ActiveCampaign Alternatives: Discover 10 Solutions to Elevate Your Marketing

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Here’s a guide to the top 10 alternatives to ActiveCampaign for email marketing. We’ve pinpointed the premier tools for three groups: startups on a tight budget, companies seeking a comprehensive email marketing platform, and adept email marketers.

Our method: how we identified the best:

  • We collated common advantages and disadvantages from user reviews on sites like G2, Capterra, and TrustRadius.
  • We analyzed the features, costs, and pros and cons to find the most suitable tool for each need.
  • Crafted comparison charts to make it easier for you to independently compare the tools.

Zoom in: the top three ActiveCampaign alternatives.

SoftwareTarget AudiencePrice
Mailer LiteBest Value Pricing: Offers free sending of up to 12,000 emails per month. Premium plans are as affordable as $10 monthly.From $10/mo
GetResponseBest Marketing Suite: Conduct email campaigns, webinars, and build landing pages with a single platform. Begin with as little as $19 a month.From $19/mo
Convert KitBest For Advanced Marketers: A standout choice for seasoned email marketing professionals. Plans start at $15 a month.From $15/mo

Zoom out: an in-depth review of the top 10 alternatives to ActiveCampaign.

1. Mailer Lite

Mailer Lite offers an intuitive email marketing solution designed for small businesses and freelancers, emphasizing affordability and ease of use. It provides a suite of features such as email automation, landing pages, and a drag-and-drop editor, all aimed at simplifying the email marketing process. The platform also offers robust analytics to help users understand their campaign performance. Mailer Lite is ideal for those new to email marketing seeking a straightforward, cost-effective tool.

Mailer Lite Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Growing Business Plan$10/month$9/month
Advanced Plan$20/month$18/month
Enterprise PlanNot statedNot stated

Mailer Lite Features

Features / PlanAdvanced
($20/mo)
Growing Business
($10/mo)
Free
SubscribersUp to 500Up to 500Up to 1,000
Monthly Email SendsUnlimitedUnlimited12,000
SeatsUnlimited3 seats1 seat
Custom User Permissions
AudiencesUnlimitedUnlimitedUnlimited
WebsitesUnlimitedUnlimitedLimited to 1
Landing PagesUnlimitedUnlimitedLimited to 10
Forms and Pop-upsUnlimitedUnlimitedUnlimited
Segmentation and TagsUnlimitedUnlimitedUnlimited
Newsletter EditorDrag & DropDrag & DropDrag & Drop
Email AutomationBuilder includedBuilder includedBuilder included
Automation TemplatesLimitedLimited
Automation Steps100100100
Website FeaturesUnlimited websites, Limited blogsUnlimited websites, Limited blogsOne website, Limited blogs
E-commerce Integrations
A/B Testing
SupportKnowledge base, 24/7 Priority Email & ChatKnowledge base, 24/7 Priority Email & Chat (up to 30 days)Knowledge base, Email support (up to 30 days)

Mailer Lite Pros and Cons

ProsCons
Easy to Use: The platform is user-friendly, simplifying campaign tasks.Difficult Migration: Switching to its newer interface poses problems for some.
Fast Support Response: Issues are quickly addressed by the support team.Pricing Concerns: There have been worries about recent price increases.
Feature-Rich Free Version: Ideal for small businesses and startups, offering many features at no cost.Basic Plan Limitations: Those on the free plan have limited customization options.
Included Automations in Free Plan: Automation tools are available for free, enhancing value.Campaign Delivery Delays: Some have experienced slow campaign dispatch.
Simplified Interface: Navigation and operations are made easy with a clear design.Problems with Hard Bounces: Hard bounces, especially with Hotmail/Outlook, are more frequent.
Extensive Tutorials: A broad range of educational content is provided.Email Sending Issues: Instances of emails jamming or duplicating have been reported.
Efficient Email Reach: Notable for its low spam rates, ensuring emails are more likely to be seen.Complicated Refund Process: The procedure for refunds, particularly for yearly subscriptions, is seen as complex.
Considering alternatives to MailerLite might reveal platforms more suited to your preferences.

Mailer Lite Vs ActiveCampaign

VariableMailer LiteActiveCampaign
PricingPlans start at $10/month for Growing Business with up to 500 subscribers.Plans start at $39/month for Lite with basic features.
Delivery Rate74.90% delivered to inbox.80.88% delivered to inbox.
Spam Complaint ManagementOffers features to minimize spam complaints, likely through best practices and user education.Offers advanced tools and best practices for minimizing spam complaints and improving sender reputation.
AutomationEmail automation builder included across all plans, with advanced automation templates available in higher plans.Comprehensive automation options across all plans, including sophisticated email and marketing automation features.
Segmentation and PersonalizationOffers unlimited segmentation and tags, with personalization options in email campaigns.Offers advanced segmentation and personalization options, especially in higher-tier plans.
Template CustomizationDrag & drop newsletter editor available across all plans, emphasizing ease of use and customization.Drag & drop email designer available in all plans, with varying levels of customization.
Customer Support ChannelsKnowledge base and 24/7 priority email & chat support for Advanced plan; limited support for Free plan.Email support for Lite; higher-tier plans include phone support and personalized support options.
Customer SatisfactionSimplicity and affordability of Mailer Lite are often highlighted by its users.Generally high satisfaction, particularly praised for its automation capabilities and customer service.
Visit Mailer Lite

2. GetResponse

GetResponse is a comprehensive marketing platform offering email marketing, automation, webinars, and landing pages designed to help businesses grow their audience and increase sales. It stands out for its advanced automation features that allow for the creation of complex, triggered campaigns based on user behavior. GetResponse is also known for its conversion-focused tools, including optimized landing pages and webinar hosting capabilities.

