6 Email Countdown Timer Apps to Boost Your Sales


If you run a website, you’ve probably been told a million times that “the money is in the list.” That’s true, but being told that you can make money from your email list and actually making money from your list are two very different things.

The secret, if there is one, to generating sales through email marketing is a mixture of how often you email your list and the messaging you use when you do. You know, hitting up the sense of desire or generating a bit of FOMO (Fear of Missing Out). This is where things like affiliate tracking software and email countdown timers come into play.

In this guide, we’ll share our list of the best free email countdown timers and premium email countdown timers. Let’s dive in.

What is an Email Countdown Timer?

An email countdown timer is an animated GIF you can insert within your email. Used correctly, those seconds sliding by in the body of the email are like a sprinkle of fairy dust for your email promotion. Email countdown timers can drastically increase click-through rates to your offer and ultimately make you more money.

To help you make those extra sales, we’ve shortlisted the best countdown timers available. We’ve summarised the findings in the table below.

SoftwareStarting FromBest Thing About ItBiggest Problem
MailtimersFreeFreemium entry plan. A convenient user interface, and more than 12 countdown timer templates.Nothing
Motion Mail$10 a monthClean user interface and nice designs.Nothing
Nifty Images$20 a monthMore than just email countdown timer software.Expensive
Countdown MailFree Freemium entry plan.Nothing
SendtricFreeFreemium entry plan.Limited designs

Now, let’s get started with the review of the best email timers.

1. MailTimers

MailTimers is an easy-to-use online app that allows you to create countdown timers for your emails. The well-designed UI & UX builder makes it easy to create and customize any countdown timer, which is what makes this one of the best options on the market.

This app includes several additional settings such as transparent background, advanced colors, background pictures, expiry messages, and more.

An important difference between this service and competitor products is MailTimers advanced technology (Imagemagick) for creating GIF images, resulting in exceptional image quality. This service also allows you to customize your design timers using Adobe Photoshop PSD layout,  crate evergreen countdown timers, etc. 

Finally, in addition to the high quality and ease of use of this product, MailTimers is available at the most competitive prices on the market and can even be used free for a limited number of views.

2. Countdown Mail

Countdown Mail is a popular app for creating email countdown timers. Their timers have been used for millions of email marketing campaigns. The app also has the best countdown timer designs of all the software options on this list.

There are 12 email countdown timers to choose from. Yet, while the app has a nice range of designs, the user interface is a mess. Little thought has gone into the layout, which is unfortunate.

Still, it’s easy to use, and the countdown timers look good in an email, so it’s not that big a problem.

You can use Countdown Mail for free for up to 100,000 impressions per month. The timers with the free plan do come with a little ‘powered by Countdown Mail’ branding. The premium plans start from $7.99 a month. It’s a good deal, though, but like I mentioned, I don’t like the user interface.

3. Motion Mail

Motion Mail App is the best standalone email timer on this list. The user interface is clean, and the workflow is logical. There are four different graphics for the email countdown timers to choose from. Once you’ve chosen your design, you can edit the appearance and set the end time of the promotion.

After saving your design, you’re directed to a second page. On this page, you can copy the HTML code to insert into your email and then send your traffic to a sales you created with a landing page builder.

You can also do things like track impressions. It’s a nice system. 

The countdown timer is free to use for up to 20,000 impressions a month, though the free option has Motion Mail branding. The premium plans, meanwhile start from $10 a month.

4. Nifty Images

Nifty Images has created a great toolkit to give your email marketing campaigns that little extra kick. There are six different email countdown timers to choose from. The designs are easily edited through different tabs.

Finally, the timer can be inserted into your email with a line of HTML code (and it works with most email marketing providers).

There are five parts to the Nifty Image toolkit. For graphics, this includes personalized images and live image updating. With personalized images, you can insert the name of the person into the image, which is really cool.

The second feature allows you to update text within an image in real time. This is useful if you’re running an offer limited to 100 sales, for example.

In addition to the graphics, Nifty Images also allows you to insert live social media feeds for Pinterest and Instagram into your email. Overall, it’s a great package.

You can try Nifty Images for free for up to 10,000 impressions. After that, the pricing starts from $20 a month.

5. Sendtric

Sendtric has created a simple, free email countdown timer app. It’s really more of an opt-in to get your email address. You edit the design of the countdown timer and set the end day for the promotion from the homepage.

To get the HTML code of the design, though, you will need to give them an email address (not necessarily a valid email address).

You can use the timers for free without any branding, which is great. Unfortunately, you can’t choose the design of your email countdown timers with the app. They are releasing a premium version, though, which is in beta.

I’m sure the pricing will probably be similar to the other email countdown timers when it’s finally released.

Final Thoughts

Countdown timers are a proven means of creating urgency in an email marketing campaign. You can use them to increase the click-through rate, which ultimately results in higher sales.

For more useful tools for online business owners, check out our guide to the best webinar software and the best Grammarly alternatives.

You can also check out our roundup of backlink monitoring software and landing page builders. Hope you like our content. If you feel you have a solution that should be on this list, shoot us an email. We want to make our articles as comprehensive as possible.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins