Upgrade Your SEO Tools: 10 AnswerThePublic Alternatives

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Here’s a straightforward guide to the best AnswerThePublic alternatives. We’ve selected our top three keyword research tools across three key areas: the most effective for search query analysis, the best value for beginner digital marketers, and the top overall SEO tool.

Our method: how we chose the top Clearscope alternatives:

  • Analyzed strengths and weaknesses of each tool by reviewing user feedback from industry-specific sites like G2, Capterra, and TrustRadius, enhanced by AI analysis.
  • Evaluated the features of different keyword research tools to understand their primary functions and benefits.
  • Created comparison charts to help you easily compare each tool based on pricing, features, and user reviews.

Zoom in: showcasing our top three AnswerThePublic alternatives.

SEO SoftwareIdeal If You’re Looking ForPrice
FraseMost Cost Effective: Frase provides thorough search query analysis at a competitive price.Starts at $15/month
Surfer SEOMost Feature Rich Content Optimization: Surfer SEO offers extensive features for keyword research and optimization.Starts at $89/month
SEMRush Writing AssistantBest All Around SEO Tool: SEMRush is recognized for its comprehensive SEO capabilities.Starts at $129.95/month

Zoom out: in-depth review of the 10 best AnswerThePublic alternatives.

1. Frase

Frase is an AI-driven content tool that helps users create SEO-optimized content by providing detailed content briefs and analyzing user intent. It integrates keyword analysis and competitive insights, guiding users to craft content that performs well in search engines. Frase is favored by content marketers for its ability to streamline content creation and improve SEO outcomes. It’s an excellent choice for teams looking to elevate their content strategy efficiently.

Frase Pricing

PlansMonthly CostAnnual Cost
Solo Plan$15/month$12/month
Basic Plan$45/month$38/month
Team Plan$115/month$97/month

Frase Features

FeatureSolo
($12/mo)
Basic
($38/mo)
Team
($97/mo)
Start Free TrialAvailableAvailableAvailable
Usage
Users113 ($25/mo per extra user)
Search Queries1030Unlimited
SEO Workflow
SERP AnalysisAvailableAvailableAvailable
Outline BuilderAvailableAvailableAvailable
Content OptimizationAvailableAvailableAvailable
Plugins
WordPressAvailableAvailableAvailable
Google DocsNot AvailableNot AvailableAvailable
AI Writing
In-editor Writing AssistantAvailableAvailableAvailable
Article WizardAdd-on RequiredAdd-on RequiredAdd-on Required

Frase Pros and Cons

ProsCons
Streamlined SEO Process: Frase.io simplifies the SEO process, optimizing features for top results.Learning Curve: New users need more training to fully utilize the platform.
Automatic Content Brief Creation: Reduces content creation time by providing clear guidelines.Limited Organization Features: Users want better ways to organize documents and projects.
Intuitive Interface: User-friendly interface, suitable for all expertise levels.AI Writer Limitations: AI-generated content often requires further editing to be fully usable.
Continuous Product Development: Regular updates introduce new features, keeping the platform modern.Desire for More Integrations: Users request better integration with platforms like WordPress.
Comprehensive SEO and Content Tools: Offers a broad range of tools for content strategy and optimization.Limited SEO Features: Users seek more robust SEO tools integrated into the platform.
Affordable Pricing: Offers great value compared to competitors, making it cost-effective for businesses.Slow Interface at Times: Performance issues can disrupt the content optimization process.
Excellent Customer Support: Responsive and helpful customer support team.Desire for a Mobile Version: Users express the need for a mobile app for on-the-go access.
Check out our selection of the finest alternatives to Frase.

Frase Vs AnswerThePublic

AspectFraseAnswerThePublic
Target AudienceIdeal for SEO specialists and content creators needing streamlined content optimization tools.Ideal for content creators, marketers, and SEO beginners looking for quick keyword variations and content ideas.
Pricing DetailsPlans start at $15/month with discounts for annual commitments. Additional fees for extra users in the Team Plan.Offers affordable plans starting at $4/month, with a lifetime purchase option, making it accessible for individuals and small teams.
Keyword ResearchNot a core feature; focuses more on content optimization.Specializes in generating keyword ideas and visualizations to spark content creation but lacks deep analytical tools.
Content OptimizationFeatures tools like SERP analysis and an in-editor writing assistant for direct content enhancement.Focuses primarily on keyword discovery and content ideation rather than direct content optimization features.
Backlink AnalysisNo backlink analysis; prioritizes on-page content strategies.Does not include backlink analysis features, focusing instead on keyword and content idea generation.
Competitor AnalysisIncludes SERP analysis to review competitor content strategies but lacks detailed backlink analysis.Limited capabilities in direct competitor analysis, more focused on broad market trends and keyword usage.
Customer SupportResponsive support team focused on effective platform utilization.Basic support with priority options available in higher plans, suitable for resolving general inquiries.

2. Surfer SEO

Surfer SEO provides detailed analytics by comparing your content with top-performing pages to offer actionable SEO insights on keyword density and structure. This tool is designed to boost search engine rankings and is celebrated for its precise analytics and user-friendly interface. Surfer SEO is favored by SEO professionals and content creators for enhancing organic visibility and fine-tuning on-page optimization. It simplifies achieving top SEO results through data-driven content adjustments.

Surfer SEO Pricing

PlansMonthly CostAnnual Cost
Essential Plan$89/month$69/month
Scale Plan$129/month$99/month
Scale AI Plan$219/month$179/month
Enterprise PlanCustom PricingCustom Pricing

Surfer SEO Features

FeaturesESSENTIAL ($89)SCALE ($129)SCALE AI ($219)ENTERPRISE (Custom)
Ideal forSmall business owners and freelancersMid-sized agencies & marketing teamsAgencies looking to scale up with AILarge agencies & marketing teams
Content Editor Articles30 articles/month, $5/additional100 articles/month, $1/additional100 articles/month, $1/additionalCustom
AI Articles0 AI articles/month, $19/additional0 AI articles/month, $19/additional10 AI articles/month, $19/additionalCustom
Keyword Research100 searches/day100 searches/day100 searches/dayCustom
Audit (Add-on)$49, 100 audits/month$49, 100 audits/month$49, 100 audits/monthCustom
SERP Analyzer (Add-on)$29, 100 searches/day$29, 100 searches/day$29, 100 searches/dayCustom
Auto-Optimize102040Custom
Team Members25 (more seats on demand)5 (more seats on demand)Custom
White Label
API
Other FeaturesGoogle Docs, WordPress integrationAll from ESSENTIAL plus Jasper integrationAll from SCALE plus personalized onboardingAll from SCALE AI plus dedicated CSM, priority support

Surfer SEO Pros and Cons

ProsCons
Simplified Agency Use: Enhances content management across freelancers, boosting speed and efficiency.Restrictions of Credit System: Credits for Content Editor and Audit tools expire each billing period without carryover.
Integrated Solutions: Features essential integrations like WordPress and Google Drive.Pricing Concerns: High cost, especially for the AI editor, can be prohibitive for smaller businesses.
Intuitive Design: User-friendly interface with attractive dashboards for easy data analysis.Subpar Mobile Interface: Mobile experience needs improvement for better functionality.
Complete SEO Enhancement: Comprehensive SEO tools including keyword research, SERP analysis, and competitor insights.Editing Features Wishlist: Users desire more straightforward editing features without needing extra credits.
Outstanding Support: Known for prompt customer service and additional learning resources, including a certification program.Keyword Research Data Needs: More detailed data required for exhaustive SEO planning.
Content Editor and Auditing Tools: Offers instant suggestions for content enhancement and detailed material reviews.Disappointment over Removed Features: Removal of certain features, such as Grow Flow, has caused user dissatisfaction.
Engaged Community and Resources: Access to a supportive community and a writers’ marketplace enhances the content optimization environment.Login Issues: Enhanced security measures, like 2FA, have caused login difficulties for some users.
Discover our comprehensive list of superior alternatives to Surfer SEO.

Surfer SEO Vs AnswerThePublic

AspectSurfer SEOAnswerThePublic
Target AudienceSuited for businesses and agencies requiring advanced SEO strategies and AI-driven content tools.Ideal for content creators, marketers, and SEO beginners looking for quick keyword variations and content ideas.
Pricing DetailsPricing begins at $89/month, scaling to custom rates for enterprise needs. Designed for varying business sizes.Offers affordable plans starting at $4/month, with a lifetime purchase option, making it accessible for individuals and small teams.
Keyword ResearchRobust keyword research included, with up to 100 daily searches across plans, supporting comprehensive SEO efforts.Specializes in generating keyword ideas and visualizations to spark content creation but lacks deep analytical tools.
Content OptimizationOffers detailed content optimization guidelines, auto-optimization in higher plans, and a focus on improving content quality.Focuses primarily on keyword discovery and content ideation rather than direct content optimization features.
Backlink AnalysisDoes not offer backlink analysis, focusing on on-page SEO and content quality.Does not include backlink analysis features, focusing instead on keyword and content idea generation.
Competitor AnalysisFeatures in-depth SERP analyzer tools for detailed competitive insights, available as an add-on.Limited capabilities in direct competitor analysis, more focused on broad market trends and keyword usage.
Customer SupportExceptional support with prompt responses, additional learning resources, and an active community for user support.Basic support with priority options available in higher plans, suitable for resolving general inquiries.

3. SEMRush Writing Assistant

SEMRush Writing Assistant offers real-time SEO recommendations to enhance the quality and searchability of content directly within text editors. It evaluates SEO friendliness, readability, tone consistency, and originality, making it essential for content creators who need immediate optimization guidance. This tool integrates seamlessly with platforms like Google Docs and WordPress, enhancing content performance effortlessly. It’s especially useful for content teams seeking to align their writing with SEO best practices.

SEMRush Writing Assistant Pricing

PlansMonthly CostAnnual Cost
Pro Plan$129.95/month$108.33/month
Guru Plan$249.95/month$208.33/month
Business Plan$499.95/month$416.66/month

SEMRush Writing Assistant Features

FeaturesPro ($108.33/mo)Guru ($208.33/mo)Business ($416.66/mo)
Projects51540
Keywords to Track (Daily Updates)5001,5005,000
Keyword, Domain, and Backlink AnalyticsYesYesYes
Historical DataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice MetricNoNoYes
API AccessNoNoYes
Domain & Keyword Analytics
Results Per Report10,00030,00050,000
Reports Per Day3,0005,00010,000
Keyword Metrics Updates Per Month2501,0005,000
Product Listing AdsNoNoYes
Mobile RankingsYesYesYes
Targets Per Project110Unlimited
Keyword Cannibalization ReportNoYesYes
Pages to Crawl Per Month100,000300,0001,000,000
Pages to Crawl Per Project20,00020,000100,000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002,000
Pages Per OTI Campaign304050
Sharing with ‘edit’ AccessYesYesYes
Sharing with ‘read-only’ AccessYesYesYes
Scheduled PDF Reports52050
Additional Users (Cost Per User)$45/mo$80/mo$100/mo

SEMRush Writing Assistant Pros and Cons

ProsCons
Competitor Blog Tracking: Enables tracking of competitors’ top blogs to enhance own site traffic.Pricing Concerns: The cost is seen as a barrier for personal use or small businesses.
Comprehensive SEO Tools: Offers a broad range of tools for business development and client management.Data Accuracy Issues: Some inaccuracies in search volume and ranking data noted, affecting decision-making.
User-Friendly Interface: Known for ease of use, catering to both beginners and SEO professionals.Segmented Services: Discontent with the segmentation of services into higher-priced tiers.
Keyword Clusters Update: Recent update improves content strategy and research efficiency.Learning Curve: The platform can overwhelm new users with its depth of features.
Agency Growth Kit: Aids in professional growth and business development for agency users.Lack of Local SEO Insights: Less effective in delivering insights for Local SEO strategies.
Detailed Insights: Provides deep insights into keyword analysis and content research.Limited Historical Data: Users need more extensive historical data for trend analysis.
Excellent Customer Support: Noted for responsive and effective customer support.Reporting Tool Issues: Reports of clunky reporting tools and problematic integrations.
View our compilation of the most effective alternatives to SEMRush Writing Assistant.

SEMRush Writing Assistant Vs AnswerThePublic

AspectSEMRush Writing AssistantAnswerThePublic
Target AudienceGeared towards SEO professionals and agencies needing comprehensive analytics and content tools.Ideal for content creators, marketers, and SEO beginners looking for quick keyword variations and content ideas.
Pricing DetailsStarts at $108.33/month annually, with options scaling to $416.66 for advanced features and larger scale projects.Offers affordable plans starting at $4/month, with a lifetime purchase option, making it accessible for individuals and small teams.
Keyword ResearchExtensive keyword tracking and analytics, with up to 5,000 daily updates in the Business Plan, supporting in-depth SEO campaigns.Specializes in generating keyword ideas and visualizations to spark content creation but lacks deep analytical tools.
Content OptimizationOffers SEO writing assistance but focuses more on overall SEO analytics and keyword optimization.Focuses primarily on keyword discovery and content ideation rather than direct content optimization features.
Backlink AnalysisComprehensive backlink analytics available, supporting detailed backlink and domain analysis.Does not include backlink analysis features, focusing instead on keyword and content idea generation.
Competitor AnalysisRobust tools for tracking and analyzing competitors, including keyword cannibalization reports and market share metrics.Limited capabilities in direct competitor analysis, more focused on broad market trends and keyword usage.
Customer SupportKnown for excellent customer support with responsive service and detailed assistance.Basic support with priority options available in higher plans, suitable for resolving general inquiries.

4. Ubersuggest

Ubersuggest provides comprehensive SEO tools that help users generate keyword ideas, analyze competitors, and gain insights into SEO metrics. It’s designed to offer affordable access to tools that improve content strategies and increase website traffic. Ubersuggest is popular among small business owners and bloggers for its ease of use and effective SEO solutions. It’s a practical choice for those new to SEO or operating on a budget.

Ubersuggest Pricing

PlansMonthly CostLifetime Cost
Individual Plan$12/month$120/lifetime
Business Plan$20/month$200/lifetime
Enterprise Plan$40/month$400/lifetime

Ubersuggest Features

Feature/ServiceIndividual
($12/mo)
Business
($20/mo)
Enterprise
($40/mo)
Reports Per Day150300900
Projects1715
Chrome Extension Search Limits150300900
Rank Tracking
Tracked Keywords125 per project150 per project300 per project
Update FrequencyDailyDailyDaily
Mobile Rank Tracking
Site Audit
Pages crawled per report1,0005,00010,000
Crawling FrequencyWeeklyWeeklyWeekly
Keyword Research
Historical Data
Keyword Suggestions20,00050,000100,000
Content Ideas2,0005,00010,000
Data exporting per report2,000 rows5,000 rows10,000 rows
Competitive Analysis
Similar Websites202020
Tracked Competitors51015
Historical Data
Top Pages2,0005,00010,000
Top Keywords20,00050,000100,000
Data exporting per report2,000 rows5,000 rows10,000 rows
Backlinks
Link history3 years3 years3 years
Backlinks rows2,0005,00010,000
New and lost links30 days30 days30 days
Data exporting per report2,000 rows5,000 rows10,000 rows
Add-Ons NEW (+$5/month)Additional domains, 125 keywords, 3 competitors, etc.Additional domains, 125 keywords, 3 competitors, etc.Additional domains, 125 keywords, 3 competitors, etc.

Ubersuggest Pros and Cons

ProsCons
Fast Customer Support: Users experience swift and effective responses.Overkill for Some Users: Some features may be excessive for light users.
Effective Communication: Support is clear and helpful.Logging Issues: Some users report difficulty logging back into the system.
Value for Money: Competitive pricing for the features provided.Aggressive Marketing: Reports of persistent telemarketing and upselling.
Easy to Use: Users find the interface and process straightforward.Limited for SEO Service: Lack of ongoing SEO service noted by some users.
Comprehensive Tool: Provides extensive tools and data for SEO.Data Entry Issues: User frustrations with data input that felt nonproductive.
Educational Resources: Offers valuable education and webinars.Excessive for Occasional Use: Not cost-effective for non-frequent users.
Responsive Support: High praise for customer service responsiveness.User Interface Complexity: Some users find the interface and features too complex.
Explore our top recommendations for alternatives to Ubersuggest.

Ubersuggest Vs AnswerThePublic

AspectUbersuggestAnswerThePublic
Target AudienceTargets a broad range of users from SEO beginners to advanced marketers. Suitable for small businesses and large enterprises.Ideal for content creators, marketers, and SEO beginners looking for quick keyword variations and content ideas.
Pricing DetailsOffers monthly and lifetime pricing options, ranging from $12 to $40 per month. Provides flexibility with lifetime deals.Offers affordable plans starting at $4/month, with a lifetime purchase option, making it accessible for individuals and small teams.
Keyword ResearchOffers extensive keyword suggestions, historical data, and up to 100,000 keyword suggestions per plan.Specializes in generating keyword ideas and visualizations to spark content creation but lacks deep analytical tools.
Content OptimizationProvides up to 10,000 content ideas per plan with detailed exporting options, helping in planning and executing content strategy.Focuses primarily on keyword discovery and content ideation rather than direct content optimization features.
Backlink AnalysisDetailed backlink analysis with history up to 3 years and tracking of new and lost links. Exports up to 10,000 rows of backlink data per report.Does not include backlink analysis features, focusing instead on keyword and content idea generation.
Competitor AnalysisCan track up to 15 competitors per plan, with extensive data exporting capabilities, aiding in thorough competitive analysis.Limited capabilities in direct competitor analysis, more focused on broad market trends and keyword usage.
Customer SupportKnown for fast and responsive customer support, with high praises for support responsiveness and clarity.Basic support with priority options available in higher plans, suitable for resolving general inquiries.

5. Ahrefs

Ahrefs offers a robust suite of tools for SEO analysis, including backlink tracking, keyword research, and competitive insights. It helps users maximize their SEO efforts, providing deep data insights and tracking tools to monitor SEO progress and opportunities. Ahrefs is renowned for its comprehensive data and powerful analytics, making it a staple in the toolkit of digital marketers and SEO professionals. It supports a comprehensive approach to SEO and digital marketing.

Ahrefs Pricing

PlansMonthly CostAnnual Cost
Lite Plan$129/month$108/month
Standard Plan$249/month$208/month
Advanced Plan$449/month$374/month
Enterprise PlanCustom Pricing

Ahrefs Features

Features/PlanLite ($129/mo)Standard ($249/mo)Advanced ($449/mo)Enterprise (Custom)
Projects52050100+
History6 months2 years5 yearsUnlimited
Credits per User/Month5007501,000Customized
Dashboard
Site ExplorerBest links filterFull site structure, Broken backlinks, Broken links, Outgoing links, Linking authors, Calendar viewSame as Standard + additional featuresCustomized
Keywords ExplorerAI suggestions, Keyword clustersSame as LiteSame as StandardCustomized
Site AuditHTTP authenticationCustomized
Rank Tracker
Competitive Analysis
SERP Comparison
Page Inspect
Alerts
Export to Google SheetsSoonSoonSoonSoon
Portfolios✔ (New)
Content Explorer
Batch Analysis
Mention Alerts
SERP Updates
Looker Studio IntegrationCustomized
Web ExplorerCustomized
AI Content Grader✔ (New)
Pay by Invoice
Access Management
Audit Log
API
SSO
Directory Listing

Ahrefs Pros and Cons

ProsCons
Detailed Backlink Insights: Excelling in backlink analysis crucial for competitive SEO strategies.Premium Pricing: Considered costly, particularly for small businesses and individual users.
Effective Keyword Research: Praised for comprehensive capabilities in keyword discovery.Migration Issues: Some users face challenges with plan migrations and data retention.
Rich Data and Integration: Offers robust data and seamless integration with other tools.Usage Limits: Imposes limits with extra charges for excess usage, posing a potential drawback.
Extensive Keyword Database: Known for its vast database and sophisticated crawling features.Learning Curve: Initially complex for new users, despite extensive educational resources.
Intuitive Design: Features a user-friendly interface complemented by helpful learning resources.Customer Service Issues: Reports of difficulties with customer support, particularly in billing disputes.
Accurate Analytics: Provides precise analytics on website health, essential for daily monitoring.Lacks Certain Features: Missing specific content marketing and PPC tools available in other platforms.
Competitor Analysis: Offers essential tools for in-depth analysis of competitors’ market positioning.Data Consistency: Some concerns about data accuracy and the need for an improved user experience.
Consider our guide to the best-rated alternatives to Ahrefs.

Ahrefs Vs AnswerThePublic

AspectAhrefsAnswerThePublic
Target AudienceTailored for SEO professionals and larger organizations needing in-depth SEO analysis and competitive intelligence.Ideal for content creators, marketers, and SEO beginners looking for quick keyword variations and content ideas.
Pricing DetailsStarts at $108/month annually, with options for advanced and custom enterprise solutions.Offers affordable plans starting at $4/month, with a lifetime purchase option, making it accessible for individuals and small teams.
Keyword ResearchKnown for a vast keyword database and sophisticated research tools, providing deep insights into keyword strategies.Specializes in generating keyword ideas and visualizations to spark content creation but lacks deep analytical tools.
Content OptimizationProvides tools for optimizing content but primarily focuses on backlink and competitive analysis.Focuses primarily on keyword discovery and content ideation rather than direct content optimization features.
Backlink AnalysisExcelling in backlink analysis with comprehensive tools for tracking and understanding backlinks.Does not include backlink analysis features, focusing instead on keyword and content idea generation.
Competitor AnalysisOffers extensive tools for in-depth competitor analysis, including tracking competitors’ strategies and market positioning.Limited capabilities in direct competitor analysis, more focused on broad market trends and keyword usage.
Customer SupportProvides solid support but has some reports of challenges, especially with billing and customer service responsiveness.Basic support with priority options available in higher plans, suitable for resolving general inquiries.

6. Serpstat

Serpstat is a comprehensive SEO platform offering tools for keyword research, competitor analysis, backlink checking, and site auditing to improve online visibility. It provides valuable insights that help marketers refine their SEO and marketing strategies. Serpstat is appreciated for its depth of features and affordability, making it suitable for businesses of all sizes. It’s an excellent choice for those seeking detailed and cost-effective SEO insights.

Serpstat Pricing

PlansMonthly CostAnnual Cost
Individual Plan$59/month$50/month
Team Plan$119/month$100/month
Agency Plan$479/month$410/month

Serpstat Features

Feature/PlanIndividual
($59/mo)
Team
($119/mo)
Agency
($479/mo)
Keywords Tracking1005005,000
Keywords Updates per Month2,00010,000100,000
Search Queries per Month2,00010,00010,000
Monthly API Calls50,000250,0002,500,000
Competitor Tracking0200,0002,000,000
Reports per Month525250
Alerts per Month050500
Backlinks Analysis per Month10,00050,000500,000
Backlinks Reports per Month30,000150,0001,500,000
Pages Crawled per Month5,00025,000Unlimited
Users Included210100
Custom Reports AvailabilityUpon requestUpon requestFree trial
API AccessUpon requestUpon requestFree trial
Google Data Studio IntegrationUpon requestUpon requestFree trial
Additional Local SEO$20/location$20/locationFree trial
Support LevelStandardPriorityPriority
Maximum Concurrent Users1330
Response Time16 hoursPriorityPriority

Serpstat Pros and Cons

ProsCons
Cost-effective SEO Tool: Offers competitive solutions similar to Ahrefs, SEMrush, or MOZ at a more affordable price.Limited Advanced Features: Needs more comprehensive features like gap analysis and competing domains.
Keyword Ranking Tracker: Highly praised for its effective keyword ranking tracking capabilities.User Interface: Some users feel the graphical user interface could be improved for better usability.
Comprehensive Toolset: Includes features like website analysis, keyword rank tracking, backlink analysis, and competitor research.Price: While cost-effective, some users find the pricing plans a bit high.
Large Database: Provides a very large database of data, beneficial for extensive SEO research.Technical Report Usability: Technical reports can be complex and less user-friendly for some users.
Innovative Features: Offers unique features like AI Content Tools and keyword clustering not found in other SEO software.Overwhelming for Beginners: The abundance of tools can be daunting for new users to navigate and utilize effectively.
Speedy Support: Noted for quick and efficient customer support service.Report Loading Times: Sometimes reports take long to load, up to 10 seconds.
Versatile SEO Solutions: Effective for both organic traffic growth and detailed technical audits of websites.Popularity: Despite its capabilities, it’s less known compared to major competitors like Ahrefs and SEMrush.
Explore our list of the most reliable Serpstat alternatives.

Serpstat Vs AnswerThePublic

AspectSerpstatAnswerThePublic
Target AudienceSEO professionals, marketing teams, and agencies requiring a broad range of SEO tools, including keyword tracking and competitor analysis.Ideal for content creators, marketers, and SEO beginners looking for quick keyword variations and content ideas.
Pricing DetailsOffers plans starting at $50/month annually, which is accessible for individuals and scales up for teams and agencies with more advanced needs.Offers affordable plans starting at $4/month, with a lifetime purchase option, making it accessible for individuals and small teams.
Keyword ResearchProvides extensive keyword research tools, updates, and tracking capabilities, suitable for comprehensive SEO campaigns.Specializes in generating keyword ideas and visualizations to spark content creation but lacks deep analytical tools.
Content OptimizationFeatures tools for content grading and optimization but with a stronger focus on overall SEO enhancements.Focuses primarily on keyword discovery and content ideation rather than direct content optimization features.
Backlink AnalysisIncludes detailed backlink analysis and reporting, crucial for SEO strategies and link-building efforts.Does not include backlink analysis features, focusing instead on keyword and content idea generation.
Competitor AnalysisProvides competitor tracking and detailed reports, helping users understand their SEO landscape and competitor strategies.Limited capabilities in direct competitor analysis, more focused on broad market trends and keyword usage.
Customer SupportKnown for quick and efficient support, especially responsive for agency and higher-tier plan users.Basic support with priority options available in higher plans, suitable for resolving general inquiries.

7. SpyFu

SpyFu excels in competitive intelligence, allowing users to view competitors’ search marketing tactics, including keywords and PPC strategies. It provides detailed insights that help businesses gain a competitive edge in digital marketing. SpyFu is essential for anyone involved in SEO and PPC, aiming to improve their advertising strategies and organic search results. It is particularly useful for marketers who need to outperform their competition.

SpyFu Pricing

PlansMonthly CostAnnual Cost
Basic Plan$39/month$33/month
Professional Plan$79/month$58/month

SpyFu Features

FeatureBasic
($39/mo)
Professional
($79/mo)
Domain Search Results10,000Unlimited
Keyword Search Results10,000Unlimited
Backlinks Searches10,000Unlimited
Competitors Results10,000Unlimited
Keyword Group Results10,000Unlimited
Domain Comparisons (Kombat)10,000Unlimited
Exports for all search resultsNoYes
Top Lists (e.g., Top PPC Spenders)NoYes
Export Advanced Sales Leads InfoNoYes
Filter Sales LeadsNoYes
Add Your Own KeywordsNoYes
Track Ad Placement & SEO RankingsNoYes
15 Years of Historical DataNoYes
Custom SEO & PPC ReportsNoYes
Custom Branded ReportsNoYes
API AccessNoYes
Multiple User AccountsNoYes
Custom Reports10 Small Domain SEO Reports30 Small Domain SEO Reports, 10 Medium Domain SEO Reports
Google Ads Advisor PPC Report10 Reports30 Reports
White LabelingNoYes

SpyFu Pros and Cons

ProsCons
Variety of Tools: Offers a wide range of tools that provide instant value to your search strategy.Confusing Interface: The user interface is not user-friendly and can be difficult to navigate.
Competitive Insight: Excels in competitor analysis, providing insights into competitors’ keyword and backlink strategies.Inaccurate Data: Occasionally, the data provided can be inaccurate or misleading.
Keyword and Ad Insights: Allows detailed tracking of organic and PPC keywords used by competitors.Limited Geographic Data: Data is only available for a limited number of countries, which can be restrictive.
Easy to Use: Users appreciate the platform’s ease of use for monitoring competitors’ activities.Lack of Search Engine Distinction: Does not differentiate between traffic from different search engines.
Customer-Focused Support: Known for excellent customer service and a user-friendly refund policy.No Trend Data for Keywords: Lacks trend data for keywords, which can be vital for strategic planning.
Historical Data Access: Provides access to competitors’ historical data, aiding long-term strategy development.Limited Free Features: The free version is very limited, pushing users to upgrade to paid plans for more comprehensive features.
Regular Updates: Continually updates and improves features based on user feedback.Monthly Data Updates: The monthly update cycle can be slow for industries where quicker updates are crucial.
Here’s a selection of the top-rated SpyFu alternatives.

SpyFu Vs AnswerThePublic

AspectSpyFuAnswerThePublic
Target AudiencePrimarily aimed at SEO and PPC professionals focusing on competitor analysis and keyword tracking.Ideal for content creators, marketers, and SEO beginners looking for quick keyword variations and content ideas.
Pricing DetailsOffers a Basic Plan at $33/month (annual) and a Professional Plan at $58/month (annual), making it accessible for smaller businesses.Offers affordable plans starting at $4/month, with a lifetime purchase option, making it accessible for individuals and small teams.
Keyword ResearchExcels in detailed keyword tracking and competitive keyword analysis.Specializes in generating keyword ideas and visualizations to spark content creation but lacks deep analytical tools.
Content OptimizationProvides tools for optimizing SEO and PPC campaigns but not specifically for content creation.Focuses primarily on keyword discovery and content ideation rather than direct content optimization features.
Backlink AnalysisOffers detailed backlink analysis as part of the competitor analysis features.Does not include backlink analysis features, focusing instead on keyword and content idea generation.
Competitor AnalysisStrong capabilities in revealing competitors’ strategies in SEO and PPC.Limited capabilities in direct competitor analysis, more focused on broad market trends and keyword usage.
Customer SupportKnown for responsive support and a customer-focused approach, helpful for troubleshooting and guidance.Basic support with priority options available in higher plans, suitable for resolving general inquiries.

8. MozPro

MozPro offers an all-in-one SEO toolset that includes site audits, keyword research, link analysis, and rank tracking to enhance online visibility. It assists users in monitoring and improving their site’s search performance with actionable recommendations. MozPro is known for its user-friendly interface and industry-standard metrics, making it accessible to both SEO novices and experts. It’s a reliable choice for anyone looking to systematically improve their SEO effectiveness.

MozPro Pricing

PlansMonthly CostAnnual Cost
Standard Plan$99/month$79/month
Medium Plan$179/month$143/month
Large Plan$299/month$239/month
Premium Plan$599/month$479/month

MozPro Features

FeatureStandard ($99/mo)Medium ($179/mo)Large ($299/mo)Premium ($599/mo)
Campaigns3102550
Keyword Rankings300 (1,200 total search results collected)1,500 (6,000 total search results collected)3,000 (12,000 total search results collected)4,500 (18,000 total search results collected)
Mobile RankingsAvailableAvailableAvailableAvailable
Pages Crawled/Week100,000 (400,000 total pages/mo.)500,000 (2 million total pages/mo.)1,250,000 (5 million total pages/mo.)2,000,000 (8 million total pages/mo.)
Performance Metrics: Tracked URLs602005001,000
Performance Metrics: On-Demand URLs/Month62050100
Speed CrawlAvailableAvailableAvailableAvailable
On-Demand Crawls/Month53060100
Keyword Queries/Month1505,00015,00030,000
Rows per Keyword Query10,00030,00050,000100,000
Keyword Lists53060100
Keywords per List1005007501,000
Competitive Research Queries5075100150
Backlink Queries/Month5,00020,00070,000100,000
Rows per Backlink Query10,00040,00050,00075,000
Link Tracking Lists13060100
Links per List1005007501,000
Rank Checker Queries/Day200200500800
On-Page Grader ReportsUnlimitedUnlimitedUnlimitedUnlimited
Scheduled ReportsUnlimitedUnlimitedUnlimitedUnlimited
Branded ReportsUnlimitedUnlimitedUnlimitedUnlimited
Report TemplatesUnlimitedUnlimitedUnlimitedUnlimited
User seats included1235
24/7 SupportIncludedIncludedIncludedIncluded

MozPro Pros and Cons

ProsCons
Effective for Website Performance Tracking: Monitors website rankings effectively.Setup and Usability Challenges: Setup can be complex with some reports of slow support response.
Exceptional UI and UX: Known for superior user interface and user experience.Some Features Lack Depth: Certain features, like social media tools, are not as robust as competitors’.
Wide Range of SEO Tools: Provides comprehensive tools for SEO audits, keyword research, and optimizations.Cost Concerns: Pricing may be prohibitive for small businesses or budget-restricted users.
Educational Content and Certifications: Offers valuable learning resources and certifications.Support Responsiveness: Some users experience slow responses and issues with site crawl features.
Reliable Campaign and Keyword Tracking: Simplifies monitoring campaigns and keyword research.Integration Limitations: Lacks direct integrations with platforms like Looker Studio.
User-Friendly Interface: Ensures a seamless user experience.Steep Learning Curve: Advanced features require significant learning to fully utilize.
Good Value: Provides extensive features at a fair price, without hidden costs.Data Accuracy Issues: Some discrepancies in data, especially compared to tools like Google Ads keyword planner.
View our guide to the leading MozPro alternatives.

MozPro Vs AnswerThePublic

AspectMozProAnswerThePublic
Target AudienceDesigned for SEO professionals and marketers seeking comprehensive SEO tools and website performance tracking.Ideal for content creators, marketers, and SEO beginners looking for quick keyword variations and content ideas.
Pricing DetailsPricing starts at $79/month annually, with multiple tiers up to $479/month for advanced features.Offers affordable plans starting at $4/month, with a lifetime purchase option, making it accessible for individuals and small teams.
Keyword ResearchOffers extensive keyword tracking and research capabilities, with tools tailored for large-scale keyword monitoring.Specializes in generating keyword ideas and visualizations to spark content creation but lacks deep analytical tools.
Content OptimizationFocuses on overall SEO performance but less on specific content optimization features.Focuses primarily on keyword discovery and content ideation rather than direct content optimization features.
Backlink AnalysisKnown for strong backlink analysis tools, allowing detailed examination of link quality and growth.Does not include backlink analysis features, focusing instead on keyword and content idea generation.
Competitor AnalysisProvides comprehensive tools for competitive research, helping users understand and outpace their competitors in SEO.Limited capabilities in direct competitor analysis, more focused on broad market trends and keyword usage.
Customer SupportOffers 24/7 support, though some users report slow response times and usability challenges.Basic support with priority options available in higher plans, suitable for resolving general inquiries.

9. SEO PowerSuite

SEO PowerSuite is a suite of desktop tools for comprehensive SEO tasks, including site audits, keyword research, backlink analysis, and rank tracking. It provides in-depth analyses and reports, essential for crafting effective SEO strategies. SEO PowerSuite is designed for SEO professionals who require robust, detailed SEO management capabilities. It’s ideal for handling complex, large-scale SEO campaigns.

SEO PowerSuite Pricing

PlansPricing
Free Plan$0/year
Professional Plan$299/year
Enterprise Plan$499/year

SEO PowerSuite Features

Features & EditionsSEO PowerSuite FreeSEO PowerSuite Professional
($299/yr)
SEO PowerSuite Enterprise
($499/yr)
Data import in TXT/CSV
Saving projects with historyUnlimitedUnlimited
Safe query processing (CAPTCHA-free)
Scheduled SEO tasks
Copying data to clipboard
SEO PowerSuite Cloud storage20 projects400 projects / 4,000 reports
Dropbox integration
Data export in CSV, SQL, HTML, XML
Rank tracking in 400+ search engines
Competitor rank tracking1 competitor5 competitors10 competitors
Local, Mobile, Universal Search rankings
20 integrated keyword research tools
Keyword analysis
Adjustable rank checking depth
Google Penalty Checker
Organic visits (including “Not provided” traffic)
Site crawling & auditing1/3 pagesUnlimitedUnlimited
Sitemap generator1/3 pages
Robots.txt generator1/3 pages
Content auditing
In-app content editorno export
As-you-type SEO recommendations
Top 10 competitors strategy drilldown
Backlink research & analysis1,100 links per projectUnlimitedUnlimited
Exclusive access to WebMeUp link index
Backlinks from Google Search Console & Analytics
Link penalty risk audit
Disavow file generator
Backlink profile comparison2 sites6 sites11 sites
10 link prospecting methods
In-built email client for outreach
Email templates with variables for bulk outreach
Link verification & management
Customizable SEO reportsIn-appIn-app
Printing reportsWith watermarks
Saving and emailing reports in PDF/HTML
One-click sharing via direct link
Scheduled reporting and delivery

SEO PowerSuite Pros and Cons

ProsCons
Cost-Effective: Offers significant functionality at a competitive price.Desktop-Based: Requires installation on a PC, which can slow down processes compared to cloud solutions.
Comprehensive Toolset: Includes tools like Link Assistant and Spyglass for all-around SEO management.Steep Learning Curve: Comprehensive features require time to master.
User-Friendly: The interface is intuitive, suitable for both beginners and professionals.Export Limitations: Some plans do not allow report exporting, limiting usability.
Unlimited Keyword Tracking: Users appreciate the ability to monitor numerous keywords without restrictions.Multiple Setups Needed: Managing projects across different modules can be cumbersome.
Responsive Support: Customer service is quick to respond, typically within 24 hours.Slow Update Process: Downloading updates can be time-consuming.
Comprehensive Functionality: From site audits to backlink analysis, the suite covers all SEO needs.Captcha Interruptions: Occasional captchas can disrupt workflow and require manual input.
Regular Updates: Ensures the latest features and tools are always available.No Cloud Option: Lack of a cloud version restricts access and convenience for team collaboration and mobile access.
Discover our top picks of effective SEO PowerSuite alternatives.

SEO PowerSuite Vs AnswerThePublic

AspectSEO PowerSuiteAnswerThePublic
Target AudienceDesigned for SEO professionals and agencies needing desktop-based, comprehensive SEO tools.Ideal for content creators, marketers, and SEO beginners looking for quick keyword variations and content ideas.
Pricing DetailsOffers a free plan and paid plans starting at $299/year, making it a cost-effective solution for advanced SEO capabilities.Offers affordable plans starting at $4/month, with a lifetime purchase option, making it accessible for individuals and small teams.
Keyword ResearchProvides robust keyword research and tracking capabilities, integrated with other SEO functionalities.Specializes in generating keyword ideas and visualizations to spark content creation but lacks deep analytical tools.
Content OptimizationIncludes an in-app content editor and SEO recommendations but lacks advanced AI-driven content optimization tools.Focuses primarily on keyword discovery and content ideation rather than direct content optimization features.
Backlink AnalysisStrong backlink research and analysis features, including link auditing and management tools.Does not include backlink analysis features, focusing instead on keyword and content idea generation.
Competitor AnalysisOffers detailed competitor analysis tools, allowing users to track and analyze competitors’ strategies extensively.Limited capabilities in direct competitor analysis, more focused on broad market trends and keyword usage.
Customer SupportKnown for responsive customer support, typically responding within 24 hours, and providing comprehensive help.Basic support with priority options available in higher plans, suitable for resolving general inquiries.

