As the owner of an online business, you need a good landing page builder. There’s a good chance that you are already using one for your blog, but you’re looking for an option more suited to your needs. That’s why it’s important to pick the right one.
Today we’ll be sorting the good from the bad. We’ve shortlisted the 14 best landing page builders on the market.
There are a lot of factors to consider when picking the best tool on the market. Pricing is going to be an obvious factor, but there are other things to think about.
To help you make an educated decision, we shortlisted the best landing page builders on the market. The table below provides you with an “at a glance” view of how much each option costs. For a comprehensive overview, check out the detailed individual product reviews.
|Software||Starting From||Best Thing About It||Biggest Problem|
|ClickFunnels||$97 per month.||Easily build out your sales funnel.||Fairly expensive.|
|Leadpages||$25 per month.||Fantastic value for money.||Some features missing at the lowest price tier.|
|Landingi||$11 per month.||Integrates with common marketing tools.||Limit on the number of pages at lower price points.|
|Unbounce||$79 per month.||AI powered templates.||No built-in analytics.|
|GetResponse||$15 per month.||Complete marketing solution.||The cost is linked to the size of your email list.|
|Systeme.io||$27 per month||All the features you need.||The cost of the software is linked to the size of your email list.|
|Instapage||$149 per month.||Has all of the features you need.||Expensive.|
|ShortStack||$29 per month||Competitions can be used for viral marketing.||Watermarks on cheaper plans.|
|Wishpond||$49 per month.||Easy to use for non-developers.||Low cap on leads at lower price points.|
|HubSpot||$40 per month.||Best CRM solution on the market.||Expensive to access the landing pages.|
|Ucraft||Freemium entry plan||Slightly basic editor.||No usage caps.|
|SendinBlue||$66 per month||Full marketing solution.||The cost is linked to the size of your email list.|
|Lander||$16 per month||Easy to use with great functionality||No major problems|
|Elementor||$49 a year||Affordable solution.||It’s a plugin.|
Now you’ve taken a look at the table, let’s dig into the nitty-gritty.
Best Landing Page Builders
ClickFunnels’ mission is to make a single tool to manage your whole sales funnel. For online businesses, this involves generating leads, making sales, running webinars and launching products.
At every stage of the way, they’ll help you make the perfect landing page for your purpose. These include sign-up forms, squeeze pages and even members-only sites.
The editors use a drag and drop interface called ‘Edison’. For the more technical minded, you can also customize your landing pages with HTML and CSS. The only downside is comparatively limited templates.
The tool itself has two price points. The basic package starts at $97 per month, but to take full advantage of ClickFunnels, your bill will jump up to $297. You can find more information about the pricing in this Clickfunnels review.
The real benefit is that you can manage your customers’ full journey from a single dashboard. Creating all your landing pages at once also makes it easier to maintain your brand image.
Since ClickFunnels effectively runs your whole business, you’ll also find features here that the other tools in this comparison can’t offer. For example, you can run an affiliate program straight out of the box.
As the name suggests, ClickFunnels also moves your customers through all the landing pages in your sales funnel automatically. The direction of travel at each stage can be controlled in the page editor.
The more expensive plan also lets you manage your Facebook Ads and PPC campaigns on the same platform. That means you can optimize your landing pages and the traffic leading to them in one location.
In this comparison, Leadpages has the benefit of being the landing page builder that you’ve most likely heard of. A large part of its market share is no doubt down to its low starting price of $25 per month.
Even in this cheapest configuration, there are no limits on the number of pages you can build, nor on leads or views. The trade-off, however, is that certain features are missing unless you upgrade.
For instance, you need to move up to the next pricing option to access A/B testing. Upgrading does offer some pretty unique features though. I particularly like that you can use Leadpages to make online sales.
For example, you can add countdown timers and embedded videos across the full price range. There are also widgets for some pretty novel third party apps, including one for making reservations with OpenTable.
Here’s one now. Landingi is the landing page builder that PayPal use, which puts you in good company. Once again, we’re looking at a drag and drop editor with a bunch of templates to get started.