GetResponse Pricing

PlansMonthly CostAnnual Cost
Email Marketing Plan$19/month$15.6/month
Marketing Automation Plan$59/month$48.4/month
Ecommerce Marketing Plan$119/month$97.6/month
GetResponse Max Plan$1099/month$1099/month

GetResponse Features

Feature / PlanEmail Marketing
($19/mo)
Marketing Automation
($59/mo)
Ecommerce Marketing
($119/mo)
GetResponse Max
($1099/mo)
Monthly Email SendsUnlimitedUnlimitedUnlimitedUnlimited
AI Email Generator
Visual Email Editor
Custom DKIM
Inbox Preview
A/B Testing
Ecommerce Tracking
Automation Templates
Abandoned Cart Trigger
SMS Marketing Automation
Number of Users135Unlimited
Website Builder
Bandwidth10GBUnlimitedUnlimitedUnlimited
Number of Active Websites15510
Landing PagesUnlimitedUnlimitedUnlimitedUnlimited
Stores and Products Center
Webinars(100 attendees)(300 attendees)(up to 1000 attendees)
Web Push NotificationLimitedUnlimitedUnlimited
GetResponse Chats1 seat3 seats5 seats500 seats
Conversion Funnels
SMS Marketing
Analytics and ReportingAdvancedAdvancedAdvancedAdvanced
IntegrationsExtendedExtendedExtendedExtended
Mobile Apps

GetResponse Pros and Cons

ProsCons
User-Friendly: Widely recognized for its easy-to-understand interface, fitting for all levels.Template Customization Limits: There’s a demand for more flexibility in altering templates.
Efficient Support: The help desk responds swiftly and effectively, with consistent praise.Cost Concerns: As the number of subscribers increases, the expenses can become a burden for smaller entities.
Broad Tool Range: It boasts a comprehensive toolkit for complete email campaign management.Complex Feature Learning: Getting a grip on intricate functionalities such as automation takes effort.
Variety in Templates: Offers a rich selection of modern templates for emails and landing pages.Need for Better Integration: Users call for improved compatibility with other services, like HubSpot.
Quick Performance Insights: Immediate access to vital metrics aids in evaluating campaign effectiveness.Advanced Reporting Wanted: There’s a call for deeper, more tailor-made reporting capabilities.
Attractive Pricing Model: Its cost structure is designed to cater to various business sizes.Simpler Interface Requested: Suggestions have been made to refine the interface for smoother operation.
Plenty of Learning Materials: Features an extensive library of instructional content to enhance user experience.No Contact Limit Warnings: The lack of notifications for nearing contact capacity complicates budget management.
Looking into alternatives to GetResponse could unveil services that align more closely with specific needs.

GetResponse Vs ActiveCampaign

VariableGetResponseActiveCampaign
PricingPlans start at $19/month for 1,000 contacts on the monthly plan and $15.60/month on the annual plan.Plans start at $39/month for Lite with basic features.
Delivery Rate82.71% delivered to inbox.80.88% delivered to inbox.
Spam Complaint ManagementActive management and tools to minimize spam complaints.Offers advanced tools and best practices for minimizing spam complaints and improving sender reputation.
AutomationComprehensive automation workflows, including autoresponders and triggered emails.Comprehensive automation options across all plans, including sophisticated email and marketing automation features.
Segmentation and PersonalizationAdvanced segmentation with personalized content options based on user data.Offers advanced segmentation and personalization options, especially in higher-tier plans.
Template CustomizationWide range of customizable templates for various needs.Drag & drop email designer available in all plans, with varying levels of customization.
Customer Support ChannelsOffers live chat, email support, and extensive knowledge base.Email support for Lite; higher-tier plans include phone support and personalized support options.
Customer SatisfactionGenerally high satisfaction, praised for automation and ease of use.Generally high satisfaction, particularly praised for its automation capabilities and customer service.
Visit GetResponse

3. Convert Kit

ConvertKit focuses on providing digital creators and entrepreneurs with the tools they need to grow their audience and monetize their craft. It features email automation, customizable sign-up forms, and direct integration with e-commerce platforms to facilitate sales. Convert Kit is known for its simplicity, high deliverability rates, and support for creators looking to establish a direct relationship with their audience. ConvertKit is particularly favored by bloggers, podcasters, and online course creators.

