Totango DNA-CX Pricing Explorer
Totango DNA-CX Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
Active Accounts:
Billing:
Estimated cost: —
Key Takeaways
- Professional: $79/account/mo (min 250).
- Per active account — any interaction in last 90 days.
- Annual = 2 months free (~16.7% off).
- Add-ons: $15–$40/account/mo.
- Enterprise CS: More visual than Gainsight, simpler than Planhat.
- AI-powered playbooks — built for scale & automation.
Plans & Prices
| Plan | From | Min Accounts | Meter |
|---|---|---|---|
| Essentials | $59/account/mo | 100 | Active accounts |
| Professional | $79/account/mo | 250 | Active accounts |
| Enterprise | Custom | 1,000+ | Active + SLA |
Competitor Comparison
Plan:
Billing:
Active Accounts:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Totango | Professional | $79/account | — |
| Gainsight | Essentials | $95/account | — |
| Planhat | Professional | $99/account | — |
| ChurnZero | Standard | $85/account | — |
| Catalyst | Professional | $69/account | — |
Gotchas
- Min 250 active accounts on Professional.
- Active = any event or login in 90 days.
- AI/ML & advanced analytics: Enterprise only.
Average Ratings
G2 Rating: 4.5 / 5 (920+ reviews)
Capterra: 4.6 / 5 (580+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Playbooks less flexible than Planhat.
- Reporting requires SQL for custom views.
- Onboarding can be 6–8 weeks for large orgs.
Common Praises
- Best-in-class AI playbooks & automation.
- Real-time health scoring & alerts.
- Strong Salesforce & Zendesk sync.
Plans & Prices
| Plan | From | Min Accounts | Meter | Core Features |
|---|---|---|---|---|
| Essentials | $59/account/mo | 100 | Active accounts | Health, tasks, basic workflows |
| Professional | $79/account/mo | 250 | Active accounts | Playbooks, journeys, API |
| Enterprise | Custom | 1,000+ | Active + SLA | AI, SSO, data warehouse sync |