Sprout Social Pricing Explorer
Sprout Social Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
Users:
Billing:
Estimated cost: —
Key Takeaways
- Professional: $249/user/mo (annual) for 5 profiles.
- Per-user pricing — scales with team size.
- No free plan: 30-day trial only.
- Annual = ~17% off (2 months free).
- AI + Listening: Included in Advanced+.
- Enterprise-grade: Stronger analytics than Hootsuite, pricier than Buffer.
Plans & Prices
| Plan | From (/user/mo) | Profiles | Users |
|---|---|---|---|
| Trial | $0 (30 days) | 5 | 1 |
| Standard | $199 annual / $249 monthly | 5 | 1+ |
| Professional | $249 annual / $299 monthly | 10 | 1+ |
| Advanced | $399 annual / $499 monthly | 10+ | 1+ |
| Enterprise | Custom | Unlimited | 5+ |
Competitor Comparison
Plan:
Billing:
Users:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Sprout Social | Professional | $249/user | — |
| Hootsuite | Team | $249/mo | — |
| Buffer | Team | $6/user | — |
| Agorapulse | Medium | $79/user | — |
| Brandwatch | Consumer Intelligence | Custom | — |
Gotchas
- No free plan; trial only.
- Profiles limited per plan (5–10).
- Advanced AI & listening locked to higher tiers.
Average Ratings
G2 Rating: 4.4 / 5 (3,800+ reviews)
Capterra: 4.5 / 5 (2,900+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- High cost for small teams.
- Steep learning curve.
- Support slow for non-Enterprise.
Common Praises
- Best-in-class reporting & analytics.
- AI-powered sentiment & insights.
- Clean, modern interface.
Plans & Prices
| Plan | From (/user/mo) | Profiles | Users |
|---|---|---|---|
| Trial | $0 (30 days) | 5 | 1 |
| Standard | $199 annual / $249 monthly | 5 | 1+ |
| Professional | $249 annual / $299 monthly | 10 | 1+ |
| Advanced | $399 annual / $499 monthly | 10+ | 1+ |
| Enterprise | Custom | Unlimited | 5+ |