As the owner of an online business, you need good landing page software. There are a lot of factors to consider when picking the best tool on the market. Pricing is going to be an obvious factor, but there are other things to think about.
To help you make an educated decision, we shortlisted the best landing page tools. The article will provide you with an overview of what you should look for from your landing page builder before reviewing the best solutions available at the moment.
What Should You Look For From a Landing Page Builder
We’ve had different companies offering landing page software for more than a decade. That’s a great thing for customers. The best solutions available on the market have great features that help you create beautiful landing pages. Here are some of the things you should look for from your landing page software.
Templates & Elements
When choosing a tool, it pays to go with one of the more established companies. The older companies generally have a large selection of professional-looking landing page designs optimized for different niches and uses. For example, you’ll have landing page templates for giving away an eBook, video landing page templates, sales page templates, etc.
The templates will generally be based on designs that convert. That’s great if you’re a newbie. You want to create high-converting landing pages quickly and easily.
The other consideration to keep in mind is the elements. You want a tool with testimonial templates, credit card logos for payments, submission forms, etc. Essentially, everything that you might need to create the pages you need for your business.
Of course, the templates need to be mobile responsive. All of the options on this list provide mobile responsive templates.
You want a solution that has an intuitive and easy-to-use drag and drop visual builder. The drag and drop builder will allow you to move different elements around the screen so you can easily edit a template. It should also be easy for you to add your images and replace text.
Ideally, the drag and drop visual editor should take a few hours to master. Don’t take this for granted, though. There are lots of software solutions out there that are difficult to use. Adding elements or changing the location of something on your page can be a real headache. That’s a problem you want to avoid.
As a word of caution on this topic, while the basic mechanics of a drag and drop builder work the same way across most solutions, there’s always a learning curve. Issues with user experience make changing between landing page builders a real pain.
One of the latest trends that we’re seeing is a landing page software solution with AI functionality. At the moment, the AI functionality helps speed up the creation of your landing page. The AI will help adapt your template, add suitable images and filler copy. Tools with these advanced features work alright at the moment.
The AI functionality will help you create your landing page faster. However, you’ll still need to review and update the copy and imagery before you’re happy with the final result. AI is a step in the right direction. It
Most people use landing page software alongside other tools. For example, you’ve probably got your email marketing platform that you’re using, or webinar software, etc. You’ll need integrations for your landing page builder and the other tools that you use.
Make sure to review the software you select to check they have the integrations you need. If they don’t, you might be able to use Zapier. It’s easier if your landing page builder has direct integrations.
You’ll also want to connect your software to Google Analytics and maybe even Google Tag Manager. That should be straightforward, though.
When you create your landing page, you’re making an educated bet that the design you create will work. There’s always room for improvement. A tool with A/B testing functionality will allow you to run those tests and generate the data you need to make smart changes.
Alongside A/B testing, you might want additional functionality like screen recordings or heatmaps. Most landing page tools don’t offer this type of functionality.
We’ve covered most of the critical things you’ll be looking for. There are other factors to consider. For example, page load time is important. If you’re dealing with a lot of traffic from social media, you need a solution that offers lightning-fast mobile load times. That’s also important for Search Engine Optimization.
The cost of the service will also be important. It’s not the main thing you should be thinking about. Spending a few extra bucks a month on an easy-to-use tool with all the functionality you need is a no-brainer if you’re serious about growing your online business.
The Best Landing Page Builder
Before we review each of the tools on the list, here’s a quick summary of the various landing page builders and their pros and cons.
|Software||Starting From||Best Thing About It||Biggest ProblemBiggest Problem|
|Leadpages||$25 per month.||Fantastic value for money.||Some features are missing at the lowest price tier.|
|Unbounce||$79 per month.||AI-generated templates.||No built-in analytics.|
|ClickFunnels||$97 per month.||Easily build out your sales funnel.||Fairly expensive.|
|Landingi||$11 per month.||Integrates with common marketing tools.||Limit on the number of pages at lower price points.|
|GetResponse||$15 per month.||Complete marketing solution.||The cost is linked to the size of your email list.|
|Systeme.io||$27 per month||All the features you need.||The cost of the software is linked to the size of your email list.|
|Instapage||$149 per month.||It has all of the features you need.||Expensive.|
|ShortStack||$29 per month||Competitions can be used for viral marketing.||Watermarks on cheaper plans.|
|Wishpond||$49 per month.||Easy to use for non-developers.||Low cap on leads at lower price points.|
|HubSpot||$40 per month.||Best CRM solution on the market.||Expensive to access the landing pages.|
|Ucraft||Freemium entry plan||Slightly basic editor.||No usage caps.|
|SendinBlue||$66 per month||Full marketing solution.||The cost is linked to the size of your email list.|
|Lander||$16 per month||Easy to use with great functionality||No major problems|
|Elementor||$49 a year||Affordable solution.||It’s a plugin.|
Of the pure landing page builders, to me, Unbounce and Leadpages are the standouts. Plus, neither break the bank. Of course, some of the more specialized tools might suit you better.
Let’s dive in with a review of the tools on this list.
Leadpages offers the most value for money out of all the landing page builders. You can use Leadpages to create any type of marketing funnel or landing page through the editor. There are 160+ templates in the archive, and you can integrate them with your email marketing platform, CRM, and more.
The landing page editor has some pretty cool features, even in the basic package. For example, you can add countdown timers, and there are also widgets for some pretty novel third-party apps, including one for making reservations with OpenTable.
You need to upgrade to access features like A/B testing, email trigger links, and opt-in text campaigns. For most bloggers, though, the standard package should be enough.
- Unlimited funnels and landing pages
- WordPress plugin
- 40+ Integrations
- Library of easy to edit templates
- Limited to one site with the Standard Plan
Leadpages has three price plans. The Standard Plan is $27 a month, the Pro Plan is $59 a month, and the Advanced Plan is $239 a month. If you’re just getting started, the Standard Plan has enough features to get started. You can test the software with the 14-day free trial.
Unbounce is one of the best solutions on this list. The software tool is used by 1,500+ businesses and has an impressive range of features.
One of the best things about the landing page software is the editing interface. Unbounce has a similar User Interface to PhotoShop. The drag and drop editor has an all-black toolbar on the lefthand side and an in-depth menu on the right. The editor also has snap-to grids, a big plus for people who like PhotoShop. It’s a great layout, and it’s easy to use.
In terms of pricing, Unbounce has one of the most generous offers. The visitor cap on the basic plan is 20,000. You can also use Unbounce to create pop-up messages and sticky bars. However, you are limited to 500 conversions or a 2.5% conversion rate.
I’m also a big fan of the dynamic keyword insertion feature. The feature allows you to change the text on your landing page to better match the exact search terms. It’s useful for SEO.
- Sticky bars and lightboxes
- Dynamic keyword insertion
- Client management functionality on the higher tier plans
- A relatively expensive basic plan
- A conversion limit for each plan
Unbounce has four price plans. The Launch Plan costs $80 a month, the Optimize Plan is $120, Accelerate is $200, and the Scale is $300 per month. The Launch Plan will be enough for most people. Unbounce has a 14-day free trial.
3. Click Funnels
Click Funnel provides you with a single tool to manage your whole sales funnel. Thanks to the huge archive of landing page templates, you can use the software to create any type of page. For instance, you can create sign-up forms, squeeze pages, and even members-only sites.
The central dashboard provides a nice overview of your funnels and you manage your landing pages through a drag and drop builder. It’s all intuitive and simple to use.
You can also customize your landing pages with HTML and CSS, though it’s not necessary.
Click Funnels is best suited for internet marketers rather than bloggers. It has all the features you need to run your marketing campaigns. You can easily measure your conversion rate. Moreover, they have great training programs and support on the more expensive plans. The training will help you make the most of the software and design and build better marketing funnels.
- A/B testing
- Integration with WordPress
- Mobile responsive templates
- Additional support and training on the higher tier plans
- Expensive compared to the competition
Click Funnels has three plans. The entry plan is $97 per month. The Platinum Plan is $297 per month, and the Two Comma Club Plan, not for regular users, is $2,497 per month.
The regular plan will be enough for most people, though. The Platinum Plan lets you manage your Facebook Ads and PPC campaigns on the same platform, a useful feature for advanced marketers.
Landingi positions itself as a landing page builder for small businesses. The software tool is used by 4,000+ businesses, including companies like Paypal and Sony.
Landingi is has a large archive of mobile responsive page templates that you can edit through the drag and drop builder. It has a lot of integrations with other marketing tools. For instance, you can integrate with MailChimp to send out automated emails or all the main CRMs to manage leads.
Unfortunately, you only get access to the landing page builder and 150 landing page templates on the entry-level plan. The pop-ups, lightboxes, and other features are only available on the more expensive plans.
Furthermore, each plan sets a limitation on the number of visitors a month. For example, on the Business Plan, you can have up to 5,000 visitors a month. You’ll also need to upgrade to access the likes of A/B testing, embedded video, and email integrations.
- Web-analytics tool
- Paid Quality Score Optimization
- Organic Rank Optimization
- Integrations with CRM and Email marketing tools
- A lot of the features are only accessible on the Create and Automate plans.
Landingi has three plans. The Core Plan costs $47 a month, the Create Plan is $89, and the Automate Plan is $127 a month. You get a significant reduction if you sign up for the annual plan. For example, the Core Plan drops from $47 a month to $29 a month.
You can try Landingi with the 14-day trial.
GetResponse provides a suite of tools you can use to run marketing campaigns. The toolkit includes the landing page builder, platform for managing your email list, webinar software, and more.
GetResponse’s landing page builder has a library of mobile-responsive templates. The landing page tool is easy to use. You can customize a landing page by dragging and dropping media and editing text boxes. In addition to the landing page templates, you get access to 5,000 stock assets from Shutterstock. It’s a useful extra for designing landing pages.
A big selling point of GetResponse over the other options on the list is the range of tools you can access through one platform. You can sign into one platform and run almost any type of marketing campaign.
- Easy to use editor
- Great customer service
- Access to a suite of marketing tools
- The price is linked to the number of subscribers.
- Only one funnel with the basic plan.
GetResponse has three price plans and a fourth custom plan. The Basic Plan is just under $13 a month with 1,000. You get access to the email marketing platform and the landing page tool. The Plus Plan is just over $41 a month. You get access to most of the tools you’d need on this plan, including the webinar platform. Finally, the Professional Plan, which includes push notifications, starts at $84 a month.
GetResponse offers a 30-day risk-free trial period.
Systeme.io is a French company that is competing for market share with Clickfunnels. Systeme.io offers much the same functionality. It’s just cheaper, which is good for anyone looking to save on the $97 a month package that Clickfunnels offers. Where Systeme.io differs from Clickfunnels is that you can use the platform to manage your email list.
The landing page creator has all the standard functionality. You create your landing pages through a drag and drop interface. You manage your campaigns through a central dashboard. Systeme.io also has features like sales reporting.
You can use Systeme.io to create sales funnels for PPC campaigns, manage online courses, and more. It’s a great all-in-one tool for managing your online business.
- Use it to manage your email list.
- Easy payment integration with Stripe and Paypal
- The cost of the service is linked to the size of your email list.
Systeme.io has three price plans. The Startup Plan is $29 a month. You can have up to 5,000 contacts on your email list. The Webinar Plan costs $47 a month. You can have up to 10,000 people on your email list. Finally, there’s the Enterprise Plan for people with up to 15,000 people on their email list.
The more expensive plans have additional features. For example, with the Webinar Plan, you can run up to three evergreen webinars. You also get features like A/B testing. Meanwhile, the Enterprise Plan includes one on one coaching sessions. You can try Systeme.io for free for 14 days.
InstaPage is a landing page builder primarily designed for people and companies that run Pay Per Click campaigns. The Instapage editor starts pretty normally, with a collection of templates. You then edit the designs through the drag and drop editor.
What sets the software apart is the GlobalBlocks interface that allows you to save and copy your landing pages’ different elements. It speeds up the creation process. You can also edit a block using the dynamic text replacement, and the change will be made across all your pages. The GlobalBlocks provides the perfect balance of ease of use and customization across multiple landing pages.
InstaPage makes it easy to create professional landing pages. You can add interactive widgets using custom code, which offers a lot of possibilities. The basic plan comes with integrations for SalesForce, Hubspot, Zapier, and Marketo.
InstaPage also has multiple-stage forms, advanced analytics tools, and even heat maps for each landing page, so you know how your users interact with your site. Finally, you also get access to stock assets from BigStock.
- Make changes easily across your landing pages with GlobalBlocks.
- Add interactive widgets to your landing pages.
- Access the BigStock image library
- Professional analytics tools
- Great for marketers using PPC channels like Adwords
- Expensive introductory price plan
InstaPage has simple pricing. The Business Plan is $199 with the monthly pricing and $149 on the annual plan. The plan has no conversion limits, Post Click Score, AdMaps, multi-step forms, heatmaps, and more. If you need additional functionality, you can inquire about a custom plan.
You can get started with a 14-day free trial.
ShortStack is a contest software that has a landing page builder. Competitions are a powerful way to grow your audience, using the likes of giveaways, quizzes, and referral programs. You can use ShortStack to create social media contests, coupon codes, and more. It’s also got a White Labelling option.
But we’re here to talk about the landing page features. Naturally enough, most of the templates are sorted by specific kinds of contests. However, you can create generic landing pages and contact pages.
ShortStack has customizable templates. It uses a drag and drop interface for editing the designs, similar to the other tools on this list offer, making landing page creation easy. ShortStack also has integrations for email marketing, analytics, and CRM.
- Run different types of contests
- Comprehensive analytics and tracking
- Client management features
- White labeling option
- A bit hard to use for beginners
ShortStack has three price plans. The Business Plan at $99 a month, the Agency Plan at $199 a month, and the Brand Plan at $499 a month. The Business Plan allows for 50,000 views and 10,000 submissions, which is more than enough for most people.
The Agency Plan has White Label Rights. You can create multiple accounts for team members. The Brand Plan has additional features that large companies will only need.
Wishpond is more than just a landing page builder. You get access to four tools. You have the landing page creator, popup and sign up form builder, contest and promo software, and email marketing automation.
Wishpond is aimed at non-developers. Their whole USP is no coding skills required. The landing page editor has one of the most intuitive interfaces out of the options on the list. It uses a WYSIWYG website builder system.
I like that you can add dynamic elements to your landing pages, including pop-ups and banners. You can do this easily through the drop-down menus.
- Integrations with other major platforms
- Powerful marketing automation features
- Templates for different industries
- Live support available
- The plans are all billed annually.
- Cap on the number of leads a month
Wishpond has three price plans. The Starting Out Plan at $588 a year, Everything You Need at $1,188 a year, and Rapid Growth at $2,388 a year. The initial plan has great features, but you can only process a maximum of 1,000 leads a month. The middle plan has a limit of 2,500 leads a month. You can try Wishpond risk-free with a 14-day trial.
Hubspot is one of the best-known SaaS Customer Relationship Management (CRM) platforms in the B2B space. The platform has everything you might need to run a business and manage your leads. It has features like live chat software, conversational bots, a blogging platform, and more.
Using the landing page software is easy. Creating a landing page only takes minutes. There are lots of tutorials available to get you going.
The interface is based on a library of customized templates. You can easily edit the design using images and text. There are plenty of advanced features to help you optimize for performance—for example, built-in A/B testing and list-segmentation.
With Hubspot, you can add live chat and conversation bots right on your landing page. The templates are optimized for different devices with responsive landing pages.
- Responsive landing pages
- Personalized landing page content
- Split testing features
- Expensive Professional and Enterprise Plans
- Not a dedicated landing page creation tool
Hubspot has three price plans. The Entry Plan is affordable at $50 a month. The Professional Plan is $890 a month, and the Enterprise Plan is $3,200 a month. The two higher-tier plans are more suited for larger companies looking for one solution for all their needs. You can try it risk-free.
Ucraft is more like a website builder rather than a landing page creation tool. One of the major selling points is that there are no caps on usage. You can even add your custom domain in the free version, which some other landing page builders don’t offer in their basic plans.
The downside of Ucraft is the editor is relatively limited. The templates are gorgeous, but you are limited to changing the text in terms of customization. That said, there’s a built-in SEO editor, which is very nice.
Ucraft also has eCommerce and blogging options, making it a good tool if you’re looking for a website builder that allows you to create landing pages. Combine that with a decent list of integrations, and it is a good option if you’re on a budget.
- Drag and drop simple landing page editor
- 24/7 live chat support
- Team app for multiple users
- SEO App to help you optimize your landing page
- It’s a website builder rather than a landing page software
- You can only sign up for an annual plan
Ucraft has four price plans. The platform has a freemium entry plan, which is great for testing the tool. However, you’re limited to 15 pages, and it lacks advanced features. The Pro Plan is $120 a year, the Pro Shop is $252 a year, and the Unlimited Plan is $828 a year. You can give it a go with the 14-day free trial.
SendinBlue is an all-in-one email marketing solution. They have designed a tool that covers everything you might need to run your marketing campaigns. Especially Pay Per Click campaigns. You can run SMS marketing campaigns, set up a chatbot on your site, manage leads, create forms, run retargeting campaigns, and of course, create landing pages.
You can use the landing page builder to create pages from scratch or edit existing templates.
The landing page software is straightforward to use. It has a drag and drop builder. The landing page editor even allows for the automatic adjustment of your pages so you can adjust the design for different screen sizes.
It’s easy to integrate the lead-generation pages with the email marketing tool. Optin form creation is also intuitive.
- Intuitive drag and drop functionality
- Useful features for running PPC campaigns
- The price plans are linked to the number of emails you send
SendInBlue has a total of four plans. There is a freemium entry plan and an enterprise custom plan. The two main paid plans are the Lite Plan and the Premium Plan. The Lite Plan is $25 a month, and the Premium Plan is $65 a month. You can increase your monthly email quota on both plans. Use the 14-day free trial to give the platform a spin.
Lander is a feature-packed landing page software. The tool uses a drag and drop interface for editing pages. The editor window has lots of features, and these are grouped according to their nature – basic, advanced, social – for ease of access.
For those who have no time to start from scratch, Lander has over 100 ready-made landing page templates for you. You have templates for promoting products and services, events, websites, lead generation, ebook offers, and apps.
With Lander, you can run an A/B test on your landing pages, too. This is a great feature, as it allows you to pick the best landing page that will help you best achieve your goals.
- Create unlimited landing pages
- Auto-fill forms
- Dynamic text replacement
- You can create better designs with other landing page software.
Lander has two packages: Basic and Professional. The Basic Package caters primarily to small businesses. The plan costs $16 a month. The professional package is for in-house marketers. It costs $83 a month. Both plans give you the option to pay annually. Each plan also offers a 14-day free trial.
Elementor is the most popular landing page plugin for WordPress. The company has sold hundreds of thousands of licenses. It’s easy to see why Elementor is so popular.
Elementor is easy to use; you drag and drop elements on the page. You don’t need any coding knowledge to create landing pages. The plugin has a library of ready-made templates you can quickly edit. It’s easy to customize the templates.
The landing page templates look professional. The ready-made templates look great even when viewed from a smaller screen, such as a mobile device.
- Affordable annual pricing
- Easy to use
- 80+ design elements
- You can only use Elementor on WordPress
Elementor has four price plans. With the freemium plan, you can access the drag-and-drop editor, over 40 basic widgets, and over 40 basic templates. The Personal Plan costs $49 a year for one site. That includes more than 300 templates and over 50 Pro widgets, full website kits, and customer support. The Plus Package is $99 a year for three sites, while the Expert package, which is the popular one, costs $199 a year for 1000 sites.
This guide reviewed the best landing page builders. In terms of ease of use, my preferred landing page builder is ClickFunnels. Leadpages and Unbounce are both strong competitors.
For more useful tools for online business owners, check out our guide to the best Photoshop alternatives and the best Facebook Messenger software. You might also want to check out our roundup of the best cinemagraph software. Also, check out the best sales funnel software.
I hope you like our content. If you feel you have a solution that should be on this list, shoot us an email. We want to make our articles as comprehensive as possible.