A big part of Landingi’s wide appeal is down to the fact that it’s available as a WordPress plug-in. Of course, if you’re using WordPress this is a giant time-saver. If not, you probably won’t care.
Annoyingly, however, the number of visitors and pages you can manage at a time is limited by the price point you choose. At the entry-level, you can only have one active landing page. This is limited to 1,000 visitors.
The lower tiers aren’t exactly feature-rich either. In fact, you’ll need to upgrade to access the likes of A/B testing, embedded video, and email integrations.
All the same, the top price tier comes with unlimited pages and visitors at only $59 per month. As such, you can scale up with LandingI without breaking the bank.
Landingi is also easy to get working with your existing analytics. You can add a head code for Google Analytics without needing any coding nous. There are also built-in conversion tracking pixels.
Similarly, Landingi has you covered as far as integrations. This is crucial, as it allows you to automate key tasks once your landing page has gone live with the tools you already know and love.
For instance, you can integrate with MailChimp to send out automated emails when someone signs up to your mailing list. Landingi also integrates with all the main CRMs, so managing leads is a piece of cake.
Cunningly, they also offer a free 14 day trial with no credit cards, so you can check LandingI out for yourself.
These days, it’s only a matter of time before someone says they’re bringing artificial intelligence to a new niche. This time around, it’s Unbounce who claim to use AI to create the best templates around.
What strikes me about this landing page builder is the editing interface. They’re obviously aiming for something PhotoShop-like, with an all-black toolbar on the lefthand side and an in-depth menu on the right. And all credit to them, they manage to adopt a familiar interface without sacrificing any usability. The editor also comes with snap-to grids, which is a big plus for all the design nerds out there.
In terms of pricing, Unbounce comes across as far more generous than the other tools on offer. The visitor cap on the basic plan is 500,000, across 75 unique landing pages.
In fact, you’d probably only want to opt for a pricier plan to access a couple of additional integrations, and some extra features like AMP pages and sub-accounts for clients.
Speaking of features, Unbounce doesn’t only let you create landing pages. You can also use the same tool to create pop-up messages and sticky bars. Obviously, this saves you forking out for other tools.
I’m also a big fan of the Dynamic Text Replacement feature. This allows you to change chunks of text on your landing page to better match the exact search terms your visitors used.
The next landing page on offer is GetResponse. Again, this isn’t a dedicated tool as such. Rather, the landing page feature is part of a suite of email marketing tools.
Unlike HubSpot, GetResponse offers landing pages right across its pricing structure. The catch is that the cheapest option only allows 1,000 contacts. From there the price goes up as your list grows.
For unlimited leads, you’re looking at a monthly bill of $1,199.
Once again, GetResponse’s landing page builder starts with a library of mobile-responsive templates. Customizing is a matter of dragging and dropping media and text boxes.
On the subject of dragging media around, there’s plenty of it. In fact, GetResponse comes as standard with over 5,000 stock assets from ShutterStock. This gives a real professional sheen.
One other nifty feature at the building stage is the mobile workspace. Once you’ve got everything looking right on desktop, you can switch to your phone and make any adjustments to the mobile display.
The real selling point here is the ability to add sticky forms to your landing page. As users scroll up and down, your call to action is never out of sight, which helps conversions massively.
You can even add a count down timer for special offers, just to give them that extra little push.
Overall, this is a solid option if your landing page will be primarily used as part of your email marketing. Otherwise, continue reading for some dedicated landing page builders.
Systeme.io bills itself as a cheap alternative to Clickfunnels and hopes to become one of the best sales funnel software solutions on the market. The competitive pricing will be one of the biggest draws for a lot of people. To put it in perspective, Systeme starts at $29 a month, while the Clickfunnels entry plan is $97.
While Systeme.io is one of the newer solutions to this niche, it offers the functionality you would expect from a great landing page builder. It has an intuitive drag and drop interface you can use to create your landing pages, alongside features like sales reporting and an email autoresponder.
The software platform is designed for online marketers. You can use Systeme.io to create sales funnels for PPC campaigns, manage online courses, and more. If you’re just starting out your career as a marketer, and you don’t have much money, Systeme.io is a good choice.
InstaPage makes the bold claim that you can quadruple your conversions without increasing your ad spend. Starting at $149 per month, you could say they’ve got the price tag to back it up too.
Jokes aside though, this is a serious piece of kit. In fact, if you judge a landing page by its visual output alone, InstaPage is pretty much top of the class.
This starts with the editor itself. Things start off pretty normal, with a collection of templates and a drag and drop editor. What sets InstaPage apart though is the GlobalBlocks interface.
In short, this allows you to chop and change different elements of your existing landing pages to speed up the creation process. You can also edit each block on its own and it will change across all your pages.
Essentially, this gives the perfect balance of ease of use and customization options. This couples nicely with the free access to stock assets from BigStock.
The basic plan also comes with integrations for SalesForce, Hubspot, Zapier, and Marketo. Beyond that, however, you’ll have to get a custom quote for an enterprise plan.
On the user side, InstaPage will make your landing pages exude professionalism. Part of this is the ability to add interactive widgets using custom code, which offers limitless possibilities.
You’ll find multiple-stage forms too, which helps to segment your audience right at the point of capture.
Then when you’re measuring success, InstaPage has you covered with some pretty advanced built-in analytics. There are even heat maps for each landing page so you know how your users interact with your site.
ShortStack is a landing page builder with a very specific purpose. Really, it’s a competition hosting tool that comes packaged with a landing page creator to go with it.
Competitions are a powerful way to grow your audience, using the likes of giveaways, quizzes, and referral programs. In fact, ShortStack would wager that these are up to 83% more effective than normal sign-up forms.
But we’re here to talk about the landing page features. Naturally enough, most of the templates are sorted by specific kinds of contests. However, generic landing pages and contact pages are also available.
Take note though, the cheapest plan places a watermark over all of your landing pages. To get rid of this, you’ll need to fork out $199 a month for the agency-level plan.
Campaign entries and views are also limited by your plan, but the cap is higher than many of ShortStack’s competitors. For example, the cheapest plan still allows 2,000 entries and 10,000 views.
Despite this, ShortStack still offers a tonne of options across the price range. For instance, you have the choice of using integrations for email marketing, analytics, and CRM. Alternatively, you could use the built-in tools.
Starting at $49 per month, Wishpond is clearly aimed at all the technophobes out there. In fact, their whole USP is no coding required. Indeed, it offers some pretty powerful features out of the box.
The landing page editor is at the center of this. It’s actually one of the most intuitive interfaces out of these landing page builders. Think along the lines of a WYSIWYG website builder and you’re on the right track.
I like that you can add dynamic elements to your landing pages, including pop-ups and banners without any real effort other than using a couple of drop-down menus.
One slight snag though is that no coding required can often mean no coding available. Unfortunately, this is the case with Wishpond too. If you want to edit with HTML or CSS, you’ll need to pay extra and move up a tier.
Speaking of which, the pricing structure is also a little unkind when it comes to capping your leads. At the entry-level, you’re limited to 1,000. Beyond that, Wishpond becomes seriously pricey.
In fairness though, Wishpond is slightly more than just a landing page builder. Out of the box, you also get a competition campaign tool and an email automator.
That could just tip the scales in its favor if you’re also in the market for these.
First up we have one of the biggest names in the SaaS space – HubSpot. Think of this as sort of a one-stop shop for pretty much any marketing tool you could want.
Beware though, the landing page builder is only available in the top two pricing tiers. This is fine if you want to take advantage of all the tools on offer. If not, this could put HubSpot out of reach for smaller businesses.
Using HubSpot is still a doddle. Creating a landing page really only takes minutes, and there are a number of tutorials available to get you going.
The interface is based around a library of templates. You just need to add your own images and text. Beneath the surface, there are plenty of other features to make HubSpot effective. It’s easy to optimize for performance using the built-in A/B testing and list-segmentation.
The fact that HubSpot is an all-purpose tool means it has features that competitors struggle to replicate. That is, integrations with all of the other HubSpot tools comes right out of the box. This lets you utilize the likes of live chat and conversation bots along right on your landing page.
While HubSpot’s templates are all usable on different devices, one drawback is the lack of Accelerated Mobile Pages. This is a bit of a snag, as performance suffers on older mobile devices as a result.
Ucraft is probably best thought of as a basic website builder rather than a landing page builder per se. Still, that’s exactly what makes it such an interesting option.
The real selling point is that you get a totally usable tool for free with no caps on usage. You can even add your own custom domain in the free version, which some of these other tools don’t offer in their basic plans.
The downside, however, is that the editor is fairly limited. The templates themselves are gorgeous, but in terms of customization, your options are pretty much just changing the text.
That said, there’s a built-in SEO editor, which is very nice. Combine that with a decent list of integrations, and this is a perfectly usable option if you’re on a budget.
SendinBlue is an all-in-one marketing solution primarily catered to small businesses. Its solution includes a landing page builder which allows you to create pages from scratch. You may also pick an existing page and customize that instead to avoid all the work from having to create an entirely new page. You can add elements such as pictures (whether from the library or your own), videos by embedding codes, and other buttons. You can also include your company logo there.
If you run out of ideas, you can get inspiration from the Sendinblue pre-made landing pages, which are professional-looking pages themselves.
The landing page builder is very easy to use. All you need to do is drag and drop, and you can create your lead-generation and promotional pages. No prior HTML knowledge, in other words, is needed. The landing page editor even allows for the automatic adjustment of your pages so they will fit the screen size of the device that will display them.
The lead-generation pages work well with the Sendinblue email marketing tool: Your new lead automatically gets added to your Sendinblue contact list.
The Sendinblue Premium package, which has the landing page builder, costs $66 a month. The Enterprise package also offers the feature, and this comes at a customized cost.
Lander is a feature-packed landing page builder that’s also easy to use. All you have to do is drag and drop the elements you want to include on your page, and you’re good to go. The editor window also includes all the tools that you need, and these are grouped according to their nature (basic, advanced, social) for ease of access.
For those who have no time to start from scratch, Lander has over 100 ready-made landing page builders for you. You can pick from their templates for the promotion of products and services, events, for websites, lead generation, ebook offers and apps. Note that this is a different way of grouping ready-made templates together; most landing page builders group theirs according to industry.
With Lander, you can A/B test your landing pages, too. This is a great feature, as it allows you to pick the best landing page that will help you best achieve your goals.
Lander offers two packages: basic and professional. The basic package caters primarily to small businesses and costs $16 a month. The professional package is for in-house marketers. It costs $83 a month. Both plans give you the option to pay annually. Each plan also offers a 14-day free trial.
Elementor is a page builder for WordPress sites. In other words, with the plug-in, you can design different types of pages for your website, including landing pages.
It’s easy to see why Elementor is so popular. It’s very easy to use; all you need to do is drag and drop the element you want on your page. Also, and perhaps more importantly for newbies, to be used, Elementor doesn’t require prior knowledge of code. This holds true for both Elementor and its updated version, Elementor Pro 2.0.
Like many of its competitors, Elementor has a library of ready-made templates for those who have no time to create an entire page. There are also pre-made “blocks” which you can use for only sections of your website for those who are interested. If you want to customize the ready-made templates, you can do that easily. But I can tell you as it is, they’re not bad-looking at all. Even when viewed from a smaller screen, such that of a mobile device, the ready-made templates look great.
Elementor offers a free plan for any number of sites. That includes a drag-and-drop editor, over 40 basic widgets, and over 40 basic templates. Its personal plan costs $49 a year for one site. That includes more than 300 templates and over 50 Pro widgets, full website kits, and customer support, among others. The Plus package costs $99 a year for three sites, while the Expert package, which is the popular one, costs $199 a year for 1000 sites.
The Best Landing Page Builder
So it’s time to pick a favorite. Of the pure landing page builders, to me, Unbounce and Leadpages are the standouts. Plus neither break the bank. Of course, some of the more specialized tools might suit you better.