Benchmark Email Alternatives: The Top 10 Choices for Marketers

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Here’s a rundown of the top 10 alternatives to Benchmark Email for email marketing. We’ve singled out the best tools for three distinct groups: entrepreneurs on a tight budget, businesses in need of a comprehensive email marketing platform, and experienced email marketing professionals.

Our approach: how we identified the best:

  • We collected widely shared advantages and disadvantages from user opinions on platforms like G2, Capterra, and TrustRadius.
  • We analyzed the functionalities, pricing, and pros and cons to determine the most suitable tool for each group.
  • Created comparison tables for an easy way to independently assess the tools.

Zoom in: the leading three Benchmark Email alternatives.

SoftwareTarget AudiencePrice
Mailer LiteBest Value Pricing: Offers up to 12,000 free emails per month. Premium plans start at a very accessible $10 monthly.From $10/mo
GetResponseBest Marketing Suite: Manage email campaigns, webinars, and landing pages all within a single platform. Begins at a low $19 a month.From $19/mo
Convert KitBest For Advanced Marketers: A prime selection for those with deep email marketing experience. Starting plans are priced from $15 a month.From $15/mo

Zoom out: a comprehensive review of the top 10 alternatives to Benchmark Email.

1. Mailer Lite

Mailer Lite is an intuitive email marketing platform designed for ease of use, making it ideal for small businesses and creators. It allows users to create engaging emails with a drag-and-drop editor, automate their campaigns, and analyze results through comprehensive reporting. With its affordability and focus on user-friendly design, Mailer Lite is a popular choice for those starting out or operating on a budget. The platform also offers 24/7 support to ensure users have the assistance they need.

Mailer Lite Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Growing Business Plan$10/month$9/month
Advanced Plan$20/month$18/month
Enterprise PlanNot statedNot stated

Mailer Lite Features

Features / PlanAdvanced
($20/mo)
Growing Business
($10/mo)
Free
SubscribersUp to 500Up to 500Up to 1,000
Monthly Email SendsUnlimitedUnlimited12,000
SeatsUnlimited3 seats1 seat
Custom User Permissions
AudiencesUnlimitedUnlimitedUnlimited
WebsitesUnlimitedUnlimitedLimited to 1
Landing PagesUnlimitedUnlimitedLimited to 10
Forms and Pop-upsUnlimitedUnlimitedUnlimited
Segmentation and TagsUnlimitedUnlimitedUnlimited
Newsletter EditorDrag & DropDrag & DropDrag & Drop
Email AutomationBuilder includedBuilder includedBuilder included
Automation TemplatesLimitedLimited
Automation Steps100100100
Website FeaturesUnlimited websites, Limited blogsUnlimited websites, Limited blogsOne website, Limited blogs
E-commerce Integrations
A/B Testing
SupportKnowledge base, 24/7 Priority Email & ChatKnowledge base, 24/7 Priority Email & Chat (up to 30 days)Knowledge base, Email support (up to 30 days)

Mailer Lite Pros and Cons

ProsCons
Easy Interface: MailerLite is designed for ease, making email campaign management straightforward.Update Challenges: Adapting to new or updated interfaces can be difficult for some users.
Fast Support Response: Quickly addresses issues, earning high praise from users.Concerns Over Pricing Changes: Recent adjustments in pricing have raised concerns among users.
Free Plan Availability: Offers a robust set of tools at no cost, perfect for new businesses.Limited Customization in Free Tier: The complimentary plan offers restricted customization options.
Automation Included in Free Plan: Enhances the free plan’s value by including automation features.Campaign Sending Delays: Users have noted delays in the delivery of their campaigns.
User-Friendly: Designed for straightforward navigation and task execution.Hard Bounce Issues: There’s an increase in emails not being delivered as expected.
Comprehensive Learning Materials: Provides a wealth of tutorials and guides.Email Delivery Issues: Problems have been reported with the accuracy of email deliveries.
Low Spam Rate: Emails are less likely to be marked as spam, improving visibility.Complex Refund Process: Obtaining refunds, especially for long-term plans, can be challenging.
Exploring alternatives to MailerLite might offer functionalities that better match your email marketing needs.

Mailer Lite Vs Benchmark Email

VariableMailer LiteBenchmark Email
PricingPlans start at $10/month for Growing Business with up to 500 subscribers.Pro plan starts at $15/month for up to 100,000 contacts.
Delivery Rate74.90% delivered to inbox.75.01% delivered to inbox.
Spam Complaint ManagementOffers features to minimize spam complaints, likely through best practices and user education.Email authentication and other features to help minimize spam complaints.
AutomationEmail automation builder included across all plans, with advanced automation templates available in higher plans.Basic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.
Segmentation and PersonalizationOffers unlimited segmentation and tags, with personalization options in email campaigns.Basic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.
Template CustomizationDrag & drop newsletter editor available across all plans, emphasizing ease of use and customization.Professional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.
Customer Support ChannelsKnowledge base and 24/7 priority email & chat support for Advanced plan; limited support for Free plan.Online help center and live chat available in all plans; phone support available in Pro and Enterprise plans.
Customer SatisfactionSimplicity and affordability of Mailer Lite are often highlighted by its users.Benchmark Email is known for its user-friendly interface and comprehensive feature set.
Visit Mailer Lite

2. GetResponse

GetResponse offers a comprehensive suite of marketing tools, including email marketing, automation, landing pages, and webinars. It’s designed to help businesses grow their audience, engage with customers, and increase sales through targeted campaigns. With advanced features like segmentation and analytics, GetResponse is suitable for marketers looking for a robust, all-in-one solution. The platform also emphasizes ease of use, making complex campaigns more accessible.

GetResponse Pricing

PlansMonthly CostAnnual Cost
Email Marketing Plan$19/month$15.6/month
Marketing Automation Plan$59/month$48.4/month
Ecommerce Marketing Plan$119/month$97.6/month
GetResponse Max Plan$1099/month$1099/month

GetResponse Features

Feature / PlanEmail Marketing
($19/mo)
Marketing Automation
($59/mo)
Ecommerce Marketing
($119/mo)
GetResponse Max
($1099/mo)
Monthly Email SendsUnlimitedUnlimitedUnlimitedUnlimited
AI Email Generator
Visual Email Editor
Custom DKIM
Inbox Preview
A/B Testing
Ecommerce Tracking
Automation Templates
Abandoned Cart Trigger
SMS Marketing Automation
Number of Users135Unlimited
Website Builder
Bandwidth10GBUnlimitedUnlimitedUnlimited
Number of Active Websites15510
Landing PagesUnlimitedUnlimitedUnlimitedUnlimited
Stores and Products Center
Webinars(100 attendees)(300 attendees)(up to 1000 attendees)
Web Push NotificationLimitedUnlimitedUnlimited
GetResponse Chats1 seat3 seats5 seats500 seats
Conversion Funnels
SMS Marketing
Analytics and ReportingAdvancedAdvancedAdvancedAdvanced
IntegrationsExtendedExtendedExtendedExtended
Mobile Apps

GetResponse Pros and Cons

ProsCons
User-Friendly Design: GetResponse is known for its simplicity, making it suitable for users at any level.Limited Template Customization: There’s a wish for more extensive customization capabilities within templates.
Efficient Customer Support: Support is recognized for being prompt and helpful.Pricing Escalation: The cost tends to increase as the number of subscribers grows, impacting budget planning.
Broad Toolset: Offers a comprehensive selection of features for thorough campaign management.Advanced Feature Learning Curve: Some users find it challenging to fully leverage the platform’s more complex features.
Diverse Template Library: A large collection of email and landing page templates is available.Integration Enhancement Request: There’s a call for better integration with external platforms, including HubSpot.
Quick Access to Metrics: Immediate insights into campaign performance are readily available.Desire for Advanced Analytics: Users express a need for deeper, more customizable analytics tools.
Flexible Pricing Plans: Designed to accommodate a wide range of budgets.Interface Improvement Suggestion: Some users suggest the need for a more intuitive interface.
Rich Educational Content: Plenty of guides and tutorials are provided to maximize platform use.Alerts for Reaching Contact Capacity: The platform lacks effective alerts for when users are nearing their contact list limits.
Considering GetResponse alternatives could offer features and functionalities more tailored to your marketing goals.

GetResponse Vs Benchmark Email

VariableGetResponseBenchmark Email
PricingPlans start at $19/month for 1,000 contacts on the monthly plan and $15.60/month on the annual plan.Pro plan starts at $15/month for up to 100,000 contacts.
Delivery Rate82.71% delivered to inbox.75.01% delivered to inbox.
Spam Complaint ManagementActive management and tools to minimize spam complaints.Email authentication and other features to help minimize spam complaints.
AutomationComprehensive automation workflows, including autoresponders and triggered emails.Basic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.
Segmentation and PersonalizationAdvanced segmentation with personalized content options based on user data.Basic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.
Template CustomizationWide range of customizable templates for various needs.Professional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.
Customer Support ChannelsOffers live chat, email support, and extensive knowledge base.Online help center and live chat available in all plans; phone support available in Pro and Enterprise plans.
Customer SatisfactionGenerally high satisfaction, praised for automation and ease of use.Benchmark Email is known for its user-friendly interface and comprehensive feature set.
Visit GetResponse

3. Convert Kit

ConvertKit caters specifically to creators and online entrepreneurs, providing them with the tools to grow their audience and monetize their content. It offers simple yet powerful features like email automation, customizable forms, and direct integration with e-commerce to facilitate sales. Convert Kit is renowned for its ease of use and creator-focused support, making it a go-to choice for bloggers, podcasters, and digital artists. The platform emphasizes building direct relationships with fans and customers.

Convert Kit Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Creator Plan$15/month$9/month
Creator Pro Plan$29/month$25/month

Convert Kit Features

Feature / PlanFreeCreator
($15/mo)
Creator Pro
($29/mo)
Landing PagesUnlimitedUnlimitedUnlimited
FormsUnlimitedUnlimitedUnlimited
BroadcastsUnlimitedUnlimitedUnlimited
Audience Tagging and Segmentation
Sell Digital Products & Subscriptions
SupportCommunity supportLive chat & email supportPriority live chat & email support
RecommendationsFree and paid recommendationsFree and paid recommendations
Migration SupportFree migration from another toolFree migration from another tool
Automated Email Sequences
Visual Automation Builders
Third-party Integrations
Team MembersOne additional team memberUnlimited team members
Newsletter Referral System
Subscriber Scoring
Advanced Reporting

Convert Kit Pros and Cons

ProsCons
Ease of Use: ConvertKit’s interface is designed for simplicity, appealing to beginners.Price Escalation: As the subscriber base grows, so does the cost, affecting budget planning.
Comprehensive Automation: Features extensive options for automation and subscriber management.Complexity for New Users: Some features may overwhelm those new to email marketing.
Personalized Email Campaigns: Enables the creation of custom email sequences using unique fields.Limited Form Customization: Options for personalizing sign-up forms are somewhat restricted.
Responsive Support: The customer service team is noted for their prompt and helpful assistance.Analytics Expansion Requested: There’s a call for more in-depth campaign analytics tools.
Targeted Messaging Made Easy: Facilitates the segmentation of messages for specific audience groups.Occasional Bugs: Minor technical issues can arise, though they’re generally quickly resolved.
Effortless Landing Page Creation: Provides tools for easily setting up landing pages for various campaigns.Design Options Limited: The variety of available landing page templates is seen as insufficient.
Effective Subscriber Management: Allows for detailed tagging and management of subscriber lists.Challenges with Integrations: Integrating ConvertKit with other platforms can be complex without using third-party tools.
Exploring alternatives to ConvertKit might offer functionalities that better suit your specific needs.

Convert Kit Vs Benchmark Email

VariableConvert KitBenchmark Email
PricingFree plan available; Creator plan starts at $15/month for up to 1,000 subscribers.Pro plan starts at $15/month for up to 100,000 contacts.
Delivery Rate76.26% delivered to inbox.75.01% delivered to inbox.
Spam Complaint ManagementOffers tools and guidance to minimize spam complaints and improve deliverability.Email authentication and other features to help minimize spam complaints.
AutomationEmail automation with a focus on simplicity and effectiveness for creators.Basic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.
Segmentation and PersonalizationAdvanced segmentation and personalization options are available, catering to creators’ needs.Basic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.
Template CustomizationFocuses on simplicity with customizable templates suitable for a wide range of uses, especially for creators.Professional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.
Customer Support ChannelsCommunity support for Free plan; live chat and email support for paid plans.Online help center and live chat available in all plans; phone support available in Pro and Enterprise plans.
Customer SatisfactionGenerally high, with users praising its ease of use and support for creators.Benchmark Email is known for its user-friendly interface and comprehensive feature set.
Visit Convert Kit

4. ActiveCampaign

ActiveCampaign combines email marketing with CRM and automation features, focusing on creating personalized customer experiences. It offers detailed segmentation, dynamic content, and predictive sending to optimize engagement and conversion rates. ActiveCampaign is ideal for businesses seeking advanced marketing and sales automation tools to nurture leads and boost customer loyalty. The platform also provides extensive integration options, enhancing its versatility.

ActiveCampaign Pricing

PlansMonthly CostAnnual Cost
Lite Plan$39/month$29/month
Plus Plan$70/month$49/month
Professional Plan$187/month$149/month
Enterprise Plan$323/month$259/month

ActiveCampaign Features

Features / PlanLite
($39/mo)
Plus
($70/mo)
Professional
($187/mo)
Enterprise
($323/mo)
Email
SMSWith add-onWith add-onWith add-on
Drag & Drop Email Designer
FormsBasic/Inline only
Mobile Apps
Landing Pages
Marketing Automation
Email Automation
SMS AutomationWith add-onWith add-onWith add-on
Ecommerce IntegrationWooCommerce, Shopify, BigCommercePlus integrations + Magento, SquarePlus & Professional integrations
Ecommerce Automation
Automations Map
Lead Scoring
Salesforce & Microsoft Dynamics Integration
Email Campaigns
Split Test Campaigns
Inbox Preview (Email Testing)5 per monthUnlimitedUnlimited
Site Tracking
Campaign Reports
User Seats13510
API & Webhooks
Custom User Permissions
Single Sign-On (SSO)
HIPAA Support
Uptime SLA
SMS Add-onAvailableAvailableAvailable

ActiveCampaign Pros and Cons

ProsCons
Streamlined Interface: ActiveCampaign makes it easy to navigate and manage email campaigns.Image Embedding Issues: Embedding images in emails can present challenges for users.
Landing Page & Form Capabilities: Known for effective creation and management of landing pages and forms.Complex Segmentation: Segmenting lists into specific groups can be complicated.
Effortless Client Segmentation: Simplifies the process of tagging and segmenting clients for targeted outreach.Request for More Automations: There is a demand for broader automation capabilities and integrations.
Smooth External Integrations: Connects seamlessly with various apps and services.Email Attachment Limitations: The platform does not allow for direct file attachments in emails.
Productivity-Enhancing Automations: Automations are designed to improve workflow efficiency.Time-Based Segmentation Difficulties: Setting up segments based on time can be troublesome.
Affordable Pricing Models: Known for its budget-friendly pricing, appealing to a wide audience.Performance Lags: Users occasionally report slow performance within the software.
Comprehensive Lead Management: Offers detailed tools for tracking and managing leads effectively.Feature Richness Overload: The extensive number of features can overwhelm new users.
Considering alternatives to ActiveCampaign could provide functionalities more closely aligned with your marketing objectives.

ActiveCampaign Vs Benchmark Email

VariableActiveCampaignBenchmark Email
PricingPlans start at $39/month for Lite with basic features.Pro plan starts at $15/month for up to 100,000 contacts.
Delivery Rate80.88% delivered to inbox.75.01% delivered to inbox.
Spam Complaint ManagementOffers advanced tools and best practices for minimizing spam complaints and improving sender reputation.Email authentication and other features to help minimize spam complaints.
AutomationComprehensive automation options across all plans, including sophisticated email and marketing automation features.Basic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.
Segmentation and PersonalizationOffers advanced segmentation and personalization options, especially in higher-tier plans.Basic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.
Template CustomizationDrag & drop email designer available in all plans, with varying levels of customization.Professional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.
Customer Support ChannelsEmail support for Lite; higher-tier plans include phone support and personalized support options.Online help center and live chat available in all plans; phone support available in Pro and Enterprise plans.
Customer SatisfactionGenerally high satisfaction, particularly praised for its automation capabilities and customer service.Benchmark Email is known for its user-friendly interface and comprehensive feature set.
Visit ActiveCampaign

5. Brevo

Brevo is a streamlined email marketing solution that emphasizes simplicity and automation, making it easy for businesses of any size to launch effective campaigns. It offers essential tools like campaign creation, audience segmentation, and performance analytics in a user-friendly interface. Brevo is particularly suited for small businesses and startups looking for an uncomplicated approach to email marketing. The platform prioritizes efficiency and customer support to help users achieve their marketing goals.

Brevo Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Starter Plan$25/month$22/month
Business Plan$65/month$58/month
BrevoPlus PlanCustom PriceCustom Price

Brevo Features

Feature / PlanFreeStarter
($25/mo)
Business
($65/mo)
BrevoPlus
(Custom Price)
ContactsUnlimitedUnlimitedUnlimitedUnlimited
Daily Email Limit300 emails/dayNo daily sending limitNo daily sending limitNo daily sending limit
Monthly Email VolumeFrom 20k emails/monthFrom 20k emails/monthFrom 20k emails/month
Brevo BrandingNo Brevo logo (add-on)No Brevo logo (add-on)No Brevo logo (add-on)
Reporting & AnalyticsBasic reporting & analyticsAdvanced statisticsAdvanced statistics
SupportEmail supportPhone supportPersonalized support
Marketing Automation
A/B Testing
Multi-user Access
Send Time Optimization
SecurityEnterprise-grade security
IntegrationsAdvanced integrations
Sub-account Management
OnboardingTailored onboarding
Contract TypeFlexible contract

Brevo Pros and Cons

ProsCons
Easy to Navigate: Brevo’s interface is straightforward, fitting for all users.Frequent Issues: Automation and other critical features regularly encounter glitches.
Comprehensive Suite: Includes email, SMS campaigns, and automation functionalities.Variable Support Quality: Customer service experiences can fluctuate, with some delays.
Wide Template Range: Provides a variety of templates for crafting impactful emails.Unexpected Price Shifts: Users have experienced sudden changes in subscription costs.
Efficient Help: A number of users highlight fast and effective support responses.Account Suspensions: Accounts are sometimes suspended without clear justification.
Economical for E-commerce: Particularly affordable for small online businesses.Communication Gaps: Calls for clearer explanations on account handling and platform decisions.
Rich Toolset: Offers an extensive selection of marketing tools.Issues Unattended: Some technical issues and user complaints remain unaddressed.
Straightforward List Management: Simplifies the organization and management of contact lists.Challenges with Refunds: Difficulties in securing promised refunds have eroded some users’ trust.
Exploring alternatives to Brevo might unveil services that better meet your marketing objectives.

Brevo Vs Benchmark Email

VariableBrevoBenchmark Email
PricingPlans start at $25/month for Starter with no daily sending limit and from 20k emails/month.Pro plan starts at $15/month for up to 100,000 contacts.
Delivery Rate75.07% delivered to inbox.75.01% delivered to inbox.
Spam Complaint ManagementOffering of advanced features in higher plans may include tools to minimize spam complaints.Email authentication and other features to help minimize spam complaints.
AutomationMarketing automation available in Business and BrevoPlus plans.Basic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.
Segmentation and PersonalizationAdvanced plans likely offer sophisticated segmentation and personalization capabilities.Basic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.
Template CustomizationFocus on marketing automation and A/B testing.Professional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.
Customer Support ChannelsEmail support for Starter, phone support for Business, and personalized support for BrevoPlus.Online help center and live chat available in all plans; phone support available in Pro and Enterprise plans.
Customer SatisfactionNot directly mentioned, but the tiered offering suggests a tailored approach to meeting customer needs.Benchmark Email is known for its user-friendly interface and comprehensive feature set.
Visit Brevo

6. Mailchimp

Mailchimp is a leading marketing platform that offers a wide range of tools, including email marketing, automation, analytics, and more. It’s designed for businesses of all sizes, providing easy-to-use design tools and a wealth of templates to create professional campaigns. Mailchimp stands out for its scalability and extensive ecosystem of integrations, making it a versatile choice for growing businesses. The platform also offers valuable insights to help users refine their marketing strategies.

Mailchimp Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Essentials Plan$13/month$6.50/month
Standard Plan$20/month$10/month
Premium Plan$350/month$175/month

Mailchimp Features

Feature / PlanFreeEssentials
($13/mo)
Standard
($20/mo)
Premium
($350/mo)
Subscribers50050050010,000
Monthly Email Sends1,0005,0006,000150,000
Automated Customer JourneysNot includedUp to 4 journey pointsUp to 200 journey pointsUp to 200 journey points
Generative AI FeaturesNot includedNot includedBetaBeta
Campaign ManagerNot includedNot includedIncludedIncluded
Premium Migration ServicesNot includedNot includedNot includedContact Sales
Users1 Seat3 Seats5 SeatsUnlimited
Audiences1 Audience3 Audiences5 AudiencesUnlimited
Role-based AccessNot included2 Roles4 Roles5 Roles
Customer SupportEmail support for first 30 days24/7 Email & Chat Support24/7 Email & Chat SupportPhone & Priority Support
IntegrationsIncludedIncludedIncludedIncluded
Personalized OnboardingNot includedNot included1 Session4 Sessions
Forms & Landing PagesIncludedIncludedIncludedIncluded
Pre-built Email TemplatesLimitedIncludedIncludedIncluded
Creative AssistantLimitedLimitedIncludedIncluded
Email SchedulingNot includedIncludedIncludedIncluded
Remove Mailchimp BrandingNot includedIncludedIncludedIncluded
Custom-Coded TemplatesNot includedNot includedIncludedIncluded
Dynamic ContentNot includedNot includedIncludedIncluded
Predictive SegmentationNot includedNot includedIncludedIncluded
Advanced SegmentationNot includedNot includedIncludedIncluded
Behavioral TargetingNot includedNot includedIncludedIncluded
Reporting & AnalyticsLimitedLimitedIncludedIncluded
A/B TestingNot includedIncludedIncludedIncluded
Send Time OptimizationNot includedNot includedIncludedIncluded
Content OptimizerNot includedNot includedIncludedIncluded
Multivariate TestingNot includedNot includedIncludedIncluded
Comparative ReportingNot includedNot includedIncludedIncluded

Mailchimp Pros and Cons

ProsCons
Intuitive Interface: Mailchimp is user-friendly, perfect for those starting out.Lacks Comprehensive Features: Some advanced functionalities for complex strategies are missing.
No-Cost Start: Offers a complimentary plan for startups with up to 2,000 subscribers.Primarily English: The support service is largely in English, which may exclude some users.
Variety of Designs: Provides a vast selection of templates for emails and landing pages.Price Increases with Growth: Subscription fees rise as the subscriber list expands.
Insightful Campaign Analytics: Delivers detailed performance insights for email campaigns.Spam Concerns: There’s a risk of emails being directed to spam, reducing their visibility.
Extensive Compatibility: Seamlessly integrates with a wide array of platforms and CRM systems.Customization Restrictions: Limited options available for tailoring to specific needs.
Prompt Support: Customer support is swift and effective in resolving issues.Challenges with Interface Updates: Updates may lead to navigational difficulties within the platform.
Automation Features Included: The free plan comes with automation capabilities, enhancing its utility.Integration Discontinuations: Problems have arisen due to the end of certain integrations, such as with Shopify.
Considering Mailchimp alternatives might provide the functionalities you’re looking for in an email marketing platform.

Mailchimp Vs Benchmark Email

VariableMailchimpBenchmark Email
PricingPlans start at $13/month for 500 contacts.Pro plan starts at $15/month for up to 100,000 contacts.
Delivery Rate75.77% delivered to inbox.75.01% delivered to inbox.
Spam Complaint ManagementProvides resources and tools to reduce spam complaints and improve sender reputation.Email authentication and other features to help minimize spam complaints.
AutomationAdvanced automation options, with customer journey mapping and event-based triggers.Basic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.
Segmentation and PersonalizationDeep segmentation capabilities, allowing dynamic content and personalized emails.Basic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.
Template CustomizationExtensive library of customizable email templates.Professional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.
Customer Support ChannelsLive chat, email support for all users, and phone support for premium accounts.Online help center and live chat available in all plans; phone support available in Pro and Enterprise plans.
Customer SatisfactionHigh satisfaction, especially with user interface and extensive features.Benchmark Email is known for its user-friendly interface and comprehensive feature set.
Visit Mailchimp

7. SendPulse

SendPulse is a multi-channel marketing platform that integrates email, SMS, and chatbots, offering businesses a comprehensive solution for engaging with their audience. It focuses on automation and personalization to improve communication effectiveness and conversion rates. SendPulse is known for its user-friendly interface and flexible features, catering to marketers who want to leverage various messaging channels. The platform’s affordability and versatility make it attractive to businesses of all sizes.

SendPulse Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Standard Plan$8/month$6.40/month
Pro Plan$9.60/month$7.68/month
Enterprise Plan$13.44/month$10.75/month

SendPulse Features

Features / PlanFreeStandardProEnterprise
Monthly Price (1-500 Subscribers)$0$8$9.60$13.44
SubscribersUp to 500Up to 500Up to 500Up to 500
Monthly EmailsUp to 15,000UnlimitedUnlimitedUnlimited
Image Storage100 MB200 MB500 MB5 GB
Sender Email Addresses3100300300
Domains135Unlimited
Flows in A3605 flows, 1 event10 flows, 10 events50 flows, 50 eventsUnlimited flows and events
Website/Bio Link Pages12 bio link pages2 websites, 2 bio link pages50 websites and bio link pages
Email Verifications1001001,000Depends on the plan size
Segments5 saved segmentsUnlimited number of segmentsAdvanced segmentation options
A/B TestingFull suiteFull suiteFull suite
Users Per Account310Unlimited
TagsUnlimitedUnlimited

SendPulse Pros and Cons

ProsCons
Straightforward Setup: SendPulse offers an intuitive process for starting up.SMS Limitations: The platform provides restricted SMS functionality.
Budget-Friendly: Known for its reasonable pricing, making it suitable for smaller businesses.Instagram Bot Performance: The effectiveness of Instagram chatbots falls short compared to other platforms.
Reliable Customer Service: Users report a high level of satisfaction with the support provided.Unreleased Features: Certain features promoted are still in development.
User-Friendly Interface: Navigation and usage of the platform are designed to be simple.Adjustment Period: It might take some time for newcomers to become fully adept at using all available features.
Variety of Services: Includes a range of services like email marketing and CRM.Pricing Clarity Issues: The transparency of the pricing model can sometimes be confusing.
Payment Flexibility: Offers a pay-as-you-go pricing model, which is advantageous for scaling small businesses.Feature Gaps: There are moments when the platform might miss some expected features.
Comprehensive Communication Tools: Facilitates communication across email, SMS, and chatbots.Difficulty in Support Access: Accessing customer support may pose challenges for some users.
Looking into alternatives to SendPulse might provide solutions that better align with your specific marketing needs.

SendPulse Vs Benchmark Email

VariableSendPulseBenchmark Email
PricingFree plan available; Paid plans start at $8/month for up to 500 subscribers with unlimited monthly emails.Pro plan starts at $15/month for up to 100,000 contacts.
Delivery Rate74.80% delivered to inbox.75.01% delivered to inbox.
Spam Complaint ManagementTools and guidance to help minimize spam complaints and maintain a good sender reputation.Email authentication and other features to help minimize spam complaints.
AutomationEmail autoresponders and triggered emails with the A360 flow feature.Basic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.
Segmentation and PersonalizationAdvanced segmentation options available in higher-tier plans, including unlimited tags and segments.Basic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.
Template CustomizationCustomizable email templates, with varying storage for images depending on the plan.Professional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.
Customer Support ChannelsEmail verifications and support options tailored to plan size.Online help center and live chat available in all plans; phone support available in Pro and Enterprise plans.
Customer SatisfactionHight satisfaction, offering a versatile platform with a focus on user-friendly features.Benchmark Email is known for its user-friendly interface and comprehensive feature set.
Visit SendPulse

8. Mailjet

Mailjet focuses on collaborative email campaign management, enabling teams to design, send, and monitor emails together in real-time. It offers tools for marketing and transactional emails, with features like advanced segmentation, A/B testing, and a user-friendly editor. Mailjet is designed for businesses that prioritize teamwork and efficiency in their email strategy. The platform supports scalability and adaptability to different business needs.

Mailjet Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Essential Plan$15/month$13.50/month
Premium Plan$25/month$22.50/month
Custom PlanUpon RequestUpon Request

Mailjet Features

Feature / PlanFreeEssential
($15/mo)
Premium
($25/mo)
Custom
Monthly Emails6,00015,00015,000
Daily Sending Limit200 emails/dayNo daily sending limitNo daily sending limit
Contacts1,500UnlimitedUnlimitedUnlimited
Customer SupportOnlinePriority, Chat and Phone (For 50k+ plans)Dedicated Technical Account Manager
Mailjet LogoRemovedRemovedRemoved
Email Previews per Month50100Custom number
Email Address ValidationsIncluded1,000 included (For 100k+ plans)Custom number
Segmentation
Sub-accounts1Up to 10 upon requestCustom number
Advanced Statistics
Marketing Automation
Dynamic Content
A/B Testing
Multi-user Access and Role Management
Real-time Collaboration on Templates
Locked and Linked Sections
Dedicated IPCustom IP strategy
Single Sign-On (SSO)
Additional FeaturesBasic statistics, Advanced email editorAI Copy & Subject Line Generator, Form BuilderReal-time collaboration, Locked sectionsComprehensive onboarding, Blocklist monitoring, Strategic consulting

Mailjet Pros and Cons

ProsCons
Seamless Mailgun Integration: Enhances email campaigns with Mailgun for better performance.Complex User Interface: The complexity of the user interface can hinder efficient use.
Wide Range of Tools: Includes analytics, segmentation, and more for comprehensive campaign management.Workflow Customization Limits: Creating detailed workflows is hindered by a lack of flexible triggers and conditions.
Cost-Effective Solution: Offers affordability that is particularly attractive to startup companies.Challenges in Plan Downgrading: Users encounter issues when trying to move to the free plan.
Straightforward Design: Known for its simplicity, making it user-friendly.Campaign Deletion Difficulty: The platform does not offer straightforward options for deleting outdated campaigns.
Reliable Campaign Insights: Delivers dependable tracking and analytics for email campaigns.Limited Template Selection: There’s a call for a greater variety of modern email templates.
Streamlined Email Automation: Automation features help simplify the email marketing process.Variable Customer Support Quality: Customer support quality can be inconsistent, affecting user experience.
Simple SMTP/API Integration: Offers an easy process for setting up transactional emails.Pricing Structure Issues: Concerns about the pricing model and the limitations of the free plan are noted by some users.
Considering alternatives to Mailjet might uncover better solutions.

Mailjet Vs Benchmark Email

VariableMailjetBenchmark Email
PricingPaid plans start at $15/month for Essential with 15,000 monthly emails.Pro plan starts at $15/month for up to 100,000 contacts.
Delivery Rate78.67% delivered to inbox.75.01% delivered to inbox.
Spam Complaint ManagementProvides features to optimize email delivery and compliance.Email authentication and other features to help minimize spam complaints.
AutomationMarketing automation features available in the Premium plan, focusing on personalized customer journeys.Basic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.
Segmentation and PersonalizationSegmentation features start in the Essential plan, with advanced personalization available in Premium.Basic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.
Template CustomizationAdvanced email editor and real-time collaboration on templates available, emphasizing customization.Professional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.
Customer Support ChannelsOnline support for Essential; Priority, chat, and phone support for Premium plans with 50k+ emails.Online help center and live chat available in all plans; phone support available in Pro and Enterprise plans.
Customer SatisfactionHigh satisfaction, Mailjet is known for its user-friendly interface and robust feature set.Benchmark Email is known for its user-friendly interface and comprehensive feature set.
Visit Mailjet

9. Sender

Sender provides an easy-to-use email marketing platform with powerful automation, personalization, and analytics features at a competitive price. It’s designed for small and medium-sized businesses looking to engage their audience with high-quality emails. Sender stands out for its simplicity, making it easy for users to create and send campaigns without prior marketing experience. The platform offers excellent deliverability and responsive customer support to ensure campaign success.

Sender Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Standard Plan$19/month$15.83/month
Professional Plan$35/month$29.17/month
Enterprise PlanCustom priceCustom price

Sender Features

Feature / PlanFreeStandard
($19/mo)
Professional
($35/mo)
Enterprise
(Custom Price)
Sender BrandingRequired
Email Campaigns
Auto Resend to Non-openers
SMS Campaigns
Free SMS Credits
Transactional Emails
Google Analytics Tracking
SPAM Check
Custom DKIM Settings
Inbox Preview
Email Automation
SMS Automation
Pre-Built Workflows
Automation Splits
Custom Trigger Automations
HTML Editor
Drag & Drop Editor
Email Templates
Image Library
Custom HTML Block
SegmentationUnlimitedUnlimitedUnlimitedUnlimited
FormsVisible Sender Branding
Campaign Reports
Heatmap/Clicks
Number of Users1310Unlimited
24/7 Chat Support
Dedicated Success Manager
Two-Factor Authentication
Dedicated IP
Zapier
Shopify

Sender Pros and Cons

ProsCons
Straightforward Navigation: Sender.net offers an interface that’s simple to use, ideal for beginners.Limited Template Variety: Users express a need for a broader array of email templates.
Economical Pricing: Recognized for its affordability, making it suitable for small businesses.Analytics Enhancement Request: There’s a call for more sophisticated analytics tools.
Generous Free Plan: The free plan is comprehensive, supporting small businesses effectively.Inconsistent Customer Support: The level of support can vary, affecting user experiences.
Quick Support Response: Customer support is typically prompt in resolving issues.Feature Complexity: Some features are seen as too complicated by certain users.
Customizable Email Options: Provides ample customization possibilities for email campaigns.Billing System Issues: Users have raised concerns about the billing system and notifications.
Ideal for Small Enterprises: Particularly appreciated by small business owners for its simplicity and functionality.Expensive SMS Messaging: The cost of SMS messaging through the platform is viewed as high by some.
Efficient Campaign Execution: Noted for facilitating smooth and effective email marketing campaigns.No Resend Option in Free Plan: The free plan lacks the feature to resend emails to non-openers.
Exploring alternatives to Sender might uncover solutions more aligned with your marketing goals.

Sender Vs Benchmark Email

VariableSenderBenchmark Email
PricingPlans start at $19/month for Standard Plan with 2,500 subscribers.Pro plan starts at $15/month for up to 100,000 contacts.
Delivery Rate85.70% delivered to inbox.75.01% delivered to inbox.
Spam Complaint ManagementSPAM check feature available to help minimize spam complaints and improve sender reputation.Email authentication and other features to help minimize spam complaints.
AutomationEmail automation available in all plans, with advanced options like SMS automation and custom trigger automations in higher-tier plans.Basic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.
Segmentation and PersonalizationOffers unlimited segmentation in all plans, with forms available from Standard plan upwards.Basic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.
Template CustomizationHTML and drag & drop editors available, with additional customization options in higher-tier plans.Professional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.
Customer Support Channels24/7 chat support starts from the Standard plan, with a dedicated success manager in the Enterprise plan.Online help center and live chat available in all plans; phone support available in Pro and Enterprise plans.
Customer SatisfactionKnown for offering a versatile platform with focus on user-friendly features.Benchmark Email is known for its user-friendly interface and comprehensive feature set.
Visit Sender

10. AWeber

AWeber offers reliable email marketing services with a focus on simplicity and effectiveness, catering to small businesses and entrepreneurs. It features a wide range of templates, autoresponders, and a robust automation suite to engage subscribers. AWeber is known for its high deliverability rates and exceptional customer service, ensuring users get the most out of their email campaigns. The platform is ideal for those seeking a straightforward approach to email marketing with dependable support.

AWeber Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Lite Plan$14.99/month$12.50/month
Plus Plan$29.99/month$20/month
Unlimited Plan$899/month$899/month

AWeber Features

Feature / PlanUnlimited ($899/mo)Plus ($29.99/mo)Lite ($14.99/mo)Free
SubscribersUnlimited (fixed price)Unlimited (additional fees apply)Unlimited (additional fees apply)Up to 500
Email ListsUnlimitedUnlimited11
Landing PagesUnlimitedUnlimited31
Email AutomationsUnlimitedUnlimited31
Monthly Email Sends12x subscriber volumeUnlimitedNot specifiedNot specified
Custom SegmentsNot specifiedUnlimited1
UsersPersonalized account managementUnlimited31
SupportPriority, personalizedPriority, 24/724/7Basic email
Advanced Reporting and Analytics
Advanced Landing Page Features
Sales Tracking
Transaction FeesLowLow
Remove AWeber Branding
Annual DiscountUp to 33%Up to 16%Not specifiedNot applicable

AWeber Pros and Cons

ProsCons
Cost-Effective Email Marketing: AWeber is known for its affordable pricing, appealing to a wide range of budgets.Feature Navigation Challenges: Users sometimes struggle to locate specific tools or features within AWeber.
Intuitive for Beginners: The platform is straightforward, making it ideal for those new to email marketing.Restrictions in the Free Plan: The free tier has limitations that may not meet the needs of all users.
Consistent Delivery Performance: AWeber boasts reliable delivery rates for email campaigns.Advanced Analytics Wanted: Users express a need for more comprehensive analytics and insights.
Broad Tool Selection: Provides a variety of marketing tools for different needs.Integration Improvement Needed: There’s room for better integration with other platforms and applications.
Rapid Customer Support: The support team is quick to assist and resolve issues.Customization Limitations: Adjusting specific campaign settings can be somewhat complex.
Widespread User Recommendations: Many users recommend AWeber based on positive experiences.Scaling Challenges: May not fully support the evolving needs of growing businesses.
Easy Platform Integration: Seamlessly integrates with numerous external platforms, enhancing marketing campaigns.Primarily English Support: Mainly offers support in English, potentially limiting accessibility for non-English speaking users.
Considering alternatives to AWeber might unveil more suitable marketing solutions.

AWeber Vs Benchmark Email

VariableAWeberBenchmark Email
PricingFree plan available; paid plans start at $14.99/month for Lite with unlimited subscribers.Pro plan starts at $15/month for up to 100,000 contacts.
Delivery Rate79.62% delivered to inbox.75.01% delivered to inbox.
Spam Complaint ManagementProvides tools and resources to help users minimize spam complaints and improve deliverability.Email authentication and other features to help minimize spam complaints.
AutomationUnlimited email automations across all plans, focusing on ease of use and effectiveness.Basic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.
Segmentation and PersonalizationCustom segments available in higher-tier plans, indicating advanced segmentation capabilities.Basic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.
Template CustomizationOffers a range of customizable templates, with advanced landing page features in higher-tier plans.Professional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.
Customer Support ChannelsBasic email support for Free plan; 24/7 priority support for paid plans, including personalized account management for Unlimited plan.Online help center and live chat available in all plans; phone support available in Pro and Enterprise plans.
Customer SatisfactionKnown for high customer satisfaction, particularly for its customer service and user-friendly interface.Benchmark Email is known for its user-friendly interface and comprehensive feature set.
Visit AWeber

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins