I can think of so far|
|Mailtracker by Hunter||Plans start from $49 per month, billed annually.||Find and verify email addresses from the same tool||The free version has a cap on daily searches|
|Yesware||Plans start from $15 per month, per user.||Lets you create email campaigns and schedule mails||Does not generate account-specific reports|
|Mailtrack||Plans start at $1.99 per month.||Allows you to see how many times your email is opened and forwarded||No major drawback|
|Sendblaster||You can get a one-time license for $129||Perfect for mass email campaigns||Requires SMTP integration.|
|Snov.io||Plans start at $39 per month||Has an inbuilt CRM solution||The interface can be tricky to understand|
|Mailbutler||Professional plans start at $9.95 per month per user||Easy to navigate||No major flaw|
|Autoklose||Plans start at $59.99 per month per user.||Very easy to use||Doesn’t have too many integrations|
|Cirrus Insight||$29 per month billed annually.||It can be used for both the Gmail and Outlook email service provider||Tracking feature only available in premium plans|
|Streak||Freemium entry plan. Then $19 per month.||It comes in Google Chrome extension||Only basic reporting features in free and paid plans|
|MailTag||Freemium entry plan. Then $13 per month.||With team productivity feature||Free version only available for two weeks|
|Systeme.io||Forever-free plan. Then $27/month||You can run an entire online business from one place||No major drawback|
Let’s look at those email tracking tools one by one:
Right Inbox is primarily an email management app that helps you organize your inbox. You can create email templates, send automated follow-ups, send reminders, and more. All of the features are accessible through a browser extension.
The extension is easy to use. You can get real-time notifications and access important email metrics.
With Right Inbox, you can see who read your email, clicked through a link, how many times the email was opened, and the dates the actions take place. It provides you with a bird’s eye view of email behavior and email activities.
With the free version, you can track five email messages per month. For $7.95 per month, you can get unlimited email tracking and unlimited email templates. You save 25% with the yearly plan, at $5.95 per month.
Mailtracker by Hunter
Hunter is best known for its email finder functionality. Mailtracker by Hunter allows you to track the emails that you send via Gmail and Inbox. The tool has been around since 2010.
In addition to being able to search for specific keywords within your emails, it lets you set up filters based on sender name, subject line, date sent, and even attachments. This makes it easier to identify which emails have gone unread.
If you’re looking for something simple, this might not be the right solution for you. However, if you’re looking for advanced filtering capabilities, then this could be perfect.
Mailtracker by Hunter costs $9.99 per month. If you sign up for their monthly subscription, they’ll give you 50 percent off. That means you pay just $4.99 per month.
Yesware is another popular email tracker. You can monitor who opened your emails when they did it and whether or not they acted upon them. Yesware also tracks links embedded into your emails.
In addition to the email tracker functionality, Yesware has a meeting scheduler, phone dialer, and an integration with Salesforce. It’s a comprehensive tool.
Yesware offers three different pricing tiers. The entry plan starts at $19 per month. The Premium is $45 per month, and the Enterprise is $85. Each tier includes additional features such as reports, integrations, etc. Yesware has a 30-days money-back guarantee.
MailTrack is a web application that helps you manage your inbox and track email activity. It’s one of the simpler tools. You can see how many times people open a message and click on links. It provides alerts so you can see when you should send a follow-up email.
Mailtrack has three plans. There’s a free entry plan. Then there’s a paid plan starting from $2/month. Finally, there’s a premium plan starting from $5/month.
All of these options include basic analytics like the number of opens, clicks, bounces, etc. They all provide some level of reporting too.
Mailtrack doesn’t offer any kind of API support. So, you won’t be able to integrate it with other applications. But, it does allow you to export data in CSV format.
SendBlaster is a cloud-based service that will help you automate sending out emails. You can use SendBlaster to create email newsletters, manage your mailing list, schedule emails, and review your campaign results.
SendBlaster integrates directly with Gmail, Outlook, Office 365, and more.
The nice thing about SendBlaster is that you pay once for lifetime access. The single SendBlaster Pro Plan costs $129. There are lots of additional upgrades, though, which quickly increases the cost of the software.
Snov.io is a powerful email marketing platform. You can use Snov.io to find people’s email addresses, and manage communication with prospects. It also has an email verification service. The email tracking feature provides real-time notifications, shows email open and Click Through Rates (CTR), allows you to set up follow-up reminders, and more.
Snov.io starts at $40 per user per month, making it one of the more expensive solutions. The pricing uses a credit system. The more expensive the plan, the more credits you receive.
MailButler is a simple yet effective solution for managing your email campaigns. MailButler lets you build automated sequences based on triggers. These sequences then trigger actions automatically.
There are two types of automation: triggered and scheduled. Triggered automations run whenever something happens within your account. Triggers work well if you want to do things immediately after someone opens an email.
You can also schedule messages.
Mailbutler has a freemium entry plan. The paid plan starts at $9 per month or $99 annually. The more expensive plans offer additional features.
Autoklose is another tool that helps you automate your email marketing efforts. Autoklose works by creating rules that determine what messages get sent and when they’re sent. For example, you could have a rule where you’ll send everyone who hasn’t opened their last email a reminder every Monday morning.
You can also add custom variables to your autoresponders.
Autoklose costs $60 per user per month. The Small Business Plan, for five users, costs $250 per month. The pricing for Autoklose makes it one of the more expensive email tracking solutions.
Cirrus Insight can track email clicks and email performance. With the email tracking software, you’ll know who opens your emails, what pages of your attachment they spend time on, and to whom they forward your emails.
Those customer insights are valuable for business owners and sales teams. You can use that information to better tailor your messages to prospects.
Cirrus Insight also suggests when to reach out to a prospect based on where they are in the sales process and previous interactions. Knowing the perfect time to engage a prospect will increase your chances of getting a positive result.
You can use Cirrus Insight with both Gmail and Outlook. Unlimited tracking is available on the premium plan. That costs $25 per month billed annually.
Streak has all the basic reporting features you need to run a successful email marketing campaign. You have two options: install the Gmail plugin, or download the Google Chrome extension.
Either way, you can easily track the emails you send.
If you sent messages to more than one email address, the tool gives you a list of sent emails organized according to when the recipient opened your message. With just one click, you can send a follow-up email to anyone who viewed your message.
The email tracking is available in the free version of Streak. Additional functions like mail merge, automatic follow-ups, and more are available with this plan too. However, you can only send emails to 50 people a month. The paid plan is $15 per user per month. You can send emails to 800 recipients.
MailTag allows you to track emails and provides actionable analytics. With its charts and graphs, you can quickly see how your campaigns are performing–emails sent today, average open rate, and average click rates, for instance—so you can make the necessary adjustments.
If you’re managing a team, you can also see the productivity of each team member. That’s handy for email marketers who want to ensure productivity.
You can try MailTag for free for two weeks. After those two weeks, you’d need to upgrade to the Pro plan costs $9.99 per month per user billed yearly. That plan includes unlimited email tracking, scheduling, and analytics.
This one is a bit different. While systeme.io has plenty of email management features, it also has other tools that empower your email marketing efforts.
For example, you can easily build landing pages that contain lead magnets and collect leads — which you can later send to personalized sales funnels.
As far as tracking goes, the platform gives you insights about who opened your emails, the number of bounces and spam reports, who opted-in using links in your emails, and more.
Systeme.io includes all email tracking statistics on their forever-free plan.
Paid plans have raised limits on advanced features like segmentation with tags, automation rules, etc. Startup plan is at $27/month, Webinar plan is at $47/month, and finally, the Unlimited plan is at $97/month.
Email tracking is critical to the success of any business. Tracking the emails that you send to prospects helps you track the effectiveness of a campaign. It will be difficult to generate those desired conversions without monitoring the relevant email metrics.
There are many email tracking tools you can use to help you monitor campaigns. The best option on the list in terms of pricing and functionality then you should try Right Inbox.
Pick the email tracking tool that addresses your business needs. Check your tech stack and see the kind you need to fill in that gap. With the right tool, you’ll drastically improve your campaigns. You’ll generate those conversions you need, and your business will be well on its way to success.