VWO Pricing Explorer
VWO Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
Monthly Tracked Users (MTU):
Billing:
Estimated cost: —
Key Takeaways
- Growth: Starts ~$200/mo for 50K MTU — ideal for SMBs.
- MTU-based pricing — scales with traffic, unlimited experiments.
- Annual = ~15% off on higher tiers.
- Add-ons: Targeting/Reporting Plus ($50–$200/mo).
- CRO powerhouse: More affordable than Optimizely, feature-richer than AB Tasty for mid-market.
Plans & Prices
| Plan | From (50K MTU/mo) | Annual (mo avg) | Best for |
|---|---|---|---|
| Starter | $199 | $199 | Beginners |
| Growth | $399 | $339 | Small teams |
| Pro | $999 | $849 | Mid-market |
| Enterprise | Custom | Custom | Large orgs |
Competitor Comparison
Plan:
Billing:
MTU:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| VWO | Growth | $399 (50K MTU) | — |
| Optimizely | Growth | $3,000+ (50K MTU) | — |
| AB Tasty | Growth | $500 (50K MTU) | — |
| Google Optimize | 360 | $150K/yr min | — |
| Kraken.js | Pro | $250 (50K MTU) | — |
Gotchas
- MTU overages billed at 20% premium.
- Advanced tests need JS knowledge or paid services.
- Data retention limited on Starter (30 days).
Average Ratings
G2 Rating: 4.4 / 5 (990+ reviews)
Capterra: 4.5 / 5 (92+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Stats occasionally mismatch other analytics.
- Editor bugs on complex pages.
- Expensive for small sites with low traffic.
Common Praises
- Intuitive visual editor for non-devs.
- Excellent responsive support (chat/phone).
- Robust integrations & AI CoPilot.
Plans & Prices
| Plan | From (50K MTU/mo) | Annual (mo avg) | Key Limits |
|---|---|---|---|
| Starter | $199 | $199 | 3 variations, 5 metrics, 30-day retention |
| Growth | $399 | $339 | Unlimited variations/metrics, basic targeting |
| Pro | $999 | $849 | Advanced AI/targeting, MVT, integrations |
| Enterprise | Custom | Custom | SSO, dedicated CSM, unlimited everything |