Sure, any good writer can write entertaining blog posts.
Let’s face it, though.
Not all of them can write entertaining blog articles that can also convert AND rank in search engine results pages at the same time.
In other words, even the best content writers need copywriting tools if they want to create relevant content that performs.
The good news is, there are many such tools available in the market. I’ve collated a list to help you make an informed decision about the best software for your business.
What Is Copywriting Software?
But first things first. What exactly is a copywriting tool?
Well, I gave you a hint in the introduction a while ago. It can be a writing tool that can help you create different types of content, whether long-form content or short-form content, that ranks well in search engines and transforms leads into paying customers.
That’s not all, though.
Copywriting software can also help you check for grammatical errors and ensure your piece of content isn’t in the passive voice.
There are other things these tools can help content marketers with. Whatever those are, the copywriting tool’s goal is simple: to help you create content that will bring in that profit.
Features to Consider
Let’s take a look at some specific features the best copywriting software solutions have. Some of them might have just one of these features. Others might have two or more. The goal of the content writer or the professional copywriter is to pick the tool with the feature or features that will help them ensure they’re on top of their content marketing game.
- Grammar checking ability: Look for grammar checkers that will scan your content types to ensure they are free from grammar mistakes. Even professional writers make mistakes and those mistakes can spell the difference between a lost lead and a conversion.
- Content creation capacity: Some tools have advanced features that can help you in the writing process. They can help you write some parts of your short-form content or long-form content. That can save you a lot of time in the content creation process.
- Content idea generation feature: Some tools can help you generate blog ideas and blog topics. A blog topic generator can come in handy when you or your copywriting team are running out of blog ideas for original content.
- Testing capacity: Some tools allow you to create multiple versions of a type of content and test them. That way, you can pick which one performs better and have that published instead.
Some tools can help you check how your marketing content will fare against the competition. Others allow you to collaborate with other members of your marketing team and many more.
Pretty cool, right?
Now that you know what features to consider, let’s get to the meat of this article.
Best Copywriting Tools
Before we get into the details of how each tool performs, here’s an executive summary:
|Software||Starting From||Best Thing About It||Biggest Problem|
|Jasper.ai||$25 a month||Can align content with brand tone||No free trial|
|Copy.ai||$35 a month||7-day free trial||400-word character limit for inputs|
|Wynter||$990 a year||Feedback from real people||Testers mostly US-based|
|Convert||$699 a month||Unlimited testing even with the Basic Plan||Steep learning curve|
|Google Optimize||Not disclosed||Integration with Google Analytics||Limited features in Free Plan|
|Airstory||$25 a month||Data organization feature||It doesn’t work as well on Firefox|
|Google Docs||$12 per user per month||Collaboration feature||It can only be used with an Internet connection|
|Grammarly||Not disclosed||It comes with a Google Chrome extension||Can give wrong suggestions|
|Hemingway App||$19.99||Assesses content readability||Limited grammar capabilities|
|Scrivener||$41||Long free trial (30 days)||No web version|
|Frase||$44.99||Powerful SEO tool||Possible factual errors in written content|
|Copyscape||3 cents per search (up to 200 words)||Powerful plagiarism checker||Can be expensive|
Now let’s deep-dive into each tool one by one.
Jasper has all the features you need to create content that will boost conversion rates. Jasper uses artificial intelligence to write like human copywriters, so you can expect excellent SEO-optimized copy. You’ll have to edit the copy a bit but, by and large, the writing is pretty great. You can use the tool to write website copy, email copy, social media ads, you name it.
If you run out of content ideas, Jasper’s blog topic generator is great. All you need to do is prompt the tool. Tell the copywriting assistant you want an article on email marketing, for instance. It will start generating those paragraphs for you.
- Content improver
- Sentence expander
- Google Ads headline generator
- Email subject line creator
- Limited number of languages used
Jasper has two paid plans: Starter and Boss Mode. The Starter plan starts at $29 a month and allows you to write a maximum of 20,000 words. Jasper offers a bonus word pack of 5000 additional words for an extra $10. The Boss Mode plan starts at $59 a month, with a maximum of 50,000 words written. You can have the tool write an extra 30,000 words for an additional $40.
You can create almost all kinds of copy with Copy.ai, with its over 60 templates. It doesn’t matter if that’s sales copy that uses frameworks such as the Pain-Agitate-Solution one, e-commerce product descriptions, or even Instagram captions. You can create content that aligns with your goal and brand voice with the tool. Just enter your company’s name and describe in one to two sentences what you do, and that’s it.
Copy.ai is a great way to cure writer’s block. If you run out of ideas, just run the tool to get ten suggestions. If the suggestions don’t work for you, you can run the tool repeatedly. Don’t worry because all those suggestions are plagiarism-free.
If you’ve already written content, you can copy-paste it on Copy.ai and let the tool simplify your sentences for you. Some users, however, don’t like the 400-character limit for inputs that force them to copy-paste articles paragraph by paragraph.
- Translation feature
- Simplify sentences option
- Explain like I’m 5 feature
- 400-word character limit for inputs
Copy.ai has two paid plans: the Solo and Multiple Seat plans. The Solo plan costs $35 a month and includes unlimited tool runs, the translation feature, and 24/7 email support, among others. The website doesn’t mention how much a Multiple Seats plan costs. You’d have to contact Copy.ai to get a quote. The plan, however, has all the features of the Solo plan with additional collaboration features.
Copy.ai offers a 7-day trial for each plan.
Wynter allows you to target your messaging to your specific B2B audience. Unlike the first two tools I reviewed, though, it doesn’t create the content itself. A human writer needs to create the copy and copy-paste that content on Wynter. Then the tool generates feedback about whether that specific content resonates with the specified target audience.
The good thing about Wynter is that it doesn’t generate that feedback based on some algorithm that can make mistakes. When you set up a test to determine if your content is effective, Wynter taps verified B2B audiences to give that feedback. That means if Wynter says the content needs some tweaking because the message it conveys is unclear, it means your target audience believes just that, so you need to make the changes if you want the content to be effective.
- Messaging resonance audit
- A/B testing
- Cold testing
- B2B user testing
- Testers mostly US-based
Wynter’s basic plan starts at $990 a year. The plan gives you access to audience segmentation features, allows you to ask custom questions in your tests, and includes a messaging strategy workshop. The Wynter website doesn’t specify how much the Enterprise plan costs. That includes messaging strategy sessions, qualitative research summaries, and a dedicated account manager.
Convert is copywriting software that allows you to conduct a series of tests to determine which content will be the most effective. With the tool, you can A/B test your landing pages, split test copy, conduct multivariate testing by changing multiple elements to find the perfect combination of elements, and hold multipage experiments.
With each test conducted, you get real-time reporting that will allow you to make better decisions and ensure excellent copywriting.
You can access these tests from a single dashboard, making Convert one of the most straightforward tools to use. If you do get stuck at one point, don’t worry because Convert has excellent customer support who can guide you every step of the way.
- A/B testing
- Split testing
- Multivariate testing
- Multipage experiments
- Reporting can be basic
Convert has three paid plans. The Kickstart plan that costs $699 a month is limited to A/B testing but allows for unlimited tests, five active goals, and personalization. At $879 a month, the Specialist plan is the most popular. It allows users to conduct any type of test with a maximum of 30 goals and advanced post-segmentation. The Leader plan is perfect for companies with mature A/B testing programs and advanced requirements. It costs $1899 per month.
Convert offers a 15-day free trial for each paid plan.
5. Google Optimize
Google Optimize helps business owners deliver the best website experience to their target audience. You can conduct A/B, multivariate, and redirect tests with the tool. Google Optimize is integrated with Google Analytics to easily use your Analytics site data to see which content in your website works and which doesn’t.
- A/B testing
- Multivariate testing
- Split URL testing
- Server-side testing
- Limited tests in free version
- Page-level testing only
The basic plan is free, but you can’t customize it as much, and the tests are not as comprehensive. With Optimize 360, the premium plan, you can conduct a full Analytics audience segmentation and customize your experiment objectives. Google, however, doesn’t disclose the cost of this plan which means you’d need to contact them for more details.
With Airstory, you can create snippets of your research and organize them in a single platform so you can visualize the data you have and write more effectively and efficiently. The tool allows you to import PDFs and “cardify” notes, and turn images into cards. If you install the Chrome extension, you can capture online research as you’re surfing the web, complete with the URL.
Once you start writing, you can merge cards into your Google Docs, so you don’t have to write the data on the card by yourself. You can “cardify” content from your document, too.
Airstory is a great collaboration tool. Multiple people can work on their assigned tasks more efficiently by visualizing collated data on a single board. If you don’t want collaborators to edit cards, don’t worry. You can easily lock those cards, so only you can edit them.
- Capture research feature
- Cardify function
- Integration with Google Docs
- Team collaboration
- It doesn’t work as well on Firefox
Airstory offers two paid plans. With the basic plan, Pro Writer, at $25 a month, you get unlimited cards, unlimited projects, and full access to the Airstory Researcher feature that allows you to capture data directly from a website and “cardify” it. The Heavy Duty Writer Plan at $125 a month gives you all the basic plan features plus 1000 to 5000 GB of storage.
7. Google Docs
Google Docs is an online word processor that enables real-time collaboration. If you give Editor access to other members of your marketing team and give them the link to your document, they can make changes to your document without you having to email the same to them. That’s a great feature because it means you don’t have to waste your time attaching documents to emails and sending them to your team members.
Since Google Docs is cloud-based, you don’t have to waste your time saving the changes to your document now and then. Google will automatically save your document for you, so if your system crashes at any point, you can always access the cloud to retrieve your document’s most recent version.
- Automatic saving
- Revision history
- It doesn’t have as many formatting options
- It can only be used with an Internet connection
Google Docs has a free and paid plan. The free plan allows users to use a maximum of 15 GB of space. The Business Standard plan allows users to utilize a maximum of 2 TB of space for their work. It costs $12 per user per month.
Grammarly is an AI-powered writing assistant that can help you create free content from spelling and grammatical errors. Once activated, the tool can also scan your content for clarity issues. If there are complex sentences in your document or vague words, Grammarly will flag them and suggest how you can improve them.
There are two ways you can use Grammarly. You can either copy-paste your entire content on the platform and allow Grammarly to scan it, or just download the Grammarly Chrome extension and activate the extension. The good thing about the extension is that it can scan anything. If you’re writing an email, for example, if activated, the extension will automatically correct spelling errors and make suggestions to improve your content.
- Spell check
- Grammar check
- Vocabulary enhancement suggestions
- Plagiarism detection
- Can make wrong suggestions
Grammarly has a free plan that allows you to check for spelling, grammar, and punctuation mistakes.
It offers two paid pricing plans: Premium and Business. The Grammarly website doesn’t say how much these two plans cost. However, the Premium plan has all the features of the free version plus plagiarism detection and word choice and formality suggestions, among others. The Business plan, ideal for teams of three to 149, has everything in the Premium plan plus priority email support, an analytics dashboard, and brand tone suggestions.
9. Hemingway App
The Hemingway App is a tool that helps you polish your content to get your message across effectively. In other words, it focuses on the quality of your prose: if there are complex sentence constructions, wrong use of words, or too many sentences in passive voice. Once Hemingway App scans your content, it gives you a readability score. The score tells you which Grade Level is likely to understand your content.
The Hemingway App can also give you an estimated reading time. That’s particularly useful for estimating reading times.
- Style improvement feature
- Writing analysis capability
- No import/export feature in the free version
- Doesn’t typically give suggestions on how to fix identified problem
- Grammar capabilities are not too powerful
Hemingway App has a free version. It doesn’t offer direct publishing options. You can’t save and export documents either. The paid plan costs $19.99 and includes those features lacking in the free plan.
Scrivener was built for long writing projects. It allows you to visualize the research you’ve gathered so far and your existing paragraphs in cards on a corkboard. When you move those index cards, you automatically arrange the paragraphs in your content, too. That means you don’t have to waste time deleting and erasing paragraphs just to ensure a seamless flow between them.
If you wrote that long-form content in Word, for example, you can easily import it to Scrivener so you can take advantage of the tool’s powerful features. Scrivener’s outliner feature also helps you organize your content in folders and subfolders.
- Familiar text editing
- Formatting presets
- Import function
- No collaboration feature
- Steep learning curve
- No web version
Scrivener offers different paid plans for each operating system type: mac, IoS, and Windows. For Windows, for instance, there’s a version specifically for students and academics at $41.65. Purchase of the same, however, requires institutional affiliation. There’s another version for individual writers, at $49, that gives you access to all of the tool’s features.
Scrivener offers a 30-day free trial for each plan.
Frase is a powerful writing tool that can help you create SEO-optimized content in a matter of minutes. The tool collates the top results of a search query to create a brief you just need to follow. Frase will also generate a list of keywords you should incorporate into your content to help ensure it ranks on Google once published. While you’re writing, Frase tells you how your content is faring against other content that ranks for that exact search query.
Frase can also help you write the content itself. If you activate the AI Writer feature, the writing assistant will start incorporating paragraphs into your content based on what you’ve written so far.
- Content optimization
- AI Writer
- Content analytics
- Content brief creation
- Possibility of factual errors in content tool writes
- Steep learning curve
Frase offers three paid plans. The basic plan costs $44.99 per month and allows for one user, 30 document credits, and unlimited document sharing. The Team plan costs $114.99 per month. It allows for 30 users, unlimited document credits and sharing, and Google Doc integration. For bigger companies, the Enterprise plan is the ideal plan, with its custom onboarding and API access. You’d have to contact Frase to get a quote on the plan.
Copyscape is an online plagiarism checker. With the tool, you can determine whether content submitted to you was plagiarized in any way. All you need to do is copy-paste the article on the tool’s search box or directly upload the file.
Copyscape can also help you determine whether there are sites that are stealing your content. Copysentry scans the web for any content that resembles yours, and emails you when it finds anything. That’s a great feature that prevents other sites from stealing your visitors and therefore your revenue.
- Plagiarism checker
- PDF, Word file uploads
- Case tracking
- Some users report inaccuracies
Copyscape doesn’t display any paid plans on its website, However, for its plagiarism checker feature, the website states that each search costs 3 cents up to a maximum of 200 words. You can pay 1 cent for every additional 100 words.
If you want your business to succeed, you need to create quality content that will drive visitors to your website and convert them into paying customers. That’s where copywriting software solutions can help you.
You learned some of the best tools that can help you create that content from this article. I can’t really suggest a “best tool” from this list because that will depend on your business needs. I suggest you analyze your tech stack instead and fill in the gaps with the tools you need.
With the right copywriting software, you can create great effective content easily and keep those leads and customers coming. Your business will well be on its way to success. The best of luck!