10. SE Ranking

SE Ranking offers a full suite of SEO tools, including keyword research, competitor analysis, and website audits. It tracks keyword rankings and monitors changes in search performance, providing insights to refine SEO strategies. SE Ranking’s tools cater to both SEO beginners and experienced marketers, making it a versatile option for businesses of all sizes. It’s great for anyone looking for an all-in-one solution for ongoing search engine optimization.

SE Ranking Pricing

PlansMonthly CostAnnual Cost
Essential Plan$55/month$44/month
Pro Plan$109/month$87.20/month
Business Plan$239/month$191.20/month

SE Ranking Features

FeatureEssential
($55/mo)
Pro
($109/mo)
Business
($239/mo)
Projects10UnlimitedUnlimited
Manager Seats135
Additional Manager Seats+$20 per seat+$20 per seat+$20 per seat
Competitors per Project51020
Rank Tracker – Keywords7502,0005,000
Rank Tracker – Check FrequencyDailyDailyDaily
Search Engines (Targets)100100100
Visibility Rating, SERP Competitors, Share of VoiceIncludedIncludedIncluded
Website Audit – Pages per Account100,000250,000700,000
Website Audit – Pages per Project15,00040,00080,000
Page Changes Monitor100250
On-Page Checker and SERP Analyzer20 pages/month30 pages/month100 pages/month
Keywords for SERP Analysis per Month201001,000
Backlink Checker and Monitor17,500 backlinks monitored30,000 backlinks monitored90,000 backlinks monitored
Domains for Backlink Analysis per Day50100300
Backlink Gap Analyzer – Backlinks per Report10,00030,000100,000
Competitive and Keyword Research – Reports per Day1005,00010,000
Rows per Export1,00050,000100,000
Paid and Orgabnic Keywords ResearchIncludedIncludedIncluded
Historical Data on Keywords/Domains3 previous monthsAny available month
Lists in Keyword Manager per Account60UnlimitedUnlimited
Keywords in Keyword Manager per Account30,00050,000120,000
SEO Reporting – Scheduled Reports52050
SEO Reporting – Report TemplatesUnlimitedUnlimitedUnlimited
Content Editor15 articles/mo30 articles/mo120 articles/mo
AI Writer25,000 AI Words50,000 AI Words250,000 AI Words
Plagiarism Checker3 checks5 checks10 checks
SupportPriority supportPriority supportPriority support, Account manager, Team training (4h-8h), Onboarding call

SE Ranking Pros and Cons

ProsCons
Comprehensive SEO Tools: Provides extensive tools for SEO performance monitoring and auditing.Slow Support: Online chat support has slowed down since the introduction of an AI bot.
Intuitive Design: User-friendly interface makes it easy for both new and experienced users.Limited Features: Some users find the keyword research and social media tracking capabilities less comprehensive than competitors.
Affordable Pricing: Offers good value, especially for small businesses and startups.Search Trends: Users miss the ability to view search volume trends for keywords.
Easy Integration: Seamlessly integrates with platforms like Google Search Console and Looker Studio.Complex Reporting: Some reports are complicated and could be more user-friendly.
No Credit Card Required for Trial: Allows new users to try features without financial commitment.Incomplete Data: Occasionally, some data points are missing, requiring users to seek information elsewhere.
Local SEO Features: Effective for managing local SEO efforts, including listings and evaluations on various platforms.Feature Removals: Users are dissatisfied with the removal of certain useful features.
Regular Updates: Continuously improves and adds new features based on user feedback.General Loading Speed: Some users report slow loading times across the platform.
Check out our curated list of the best SE Ranking alternatives.

SE Ranking Vs AnswerThePublic

AspectSE RankingAnswerThePublic
Target AudienceAimed at SEO professionals, agencies, and businesses needing a comprehensive suite of SEO tools for performance monitoring and site auditing.Ideal for content creators, marketers, and SEO beginners looking for quick keyword variations and content ideas.
Pricing DetailsOffers a range of plans starting at $44/month annually, providing flexibility and affordability for various business sizes.Offers affordable plans starting at $4/month, with a lifetime purchase option, making it accessible for individuals and small teams.
Keyword ResearchOffers extensive keyword research tools, tracking, and analysis, suitable for detailed SEO campaigns.Specializes in generating keyword ideas and visualizations to spark content creation but lacks deep analytical tools.
Content OptimizationIncludes tools for on-page optimization and content editing.Focuses primarily on keyword discovery and content ideation rather than direct content optimization features.
Backlink AnalysisProvides comprehensive backlink monitoring and analysis, essential for understanding and improving link profiles.Does not include backlink analysis features, focusing instead on keyword and content idea generation.
Competitor AnalysisIncludes competitor tracking and analysis tools, helping users benchmark and strategize against competitors.Limited capabilities in direct competitor analysis, more focused on broad market trends and keyword usage.
Customer SupportOffers priority support with additional benefits like account management and team training in higher plans.Basic support with priority options available in higher plans, suitable for resolving general inquiries.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins