10 Best Brevo Alternatives: Transforming Your Email Marketing Strategy

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When it comes to seeking reliable alternatives to Brevo, making well-informed choices is paramount. Trustworthy platforms like G2, Capterra, and TrustRadius serve as our guiding lights in this mission. Our objective is clear: to present you with an impartial and informative guide to the finest Brevo alternatives, each tailored to suit your unique business demands.

Brevo is undoubtedly a powerful platform, but it may not always align perfectly with your specific requirements, be it related to pricing, functionality, or user-friendliness. If you’re contemplating a change, your search stops right here. We’ve undertaken comprehensive research to compile a curated list of exceptional Brevo alternatives, all supported by authentic user feedback.

Our aim is to assist you in discovering the ideal marketing automation solution that will elevate your business and marketing endeavors. So, without further ado, let’s delve into these alternatives and pinpoint the perfect match for your needs.

TLDR: Our Favorite Brevo Alternatives

In our search for standout Brevo alternatives, we’ve identified ten outstanding choices. These alternatives provide impressive versatility, addressing the needs of diverse users, from small businesses and solo entrepreneurs to large enterprises. As you continue reading, you’ll uncover our top recommendations tailored to suit the specific requirements of SMBs, individual entrepreneurs, and sizable corporations.

SoftwareTarget AudiencePrice
OmnisendE-commerce businesses and marketersStarting at $16/month
AWeberMarketers, small businesses, and startupsStarting at $12.50/month
Constant ContactSmall to large businesses and marketersStarting at $12/month

Brevo Overview

Brevo is rapidly gaining traction as an email marketing platform tailored for the digital era. It stands out with its ease of use and efficient campaign management, making it a great choice for businesses of various sizes. Brevo’s strength lies in its simplicity combined with powerful marketing tools.

Key features of Brevo:

  • Revenue Boost: Used by over 500,000 companies, Brevo excels in enhancing revenue through effective marketing.
  • Multi-Channel Communication: Reach customers via Email, SMS, WhatsApp, and chat, expanding your outreach.
  • Smart Campaigns: Develop strategic campaigns for enduring customer connections.
  • Sales Enhancement: Streamline lead management and increase sales with Brevo’s sales tools.
  • Instant Customer Interaction: Engage on platforms like Instagram and WhatsApp for direct customer communication.
  • High Email Delivery: Benefit from exceptional email delivery rates for triggered campaigns.
  • Broad Applicability: Suitable for SMBs, startups, agencies, e-commerce, and large corporations.

Brevo’s pricing is flexible to accommodate different business needs. The free plan includes unlimited contacts and basic features, while the $25/month Starter plan suits growing businesses. The Business plan at $65/month is ideal for seasoned marketers, and BrevoPlus offers custom pricing for extensive operations.

What Are the Pros of Brevo According to User Reviews

We analyzed user feedback from G2 and Trustpilot, and here’s a compilation of the common pros.

  • Intuitive Interface: Users appreciate Brevo’s straightforward design.
  • Comprehensive Platform: Offers a complete solution, combining email, SMS, and automation.
  • Diverse Templates: Praised for a wide range of effective campaign templates.
  • Efficient Customer Service: Known for prompt and helpful support.
  • Small Business-Friendly: Favored by small e-commerce entities for its affordability.
  • Feature-Rich: Lauded for its extensive email marketing capabilities.
  • Easy List Management: Users enjoy the simplicity of managing contact lists.

What Are the Cons of Brevo According to User Reviews

  • Ongoing Technical Issues: Users report consistent technical problems, impacting email delivery and automation.
  • Customer Support Gaps: Criticism for slow and inadequate customer support responses.
  • Sudden Pricing Shifts: Users express dissatisfaction with unexpected pricing changes.
  • Inexplicable Account Suspensions: Frustration due to accounts being suspended without clear reasoning.
  • Transparency Issues: Concerns about the lack of clarity in decision-making and analysis.
  • Unaddressed User Concerns: User-reported problems remain unresolved, affecting the platform’s effectiveness.
  • Refund Difficulties: Challenges in obtaining refunds, contradicting terms and conditions.

Brevo: In Summary

Opting for a Brevo alternative may be beneficial for businesses facing technical issues and seeking stronger customer support. Reports of continuous technical difficulties, like email delivery problems and automation glitches with Brevo, highlight the need for a more reliable platform. Additionally, the customer service at Brevo, often criticized for delayed and inadequate responses, suggests the advantage of choosing a service with more responsive support.

Another reason to consider an alternative is due to Brevo’s unpredictable pricing and account management. Unanticipated price changes and account suspensions without clear explanations have caused user dissatisfaction. This unpredictability in service and cost can be a significant concern, leading businesses to seek more stable and transparent options.

Now, let’s explore our carefully selected list of the 10 best Brevo alternatives.

1. Omnisend

Omnisend, crafted for e-commerce businesses, excels in email marketing and automation. It’s particularly effective for boosting sales and retaining customers through its blend of email and SMS campaigns.

Key Feature Highlights:

  • Email and SMS Synergy: Effortlessly reach customers using both email and SMS.
  • Enhanced BFCM Campaigns: Maximize Black Friday and Cyber Monday success with Omnisend’s tools.
  • Budget-Friendly: Omnisend offers a cost-efficient solution for customer outreach.
  • Integrated Campaigns: Craft unified email and SMS campaigns for effective communication.
  • Exceptional Support: Benefit from award-winning customer service available 24/7.
  • Automated Sequences: Utilize pre-built workflows for customer engagement.
  • Targeted Campaigns: Employ real-time segments for precise marketing efforts.

Omnisend’s pricing includes a Free plan, a Standard plan at $16/month, and a Pro plan at $59/month. The Free plan is ideal for beginners, while the Standard plan supports growing businesses with enhanced customer support. The Pro plan caters to high-volume senders with advanced features and includes free SMS credits.

What Are the Pros of Omnisend According to User Reviews

After examining reviews on G2 and Trustpilot, we’ve compiled a list of the common pros.

  • Acclaimed Support: Users highly rate Omnisend’s responsive and effective customer service.
  • Ease of Use: The platform is praised for its simplicity, suitable for various skill levels.
  • Contemporary Design: Omnisend’s modern aesthetic is well-received by users.
  • Intuitive Experience: Users find the platform streamlines email marketing activities.
  • Smooth WooCommerce Integration: The integration with WooCommerce is noted as highly advantageous.
  • Cost Efficiency: Omnisend is recognized as a more affordable option in email marketing.
  • Comprehensive Features: The platform offers a wide array of features to satisfy diverse marketing requirements.

What Are the Cons of Omnisend According to User Reviews

It’s time to examine the cons. You can check out Omnisend alternatives if they better match your needs.

  • Billing Management: Some users report difficulties in manually managing billing for non-subscribers.
  • Email Design Limitations: A need for more creative email templates and formatting options is noted.
  • Template Variety: Users seek a wider selection of email design templates.
  • Sales Tracking Issues: Inaccuracies in sales tracking have been a concern for some users.
  • Layout Flexibility: The email layout options are sometimes seen as restrictive.
  • Image Functionality: Users request more features related to image handling.
  • Support Consistency: Although support is generally praised, some users mention variability in service quality.

Omnisend Vs. Brevo

AspectOmnisendBrevo
PricingFree plan; Standard at $16/month; Pro at $59/month.Free plan; Starter at $25/month; Business at $65/month; BrevoPlus with custom pricing.
Key FeaturesEmail and SMS Synergy, Enhanced BFCM Campaigns, Budget-Friendly, Integrated Campaigns, Exceptional Support, Automated Sequences, Targeted CampaignsRevenue Boost, Multi-Channel Communication, Smart Campaigns, Sales Enhancement, Instant Customer Interaction, High Email Delivery, Broad Applicability
User Feedback ProsAcclaimed Support, Ease of Use, Contemporary Design, Intuitive Experience, Smooth WooCommerce Integration, Cost Efficiency, Comprehensive FeaturesIntuitive Interface, Comprehensive Platform, Diverse Templates, Efficient Customer Service, Small Business-Friendly, Feature-Rich, Easy List Management
User Feedback ConsBilling Management, Email Design Limitations, Template Variety, Sales Tracking Issues, Layout Flexibility, Image Functionality, Support ConsistencyOngoing Technical Issues, Customer Support Gaps, Sudden Pricing Shifts, Inexplicable Account Suspensions, Transparency Issues, Unaddressed User Concerns, Refund Difficulties
Target AudienceE-commerce businesses seeking integrated email and SMS marketing solutions.Businesses of various sizes, especially SMBs, startups, agencies, e-commerce, and large corporations.

Omnisend is ideal for e-commerce businesses seeking integrated email and SMS marketing solutions. Its user-friendly interface and contemporary design streamline marketing efforts. Additionally, its cost-effective pricing, including a free plan, makes it a budget-friendly choice.

2. AWeber

AWeber excels in email marketing services, enhancing online marketing for diverse businesses. With a user-friendly interface and a comprehensive toolkit that includes email marketing, landing pages, and automated sequences, AWeber is committed to simplifying content creation and ensuring high email deliverability.

Key Features of AWeber:

  • Efficient Email Campaigns: Manage and send targeted emails effectively.
  • Tailored Landing Pages: Create specialized landing pages for lead generation and sales.
  • Automated Sequences: Develop automated email responses based on user activity.
  • Cost-Effective Sales Pages: Access economical solutions and pre-designed templates for sales pages.
  • AI and Canva Integration: Combine AI-driven writing tools and Canva for content and design.
  • Instant Web Push Notifications: Quickly engage audiences with web push notifications.
  • Wide Integration Range: Incorporate over 750 tools to enhance automation and workflow.

Pricing for AWeber is diverse, featuring four plans. The Free plan supports basic features for up to 500 subscribers. The Lite plan, at $12.50/month, is ideal for modest marketing needs, while the Plus plan at $20/month includes unlimited landing pages and analytics. The Unlimited plan, at $899/month, is designed for larger enterprises, offering an extensive range of features.

What Are the Pros of AWeber According to User Reviews

We’ve taken into account user feedback from G2 and GetApp, resulting in this list of common pros.

  • User-Friendly: AWeber is acclaimed for its ease of use, suitable for various skill levels.
  • Reliable Support: Known for its dependable customer support, addressing queries effectively.
  • Advanced Email Features: Provides sophisticated email functionalities to enhance marketing campaigns.
  • Comprehensive Solution: AWeber serves as a one-stop solution for all email marketing needs.
  • High Deliverability: Renowned for ensuring emails reliably reach inboxes.
  • Flexible Scaling: Offers plans suitable for businesses at different stages of growth.
  • Seamless Compatibility: Features extensive integration capabilities with various platforms.

What Are the Cons of AWeber According to User Reviews

Turning our attention to the cons. There are some excellent AWeber alternatives to explore.

  • Limited Customization: Users note constraints in email template customization.
  • Interface Modernization: Some feedback suggests the need for an updated interface.
  • No Free Plan: The lack of a free option can be limiting for small businesses or individuals.
  • Missing Advanced Functions: Certain high-end features, like conditional workflows, are absent.
  • Basic Reporting Aesthetics: Reporting tools, while comprehensive, lack visual sophistication.
  • Additional Fees: Unexpected charges have been reported for maintaining certain contact lists.
  • Slower Adoption of New Tech: AWeber is perceived as slower in adopting new technological advancements.

AWeber Vs. Brevo

AspectAWeberBrevo
PricingFree plan; Lite at $12.50/month; Plus at $20/month; Unlimited at $899/month for large businesses.Free plan; Starter at $25/month; Business at $65/month; BrevoPlus with custom pricing.
Key FeaturesEfficient Email Campaigns, Tailored Landing Pages, Automated Sequences, Cost-Effective Sales Pages, AI and Canva Integration, Instant Web Push Notifications, Wide Integration RangeRevenue Boost, Multi-Channel Communication, Smart Campaigns, Sales Enhancement, Instant Customer Interaction, High Email Delivery, Broad Applicability
User Feedback ProsUser-Friendly, Reliable Support, Advanced Email Features, Comprehensive Solution, High Deliverability, Flexible Scaling, Seamless CompatibilityIntuitive Interface, Comprehensive Platform, Diverse Templates, Efficient Customer Service, Small Business-Friendly, Feature-Rich, Easy List Management
User Feedback ConsLimited Customization, Interface Modernization, No Free Plan, Missing Advanced Functions, Basic Reporting Aesthetics, Additional Fees, Slower Adoption of New TechOngoing Technical Issues, Customer Support Gaps, Sudden Pricing Shifts, Inexplicable Account Suspensions, Transparency Issues, Unaddressed User Concerns, Refund Difficulties
Target AudienceSuitable for businesses at different growth stages, from small startups to larger enterprises, focusing on email marketing and automation.Businesses of various sizes, especially SMBs, startups, agencies, e-commerce, and large corporations.

Choosing AWeber is ideal for businesses at any growth stage, offering user-friendly email marketing and automation. It provides reliable support and a range of plans, including a free option. AWeber’s diverse integration capabilities enhance its suitability for various business needs.

3. Constant Contact

Constant Contact is a robust digital marketing platform, ideal for businesses seeking CRM and email marketing solutions. It excels in audience targeting, customer engagement through AI and automation, and offers real-time performance monitoring, providing a comprehensive marketing package.

Key Features of Constant Contact:

  • Comprehensive Email Marketing: Create, send, and track detailed email campaigns to increase traffic and sales.
  • Social Media Management: Manage various social media platforms and run ads effectively from a single platform.
  • SMS Outreach: Utilize SMS marketing for timely promotions and updates.
  • Automated Messaging: Schedule and automate communication to foster customer relationships.
  • In-Depth Analytics: Analyze marketing efforts with detailed insights for growth and improvement.
  • Lead Generation and Assessment: Efficiently attract and evaluate leads, optimizing the sales process.
  • Customizable CRM: Integrate a flexible CRM system for streamlined lead nurturing and sales tracking.

Pricing for Constant Contact’s services starts with the Lite plan at $12/month, the Standard plan at $35/month, and the Premium plan at $80/month. These plans are tailored to different contact numbers and offer additional services like SMS marketing for an extra fee. Prepayment discounts are also available.

What Are the Pros of Constant Contact According to User Reviews

After studying GetApp and G2 reviews, we’ve put together a list of the common pros.

  • Easy-to-Use Interface: The platform is renowned for its user-friendly interface, accommodating users at all levels.
  • Flexible Design Options: Offers a range of drag-and-drop templates for crafting attractive emails.
  • Comprehensive Channel Coverage: Supports a variety of marketing channels, including email, social media, and SMS.
  • Advanced Automation and AI: Utilizes AI and automation for efficient campaign management.
  • Actionable Analytics: Provides real-time analytics for insightful campaign evaluation.
  • Wide Integration Capacity: Compatible with numerous third-party tools for enhanced marketing efficiency.
  • Convenient Resend Feature: Includes a resend function for improved message delivery.

What Are the Cons of Constant Contact According to User Reviews

Next, we’ll delve into the cons. If desired, there are alternative options to Constant Contact.

  • Cost for Large Contact Lists: Managing extensive contact lists can become expensive.
  • Inconsistent Customer Support: The quality of customer support is variable, as noted by users.
  • Reporting Limitations: Users seek more advanced reporting features.
  • Slow Interface Speed: Occasional lag in the platform’s interface has been reported.
  • Limited Design Templates: Users desire a wider array of design templates.
  • Challenging Event Interface: The event management tool can be complex and require adaptation.
  • Fees for Infrequent Emailers: The platform may not be the most cost-effective for businesses with infrequent email campaigns.

Constant Contact Vs. Brevo

AspectConstant ContactBrevo
PricingLite plan at $12/month, Standard at $35/month, Premium at $80/month. Prices vary based on contact numbers, extra charges for SMS marketing, and discounts for prepayment.Free plan; Starter at $25/month; Business at $65/month; BrevoPlus with custom pricing.
Key FeaturesComprehensive Email Marketing, Social Media Management, SMS Outreach, Automated Messaging, In-Depth Analytics, Lead Generation and Assessment, Customizable CRMRevenue Boost, Multi-Channel Communication, Smart Campaigns, Sales Enhancement, Instant Customer Interaction, High Email Delivery, Broad Applicability
User Feedback ProsEasy-to-Use Interface, Flexible Design Options, Comprehensive Channel Coverage, Advanced Automation and AI, Actionable Analytics, Wide Integration Capacity, Convenient Resend FeatureIntuitive Interface, Comprehensive Platform, Diverse Templates, Efficient Customer Service, Small Business-Friendly, Feature-Rich, Easy List Management
User Feedback ConsCost for Large Contact Lists, Inconsistent Customer Support, Reporting Limitations, Slow Interface Speed, Limited Design Templates, Challenging Event Interface, Fees for Infrequent EmailersOngoing Technical Issues, Customer Support Gaps, Sudden Pricing Shifts, Inexplicable Account Suspensions, Transparency Issues, Unaddressed User Concerns, Refund Difficulties
Target AudienceBusinesses seeking a comprehensive digital marketing solution with capabilities in email marketing, social media, and CRM, suitable for various business sizes.Businesses of various sizes, especially SMBs, startups, agencies, e-commerce, and large corporations.

Constant Contact is a versatile choice for businesses of all sizes. Its easy-to-use interface simplifies email and social media marketing. The platform offers a wide range of design templates and advanced analytics, making it a comprehensive digital marketing solution.

4. Mailchimp

Mailchimp provides a dynamic email marketing solution, enhancing customer engagement and boosting conversion rates. It’s known for its seamless Shopify integration, in-depth analytics, and AI-driven content creation. This platform is especially adept at audience segmentation based on user behavior and boasts diverse application integrations.

Key Features of Mailchimp:

  • E-commerce Email Automation: Set up automated emails triggered by customer actions like viewing products.
  • AI-Powered Content Tools: Utilize AI for creating compelling email content with professional templates.
  • Detailed Audience Segmentation: Effectively segment audiences using criteria like purchasing behavior and predictive analytics.
  • In-Depth Email Analysis: Gain comprehensive insights from email performance reports, including industry benchmarks and customized metrics.
  • Guided Support for Paid Users: Paid subscription users receive specialized onboarding assistance.
  • Email Testing Options: Employ A/B and multivariate testing to refine email impact.
  • Broad Integration Capability: Compatible with over 300 tools, including Salesforce and Google Analytics, to enhance marketing strategies.

Mailchimp’s pricing includes a Free plan for up to 500 contacts, Essentials at $6.50/month, Standard at $10/month for advanced features, and Premium at $175/month for comprehensive needs. Each plan scales in features and contact capacity, catering to a range of business sizes.

What Are the Pros of Mailchimp According to User Reviews

We considered user feedback from G2 and GetApp, and the following is a list of common pros.

  • Intuitive User Interface: Highly user-friendly, making it suitable for beginners in email marketing.
  • Free Plan Availability: Offers a useful free option for up to 2,000 subscribers, beneficial for small businesses.
  • Diverse Templates: Provides a variety of templates for easy creation of emails and landing pages.
  • Detailed Analytics: Known for its extensive analytics capabilities, crucial for campaign assessment.
  • Wide Integration Range: Integrates with various platforms, catering to different business needs.
  • Effective Customer Support: Noted for responsive and helpful customer service.

What Are the Cons of Mailchimp According to User Reviews

Here, we outline the cons. You can consider Mailchimp alternatives if they better fit your requirements.

  • Limited in Sales Funnel Management: More suitable for basic email marketing than complex sales funnel management.
  • Language Constraints: Primarily English-centric, potentially limiting for non-English speakers.
  • Cost Increase with Subscriber Growth: Expenses rise with an expanding subscriber base.
  • Email Deliverability Issues: Some emails may land in spam folders, affecting campaign reach.
  • Restricted Template Customization: Customization options may not meet all user requirements.
  • Complexity in Navigation: Some users find the interface challenging, especially after updates.
  • Integration Discontinuation: The cessation of certain integrations, like Shopify, has caused user inconvenience.

Mailchimp Vs. Brevo

AspectMailchimpBrevo
PricingFree plan for up to 500 contacts, Essentials at $6.50/month, Standard at $10/month, Premium at $175/month for advanced features and support. Pricing scales with contact capacity and features.Free plan available; Starter plan at $25/month; Business plan at $65/month; BrevoPlus with custom pricing.
Key FeaturesE-commerce Email Automation, AI-Powered Content Tools, Detailed Audience Segmentation, In-Depth Email Analysis, Guided Support for Paid Users, Email Testing Options, Broad Integration CapabilityRevenue Boost, Multi-Channel Communication, Smart Campaigns, Sales Enhancement, Instant Customer Interaction, High Email Delivery, Broad Applicability
User Feedback ProsIntuitive User Interface, Free Plan Availability, Diverse Templates, Detailed Analytics, Wide Integration Range, Effective Customer SupportIntuitive Interface, Comprehensive Platform, Diverse Templates, Efficient Customer Service, Small Business-Friendly, Feature-Rich, Easy List Management
User Feedback ConsLimited in Sales Funnel Management, Language Constraints, Cost Increase with Subscriber Growth, Email Deliverability Issues, Restricted Template Customization, Complexity in Navigation, Integration DiscontinuationOngoing Technical Issues, Customer Support Gaps, Sudden Pricing Shifts, Inexplicable Account Suspensions, Transparency Issues, Unaddressed User Concerns, Refund Difficulties
Target AudienceSuitable for businesses of all sizes, particularly those looking for an all-in-one email marketing solution with extensive analytics, automation, and integration capabilities. Businesses of various sizes, especially SMBs, startups, agencies, e-commerce, and large corporations.

Choosing Mailchimp is a smart move for several reasons. Its intuitive interface makes it ideal for users of all skill levels. The availability of a free plan is great for small businesses. Its comprehensive analytics help optimize marketing campaigns effectively.

5. Klaviyo

Klaviyo, a dynamic email marketing platform, excels in creating personalized, data-centric campaigns. Favored by e-commerce businesses for its robust segmentation and automation, it integrates deeply with e-commerce systems for targeted marketing. Klaviyo’s emphasis on tracking the revenue impact of marketing efforts sets it apart.

Key features of Klaviyo include:

  • Digital Marketing Tools: Enhance customer connections using diverse digital marketing resources.
  • Multi-Channel Marketing: Employ Email, SMS, WhatsApp, and chat for wide-ranging customer outreach.
  • Intelligent Campaigns: Craft strategic marketing initiatives for enduring customer relationships.
  • Real-Time Sales Engagement: Utilize live interactions on platforms like Instagram and WhatsApp to drive sales and engagement.
  • Effective Message Delivery: Ensure reliable delivery of marketing messages via email and SMS.
  • Customer Review Integration: Leverage reviews to build trust and increase sales.
  • Unified Customer Data Insights: Benefit from Klaviyo’s Customer Data Platform for comprehensive and actionable insights.

Pricing for Klaviyo begins at $35/month, including Email and SMS services, 1,250 SMS credits, and 5,000 emails for up to 500 contacts. The email-only plan costs $20/month, while a free plan offering 500 email sends and 150 SMS credits caters to beginners. These plans are designed to accommodate various business scales and marketing objectives.

What Are the Pros of Klaviyo According to User Reviews

Having reviewed G2 and Trustpilot feedback, here’s a list of the common pros.

  • Simplified Email Flows: Easy flow creation and Shopify sync.
  • Integrated Email and SMS: Effective combination of email and SMS marketing.
  • User-Friendly: Accessible for non-tech-savvy users and cost-efficient.
  • Easy Integration: Seamless integration with multiple platforms.
  • Customized Text Marketing: Tailored text message marketing capabilities.
  • In-Depth Reporting: Comprehensive reporting and numerous integrations.
  • Automation and Segmentation: User-friendly automation and straightforward customer segmentation.

What Are the Cons of Klaviyo According to User Reviews

Next, we’ll delve into the cons. If desired, there are alternative options to Klaviyo.

  • Aggressive Marketing Tactics: Reports of harsh tactics like instant service termination after subscription cancellation.
  • Email Design Challenges: Slow and outdated email design process.
  • Higher Pricing: Some view Klaviyo as costly, particularly for small businesses and startups.
  • Email Customization Limits: Difficulties in customizing emails for different devices.
  • Plugin Compatibility: Issues with Magento plugin and limited web automations.
  • Inconsistent Support: Slow support response and limited urgent assistance.
  • Complex Interface: Some users report a challenging learning curve with Klaviyo.

Klaviyo Vs. Brevo

AspectKlaviyoBrevo
PricingStarts at $35/month for Email and SMS, including 1,250 SMS credits and 5,000 emails for up to 500 contacts. Email-only plan at $20/month. Free plan offering 500 email sends and 150 SMS credits. Plans cater to various business scales.Free plan available; Starter plan at $25/month; Business plan at $65/month; BrevoPlus with custom pricing.
Key FeaturesDigital Marketing Tools, Multi-Channel Marketing, Intelligent Campaigns, Real-Time Sales Engagement, Effective Message Delivery, Customer Review Integration, Unified Customer Data InsightsRevenue Boost, Multi-Channel Communication, Smart Campaigns, Sales Enhancement, Instant Customer Interaction, High Email Delivery, Broad Applicability
User Feedback ProsSimplified Email Flows, Integrated Email and SMS, User-Friendly, Easy Integration, Customized Text Marketing, In-Depth Reporting, Automation and SegmentationIntuitive Interface, Comprehensive Platform, Diverse Templates, Efficient Customer Service, Small Business-Friendly, Feature-Rich, Easy List Management
User Feedback ConsAggressive Marketing Tactics, Email Design Challenges, Higher Pricing, Email Customization Limits, Plugin Compatibility, Inconsistent Support, Complex InterfaceOngoing Technical Issues, Customer Support Gaps, Sudden Pricing Shifts, Inexplicable Account Suspensions, Transparency Issues, Unaddressed User Concerns, Refund Difficulties
Target AudienceIdeal for e-commerce businesses seeking a comprehensive email and SMS marketing platform with advanced segmentation, automation, and data insights.Businesses of various sizes, especially SMBs, startups, agencies, e-commerce, and large corporations.

Choosing Klaviyo is beneficial for e-commerce businesses seeking advanced email and SMS marketing tools. Its easy-to-use interface and integration options simplify campaign management. Additionally, Klaviyo’s detailed reporting, combined with effective automation and segmentation, significantly enhances marketing effectiveness.

6. HubSpot

HubSpot is a versatile platform designed for inbound marketing and sales, effectively aiding businesses in customer acquisition and retention. It combines content creation, email marketing, social media, and CRM tools into one cohesive system. Known for its user-friendly interface, robust automation capabilities, and excellent customer support, HubSpot is well-suited for businesses of various sizes.

Core features of HubSpot:

  • All-in-One Customer Solution: HubSpot consolidates marketing, sales, content management, and customer service into a single platform for business optimization.
  • Marketing Automation: The Marketing Hub helps generate leads, save time, and improve marketing effectiveness.
  • Sales Enhancement: The Sales Hub facilitates deal closures, pipeline management, and strengthens customer relationships.
  • Customer Service Excellence: The Service Hub is geared towards enhancing customer engagement and satisfaction.
  • Dynamic CMS: The CMS Hub is tailored for marketers and developers, providing a secure, personalized user experience.
  • Streamlined Operations: Operations Hub focuses on app synchronization, data refinement, and process automation for team efficiency.
  • B2B Commerce Optimization: The Commerce Hub is dedicated to optimizing revenue generation and streamlining B2B transactions.

Pricing options at HubSpot are designed to fit different business needs. The Professional plan is available at $800/month, accommodating 2,000 contacts with $225/month for each additional 5,000 contacts. The Enterprise plan is $3,600/month for 10,000 contacts, with an extra $100/month for each additional 10,000 contacts. Both plans include extensive marketing features, with onboarding services available for a one-time fee.

What Are the Pros of HubSpot According to User Reviews

We’ve factored in user feedback from G2 and Trustpilot, leading to this list of common pros.

  • High User Satisfaction: Users often highlight the platform’s ease of use and excellent customer support.
  • Efficient CRM System: The CRM is praised for being intuitive and effective in managing communications.
  • Responsive Support: The support team is recognized for their quick and accommodating service.
  • Informative Resources: Users appreciate HubSpot’s educational content, including blogs and guides.
  • User-Friendly Interface: The platform’s interface is noted for its simplicity and efficiency in managing tasks.
  • Insightful Analytics: Users commend the detailed analytics and reporting features for providing essential business insights.
  • Integration and Automation: The platform’s integration and automation features are highly valued for enhancing user experience.

What Are the Cons of HubSpot According to User Reviews

Here, we outline the cons. You can consider HubSpot alternatives if they better fit your requirements.

  • Pricing Concerns: Some users find HubSpot’s pricing to be high and escalating over time.
  • Integration Difficulties: Challenges have been noted in integrating HubSpot with other platforms like Salesforce.
  • Limited Reporting: A few users find the reporting module lacking in depth and insight.
  • Initial Support Challenges: Some users experience difficulties with support during setup, especially with sales representatives.
  • Risk of Losing Unsaved Changes: Users report frustration with losing unsaved changes without warnings.
  • Complexity: The platform’s complexity can be overwhelming for some users.
  • Support and Contract Issues: Negative experiences have been reported with support and customer service, particularly regarding contract terms and upgrades.

HubSpot Vs. Brevo

AspectHubSpotBrevo
PricingProfessional plan at $800/month for 2,000 contacts, Enterprise at $3,600/month for 10,000 contacts, additional charges for extra contacts. Onboarding fees apply.Free plan available; Starter plan at $25/month; Business plan at $65/month; BrevoPlus with custom pricing.
Key FeaturesAll-in-One Customer Solution, Marketing Automation, Sales Enhancement, Customer Service Excellence, Dynamic CMS, Streamlined Operations, B2B Commerce OptimizationRevenue Boost, Multi-Channel Communication, Smart Campaigns, Sales Enhancement, Instant Customer Interaction, High Email Delivery, Broad Applicability
User Feedback ProsHigh User Satisfaction, Efficient CRM System, Responsive Support, Informative Resources, User-Friendly Interface, Insightful Analytics, Integration and AutomationIntuitive Interface, Comprehensive Platform, Diverse Templates, Efficient Customer Service, Small Business-Friendly, Feature-Rich, Easy List Management
User Feedback ConsPricing Concerns, Integration Difficulties, Limited Reporting, Initial Support Challenges, Risk of Losing Unsaved Changes, Complexity, Support and Contract IssuesOngoing Technical Issues, Customer Support Gaps, Sudden Pricing Shifts, Inexplicable Account Suspensions, Transparency Issues, Unaddressed User Concerns, Refund Difficulties
Target AudienceSuitable for businesses of various sizes looking for an integrated CRM and marketing solution, with a focus on marketing automation, customer service, and sales management.Businesses of various sizes, especially SMBs, startups, agencies, e-commerce, and large corporations.

Choosing HubSpot is ideal for businesses seeking an all-in-one CRM and marketing platform. It’s known for its user-friendly design and robust automation tools, enhancing operational efficiency. HubSpot is perfect for companies aiming to integrate sales, marketing, and customer service seamlessly.

7. Dotdigital

Dotdigital is an all-encompassing digital marketing platform, enhancing business strategies through its email marketing, automation, and customer engagement capabilities. It’s designed with a focus on user-friendly campaign management and audience segmentation. Dotdigital’s primary goal is to aid in business revenue growth by providing powerful marketing tools.

Core features of Dotdigital:

  • Data-Centric Customer Experiences: Utilize data to enhance customer interactions and experiences.
  • Data Integration and Enrichment: Merge information from diverse sources to strengthen your marketing efforts.
  • Omnichannel Campaign Execution: Deliver campaigns efficiently across various digital mediums.
  • Customizable Email Marketing: Craft visually appealing and personalized emails.
  • SMS Communication: Connect with audiences via targeted SMS campaigns.
  • Effective Lead Generation: Develop engaging landing pages and forms to capture leads.
  • Advanced Marketing Tools: Use retargeting strategies, live chat, and push notifications to engage customers on a personalized level.

Dotdigital’s pricing is customized to meet individual business requirements. By submitting your business and marketing objectives, you can receive a tailored pricing plan from their team, designed to align with your budget and goals, fostering business growth.

What Are the Pros of Dotdigital According to User Reviews

After assessing G2 and Trustpilot reviews, we’ve outlined the common pros.

  • User-Oriented Design: Recognized for its ease of use, appealing to both novices and experienced marketers.
  • Dependable Platform: Noted for its reliable performance, particularly in email campaign delivery.
  • Attentive Customer Support: Appreciated for quick and effective customer service support.
  • Diverse Marketing Features: Offers a broad range of email marketing functionalities.
  • Insightful Heat Maps: Provides valuable click-through data, aiding in campaign optimization.
  • Easy Campaign Creation: Users appreciate the straightforward process of setting up email campaigns.
  • Educational Resources: Includes detailed guides, helping users maximize the use of the platform.

What Are the Cons of Dotdigital According to User Reviews

Let’s discuss the cons. There are some great alternatives to Dotdigital that might suit your needs.

  • High Template Costs: Some users find certain templates, like the bronze ones, to be expensive.
  • Bulk Action Restrictions: The platform limits bulk operations, affecting tasks such as email duplication or contact management.
  • Basic Reporting Features: Reporting functionalities are seen as basic, with a need for more advanced options.
  • Automation Builder Usability: Users have noted the automation builder as less intuitive, suggesting a need for improvement.
  • Single Email Duplication: Only allows duplication of one email at a time, which can slow workflow.
  • Contact Handling Limitations: Handling of contacts is restricted to a maximum of 50 at a time, posing a challenge for large databases.
  • Untapped Features: Some platform features remain underutilized due to lack of user familiarity.

Dotdigital Vs. Brevo

AspectDotdigitalBrevo
PricingCustomized pricing based on individual business needs and objectives. Requires submitting business and marketing goals for a tailored plan.Free plan available; Starter plan at $25/month; Business plan at $65/month; BrevoPlus with custom pricing.
Key FeaturesData-Centric Customer Experiences, Data Integration and Enrichment, Omnichannel Campaign Execution, Customizable Email Marketing, SMS Communication, Effective Lead Generation, Advanced Marketing ToolsRevenue Boost, Multi-Channel Communication, Smart Campaigns, Sales Enhancement, Instant Customer Interaction, High Email Delivery, Broad Applicability
User Feedback ProsUser-Oriented Design, Dependable Platform, Attentive Customer Support, Diverse Marketing Features, Insightful Heat Maps, Easy Campaign Creation, Educational ResourcesIntuitive Interface, Comprehensive Platform, Diverse Templates, Efficient Customer Service, Small Business-Friendly, Feature-Rich, Easy List Management
User Feedback ConsHigh Template Costs, Bulk Action Restrictions, Basic Reporting Features, Automation Builder Usability, Single Email Duplication, Contact Handling Limitations, Untapped FeaturesOngoing Technical Issues, Customer Support Gaps, Sudden Pricing Shifts, Inexplicable Account Suspensions, Transparency Issues, Unaddressed User Concerns, Refund Difficulties
Target AudienceIdeal for businesses seeking a customizable, data-driven marketing platform with a focus on personalized cross-channel marketing.Businesses of various sizes, especially SMBs, startups, agencies, e-commerce, and large corporations.

Choosing Dotdigital is beneficial for businesses focusing on data-driven, personalized marketing across multiple channels. It offers a user-friendly design and reliable platform with attentive customer support, making it suitable for varied marketing needs. Dotdigital is ideal for companies seeking a customizable marketing solution to enhance customer engagement and experience.

8. Keap

Keap stands out as a comprehensive CRM and marketing automation platform, tailor-made for small to medium-sized businesses. It specializes in contact management, sales, and marketing efficiency, providing a vital tool for growing companies. Keap’s intuitive design and powerful functionalities help in maintaining organization and fostering strong customer relationships.

Key features of Keap:

  • All-in-One CRM and Marketing: Keap’s platform boosts revenue and efficiency with its combined sales and marketing automation.
  • Easy Lead Collection: Streamlines lead capture and customer record organization, automating the sales journey effectively.
  • Automation Personalization: Its automations minimize repetitive tasks, ensuring professional, conversion-driven communication.
  • Engaging Messaging Tools: Craft captivating emails and texts with templates, segment lists, and track the outcomes.
  • Separate Business Line: The Keap Business Line distinguishes work and personal communications on your smartphone.
  • Dedicated Support: Keap offers personalized coaching, round-the-clock support, and migration assistance.
  • Lucrative Partner Program: Benefit from Keap’s Partner Program, earning commissions and aiding others in their business growth.

Keap’s pricing is tailored for businesses. The Pro plan is $159/month (billed annually) for 1500 contacts, inclusive of email marketing and automation features. The Max plan, at $229/month (billed annually), extends to 2500 contacts with extras like lead scoring and text marketing. Both plans have monthly options and offer annual savings. Note: a 14-day free trial is available, but onboarding costs an additional $999.

What Are the Pros of Keap According to User Reviews

We’ve incorporated user feedback from G2 and Trustpilot, resulting in this list of common pros.

  • Intuitive Dashboard: Keap’s dashboard is user-friendly and effective.
  • Advanced Automation: The platform offers advanced and flexible automation options.
  • Trainer Assistance: Users value the option to hire trainers for guidance.
  • Effective for Marketing: Its email marketing tools are particularly effective.
  • Responsive Customer Service: Quick resolution of issues like double charges.
  • Good Client Support: Many users commend the responsive client support.
  • Simplicity: Users appreciate Keap’s ease of use.

What Are the Cons of Keap According to User Reviews

Below, you’ll find the list of cons. Keap alternatives are available should you need them.

  • Billing Concerns: Users have reported issues with billing, including unexpected extra charges.
  • CRM Limitations: Some essential CRM features are reportedly missing.
  • API Challenges: Users have encountered difficulties with Keap’s API.
  • Frequent Updates: Regular updates lead to a challenging learning curve.
  • Cost and Effort: The platform is noted as being costly and requiring significant effort to fully utilize.
  • Hidden Fees: Users have highlighted hidden costs, such as cancellation fees.
  • Communication Issues: Some users have experienced communication problems with support services.

Keap Vs. Brevo

AspectKeapBrevo
PricingPro plan at $159/month for 1500 contacts, Max at $229/month for 2500 contacts, both billed annually. Monthly options available with savings on annual plans. Note: 14-day free trial available, but $999 onboarding fee is separate.Free plan available; Starter plan at $25/month; Business plan at $65/month; BrevoPlus with custom pricing.
Key FeaturesAll-in-One CRM and Marketing, Easy Lead Collection, Automation Personalization, Engaging Messaging Tools, Separate Business Line, Dedicated Support, Lucrative Partner ProgramRevenue Boost, Multi-Channel Communication, Smart Campaigns, Sales Enhancement, Instant Customer Interaction, High Email Delivery, Broad Applicability
User Feedback ProsIntuitive Dashboard, Advanced Automation, Trainer Assistance, Effective for Marketing, Responsive Customer Service, Good Client Support, SimplicityIntuitive Interface, Comprehensive Platform, Diverse Templates, Efficient Customer Service, Small Business-Friendly, Feature-Rich, Easy List Management
User Feedback ConsBilling Concerns, CRM Limitations, API Challenges, Frequent Updates, Cost and Effort, Hidden Fees, Communication IssuesOngoing Technical Issues, Customer Support Gaps, Sudden Pricing Shifts, Inexplicable Account Suspensions, Transparency Issues, Unaddressed User Concerns, Refund Difficulties
Target AudienceIdeal for small to medium-sized businesses looking for an all-in-one CRM and marketing solution, with a focus on automating sales.Businesses of various sizes, especially SMBs, startups, agencies, e-commerce, and large corporations.

Choosing Keap makes sense for small to medium businesses needing streamlined CRM and marketing automation. Its user-friendly dashboard and advanced automation tools simplify managing sales processes. Keap’s supportive training and responsive customer service further enhance its appeal for growing businesses.

9. Braze

Braze stands out as a premier customer engagement platform, offering tools like email marketing and in-app messaging to foster lasting customer relationships. It’s designed for companies focused on delivering personalized customer experiences and driving growth.

Core features of Braze:

  • Customer-Focused Engagement: Enables real-time, meaningful interactions to strengthen customer bonds.
  • Multi-Channel Campaign Creation: Utilize a straightforward drag-and-drop tool to design versatile campaigns across different channels.
  • Dynamic Audience Building: Easily craft dynamic segments for customized customer journeys.
  • Effortless Technological Integration: Seamlessly meld with top-tier tech for enhanced ecosystem functionality.
  • Enhanced Technical Productivity: Minimizes maintenance and integration time, allowing tech teams to concentrate on primary tasks.
  • Professional Support: Provides specialized assistance, integration guidance, and strategic consulting to boost brand impact.
  • Community Access and Learning: Join a network of innovative marketers and access a wealth of resources, including tutorials, best practices, and webinars.

Braze’s pricing structure has been restructured to offer personalized quotes, reflecting its adaptability to market changes and varied client needs.

What Are the Pros of Braze According to User Reviews

Having taken G2 and Trustpilot reviews into account, here’s a list of the common pros.

  • Strong Data Handling: Praised for its effective data management and activation setup.
  • Customized Communication: Lauded for its excellent message customization, enhancing tailored interactions.
  • Quick Feature Rollouts: Quick to introduce new features, keeping up with market trends.
  • Roadmap Visibility: Offers valuable insights into future developments.
  • Dependable Performance: Recognized for reliable and user-friendly event streaming capabilities.
  • Beta Testing Participation: Provides users with opportunities to participate in beta testing, influencing new feature development.
  • Simplified Multi-Channel Marketing: Eases the automation across various communication channels.

What Are the Cons of Braze According to User Reviews

Now, let’s go over the cons. If you require them, there are some excellent Braze alternatives.

  • Advanced Customization Gaps: Users find some limitations in advanced customization, especially in data handling.
  • Lack of ETL/RETL Tools: Missing built-in ETL/RETL capabilities for data extraction.
  • Email Design Flexibility: The email design tool could offer more versatility.
  • .CSV File Download Issues: Difficulties in downloading .CSV files related to campaign canvases.
  • UI/UX Hurdles: Some users face challenges with the UI/UX, especially with complex canvases and lack of auto-save.
  • Complexity for Non-Specialists: The platform may be challenging for those not specializing in marketing or development.
  • Functionality Concerns: Some issues noted with newer tactics like WhatsApp and in-app messaging.

Braze Vs. Brevo

AspectBrazeBrevo
PricingPersonalized quotes based on individual needs, reflecting adaptability to market changes and client requirements.Free plan available; Starter plan at $25/month; Business plan at $65/month; BrevoPlus with custom pricing.
Key FeaturesCustomer-Focused Engagement, Multi-Channel Campaign Creation, Dynamic Audience Building, Effortless Technological Integration, Enhanced Technical Productivity, Professional Support, Community Access and LearningRevenue Boost, Multi-Channel Communication, Smart Campaigns, Sales Enhancement, Instant Customer Interaction, High Email Delivery, Broad Applicability
User Feedback ProsStrong Data Handling, Customized Communication, Quick Feature Rollouts, Roadmap Visibility, Dependable Performance, Beta Testing Participation, Simplified Multi-Channel MarketingIntuitive Interface, Comprehensive Platform, Diverse Templates, Efficient Customer Service, Small Business-Friendly, Feature-Rich, Easy List Management
User Feedback ConsAdvanced Customization Gaps, Lack of ETL/RETL Tools, Email Design Flexibility, .CSV File Download Issues, UI/UX Hurdles, Complexity for Non-Specialists, Functionality Concerns with Newer TacticsOngoing Technical Issues, Customer Support Gaps, Sudden Pricing Shifts, Inexplicable Account Suspensions, Transparency Issues, Unaddressed User Concerns, Refund Difficulties
Target AudienceSuitable for companies valuing data-driven marketing strategies, professional support, and access to a community of innovative marketers.Businesses of various sizes, especially SMBs, startups, agencies, e-commerce, and large corporations.

Choosing Braze is advantageous for businesses seeking advanced data-driven customer engagement. Its ability to rapidly roll out new features keeps your marketing strategies ahead of the curve. Plus, Braze’s commitment to providing professional support and a rich resource community is invaluable for staying innovative in digital marketing.

10. Salesforce

Salesforce is a renowned CRM platform, acclaimed for its capacity to enhance sales, marketing, and customer service operations across businesses large and small. It’s celebrated for its cloud-based framework, offering scalability and flexibility, key for modern business operations.

Core features of Salesforce:

  • Sales Cloud: Enhances deal closure rates and propels business growth.
  • Service Cloud: Strengthens customer loyalty with quick support services.
  • Marketing Cloud: Fosters enduring customer connections via data-driven marketing.
  • Trailhead Learning: Provides complimentary, structured learning and practical training.
  • Unified CRM System: Connects various business units to boost overall customer satisfaction.
  • No-Cost Trial Period: Offers a free trial, no credit card or software installation required.
  • Expert Support: Access to experienced professionals for guidance on product, pricing, and setup.

Salesforce’s pricing structure is adaptable, catering to diverse business requirements. It includes specifically designed Sales Cloud, Service Cloud, and Marketing Cloud solutions, with prices varying based on user numbers and feature selection. This setup accommodates everything from small enterprises to large corporations. A free trial is available, allowing potential users to test Salesforce’s capabilities before fully committing.

What Are the Pros of Salesforce According to User Reviews

We’ve evaluated user feedback on TrustRadius and Trustpilot, and the following is a list of common pros.

  • Central Operational Data Source: Acts as a comprehensive hub for all operational data, from product details to sales activities.
  • Complete Performance Overview: Facilitates a broad perspective on staff and service performance, aiding in cross-departmental coordination and trend spotting.
  • Balance of Power and Ease of Use: Combines advanced functionalities with an elegant, user-friendly interface.
  • Wide Integration Range: Supports seamless integration with numerous external systems.
  • Effective Data Reporting: Provides robust tools for thorough data analysis.
  • Quick Functionality: Benefits from the rapid operations of the Lightning Platform.
  • Flexible and Adaptable: Ideal for businesses seeking scalability and customization.

What Are the Cons of Salesforce According to User Reviews

Here’s a compilation of the cons. You can explore alternatives to Salesforce if necessary.

  • Setup Time Investment: Initial customization to align with business needs can be extensive, particularly for smaller firms.
  • Better Suited Alternatives: Industry-specific, simpler CRMs may be more appropriate for smaller businesses.
  • Cost Prohibitive for Some: The expense might be excessive for smaller organizations.
  • Customer Support Variability: Some users have reported inconsistencies in the quality and timeliness of customer support.
  • Inconsistencies in Non-Core Products: Certain ancillary Salesforce products may lack full development.
  • Mobile App Enhancements Needed: The mobile application is sometimes seen as less comprehensive than the desktop version.
  • Delay in Reflecting Configurations: Reports of latency in displaying recent changes in the Lightning environment.

Salesforce Vs. Brevo

AspectSalesforceBrevo
PricingFlexible pricing based on user count and features, suitable for small to large enterprises. Free trial available.Free plan available; Starter plan at $25/month; Business plan at $65/month; BrevoPlus with custom pricing.
Key FeaturesSales Cloud, Service Cloud, Marketing Cloud, Trailhead Learning, Unified CRM System, No-Cost Trial Period, Expert Support.Revenue Boost, Multi-Channel Communication, Smart Campaigns, Sales Enhancement, Instant Customer Interaction, High Email Delivery, Broad Applicability.
User Feedback ProsCentral Operational Data Source, Complete Performance Overview, Balance of Power and Ease of Use, Wide Integration Range, Effective Data Reporting, Quick Functionality, Flexible and Adaptable.Intuitive Interface, Comprehensive Platform, Diverse Templates, Efficient Customer Service, Small Business-Friendly, Feature-Rich, Easy List Management.
User Feedback ConsSetup Time Investment, Better Suited Alternatives for Small Businesses, Cost Prohibitive for Some, Customer Support Variability, Inconsistencies in Non-Core Products, Mobile App Enhancements Needed, Delay in Reflecting Configurations.Ongoing Technical Issues, Customer Support Gaps, Sudden Pricing Shifts, Inexplicable Account Suspensions, Transparency Issues, Unaddressed User Concerns, Refund Difficulties.
Target AudienceIdeal for businesses of various sizes that require a comprehensive CRM solution. It’s particularly suitable for organizations prioritizing scalability, customization, and integration capabilities.Businesses of various sizes, especially SMBs, startups, agencies, e-commerce, and large corporations.

Opting for Salesforce is a smart choice for businesses aiming for comprehensive CRM management. Its diverse features, from sales to marketing, suit varying business sizes. Salesforce’s easy integration and user-friendly design make managing customer relationships efficient and effective.

Summing Up

Omnisend is a top pick for e-commerce businesses focusing on email and SMS marketing integration. The platform’s ease of use and modern layout streamline marketing tasks. Plus, its cost-effective approach, with a free plan available, appeals to budget-conscious businesses.

AWeber is a great choice for businesses of any size, offering easy-to-use email marketing and automation. It has reliable support and a variety of plans, including a free option. Its wide range of integrations fits different business needs well.

Constant Contact is an excellent option for businesses of all sizes, providing an easy-to-use interface for email and social media marketing. It offers a broad selection of design templates, coupled with advanced analytics tools. This makes it a complete digital marketing solution, suitable for various marketing needs.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins