Wistia Pricing Explorer

Wistia Pricing Explorer

Wistia Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

Start Free

Cost Estimator

Plan:
Extra Videos:
Extra Users:
Billing:

Estimated cost: —

Key Takeaways

  • Pro: $99/mo or $79/mo annual; 50 videos, 1TB bandwidth.
  • Video-based: Pay extra for media beyond included limits.
  • Free tier: 10 videos, 200GB/mo, basic analytics forever.
  • Annual = 20% off on base prices.
  • Add-ons: $20/user/mo, extra media ~$5/video/mo.
  • Marketing video leader: More analytics than Vimeo, pricier than Vidyard.

Plans & Prices

PlanMonthly (Annual)VideosBandwidth
Free$010200GB
Plus$24 ($19)201TB
Pro$99 ($79)501TB
Advanced$399 ($319)2501TB
PremiumCustomCustom2TB+

Competitor Comparison

Plan:
Billing:
Videos:
ToolMapped tierPricing basisMonthly cost
WistiaPro$99 base + extras
VimeoAdvanced$65 base
VidyardPro$59/user
SproutVideoBusiness$49 base
BrightcovePro$399 base

Gotchas

  • Extra videos cost ~$5/mo each after included limits.
  • Bandwidth overage requires plan upgrade (1TB cap on most).
  • Free plan lacks advanced analytics and CTAs.

Average Ratings

G2 Rating: 4.7 / 5 (970+ reviews)

Capterra: 4.7 / 5 (170+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Pricing steep for small teams; extras add up.
  • Limited integrations on lower plans.
  • Bandwidth caps force upgrades at scale.

Common Praises

  • Excellent analytics and heatmaps.
  • Seamless marketing integrations (HubSpot, etc.).
  • Ad-free, customizable player.

Plans & Prices

PlanMonthly (Annual)VideosBandwidth
Free$010200GB
Plus$24 ($19)201TB
Pro$99 ($79)501TB
Advanced$399 ($319)2501TB
PremiumCustomCustom2TB+

Add-ons

Add-onWhat it doesImpact on priceBest for
Extra UsersAdditional seats beyond included.+$20/user/moLarge teams.
Extra MediaMore videos/audio files.~$5/file/moHigh-volume uploaders.
Advanced SecuritySSO, custom permissions.Custom (Premium)Enterprise compliance.

When to buy

  • Need team collaboration or lead gen forms.
  • High media volume or custom security.

When to skip

  • Solo creators under 10 videos.
  • Basic hosting needs.

Tip: Start with Pro for analytics; upgrade to Advanced for integrations.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
VideosPlan-specificExtra ~$5/file/moPurge old videos annually.
Bandwidth200GB-1TBUpgrade requiredOptimize embeds, use CTAs.
UsersUnlimited base+$20/extraLimit access via permissions.
File SizeMax 26GBHard capCompress before upload.