Convert Kit Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Creator Plan$15/month$9/month
Creator Pro Plan$29/month$25/month

Convert Kit Features

Feature / PlanFreeCreator
($15/mo)
Creator Pro
($29/mo)
Landing PagesUnlimitedUnlimitedUnlimited
FormsUnlimitedUnlimitedUnlimited
BroadcastsUnlimitedUnlimitedUnlimited
Audience Tagging and Segmentation
Sell Digital Products & Subscriptions
SupportCommunity supportLive chat & email supportPriority live chat & email support
RecommendationsFree and paid recommendationsFree and paid recommendations
Migration SupportFree migration from another toolFree migration from another tool
Automated Email Sequences
Visual Automation Builders
Third-party Integrations
Team MembersOne additional team memberUnlimited team members
Newsletter Referral System
Subscriber Scoring
Advanced Reporting

Convert Kit Pros and Cons

ProsCons
Easy-to-Learn Interface: ConvertKit is renowned for its straightforward design, perfect for beginners.High Pricing: The cost of using ConvertKit can become a burden as the mailing list grows.
Advanced Automations: It offers comprehensive automation and tagging options.Challenges for Beginners: The complexity of its features might overwhelm newcomers.
Customizable Emails: Allows for personalized email sequences through custom fields.Basic Sign-Up Options: The sign-up forms are criticized for lacking customization.
Exceptional Support: The customer support receives accolades for its helpfulness.Demand for More Data: Users are asking for more detailed analytics on their campaigns.
Segmentation Made Simple: Provides user-friendly tools for targeted communication.Sporadic Bugs: There are occasional reports of minor technical issues, though they tend to be quickly fixed.
Straightforward Landing Pages: Streamlines the process of setting up landing pages.Fewer Design Options: Users desire more variety in landing page templates.
Focused Subscriber Management: Facilitates effective subscriber segmentation with tagging.Integration Challenges: Integrating ConvertKit with other software can require extra steps without Zapier.
Looking for ConvertKit alternatives may uncover platforms with better features.

Convert Kit Vs ActiveCampaign

VariableConvert KitActiveCampaign
PricingFree plan available; Creator plan starts at $15/month for up to 1,000 subscribers.Plans start at $39/month for Lite with basic features.
Delivery Rate76.26% delivered to inbox.80.88% delivered to inbox.
Spam Complaint ManagementOffers tools and guidance to minimize spam complaints and improve deliverability.Offers advanced tools and best practices for minimizing spam complaints and improving sender reputation.
AutomationEmail automation with a focus on simplicity and effectiveness for creators.Comprehensive automation options across all plans, including sophisticated email and marketing automation features.
Segmentation and PersonalizationAdvanced segmentation and personalization options are available, catering to creators’ needs.Offers advanced segmentation and personalization options, especially in higher-tier plans.
Template CustomizationFocuses on simplicity with customizable templates suitable for a wide range of uses, especially for creators.Drag & drop email designer available in all plans, with varying levels of customization.
Customer Support ChannelsCommunity support for Free plan; live chat and email support for paid plans.Email support for Lite; higher-tier plans include phone support and personalized support options.
Customer SatisfactionGenerally high, with users praising its ease of use and support for creators.Generally high satisfaction, particularly praised for its automation capabilities and customer service.
Visit Convert Kit

4. Brevo

Brevo is a newer email marketing platform that prioritizes automation and user-friendliness to help businesses streamline their marketing efforts. With features like easy campaign creation, audience segmentation, and effective automation workflows, Brevo aims to make email marketing efficient and accessible for all business sizes. The platform is characterized by its quick setup and responsive customer support, making it a good option for businesses seeking a simple yet effective email marketing solution.

Brevo Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Starter Plan$25/month$22/month
Business Plan$65/month$58/month
BrevoPlus PlanCustom PriceCustom Price

Brevo Features

Feature / PlanFreeStarter
($25/mo)
Business
($65/mo)
BrevoPlus
(Custom Price)
ContactsUnlimitedUnlimitedUnlimitedUnlimited
Daily Email Limit300 emails/dayNo daily sending limitNo daily sending limitNo daily sending limit
Monthly Email VolumeFrom 20k emails/monthFrom 20k emails/monthFrom 20k emails/month
Brevo BrandingNo Brevo logo (add-on)No Brevo logo (add-on)No Brevo logo (add-on)
Reporting & AnalyticsBasic reporting & analyticsAdvanced statisticsAdvanced statistics
SupportEmail supportPhone supportPersonalized support
Marketing Automation
A/B Testing
Multi-user Access
Send Time Optimization
SecurityEnterprise-grade security
IntegrationsAdvanced integrations
Sub-account Management
OnboardingTailored onboarding
Contract TypeFlexible contract

Brevo Pros and Cons

ProsCons
User-Friendly Interface: Brevo is acclaimed for its simplicity, making email campaigns easier to manage.Frequent Technical Glitches: There are common complaints about technical issues disrupting email functionality and automation.
Comprehensive Services: It integrates email, SMS, and automation in a single platform.Unsatisfactory Support Experiences: Some users express dissatisfaction with the quality of customer service, finding it slow and not helpful.
Effective Email Templates: The platform provides a variety of templates that users find impactful.Unexpected Cost Changes: Users have voiced concerns over sudden adjustments in pricing.
Noteworthy Customer Assistance: A number of users report receiving prompt and efficient help.Issues with Account Suspension: Users are frustrated by unexplained suspensions of their accounts.
Suitable for Small E-commerce: Seen as an affordable marketing solution for small e-commerce ventures.Need for More Clarity: Calls for improved clarity and transparency in platform decisions and feedback.
Extensive Marketing Tools: Features a wide selection of marketing functionalities.Neglected Issues: Some users find their problems are not adequately resolved, affecting their use of the platform.
Easy Contact Management: The platform allows for easy organization and management of subscriber lists.Challenges with Refunds: Users report difficulties in obtaining refunds, affecting trust.
Exploring alternatives to Brevo could provide better options.

Brevo Vs ActiveCampaign

VariableBrevoActiveCampaign
PricingPlans start at $25/month for Starter with no daily sending limit and from 20k emails/month.Plans start at $39/month for Lite with basic features.
Delivery Rate75.07% delivered to inbox.80.88% delivered to inbox.
Spam Complaint ManagementOffering of advanced features in higher plans may include tools to minimize spam complaints.Offers advanced tools and best practices for minimizing spam complaints and improving sender reputation.
AutomationMarketing automation available in Business and BrevoPlus plans.Comprehensive automation options across all plans, including sophisticated email and marketing automation features.
Segmentation and PersonalizationAdvanced plans likely offer sophisticated segmentation and personalization capabilities.Offers advanced segmentation and personalization options, especially in higher-tier plans.
Template CustomizationFocus on marketing automation and A/B testing.Drag & drop email designer available in all plans, with varying levels of customization.
Customer Support ChannelsEmail support for Starter, phone support for Business, and personalized support for BrevoPlus.Email support for Lite; higher-tier plans include phone support and personalized support options.
Customer SatisfactionNot directly mentioned, but the tiered offering suggests a tailored approach to meeting customer needs.Generally high satisfaction, particularly praised for its automation capabilities and customer service.
Visit Brevo

5. Campaign Monitor

Campaign Monitor offers a design-focused email marketing solution with an array of beautifully designed templates and a user-friendly drag-and-drop editor. It caters to businesses that prioritize the visual appeal of their emails, providing tools for personalization, automation, and segmentation. Campaign Monitor is appreciated for its high-quality customer support and emphasis on creating engaging, visually appealing email campaigns.

Campaign Monitor Pricing

PlansMonthly Cost
Lite Plan$11/month
Essentials Plan$19/month
Premier Plan$149/month

Campaign Monitor Features

Feature / PlanLite
($11/mo)
Essentials
($19/mo)
Premier
($149/mo)
Email2,500UnlimitedUnlimited
SMSContact the sales teamContact the sales teamContact the sales team
Multiple UsersUnlimitedUnlimitedUnlimited
User Roles & Permissions
Two Factor Authentication
Drag-and-Drop Builder
Customizable Template Library
Custom Coded Templates
Branded Templates
Segmentation ToolsAdvanced engagement segments
Signup Forms
Mobile Optimization Tools
A/B Testing
Real-time Reporting Analytics
Automated EmailsLimitedUnlimitedUnlimited
Transactional Emails
Dynamic Content
Send Time Optimization
Email SupportPriorityPremier
Phone Support
Deliverability Support
API Access
E-commerce Integrations
CRM Integrations
Tiered Account Setup
Client Dashboard
Private Labeling
Template Sharing
Automation Sharing

Campaign Monitor Pros and Cons

ProsCons
Simple Interface: Recognized for its straightforward design, suitable for users at all levels.Cost Concerns: Seen as expensive, especially for larger operations.
Wide Template Selection: Offers a variety of easily adjustable email templates.Design Customization Restrictions: Limited ability to alter specific elements, like backgrounds.
Quick Automations: Facilitates efficient scheduling of emails based on user interactions.Organizational File Challenges: The absence of a structured file organization system complicates file access.
Detailed Tracking Tools: Provides detailed analytics for improving email campaign strategies.Social Sharing Limitations: The platform does not offer straightforward social media sharing features.
Effortless Platform Integration: Easily integrates with major platforms to streamline marketing efforts.Editing Conflicts: Simultaneous editing by multiple users can lead to operational disruptions.
Bulk Email Capability: Efficiently manages sending emails to extensive lists without issues.Targeting Limitations: A noted reduction in the options for targeted, behavior-based segmentation.
Intuitive Editor: Email customization is made easy with a drag-and-drop interface.Support Response Times: There is feedback suggesting the need for quicker customer support.
Discovering alternatives to Campaign Monitor may provide better features and capabilities.

Campaign Monitor Vs ActiveCampaign

VariableCampaign MonitorActiveCampaign
PricingPlans start at $11/month for Lite with email sending limits.Plans start at $39/month for Lite with basic features.
Delivery Rate79.72% delivered to inbox.80.88% delivered to inbox.
Spam Complaint ManagementProvides tools and resources aimed at minimizing spam complaints and maintaining sender reputation.Offers advanced tools and best practices for minimizing spam complaints and improving sender reputation.
AutomationLimited automated emails in Lite plan, with unlimited automation in Essentials and Premier plans.Comprehensive automation options across all plans, including sophisticated email and marketing automation features.
Segmentation and PersonalizationAdvanced segmentation tools, especially in the Premier plan with engagement segments.Offers advanced segmentation and personalization options, especially in higher-tier plans.
Template CustomizationComprehensive customizable template library, including custom coded and branded templates.Drag & drop email designer available in all plans, with varying levels of customization.
Customer Support ChannelsEmail support across all plans, with priority and premier phone support in higher-tier plans.Email support for Lite; higher-tier plans include phone support and personalized support options.
Customer SatisfactionKnown for its design-focused approach and user-friendly platform, often praised by users.Generally high satisfaction, particularly praised for its automation capabilities and customer service.
Visit Campaign Monitor

6. Mailchimp

Mailchimp is a popular email marketing service known for its broad feature set that accommodates businesses of any size. It offers email automation, A/B testing, detailed analytics, and an expansive integration ecosystem. Mailchimp’s strengths lie in its versatile marketing platform, ease of use, and comprehensive learning resources. It’s an excellent choice for businesses seeking a full-featured marketing solution that scales with their growth.

Mailchimp Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Essentials Plan$13/month$6.50/month
Standard Plan$20/month$10/month
Premium Plan$350/month$175/month

Mailchimp Features

Feature / PlanFreeEssentials
($13/mo)
Standard
($20/mo)
Premium
($350/mo)
Subscribers50050050010,000
Monthly Email Sends1,0005,0006,000150,000
Automated Customer JourneysNot includedUp to 4 journey pointsUp to 200 journey pointsUp to 200 journey points
Generative AI FeaturesNot includedNot includedBetaBeta
Campaign ManagerNot includedNot includedIncludedIncluded
Premium Migration ServicesNot includedNot includedNot includedContact Sales
Users1 Seat3 Seats5 SeatsUnlimited
Audiences1 Audience3 Audiences5 AudiencesUnlimited
Role-based AccessNot included2 Roles4 Roles5 Roles
Customer SupportEmail support for first 30 days24/7 Email & Chat Support24/7 Email & Chat SupportPhone & Priority Support
IntegrationsIncludedIncludedIncludedIncluded
Personalized OnboardingNot includedNot included1 Session4 Sessions
Forms & Landing PagesIncludedIncludedIncludedIncluded
Pre-built Email TemplatesLimitedIncludedIncludedIncluded
Creative AssistantLimitedLimitedIncludedIncluded
Email SchedulingNot includedIncludedIncludedIncluded
Remove Mailchimp BrandingNot includedIncludedIncludedIncluded
Custom-Coded TemplatesNot includedNot includedIncludedIncluded
Dynamic ContentNot includedNot includedIncludedIncluded
Predictive SegmentationNot includedNot includedIncludedIncluded
Advanced SegmentationNot includedNot includedIncludedIncluded
Behavioral TargetingNot includedNot includedIncludedIncluded
Reporting & AnalyticsLimitedLimitedIncludedIncluded
A/B TestingNot includedIncludedIncludedIncluded
Send Time OptimizationNot includedNot includedIncludedIncluded
Content OptimizerNot includedNot includedIncludedIncluded
Multivariate TestingNot includedNot includedIncludedIncluded
Comparative ReportingNot includedNot includedIncludedIncluded

Mailchimp Pros and Cons

ProsCons
Straightforward Use: Mailchimp’s interface is user-friendly, perfect for newcomers.Limited Advanced Features: Lacks complex features like in-depth sales funnel management.
No-Cost Initial Plan: Offers free access for up to 2,000 subscribers, ideal for small businesses.Primary English Support: Primarily English support may exclude non-English speakers.
Varied Design Options: A broad array of templates for emails and landing pages is available.Price Increases: The price escalates as the subscriber count grows.
In-Depth Campaign Insights: Provides thorough analytics for evaluating email campaign success.Spam Filtering Issues: There’s a possibility of emails being marked as spam, affecting visibility.
Extensive Compatibility: Integrates with a wide range of platforms and CRM systems.Customization Restrictions: The customization options might not suffice for unique needs.
Prompt Support Response: The customer support is renowned for its quick and helpful service.Interface Usability Issues: Updates to the interface may lead to usability complications.
Free Automation Tools: Automation features are included even in the free plan.Discontinued Integrations: Some users face challenges due to the end of specific integrations, such as with Shopify.
Exploring alternatives to Mailchimp might provide more specific features.

Mailchimp Vs ActiveCampaign

VariableMailchimpActiveCampaign
PricingPlans start at $13/month for 500 contacts.Plans start at $39/month for Lite with basic features.
Delivery Rate75.77% delivered to inbox.80.88% delivered to inbox.
Spam Complaint ManagementProvides resources and tools to reduce spam complaints and improve sender reputation.Offers advanced tools and best practices for minimizing spam complaints and improving sender reputation.
AutomationAdvanced automation options, with customer journey mapping and event-based triggers.Comprehensive automation options across all plans, including sophisticated email and marketing automation features.
Segmentation and PersonalizationDeep segmentation capabilities, allowing dynamic content and personalized emails.Offers advanced segmentation and personalization options, especially in higher-tier plans.
Template CustomizationExtensive library of customizable email templates.Drag & drop email designer available in all plans, with varying levels of customization.
Customer Support ChannelsLive chat, email support for all users, and phone support for premium accounts.Email support for Lite; higher-tier plans include phone support and personalized support options.
Customer SatisfactionHigh satisfaction, especially with user interface and extensive features.Generally high satisfaction, particularly praised for its automation capabilities and customer service.
Visit Mailchimp

7. Mailjet

Mailjet is an email service provider focused on simplifying email delivery for marketing and transactional emails. It offers a collaborative email editor, real-time analytics, and advanced segmentation options. Mailjet is designed to help teams work together efficiently on email campaigns, with features that facilitate collaboration and ensure high deliverability. This platform is suitable for businesses of all sizes looking for a reliable and team-friendly email marketing solution.

Mailjet Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Essential Plan$15/month$13.50/month
Premium Plan$25/month$22.50/month
Custom PlanUpon RequestUpon Request

Mailjet Features

Feature / PlanFreeEssential
($15/mo)
Premium
($25/mo)
Custom
Monthly Emails6,00015,00015,000
Daily Sending Limit200 emails/dayNo daily sending limitNo daily sending limit
Contacts1,500UnlimitedUnlimitedUnlimited
Customer SupportOnlinePriority, Chat and Phone (For 50k+ plans)Dedicated Technical Account Manager
Mailjet LogoRemovedRemovedRemoved
Email Previews per Month50100Custom number
Email Address ValidationsIncluded1,000 included (For 100k+ plans)Custom number
Segmentation
Sub-accounts1Up to 10 upon requestCustom number
Advanced Statistics
Marketing Automation
Dynamic Content
A/B Testing
Multi-user Access and Role Management
Real-time Collaboration on Templates
Locked and Linked Sections
Dedicated IPCustom IP strategy
Single Sign-On (SSO)
Additional FeaturesBasic statistics, Advanced email editorAI Copy & Subject Line Generator, Form BuilderReal-time collaboration, Locked sectionsComprehensive onboarding, Blocklist monitoring, Strategic consulting

Mailjet Pros and Cons

ProsCons
Mailgun Integration: Seamlessly integrates with Mailgun for enhanced email functionality.Navigational Difficulties: The complexity of the interface complicates email management for users.
Broad Service Range: Includes comprehensive options like analytics and audience segmentation.Workflow Limitations: Offers a limited set of triggers and conditions for workflow customization.
Cost-Effective: Attractive for its affordability, especially to startups.Challenges with Downgrading: Users encounter obstacles when switching to the free plan.
Intuitive Layout: Known for its straightforward and easy-to-navigate design.Campaign Archiving Issues: Difficulties in deleting outdated campaigns hinder data organization.
Reliable Analytics: Delivers dependable insights for campaign tracking.Limited Template Variety: A call for more modern and diverse email templates.
Streamlined Automation: Equipped with automation features to facilitate email campaign management.Variable Customer Support: Support quality fluctuates, affecting overall satisfaction.
Simple SMTP/API Integration: Easy setup for transactional email integration.Pricing Model Concerns: Some users find the pricing and limitations of the free plan restrictive.
Considering Mailjet alternatives could reveal platforms with features more tailored to your requirements.

Mailjet Vs ActiveCampaign

VariableMailjetActiveCampaign
PricingPaid plans start at $15/month for Essential with 15,000 monthly emails.Plans start at $39/month for Lite with basic features.
Delivery Rate78.67% delivered to inbox.80.88% delivered to inbox.
Spam Complaint ManagementProvides features to optimize email delivery and compliance.Offers advanced tools and best practices for minimizing spam complaints and improving sender reputation.
AutomationMarketing automation features available in the Premium plan, focusing on personalized customer journeys.Comprehensive automation options across all plans, including sophisticated email and marketing automation features.
Segmentation and PersonalizationSegmentation features start in the Essential plan, with advanced personalization available in Premium.Offers advanced segmentation and personalization options, especially in higher-tier plans.
Template CustomizationAdvanced email editor and real-time collaboration on templates available, emphasizing customization.Drag & drop email designer available in all plans, with varying levels of customization.
Customer Support ChannelsOnline support for Essential; Priority, chat, and phone support for Premium plans with 50k+ emails.Email support for Lite; higher-tier plans include phone support and personalized support options.
Customer SatisfactionHigh satisfaction, Mailjet is known for its user-friendly interface and robust feature set.Generally high satisfaction, particularly praised for its automation capabilities and customer service.
Visit Mailjet

8. Moosend

Moosend provides a powerful email marketing platform with advanced automation features and real-time analytics, all at a competitive price point. It is designed to enhance customer engagement through personalized email campaigns, easy-to-use design tools, and e-commerce integrations. Moosend’s automation capabilities allow for sophisticated customer journeys, making it ideal for businesses aiming to improve their marketing efficiency. It’s well-suited for small to medium-sized businesses looking for an affordable yet robust email marketing tool.

Moosend Pricing

PlansMonthly CostAnnual Cost
Free Plan (30 days Trial)$0/month$0/month
Pro Plan$9/month$7/month
Enterprise PlanCustom quoteCustom quote

Moosend Features

Feature / PlanFree TrialPro ($9/mo)Enterprise
SubscribersUp to 1,0000 – 500Customizable
EmailsUnlimitedUnlimitedUnlimited
Automation Workflows1xUnlimitedUnlimited
Landing Pages / Forms1x eachUnlimitedUnlimited
Transactional EmailsIncludedIncluded
SMTP ServerIncludedIncluded
Advanced FeaturesAccount Manager, Custom Reporting, SSO & SAML, Dedicated IP, Audience Discovery, File Attachments
Payment MethodNo Credit Card RequiredCredit CardCredit Card
Duration30 daysMonthly / AnnuallyCustom

Moosend Pros and Cons

ProsCons
Streamlined Campaign Creation: Moosend simplifies the setup of email campaigns.Form Customization Restrictions: There are limitations in tailoring forms to precise requirements.
Extensive Marketing Features: Provides a full suite of tools, including segmentation and landing page creation.Limited Immediate Support: Access to direct support or contact with management is minimal.
Prompt Customer Assistance: Known for its rapid and effective support.Extended Contact List Uploading: Uploading extensive contact lists can be time-consuming.
Budget-Friendly Pricing: Ideal for small to medium-sized enterprises seeking affordable options.API Functionality Gaps: The API’s tagging capabilities are seen as insufficient by some.
Quick Campaign Launch: Minimal setup is required to get campaigns running.Interface Glitches: Users occasionally encounter issues with the user interface.
Efficient Support Team: The support staff is quick to resolve queries.Demand for More Fonts: There is a desire for a broader selection of email fonts.
Effective Engagement Automations: Automations efficiently boost engagement with audiences.Simplified Email Integration Needed: The email addition process could be made more straightforward.
There are alternatives to Moosend that may reveal better features.

Moosend Vs ActiveCampaign

VariableMoosendActiveCampaign
PricingStarts at $9/month for 0 – 500 subscribers.Plans start at $39/month for Lite with basic features.
Delivery Rate77.85% delivered to inbox.80.88% delivered to inbox.
Spam Complaint ManagementMoosend offers tools and best practices for minimizing spam complaints and maintaining sender reputation.Offers advanced tools and best practices for minimizing spam complaints and improving sender reputation.
AutomationUnlimited automation workflows available from the Pro plan, including transactional emails and SMTP server access.Comprehensive automation options across all plans, including sophisticated email and marketing automation features.
Segmentation and PersonalizationAdvanced segmentation and personalization options, especially with unlimited landing pages and forms in the Pro plan.Offers advanced segmentation and personalization options, especially in higher-tier plans.
Template CustomizationProvides a range of customizable templates and design options for emails, landing pages, and forms.Drag & drop email designer available in all plans, with varying levels of customization.
Customer Support ChannelsEnhanced support options including an account manager and dedicated IP for Enterprise customers.Email support for Lite; higher-tier plans include phone support and personalized support options.
Customer SatisfactionKnown for user-friendly interface and effective automation tools, with high customer satisfaction reported.Generally high satisfaction, particularly praised for its automation capabilities and customer service.
Visit Moosend

9. Constant Contact

Constant Contact is a long-standing email marketing service that offers a wide range of features including email automation, social media integration, and event management. It’s known for its user-friendly interface, extensive library of templates, and excellent customer support. Constant Contact is designed to help small to medium-sized businesses execute effective marketing campaigns with ease. It’s a reliable choice for those seeking a comprehensive and accessible email marketing solution.

Constant Contact Pricing

PlansMonthly Cost
Lite Plan$12/month
Standard Plan$35/month
Premium Plan$80/month

Constant Contact Features

Feature / PlanLite
($12/mo)
Standard
($35/mo)
Premium
($80/mo)
Users1 user3 usersUnlimited
Storage1 GB storage10 GB storage25 GB storage
Monthly Email Sends10x your number of contacts12x your number of contacts24x your number of contacts
SupportSelf-service, live chat & phoneSelf-service, live chat & phoneSelf-service, live chat & phone
Drag & Drop Email Templates
AI Content Recommendations**
Polls & Surveys
Scheduled Email Sends
Subject Line A/B Testing
Dynamic Content in Email
ReportingReach and engagement reporting+ Drilldown reporting+ Engagement heat map
Inbox Preview$10/month add-on$10/month add-on$10/month add-on
Automated Welcome Email
Custom Automation Paths
Contact Management
Custom Segmentation
Registration Form
Payments
SMS Marketing (US Only)Starting at $10 USD/moStarting at $10 USD/moFirst 500 messages/mo included
Social MarketingPost on Facebook, Instagram, LinkedIn+ Schedule posts in advance+ Schedule posts in advance
AdsSocial media ads manager+ Google Ads Manager
Additional FeaturesMarketing campaign calendar, 300+ integrations+ Revenue reporting+ SEO recommendations

Constant Contact Pros and Cons

ProsCons
Simple to Use: Constant Contact’s design is easy to grasp, making it perfect for beginners.High Costs for Large Lists: The price increases significantly as the mailing list grows.
Varied Email Designs: A selection of drag-and-drop email templates makes creating appealing emails straightforward.Variable Customer Support: Customer support quality can differ, affecting user experience.
Extensive Marketing Tools: Supports a wide range of marketing channels, including email, social media, and SMS.Advanced Reporting Needed: There is a demand for more sophisticated analysis tools.
Advanced Automations: Utilizes AI for content generation and scheduling, easing marketing tasks.Slower Performance: Users report slow platform response times.
Immediate Analytics Access: Offers real-time insights to assess the impact of campaigns.Template Variety Lacking: A greater diversity of email templates is desired.
Seamless Application Integration: Integrates easily with various external platforms to enhance marketing efforts.Complex Event Management: Event planning features can be difficult to navigate.
Non-Opener Resend Option: Valued for its feature that targets recipients who haven’t opened emails yet.Subscription Model Issues: The monthly payment scheme may not suit all, especially those sending emails infrequently.
Discovering alternatives to Constant Contact might offer a better fit.

Constant Contact Vs ActiveCampaign

VariableConstant ContactActiveCampaign
PricingPlans start at $12/month for Lite with limits based on the number of contacts.Plans start at $39/month for Lite with basic features.
Delivery Rate74.74% delivered to inbox.80.88% delivered to inbox.
Spam Complaint ManagementTools and practices designed to minimize spam complaints and maintain a good sender reputation.Offers advanced tools and best practices for minimizing spam complaints and improving sender reputation.
AutomationScheduled email sends and automated welcome email available, with custom automation paths in the Premium plan.Comprehensive automation options across all plans, including sophisticated email and marketing automation features.
Segmentation and PersonalizationCustom segmentation available in Standard and Premium plans, with dynamic content features in Premium.Offers advanced segmentation and personalization options, especially in higher-tier plans.
Template CustomizationDrag & drop email templates available across all plans, with varying levels of customization and reporting.Drag & drop email designer available in all plans, with varying levels of customization.
Customer Support ChannelsSelf-service, live chat, and phone support available across all plans.Email support for Lite; higher-tier plans include phone support and personalized support options.
Customer SatisfactionKnown for its comprehensive feature set and user-friendly interface, with specific focus on small businesses.Generally high satisfaction, particularly praised for its automation capabilities and customer service.
Visit Constant Contact

10. Benchmark Email

Benchmark Email focuses on providing businesses with a straightforward and effective email marketing platform. It features an easy-to-use email editor, automation capabilities, and a variety of templates to suit different business needs. Benchmark Email is designed for efficiency, allowing users to quickly create and send out professional-looking emails. It’s ideal for small to medium-sized businesses seeking a simple yet powerful tool for their email marketing campaigns.

Benchmark Email Pricing

PlansMonthly CostAnnual Cost
Free Plan$0/month$0/month
Pro Plan$15/month$13/month
Enterprise PlanCustom quoteCustom quote

Benchmark Email Features

Feature / PlanFreePro
($15/mo)
Enterprise
Maximum Contacts500100,00025,000 – Unlimited
Professional Email Templates
Drag-and-drop Builder
Text-Based Emails
RSS Emails
Smart Content25 credits100 credits/month100 credits/month
Email Authentication
Remove Benchmark Branding
Custom HTML Editor
Compare Email Reports
Sign-Up Forms125Unlimited
Landing Pages
Basic Segmentation
Advanced Segmentation
Surveys
Polls
Smart Sending
Preview on Multiple Devices
Schedule Emails
A/B Testing
One-Time List Verification
Ongoing List VerificationAdd-onAdd-on
Dedicated IPAdd-on
Inbox Checker (powered by Litmus)Add-onAdd-on
Basic Automations
Email Engagement Automations
Pre-built Customer Journeys
Advanced Branching Logic
Website Tracking
Image Gallery Storage1GBUnlimitedUnlimited
Archive Emails
Subaccounts
Security Pin
Online Help Center
Live Chat
Phone Support
Managed Account Setup

Benchmark Email Pros and Cons

ProsCons
Simplified Email Marketing: Benchmark Email offers an intuitive platform with professional templates, easing marketing tasks.Pricing Disadvantages: Some feedback indicates that Benchmark Email’s pricing may lack competitiveness.
Rapid Email Creation: Features a user-friendly drag-and-drop builder and customizable templates for quick setup.Restrictions in Free Version: The complimentary plan comes with constraints that impact smaller organizations.
Advanced Email Automation: Equipped with sophisticated automation capabilities to facilitate efficient communications.API Integration Challenges: The API is considered difficult by some, needing simplification.
Outstanding Customer Support: Recognized for excellent support, providing timely and helpful assistance.Ongoing Adaptation Required: Regular updates require users to continuously adapt, which can affect usability.
Secure & Effective Messaging: Focuses on both the simplicity and security of business communications.Resource Demands: The platform can be resource-intensive, implying higher costs and resource allocation.
Focus on User Experience: Tailored for ease, making the creation of newsletters and campaigns straightforward.Unexpected Charges: Unanticipated fees have led to user dissatisfaction.
Comprehensive Analytics Tools: Offers robust analytics to monitor and improve the effectiveness of email campaigns.Support Quality Variability: There have been concerns about the variability in support response times and quality.
For those seeking different features, a variety of Benchmark Email alternatives might better suit your needs.

Benchmark Email Vs ActiveCampaign

VariableBenchmark EmailActiveCampaign
PricingPro plan starts at $15/month for up to 100,000 contacts.Plans start at $39/month for Lite with basic features.
Delivery Rate75.01% delivered to inbox.80.88% delivered to inbox.
Spam Complaint ManagementEmail authentication and other features to help minimize spam complaints.Offers advanced tools and best practices for minimizing spam complaints and improving sender reputation.
AutomationBasic automations available in Free plan; Pro and Enterprise plans offer advanced email engagement automations and pre-built customer journeys.Comprehensive automation options across all plans, including sophisticated email and marketing automation features.
Segmentation and PersonalizationBasic segmentation available in all plans; advanced segmentation in Pro and Enterprise plans.Offers advanced segmentation and personalization options, especially in higher-tier plans.
Template CustomizationProfessional email templates and a drag-and-drop builder available in all plans, with custom HTML editor in Pro and Enterprise plans.Drag & drop email designer available in all plans, with varying levels of customization.
Customer Support ChannelsOnline help center and live chat available in all plans; phone support available in Pro and Enterprise plans.Email support for Lite; higher-tier plans include phone support and personalized support options.
Customer SatisfactionBenchmark Email is known for its user-friendly interface and comprehensive feature set.Generally high satisfaction, particularly praised for its automation capabilities and customer service.
Visit Benchmark Email

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

By Nicholas Prins