Clickfunnels is great. It’s popular with many online business owners because it’s so versatile. You can use it to get new leads for your business and slowly turn those leads into paying customers. Yet, Clickfunnels is not for everyone (which is fine).
If you want to find a Clickfunnels alternative, this is the guide. We’ll walk you through the best options on the market and discuss their pros and cons to select the option that best fits your needs.
What is ClickFunnels?
ClickFunnels is a sales funnel builder. The software is built around a drag and drop page builder. You can create sales pages from scratch or use the templates on offer to create landing pages, webinar registration pages, and more. Designing these pages is easy, and the platform has payment integrations so you can sell digital products or physical products.
On top of creating individual pages, you can create marketing funnels.
In terms of functionality, Clickfunnels is great. The landing page builder is easy to use with the functionality you need. The other nice thing about ClickFunnels is the community. You get access to a lot of information products created by Russell Brunson. The company also runs an annual conference, which is like a rock show for marketers.
On the downside, ClickFunnels lacks the features you get with other sales funnel software. For example, many email marketing platforms allow you to manage your email list through ClickFunnels, run webinars, etc. Not having that functionality isn’t a problem, but it means you need to pay for additional tools.
What should you look for in a ClickFunnels Alternative?
While many people are happy with ClickFunnels, there are some great alternatives. Here are a few things to keep in mind when choosing an all-in-one platform for your company.
1. Affordable & Feature Rich
There are two main types of ClickFunnels alternatives. On the one hand, you have email marketing platforms used to run email campaigns. The best tools provide an all-in-one marketing platform. GetResponse and Systeme.io, for example, have a landing page builder and webinar platform attached.
A nice all-in-one marketing solution can save you a lot of money if you have a small list. For example, a good email marketing platform costs around $20 a month, a webinar platform could be around $50 a month, and the landing page builder might cost the same.
That’s a lot of cash for a small business.
If you’re managing a large email list, it might be cheaper to pay for each tool separately. In which, case, you’ll probably want a landing page builder like Landingi, Unbounce, and Leadpages.
Tools like the ones mentioned above are created around a landing page builder. Many of these tools are a cheaper alternative to ClickFunnels. For example, LeadPages starts at around $50 a month, half the cost of ClickFunnels. With these tools, you can often create membership sites, a marketing funnel, mini-sites, and more. You then need to pay for your webinar software and email marketing platform separately.
2. Ease of Use
Ease of use is a major consideration when selecting a ClickFunnels alternative. In the main, the tools available share many similarities. They’ll typically have an extensive range of landing page templates that you can customize by selecting elements and using a drag and drop builder to move the elements around the screen.
In theory, that means you can easily jump between tools. Unfortunately, most of the tools have a learning curve. That means you have to invest a couple of days or a week or more to master the basics.
That’s a real problem when you want to create a sales page quickly. I remember spending half a day faffing around on Leadpages, trying to create a simple sales page that would have taken me less than an hour on ClickFunnels.
Once you master that learning curve, most tools are easy to use. The issue is you’ll probably not want to change to another tool and deal with that learning curve again.
The final consideration you’ll probably have is integrations. You need a solution that will work with the other tools you have. For example, you want the tool to work with your Content Management System, Customer Relationship Management platform, etc.
The tools on this list will probably work with the other tools you are using. The main exception to this would be Elementor, which only works with WordPress. Do your due diligence before picking an option.
10 best ClickFunnels Alternatives
That covers some of the things to consider when choosing a Clickfunnels alternative. The table below provides a snapshot of the different options.
|Leadpages||• Drag and drop editor|
• Easily built landing pages
• Great for lead generation
• Affordable fees
|• No native analytics report.|
• Only allows minimal customization.
• Lacks email or campaign features.
|• Standard Plan: $25 a month|
• Pro Plan: $48 a month
• Advanced Plan: $199 a month
|Unbounce||• Great support|
• Useful lead capture capabilities
• Drives quality traffic through “smart traffic” feature
|• Limited features|
• Buggy drag and drop functionality
|• Launch Plan: $80 a month|
• Optimize Plan: $120 a month
• Accelerate Plan: $200 a month
• Scale Plan: $300 a month
|Instapage||• Advanced features for high-scale campaigns|
• AdMap visualizations
• A/B testing and analytics
• Fast page speed
|• More expensive than other alternatives|
• Lacks native messaging features
|• Business Plan: $149 a month|
• Enterprise Plan: Custom pricing
|Wishpond||• Full range of marketing features|
• Easy-to-use landing page editor
• Great for building pop-ups
|• Limited A/B testing functionality||• Starting out: $49 a month|
• Everything you need: $99 a month
• Rapid Growth: $199 a month
|GetResponse||• Intuitive page builder|
• Allows sales and lead magnet funnels set-up
• Webinar integration
• Affordable starting price
|• Too many features|
• Poor customer support
|• Free version|
• Basic: $10.46 a month
• Plus: $34.15 a month
• Professional: $69 a month
|Keap||• Flexible automation toolGood support team|
• CRM and sales integrations
|Difficult learning curve||• Lite: $40 a month|
• Pro: $85 a month
• Max: $100 a month
|Elementor||• Drag and drop editor|
• Wide range of premium templates
• Embedded widgets
• Plug-and-Play (WordPress)
|• Limited to building web pages (no messaging and automation)|
• Not flexible with customization
|• 1 Pro Website: $44 a year|
• 3 Pro Websites: $79 a year
• 25 Pro Websites: $139 a year
• 100 Pro Websites: $299 a year
• 1000 Pro Websites: $499 a year
• Hosted Elementor Website: $80 a year
|Landingi||• Great for designing mobile pages|
• Lead capture and pop-up tools
• Has A/B testing and optimization functionalities
|No module building||• Core: $29 a month|
• Create: $65 a month
• Automate: $89 a month
• Agency: $109 a month
|Thrive Themes||• Easy to use page builder|
• Wide range of templates
• Access a suite of marketing tools
|Only works with WordPress||$90 a quarter$228 a year|
|Pagewiz||• Rich features|
• Forms and lead capture capabilities
• Mobile-friendly landing pages
|Lacks messaging and campaign features||• Basic: $29 a month|
• Standard: $49 a month
• Plus: $99 a month
• Pro: $199 a month
That provides a snapshot of the different solutions. You can take a closer look at the different options below.
Leadpages is one of the most popular landing page builders. You can use it to create landing and sales pages for your business. The drag and drop landing page builder is intuitive, and they have a range of great templates. Arguably, the templates are better than what you’d get with ClickFunnels.
You can also create websites, opt-in forms, payment gateways, trigger alerts, and more with Leadpages.
The Leadmeter is another feature of Leadpages that’s worth highlighting. The Leadmeter is an AI tool that provides recommendations for improving the design of your landing page or sales page. The tips should help you improve your conversion rates.
There are a few drawbacks to Leadpages. For example, you can’t put the pages together in a funnel. Many of the high-converting landing page templates are paid extras. Finally, you can’t use the software to create membership sites. Any of the above might be a big issue, depending on how you plan to use the software.
- Drag and drop editor
- A/B testing
- Performance tracking
- Integrations with a wide range of tools
- No native analytics report
- Lacks email campaign features
- Standard Plan: $25 a month
- Pro Plan: $48 a month
- Advanced Plan: $199 a month
Unbounce is a flexible landing page builder and lead generation tool. Like Leadpages, you can use it to create sales and landing pages. It also has pop-ups, sticky bars, and AI optimization features.
It’s worth touching on the AI features in more depth.
There are three parts to Unbounce’s Conversion Intelligence Platform. You have the Smart Builder, Smart Copy, and Smart Traffic. The Smart Builder uses AI to provide suggestions on how to improve your page design. It also helps you quickly create landing page variations. Smart Copy uses AI to auto-generate text. It’s similar to Frase and other AI text-based tools. Finally, Smart Traffic helps you track and monitor the results of your campaigns by revealing the best performing and worst performing pages.
Like Leadpages, Unbounce is cheaper than ClickFunnels.
There are some limitations with Unbounce. These are mostly technical issues, though. For example, tracking your pages in Google Analytics is a pain. You will need to build your buttons using HTML if you want to add custom classes.
- Great support
- Easy to use drag and drop builder
- Lots of templates
- Some technical issues with tracking
- Launch Plan: $90 a month
- Optimize Plan: $135 a month
- Accelerate Plan: $200 a month
When it comes to ClickFunnel alternatives, Instapage is worth considering. It is one of the most sophisticated landing page builders. The platform has a user-friendly page builder and a lot of great templates.
What sets Instapage apart from other ClickFunnels alternatives is its analytics functionality. It offers split testing and analytics reports that give users an overview of their site or page’s activity and track your links’ performance. You also get access to a heatmap to see what people are doing on your landing pages. Instapage has also invested heavily in third-party integrations.
On the flip side, you can’t use Instapage to create membership sites. You can’t use Instapage to sell products online, which is a major drawback. That and it’s more expensive than ClickFunnels.
- Advanced features for high-scale campaigns
- AdMap visualizations
- A/B testing and analytics
- Fast page speed
- More expensive than other alternatives
- Lacks native messaging features
- Business Plan: $149 a month
- Enterprise Plan: Custom pricing
Wishpond is one of the best sales funnel platforms on this list. It’s an email marketing platform that also allows you to create lead management, referral programs, landing pages, website pop-ups, cart abandonment triggers, forms, call tracking, and automation.
Wishpond is an advanced email marketing platform. Through the workflow, you can easily create email marketing drip campaigns. For example, you can trigger actions based on who opens or if a person opens an email and clicks the link. These are the type of things you need from your email marketing provider.
The funnel builder is pretty great too. You get access to a library of templates you can edit to create dedicated landing pages and unlimited funnels. You can link the pages you create with the platform together and add an email campaign to your funnel to convert more of those leads.
You can also use Wishpond to run promos, competitions, create opt-in forms, and more. It’s a solid marketing solution you can use across your entire business.
The major drawback of Wishpond is the amount you pay is linked to the size of your email list.
- Full range of marketing features
- Easy-to-use landing page editor
- Great for building pop-ups
- Limited A/B testing functionality
- Starting Out: $75 a month for up to 1,000 leads
- Everything You Need: $149 a month for up to 2,500 leads
- Rapid Growth: $299 a month for up to 10,000 leads
GetResponse is best known as an email marketing platform. It’s one of the most advanced email marketing solutions with loads of templates, advanced email automation, A/B and split testing, segmentation features, email sequences, and more. Essentially, it beats most of the other email marketing solutions.
To make GetResponse stand out in a crowded marketplace, the company has invested heavily in additional marketing features. When you sign up for GetResponse, you get access to a landing page builder, webinar platform, ad management system, and website builder.
With the landing page builder, you can create effective sales funnels, lead magnet funnels, webinar funnels, option forms, and more. You can track every part of your marketing campaign from the powerful analytics dashboard, which has an intuitive user interface.
GetResponse is easy to use. They have a great knowledge base, and it integrates with many third-party tools. There’s not much about the offer you can criticize.
- Intuitive page builder
- Optin form creator
- Powerful analytics
- Email automation
- Webinar platform
- Affordable starting price
- A maximum of 100 webinar attendees for the cheaper plans
- Free version
- Basic: $15 a month for a list of up to 1,000 people
- Plus: $45 a month for a list of up to 1,000 people
- Professional: $69 a month for a list of up to 1,000 people
Formerly known as Infusionsoft, Keap is one of the most robust marketing automation solutions. It was designed to be an all-in-one business tool for small businesses. When you sign up to Keap, you get access to a CRM and email marketing platform with invoice management, appointment scheduler, and sales pipeline manager features.
As a business owner, you’ll be impressed by Keap. You get access to a great marketing toolkit to run your business. If you’re looking for one tool to run your business, then Keap might be the option for you.
Unfortunately, Keap is expensive. The paid plans start at $79 a month for up to 500 leads. That’s without the landing page builder. If you want the landing page builder, plus advanced sales automation features, the price jumps up to $169 a month.
- CRM and sales tools
- Landing page builder
- Email marketing software
- Good support team
- Difficult learning curve
- Lite: $79 a month for up to 500 leads
- Pro: $169 a month for up to 500 leads
- Max: $199 a month for up to 500 leads
Elementor is a great tool and one of the most popular page builders for WordPress. It’s easy to get started with Elementor. Upload the WordPress plugin, add your unique confirmation code, and you’re good to go.
The landing page builder is based around a drag and drop user interface. It takes time to master the tool, but it’s straightforward once you’ve mastered the learning curve.
Elementor has a lot of great features. You can use the plugin to create almost any landing or sales page. It’s also cheap, costing less than $50 a year for a license to a single site. The main problem with Elementor is you can only use it with WordPress.
- Drag and drop editor
- Wide range of premium templates
- Embedded widgets
- Plug-and-Play (WordPress)
- Limited to building web pages (no messaging and automation)
- Only works on WordPress
- 1 Pro Website: $44 a year
- 3 Pro Websites: $79 a year
- 25 Pro Websites: $139 a year
- Hosted Elementor Website: $80 a year
Landingi is a landing page builder designed for small business owners. The tool is designed around a drag and drop landing page builder. Like most of the tools on this list, you start by selecting a template, then make changes through the page builder.
You get access to 150 templates on the cheapest plan. There is a wide range of templates, and they look good. The templates have a mobile-first design, and they are optimized for speed. That could be an essential consideration if you mainly deal with mobile traffic.
While Landingi is a good tool, it does have limitations. For example, you can only access optin forms on the higher plans.
- Great for designing mobile pages
- Lead capture and pop-up tools
- Has A/B testing and optimization functionalities
- Lacks module building
- Can only access optin forms on the more expensive plans
- Core: $29 a month
- Create: $65 a month
- Automate: $89 a month
- Agency: $109 a month
9. Thrive Themes
Thrive Themes offers a suite of marketing tools. First up, you have the website and landing page builder created for WordPress. You can use Thrive Themes to design your blog, an eCommerce store, or something else.
Thrive Themes is part of a suite of tools. Alongside the theme and landing page builder, you also get access to; membership site software, optin form creator, quiz builder, comment management system, A/B and split testing tool, etc. It’s a powerful toolkit.
The problem with Thrive Themes is it’s just designed for WordPress. It’s not designed to work with other platforms, which is an issue if you want to create a custom page on your Blogger site, for example.
- Easy to use page builder
- Wide range of templates
- Theme builder
- Online course creator
- Optin form creator
- Can only use Thrive Themes with WordPress
- $90 a quarter
- $228 a year
If you want to build the perfect landing page, Pagewiz is a powerful landing page builder. Pagewiz’s features include mobile responsive editing, A/B testing functionality, video widgets, and parallax scrolling. It also has up to 100 templates to choose from.
Unfortunately, Pagewize is missing some key functions and features. For example, there is no WordPress integration, which is an issue. Furthermore, there are visitor number caps.
- Rich features
- Forms and lead capture capabilities
- Mobile-friendly landing pages
- Lots of integrations
- Caps on visitor numbers
- No WordPress integration
- Basic: $29 a month
- Standard: $49 a month
- Plus: $99 a month
- Pro: $199 a month
ClickFunnels is a great tool. It does have its limitations, though.
There are many ClickFunnels alternatives — some of which are more powerful and affordable than ClickFunnels itself. This guide showed you the best options. If you’re looking for an all-in-one solution, consider a tool like GetResponse. It has everything you need to run marketing campaigns.
If you only want a landing page builder, a tool like LeadPages is a great option. It has an intuitive, easy-to-use page builder, and it’s affordable. If cost is your biggest concern and you’re using WordPress, I’d recommend either Elementor or Thrive Themes.