6 Quiz Maker Tools to Reel in New Leads


Gathering leads used to be simple. Once upon a time, all it took was asking potential customers to sign up for your mailing list using an optin form or gamified pop up. In the pre-GDPR days, you could even get away with simply buying an existing list of contacts. No more! Enter online quiz maker software.

Quiz software offers website owners and marketers the chance to collect leads and segment their audience. In this guide, we’ll shortlist the best quiz maker software currently on the market. Before I share the shortlist, let’s quickly discuss why you’d want to use this type of software in the first place.

A Quick Overview of Quiz Maker Software

Online quiz software allows you to create quizzes and surveys that you can place on your website or a landing page. They are particularly effective in sales funnels. The goal is not simply to capture leads but to gain insights and qualify them.

A quiz can add both value and a certain entertainment factor to your customer acquisition process. This is crucial, as customers will be more willing to give away their information if there’s something in it for them. A quiz can also be used to segment your audience so you can offer them content and products and services that align with their needs.

You can use quiz software in combination with sales funnel software, and online competition software. For more information on how to engage and convert your audience with quiz software, read our article on GetResponse that discusses how to create quiz funnels.

A good online quiz maker will offer a number of different formats and question types. The best quiz software will also have some kind of visual customization options. With that in mind, here’s a quick overview of the best quiz makers.

SoftwareStarting FromBest Thing About ItBiggest Problem
ProProfs Quiz Maker$60 per monthThere’s a free version.Relatively Pricey
Lead Hook$29 per monthHigh level of personalisationPricing based on number of impressions
LeadQuizzes$67 per monthUnlimited monthly leadsRelatively Pricey
Interact Quiz Builder$17 per monthThere’s a free version.Limited monthly leads
Thrive Quiz Builder$67 per monthComprehensive toolMore suited to agencies
FyreBox Quiz Builder$19 per monthThere’s a free version.Limited monthly leads.

Of course, the first thing that stands out is the range of prices. Let’s take a look at what makes each one tick.


ProProfs Quiz Maker

ProProfs Quiz Maker, today, is one of the most popular online quiz makers in the world. It is an online quiz platform that offers the easiest lead quiz solution for businesses. A huge collection of 100+ personality quiz and scored quiz templates, a question library with 100+ ready-to-use questions on thousands of topics, and 100+ settings and configurations, this tool has everything you can ask for. 

It comes in two versions- the basic and the premium with a 15 days free trial.  

The most unique feature of this tool is the customizable lead form that can be used to collect lead information. You can customize it according to your requirements and give your quizzes a touch of your branding by adding your own logo and themes. 

The user interface is simple, making this tool easy to use by anyone. The quizzes can be integrated with popular marketing automation tools like MailChimp, ActiveCampaign, Keap, and more to enable qualified lead generation. 

Leads Hook

Starting at $29 per month, Leads Hook is a moderately priced quiz software. It also stands out as the most data-driven of the platforms on offer, making it a good fit for online marketers and agencies.

In that vein, what really needs to be noted is the depth of audience segmentation available. You can micro-segments your leads based on just about any conditions you want, as well as integrating this with external audiences with pre-determined blocks of javascript.

There’s also a host of integration options, including major CRM platforms, other marketing tools, and social networks. The possibilities for analytics and remarking with this question maker software is basically endless.

quiz builder tools


Starting from $67 per month, LeadQuizzes is one of the more powerful quiz software solutopns. While there’s agency license available, the starting plan will allow you to use 5 websites, with no limits on monthly leads.

There’s a wide range of quiz types available, but what I particularly liked was how easy it is to create logic branches. These are predetermined sequences of questions, so the quiz reacts in real-time to ask certain questions based on the respondent’s previous answers.

Helpfully, your subscription also includes URL hosting, so there’s no need to create your own landing pages. Alternatively, you can embed quizzes on your own web pages simply by copying and pasting a little bit of code.

quiz builder tools

Interact Quiz Builder

Next up, we have the Interact Quiz Builder. Although there’s a free version available, you’ll probably want to step up at least to the $17 per month configuration to access the more advanced features.

Overall, usability is the name of the game here. There are three types of quizzes available; personality scored and assessment. Impressively though, these feed into over 200 pre-made templates, which can save enormous amounts of time.

In terms of visuals, the editor was something akin to a WYSIWYG format. It doesn’t take much to get your head around, as most of the work is simply dragging and dropping different design elements. Overall, Interact Quiz Builder is one of the best online quiz software solutions.

Thrive Quiz Builder

Starting at $67 per month for a single site license, Thrive is one of the priciest of today’s quiz maker software. Because of that, it’s probably more suitable for large companies or agencies. However, if quizzes are going to be the main focus of your marketing, it might be right for you too.

Its MO is creating complex quizzes without any coding knowledge. And right enough, there’s a host of features here that the others can’t offer. Some examples include A/B testing, a WordPress plugin, and personalized content on the results pages.

The visual editor is an absolute breeze too. In particular, the dedicated badge creator makes creating professional-looking quizzes and CTAs pretty much effortless.

Fyrebox Quiz Maker

Last up, we have FyreBox Quiz Builder, the second of today’s tools which is available in a free configuration. This limits you to a fairly paltry 5 leads per month though, so you’ll likely need to spend at least $19 per month to really get the most of your quizzes.

Fyrebox is another tool which is mainly based around templates, which can then be edited and optimized to your heart’s desire by filling in a few text boxes and playing with some visual elements. The real beauty is getting up and running quickly and easily.

As far as implementation, the tool will provide you with a single line of code for your finished quiz, which can then be pasted directly into WordPress, Shopify, or a number of other major content management systems.

Online Quiz Software: Final Thoughts

It’s always difficult to pick a stand-out favorite for single-function tools. In a money-is-no-option scenario, I’d probably veer towards Thrive Quiz Builder for both usability and functionality. If you want to develop a marketing funnel though I’d go with Leads Hook. The platform offers you the customization that will help you land extra leads.

Online quiz makers can help you make money blogging. You can use online quiz software to grow your email list, and segment visitors to your site according to their goals. If you haven’t experimented with quiz software, I strongly suggest you give it a go.

For more useful tools for online business owners, check out our guide to the best chatbot software, and the best affiliate tracking software. You might also want to check out our roundup of the best email countdown timers.

Hope you like our content. If you feel you have a solution that should be on this list, shoot us an email. We want to make our articles as comprehensive as possible.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins