10 Best Tools For Email Marketing You Should Be Using

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People send approximately 333.2 billion emails per day, equating to more than 3.5 million emails per second. Such statistics show that email continues to be the most popular channel for B2B and B2C marketers to reach their audience.

Email also has an impressive ROI of $36 for every $1 spent. So, you’ll need efficient email marketing tools to tap into this effective and profitable way of engaging and nurturing leads into loyal customers.

Email marketing platforms don’t have to be expensive. You can find many free email marketing services to help you save time and money.

But with so many email marketing tools available on the market, where should you start? 

Here’s our list of the ten best tools for email marketing:

  1. Sender
  2. HubSpot
  3. GetResponse
  4. Mailjet
  5. Sendinblue
  6. Benchmark
  7. AWeber
  8. MailerLite
  9. Ortto
  10. Moosend

1. Sender

Sender is one of the most affordable email service providers on the market. It’s an all-in-one email marketing automation platform that helps you manage email and SMS campaigns from a single dashboard. 

You can create beautiful newsletters without any HTML knowledge. Simply select a pre-made template and customize it with elements like images, videos, and text. 

Sender’s pricing plans include access to all premium features such as automation workflows and advanced segmentation. It also gives you access to a rich library of ready-to-send embeddable signup forms, pop-ups, and email newsletters.

Its powerful text messaging service helps you manage customer data and send personalized SMS messages in bulk and connect with your customers instantly. As a result, you can build, optimize and automate high-converting email and SMS sequences without having to switch between apps.

Sender is also among the few email marketing platforms focusing on inbox delivery. That’s not a surprise given how much emphasis they put on their IP management and infrastructure and a strict no-spam policy at the backend.

Key Features:

  • Omnichannel marketing with email and SMS automation 
  • Intuitive email builder
  • Responsive email templates library 
  • Newsletter pop-up and signup forms 
  • Drag-and-drop newsletter creator 
  • Targeted email campaigns 
  • Real-time analytics and reporting 

Pricing: Free Forever plan with limited features. Premium plans start at $10 per month per 2500 subscribers.

2. HubSpot

HubSpot is one of the most well-known email marketing and CRM platforms. Their email marketing solution has powerful automation features designed to help your business grow.

One of its most attractive features is HubSpot CRM. It natively integrates with email marketing software to help you personalize your emails for each recipient based on subscriber list membership, device type, country, or any other customer information you may have.

The CRM also gives you a real-time view of your sales pipeline on a visual dashboard. You can access detailed reports on individual performance, sales activity and productivity. Then, use those insights to track team performance and identify opportunities for growth.

You can also access its marketplace to get ready-made templates and use its handy drag-and-drop editor to change the elements and layout.

Whether you need to send thank you emails after purchase, kickback emails from lead offers, or promote current campaigns, you can achieve that with HubSpot email marketing’s free version.

Key Features:

  • CRM marketing automation
  • Email list building tools
  • Landing pages for lead generation
  • Already pre-made drip campaign sequences
  • Easy email content management

Pricing: Free plan with limited features. Premium plans start at $50 per month per 1000 contacts.

3. GetResponse

GetResponse is an email marketing service provider focusing on online stores and providing eCommerce-oriented tools to help you succeed. 

The email platform has marketing automation features and autoresponders to target disengaged customers and cart abandoners with relevant offers and content. In addition, you can use contact scoring and eCommerce segmentation to identify customers who are most likely to make a purchase.

This email tool also has a conversion funnel creator to help your inbound marketing efforts, with simple lead magnet, opt-in, webinar, and sales funnels.

The conversion funnel creator helps you:

  • Capture new leads on your landing page.
  • Share valuable content to acquire email addresses and quickly grow your list.
  • Promote, sell, and deliver your products online with simple but effective sales funnels.
  • Build solid customer relationships and use free or paid webinars to turn your expertise into revenue.

GetResponse is easy to use and versatile, and it’ll handle most omnichannel marketing needs for various businesses through a feature-rich user interface and several native integrations.

Key Features:

  • Email broadcasting tool
  • Conversion funnel creator
  • Automated lead generation
  • Unlimited autoresponder
  • Double opt-in and opt-out features
  • Email marketing planner

Pricing: Free plan with limited features. Premium plans start at $19 per month per 1000 contacts.

4. Mailjet

Mailjet is an email marketing software that helps you send transactional and marketing emails efficiently. It has a wide range of intuitive and collaborative tools to enable you to build effective email marketing campaigns. 

You can customize any pre-designed templates and design professional emails to impress your subscribers. The platform’s real-time collaboration feature also enhances seamless collaboration among team members.

The robust collaboration tools help you create emails with your team directly in Mailjet’s Email Editor. Similar to Google Docs, you can comment, review, and make changes to email templates in real time.

You can also set user permissions and lock specific sections on your email templates to protect your brand assets and never compromise on consistency.

The email platform allows you to add dynamic content to create personalized and relevant emails for each subscriber. As a result, you get much better results from your email marketing efforts. You can also integrate the software with your built-in CRM to manage your mailing list from a single dashboard.

Key Features:  

  • GDPR-compliant and ISO 27001 certified
  • Robust real-time collaboration tools
  • Drag and drop email builder 
  • Supports over 80+ integrations, including WordPress, Prestashop, WooCommerce, Google, and Magento

Pricing: Free plan with limited features. Premium plans start at $15 per month for up to 15,000 emails.

5. Sendinblue

Sendinblue is an all-in-one email marketing automation platform with excellent tools to create stunning and highly engaging emails. 

Their simple drag-and-drop email editor is ideal for beginners with no email marketing experience. The platform also offers marketing automation, SMS, shared inbox, CRM, chat, landing pages, and other features.

The SMS service helps you promote special and time-sensitive events by sending bulk SMS marketing campaigns to your contact list. Just compose your message, select a list, and schedule the SMS to be sent when you want.

Its user-friendly marketing automation tools help you create workflows for automatic follow-up and transactional emails and enables you to segment users. It also uses AI algorithms to determine the best time to send bulk emails and ensure the best email deliverability.

Key Features:

  • Perfect email newsletter personalization
  • Transactional emails and SMTP server
  • Landing pages and chatbox for lead generation
  • Intuitive drag-and-drop editor
  • Marketing automation

Pricing: Free plan with limited features. Premium plans start at $25 per month for up to 20,000 emails.

6. Benchmark

Benchmark is a simple email marketing automation tool that allows you to send personalized messages at scale. It can help you reduce manual work while driving more revenue — whether you want to follow up with potential customers who’ve abandoned their carts or create an automated welcome series. 

Benchmark has landing pages and forms to grow your contact list, free responsive HTML email templates, and various tools for testing the performance of your email marketing strategy. 

One unique feature is the Inbox Checker. It’s powered by Litmus and allows you to preview your email in different environments before sending it to avoid any possible issues with rendering. 

You can test different browsers, email clients, operating systems, and screen types. You can even test certain spam filters to know if your email will Pass or Fail.

 Key Features:

  • 50+ pre-built custom templates
  • Intuitive drag-and-drop editor
  • Marketing automation
  • Signup forms
  • Landing pages
  • Surveys and polls

Pricing: Free plan with limited features. Premium plans start at $15 per month per 500 contacts.

7. AWeber

AWeber is one of the most popular email marketing services in the world. It’s an excellent platform for small businesses, entrepreneurs, and teams to manage their email marketing needs.

It has a wide range of features, such as a drag-and-drop email editor, automation and workflows, templates, A/B testing, autoresponders, and seamless integrations to most content management systems (CMS) like WordPress.

AWeber offers a landing page builder that’s drag-and-drop-based, making it ideal for anyone who needs to quickly create and deploy a landing page with an email campaign.

The email marketing platform also has powerful features such as automatic RSS-to-email for bloggers, AMP emails, and tag-based list segmentation.

Key Features:

  • Email automation with autoresponder campaigns
  • Integration to CRMs and CMS such as WordPress, WooCommerce, Shopify, and Etsy
  • Automatic RSS-to-email
  • Drag-and-drop landing page builder
  • Tag-based list segmentation

Pricing: Free plan with limited features. Premium plans start at $19.99 per month per 500 subscribers.

8. MailerLite

MailerLite is an email marketing tool with sophisticated features such as a pop-up customizer and landing page builder on their free version. It also has the features you need for successful email marketing, such as automation, surveys, and pop-ups. 

Its email and form builders are user-friendly, allowing you to quickly create your email marketing campaigns. MailerLite also has various A/B testing tools to test your email copy and subject lines for better email delivery.

Whether you’re growing a side hustle, a small charity, or a business, MailerLite provides everything you need to send bulk emails for your marketing campaigns.

Key Features:  

  • A website builder and landing page builder
  • Pop-ups and embedded forms
  • A/B testing tools for email copy and subject lines
  • Easy-to-use email and form builder

Pricing: Free plan with limited features. Premium plans start at $10 per month per 1000 subscribers.

9. Ortto

Ortto (known initially as Autopilot) is one of the most visually-appealing marketing automation tools on the market. It has a visual campaign builder that lets you create emails easily. You can create personalized messages and beautiful branded emails, and do A/B testing on them. 

Ortto’s powerful audience segmentation lets you target audiences based on any combination of firmographics, demographic, event-based, behavioral, and transactional data. 

You can use no-code integrations to unlock data from finance, marketing, support, product, and sales into a single customer profile. That enables you to better understand the customer journey to create more powerful audience segments.

Ortto’s customer data platform includes reporting capabilities, giving users a unified view of customer journeys and enabling them to visualize customer behavior and activities. Other features include comprehensive data analytics and activity tracking.

Key Features:

  • Website tracking
  • Customer journey mapping
  • Automation annotation
  • Email A/B split testing
  • Lead scoring and nurturing
  • Multi-channel marketing

Pricing: Free plan with limited features. Premium plans start at $29 per month per 2000 contacts.

10. Moosend

Moosend is an email marketing tool focusing on various industries such as SaaS and eCommerce.

Its user-friendly drag-and-drop editor helps you create effective email marketing campaigns using advanced elements like countdown timers and GIFs. You can also use one of the professionally-made email templates as a blueprint to design your emails quickly.

Moosend has advanced features such as website tracking and triggers that let you send the right email campaign to subscribers interested in a specific offering. For example, you can create a cart abandonment series to target potential customers who abandoned their shopping carts without purchasing.

Key Features:

  • Drag-and-drop email editor
  • Audience management tool
  • Powerful reporting and analytics
  • HTML email templates
  • Integrations through API
  • Landing page builder to boost lead generation
  • Marketing automation workflows

Pricing: Free 30-day trial with limited features. Premium plans start at $9 per month per 500 subscribers.

Get Started With Email Marketing Tools Today

Most email marketing software tools have robust features even on their free plans. As a result, business owners and marketers can make the most of them while saving money and time. 

Even if you need to upgrade to meet your business needs, you’ll find that most of the paid plans are flexible and affordable enough to fit your budget.

Which email marketing tool do you prefer for your email campaigns? Share the post with your answers.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins