17 Best Webinar Software Platforms to Generate Leads & Make Sales

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If you’re active in online marketing, you’ll know of the benefits of webinars. In fact, you’ll have probably attended a couple of webinars hosted by experienced marketers. The reason marketers love webinars is that they provide one of the best ways to engage your audience and generate sales.

There are many webinar software platforms on the market. In this article, I’ve provided a shortlist of the best webinar software platforms available. You can find the results in the table below:

SoftwareStarting FromBest Thing About ItBiggest Problem
WebinarJam$41.58 a monthVery easy to useToo expensive premium plan
GoToWebinar$89 a monthAll-around platformOutdated software 
ClickMeeting$25 a monthUser-friendly interfaceLow audience limit per plan
Livestorm$31 per host per monthGreat for product demos, sales trainingQuality of recorded event not so good
EasyWebinar$59 a monthSeamlessly integrates webinar tech with marketing strategyOutdated marketing funnel templates
BigMarker$79 a monthBrowser-based; no account required for attendeesDifficult to use for first-timers
Demio$34 a monthGood customer serviceGrowth plan expensive compared to plans of other competitors
WebinarsOnAir$19.97 a monthVery affordableLimited features
EverWebinar$33.29 a monthTime zone auto-detection featureWeak data reporting
GetResponse$49 a monthAll-in-one marketing solutionNot intuitive enough for heavy ecommerce use
WebinarNinja$39 a monthCan host four types of webinarLack of marketing functionality
Livestream$75 a monthNo maximum limit to webinar attendeesConnectivity lags
AnyMeeting$48 a monthPowerpoint presentations can be uploaded easilyVideo quality not so high
Webex$14.95 a monthUser has access to all Webex Teams features regardless of chosen planExtra fee for call-me feature
DaCast$19 a monthWith Paywall optionAdditional downloads required
Zoom$14.99 a monthBreakout roomsFreezing screens
Adobe Connect$130 a monthCustomizable virtual roomsExpensive compared to other webinar software platforms

That should give you a snapshot of the best options. Let’s take a look at each platform in more depth.

WebinarJam

If this is your first time setting up a webinar, or have very little technical knowledge on how to do so, this webinar software platform is for you. The platform allows you to have a password-protected meeting with members of your audience in HD, for as long as you have a stable connection. You can have multiple speakers, and stream directly to a YouTube page, too. 

The software platform also has other features that allows you to better engage with your audience during the session. For instance, WebinarJam gives you the option to reach them using pop-ups that allow them to purchase your product or service right then and there. You can also have a one-on-one with a webinar participant with WebinarJam’s advanced LiveChat function.

In terms of connectivity, WebinarJam is compatible with almost all web browsers and devices because it uses the latest technology like RTMP, WebRTC, HLS, and Flash. You wouldn’t have to worry about recording your meeting yourself because WebinarJam does this automatically with all sessions. 

WebinarJam’s basic plan, which allows you to have up to 500 participants per webinar, three presenters and support 24/7, costs $41.58/month.  If you want to have up to 1000 participants and up to four speakers, you can avail of the professional plan at $58.25/month. The premium plan, which costs $83.25/month,allows you to have up to six speakers and a webinar audience of up to 5000. 

WebinarJam also offers a 14-day trial for $1, which is announced in a hidden pop-up on its site.

GoToWebinar

If you want a webinar software platform that takes care mostly of everything else, then this is the one for you. All you need to do is choose the date of your webinar, and GoToWebinar pretty much takes over from there.

With the software platform, you can have automated email reminders about your event, customizable webinar invitations and even a registration page. GoToWebinar also automatically records your webinar sessions, so you can just send the recordings to those who were unable to make it to the event.

To engage your audience, GoToWebinar allows you to create your own in-built polls and surveys. It also has a robust analytics system, and boasts of  seamless integration with Zapier, Unbounce, Salesforce, among others.

GoToWebinar’s starter plan costs $89 a month for 100 participants. If you want up to 500 participants, you can avail of the pro plan at $199 a month. For $429 a month, you can have as many as 1000 participants. GoToWebinar also gives a free trial for 100 participants. You don’t need a credit card for this.

ClickMeeting

ClickMeeting is best suited for small and medium-sized businesses. It has a user-friendly interface. Those who are using it for the first time won’t have a difficult time navigating the platform as there are clear instructions on how to set up the event every step of the way.

Those who have used the software platform a couple of times already can have access to analytical insights on the previous webinars. ClickMeeting also gives you insights on your audience in the upcoming event.

ClickMeeting also allows you to engage with your audience through chat options and interactive sessions. You can get your participants’ feedback with ClickMeeting’s poll and survey features. You can also connect your session to Facebook and YouTube to drive up engagement rates.

ClickMeeting’s starter plan costs $25 a month (billed annually). With the plan, you can have up to 25 participants. If you want to have up to 50 participants, you can opt for the pro plan instead, at $35 a month, also billed annually. ClickMeeting also offers a custom pricing option. There’s also a free 30-day trial if you want to check that out before you make a purchase.

Livestorm

With Livestorm, you can run practically any digital event. For live events, you can have product demos or customer trainings. You can also host video podcast interviews and online courses with their on-demand and automated webinars. Promoting the event is not a problem either, as Livestorm can help you with promotional automated emails, and helps you personalize them.

Events hosted on Livestorm can be accessed easily from any device–computers, laptops, cellphones, tablets, you name it. Also, participants don’t have to create an account to access the event. All they need is an Internet connection and the link to join.

Engagement with the audience is also not a problem, as the platform offers chat and poll features. In product demos, you can easily hold a one on one meeting to qualify leads. If you want detailed analytics of those who attended, you can have that. You can also have access to  replay analytics, source tracking, and participation reports.

Livestorm offers three plans. The webinar and meet basic is its freemium plan that allows a 20-minute limit per webinar. The meet premium costs $31 per host per month and allows for unlimited meetings. The webinar premium, on the other hand, costs $99 per host per month. The plan includes all Livestorm features. Lastly, there’s the enterprise plan which has a customized cost. The plan offers  features such as managing multiple workspaces with unified billing, premium training, among others.

EasyWebinar

If you’re looking for a webinar software platform that seamlessly integrates webinar with technology with marketing strategy, then EasyWebinar is just for you. EasyWebinar allows for integration with popular tools such as GetResponse, MailChimp and even WordPress. It also offers lead generation tools, and marketing funnel templates.

EasyWebinar can host both live and automated webinars. You can choose between the multi-presenter mode or the single-presenter mode. In terms of engagement with your audience, you won’t have any problems with this software because it offers robust chat features. A mobile app is also available.

EasyWebinar offers three plans: the standard plan, pro plan and the enterprise plan.

 The standard plan costs $59 per month billed annually at $708. The plan allows for up to 100 live attendees and the use of standard features. The pro plan, on the other hand, costs $90 per month, billed annually at  $1080. It allows for up to 500 live attendees. The enterprise plan costs $349 per month, which is billed annually at $4188. The plan allows for up to 2000 live attendees. If you have over 10,000 attendees, then you can get a quote from them.

BigMarker

BigMarker has great live streaming capabilities. To engage your audience, you have polls, handouts, and live Q and As at your disposal. You can also stream multiple camera feeds to Facebook and YouTube Live to further drive up engagement rates.

 To attend an event hosted on the platform, your participants don’t need to download anything since BigMarker is browser-based. BigMarker is also compatible with all kinds of devices including laptops, cellphones and tablets.

This software platform also gives you a wide array of marketing tools to promote your event. You can customize your email webinar invites with the software, create reminders and registration pages. With BigMarker, you can also have extensive third-party integrations with apps like MailChimp, Calendly and Marketo, among others.

BigMarker has four plans: the starter, elite, summit and white label plan. The starter plan costs $79 a month, and allows for 100 attendees and one host license. The elite plan costs $159 a month. It allows for a maximum of 500 attendees and two host licenses. The summit plan, on the other hand, costs $299 per month, and allows for a maximum of 1000 attendees and four host licenses. The white label plan, for which you can get a quote, is for even bigger events. 

 BigMarker also offers a 7-day free trial.

Demio

Demio is also one of the best webinar software platforms available. Apart from the fact that it’s very easy to use, attendees can easily access events hosted on the platform because they don’t need to download or install anything. Your audience can attend with just a click in the browser.

In terms of video quality, you won’t have any problem. Demio delivers images and videos in HD. It also automatically records sessions in the cloud for use at a later time. So if any of your registrants failed to attend the webinar, you can always give them access to the presentation material.

Demio also offers extensive customization options to the user. With the software platform, you can apply your branding and logo across all of your event materials. You can also choose among multiple registration templates. 

If you have any problems, you can contact Demio’s customer service, which has so far received great reviews.

Demio’s starter plan costs $34 per month. With the plan, a maximum of 50 people can be in the webinar room. The growth plan, on the other hand, costs $69 for a 150-person room. There’s also an enterprise plan for $163 per month. With this plan, you get a webinar room for up to 500 persons. You can also avail of Demio’s 14-day free trial.

WebinarsOnAir

WebinarsOnAir is just the one for you if you prefer a very affordable webinar software platform. This doesn’t mean, however, that the platform is without features. In fact, Demio also has some of the features you would usually get in other pricier options.

For instance, you can engage your attendees with live Q&A sessions, live chats, polls and surveys. If you have no time to create your own registration page, you can choose from multiple opt-in templates. Demio also offers “tracking pixels,” which allow you to create “laser-targeted audiences for retargeting purposes.”

WebinarsOnAir offers a 30-day risk-free trial. It has a plan for a maximum of 25 viewers at $19.97 per month. For unlimited participants, the plan costs $99 per month.

EverWebinar

EverWebinar is one of the most popular webinar platforms on the list. It is ideal for pre-recorded webinars which you can schedule in advance. The software platform is built with direct integration to WebinarJam, but is sold separately by the parent company.

With EverWebinar, you can set “just-in-time” webinars which start just minutes after registration. This is one strategy to keep your registrants from not attending the digital event at the last minute. If you want to see your performance stats, you can also see these in real time. By and large, though, EverWebinar has weak data reporting.

One of the things that makes EverWebinar stand out too is its time zone auto-detection feature. This is ideal if you have registrants located in other time zones. The webinar software platform also allows you to “fake” your audience count. Remember, in sales, appearances are everything.

You can choose to pay your EverWebinar plan in either one of three ways: via installment through its installment plan ($199 in three tranches in one year), annually through the annual plan ($499 per year) or biennially through the biennial plan ($799 for every two years). EverWebinar offers a 60-day trial for $1.

GetResponse

Although primarily an email marketing platform, GetResponse also offers other marketing solutions, including webinars. Because your email list and your webinar solution are integrated, sending messages to registrants is easy. You can opt to do this yourself, or go for the automated option.  

The platform also has pre-existing webinar invitations and reminder templates with pre-filled webinar details. If you want a landing page, you can do it via GetResponse too. There are other things you can customize, such as the webinar URL.

You don’t have to worry about how to engage your attendees either since GetResponse has available features for this. You can, for instance, use the text chat feature. The platform also allows you to set up autoresponders. Speaking of, setting up the webinar itself is a very easy thing to do. GetResponse, however, is not intuitive enough for heavy ecommerce use.

Although GetResponse has a free 30-day trial and a basic plan, these do not include the webinar features. If you want the webinar solution, go for the plus plan, which starts at $49 a month and allows for up to 100 attendees. There’s a professional plan for $99 a month if you want up to 300 people. With the enterprise plan at $1199 a month, you can have as much as 500 people.

WebinarNinja

WebinarNinja allows you to create four different types of webinars: the live webinar; the automated webinar, which is a recorded webinar that runs in specific times; the series webinar, or a group of webinars; and the hybrid webinar, or a combination of live and recorded webinars.

The platform is web-based, which means your registrants don’t have to download or install anything to get access to the webinar. On the part of the webinar organizer, it is also very easy to use. The platform comes with built-in landing pages, thank you pages, and email sequences. Some users, however, complain of a lack of marketing functionality. 

You won’t have problems engaging your participants, since you can run polls during the webinar. You can even run them before and after, too, depending on your preference. You can also display timed offers during your webinar. If you have problems, you can count on WebinarNinja’s fast live chat support (think ninja).

WebinarNinja comes with a 14-day free trial. Its starter plan costs $39 a month that is billed annually. With the plan, you can have up to 100 live webinar attendees. The pro plan costs $79 a month for 300 live webinar attendees. For up to 500 live webinar attendees, you can opt for the plus plan, at $129 per month. The power plan costs $199 a month, and allows for up to 1000 live webinar attendees.

Livestream

Judging by its features, Livestream primarily caters to big businesses and organizations. For instance, there’s no maximum limit to the number of attendees to the webinar. Also, there’s unlimited storage of your webinars which Livestream automatically records in case you need to access them in the future.

Livestream also offers you the option to privatize your event. If you want to embed the webinar in your website, you can do that, too. You also have the option of streaming to YouTube or Facebook Live. Engaging your attendees also poses no problem with Livestream’s live Q&A, polls and audience chat features.  Some reviews suggest connectivity lags. If you encounter these issues, though, you can have dedicated phone support for your webinar events.

Livestream’s premium plan costs $75 a month and is billed annually. The plan is recommended for small organizations or individuals. For the enterprise platform, you can get a quote from Livestream itself.

AnyMeeting

It’s easy to set up a webinar on AnyMeeting with its user-friendly and intuitive interface. The platform also offers multiple features for presenters. For example, you can pre-load your Powerpoint presentation into the system. Screen-sharing and MP4 sharing are also possible with the platform. For attendees, the platform is also easy to use since it is web-based and doesn’t require the installation of anything to run. 

Engaging attendees poses no problem with AnyMeeting. You have options for real-time audience chat, polls, surveys and Q&A sessions.  You can also conduct collaborative sessions within the webinar, which is automatically recorded for future use.

Some users have reported, however, that the longer you use the software, the more resources it uses. This means sometimes, a reboot is required mid-stream. You can have support for the different types of devices used by people, though. 

AnyMeeting offers three plans.The basic plan costs $48 per user per month, and allows for a maximum of 50 webinar attendees. The webinar pro, which is AnyMeeting’s most popular plan, costs $128 a month. It allows for up to 200 webinar attendees. The webinar enterprise plan which is for big businesses costs $298 a month. It allows for up to 1000 webinar attendees. 

Webex

Webex offers some impressive features that allow you to hold organizational meetings and trainings. For example, it is compatible with all devices and browsers, and even has a mobile app. It also has good compatibility with Google Calendar and marketing tools such as Salesforce. With Webex Teams, a group can work together in one digital location.

There’s also that screen-sharing option and chat option to engage attendees. You can also conduct polls, surveys and Q&A sessions if you want. In terms of video quality, Webex’s is excellent. The audio quality is good too, and comes with a mute option. 

For an added fee, you can avail of the call-me option, where audio participants are not required to dial in to attend the event. Instead, the host automatically calls them at the time the meeting is scheduled to start. This is a good feature, since it removes the burden of remembering the dial-in number and the access code.

Webex’s offers three plans. The starter plan costs $14.95 per host per month, and can accommodate up to 50 participants. The plus plan costs  $19.95 per host per month. It allows for up to 100 participants. With the business plan, you can have up to 200 participants, at $29.95 per host per month.

DaCast

DaCast has a user-friendly web-conferencing interface, which means even first-timers will have no difficulty navigating the platform. With its easy-to-use video hosting solutions, you can upload, transcode, host, and deliver your entire video library. You can also livestream on social media platforms for increased reach.

This webinar software also allows you to add your own colors and logo to your video with its HTML5 white label video player. You can embed the video in your site too. DaCast also allows streamers to add a paywall option. Because it is an advanced software, though, it requires additional downloads.

DaCast offers a free trial and four paid packages. The starter plan costs $19 a month, and allows for up to 300 viewers per hour. The premium plan costs $125 per month, for up to 6000 viewers per hour. The enterprise plan which costs $289 per month allows up to 15000 viewers an hour. You can also get a customized quote for the plan that allows you to pick the features you want.

Zoom

Zoom has seen its popularity rise recently because of its innovative breakout rooms. Breakout rooms are essentially sessions that are split off from the main Zoom meeting. In short, with breakout rooms, you can meet a sample of your population of attendees. If you have a couple of attendees interested in purchasing your service or product, you can meet them separately in a breakout room.

But Zoom isn’t just about the breakout room. It offers excellent audio and video quality. For presenters, there’s the screen-sharing feature.  And then there are the efficient host controls, and the “touch up my appearance” feature. Your presentation is also automatically saved in the cloud, which makes it easy for you to access it even after the webinar.

Zoom is also easy to use. It has a user-friendly and intuitive dashboard, even a first-timer won’t have a difficult time navigating his or her way. You can easily schedule an event, and can access real time information to troubleshoot calls. 

Zoom offers a free trial for up to 100 participants. Its pro plan, which is great for small teams, costs $14.99 per host per month. The plan has all of Zoom’s basic features, and allows for up to 100 participants. The business plan for small and medium businesses costs $19.99 a month, and allows for up to 300 participants. There’s also an enterprise package that starts at $19.99 a month.

Adobe Connect

Adobe Connect allows you to customize your own virtual room. The user interface is simple to use and intuitive. Once you’re done customizing your room, you can even save it as a template for future use. 

To engage your attendees, Adobe Connect has surveys, and polls features. The platform also easily integrates with CRM software like Eloqua and Salesforce. With Adobe Connect, you can also have access to robust analytics for better insights.

Adobe Connect offers a 30-day free trial. For 100 participants, its basic plan costs $130 per month. If you want up to 500 participants, you can opt for the plan that costs $470 per month. There’s also a plan that costs $580 per month for 1,000 seats. Each plan allows you to host unlimited events.

Wrapping Up

Webinars are a great way to generate leads and make sales during these times. The good thing is, there are many webinar software platforms to choose from in the market. All you have to do is determine what your preferences are. In my case, though, I highly recommend Zoom. This is primarily  because of its innovative breakout rooms. With the breakout rooms, you can better nurture relationships to make that sale. 

About the author

Nico

I'm a SaaS consultant with a passion for travel. I help companies scale their link building so they can dominate the SERPs for their chosen keywords. I work primarily with scale-ups and enterprise businesses.

By Nico

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