It’s fair to say that every marketer knows the importance of email marketing. The incredible ROI of email marketing is well documented online. Email is also an owned media, which is critical because it gives marketers complete control.
Unfortunately, some marketers may fail to understand the importance of having the right email marketing solution. You may have the best email marketing strategy on paper, but it’s all in vain if you don’t have the tool to execute it. That’s because critical factors like email deliverability hugely depend on your email marketing software.
That brings us to SendX. SendX is an email marketing software solution designed to help you build your email list, create scalable email campaigns, and automate your email marketing efforts. But, how reliable is it, and what kind of features does it have to offer?
In today’s review, we’ll take a closer look at SendX, exploring its top features and pricing plans. We’ll also discuss some of its pros and cons.
Features of SendX
SendX is an intuitive email marketing software solution established in 2016. It’s pretty user-friendly and focuses on providing a simple, reliable email marketing software solution.
SendX offers a feature-rich setup that mostly targets the beginner marketer who doesn’t have advanced email marketing training. However, it’s also optimized for people who appreciate a simplified email marketing tool efficiently built to grow email lists and scale effective email campaigns.
Here’s a comprehensive review of its key features:
Email Contact Tagging and Segmentation
The SendX email marketing software makes it very easy to tag and segment your email list. This is critical because email list segmentation supports personalization which increases engagements and conversions.
The software allows you to segment your list based on various triggers. For example, you can segment your list based on contact behaviors. You could have the most engaged recipients on one segment and the least engaged on a separate email list segment, for instance.
Moreover, it lets you segment your list based on the custom properties of your choice.
Automation is necessary to scale email marketing campaigns. That’s why SendX developers were keen to provide several automation capabilities. For starters, you can automate repetitive emails like anniversary campaigns such as birthday emails.
Moreover, you can set automatic onboarding emails and even RSS updates to alert your email subscribers when your latest blog post goes live.
The automation feature will prove resourceful when building email drip campaigns. It’ll help you set up drip campaigns such as welcome email sequences, cart abandonment emails, etc.
Drag-and-drop Email Editor
Creating emails doesn’t have to be so time-consuming. Not in with modern tools like drag-and-drop editors. SendX offers a powerful email editor to help you set up your email campaigns within minutes. The editor lets you drag and drop different elements within your emails. You can also add images conveniently to enhance your email copywriting and your emails to life. Oh, and they provide more than 500,000 free stock photos.
If you’re not feeling like starting from scratch, the platform has a vast template library. The library has more than 1,500 pre-made email templates to choose from. You can pick any template you like and customize it with the editor to align it with your overall branding style.
According to a 2018 report by Statista, 43 percent of emails are opened via mobile devices. That means you must create mobile-friendly emails for your campaign to succeed. Thankfully, SendX creates mobile-ready emails.
Email A/B Testing Tools
The A/B email split test involves sending different email variations to different email subscribers to check which one performs better.
A/B split testing helps the brand increase email open rates, engagement rates, and overall email marketing ROI. For best results, you can measure elements like subject lines, CTAs, email copy, etc.
SendX supports all these tests helping you optimize your email campaigns for the best results. In addition, it gives you tons of analytics, from click-throughs and total opens to unique clicks and heatmaps.
For example, in a sample SendX A/B test, here’s one email with an image:
The second email without the image:
Such a test will help you determine how your recipients react to different email formats.
Email List Building Tools
Finally, SendX gives you the tools you need to build your email list. The platform offers over 50 forms and landing page templates to grow your email list. These templates are well tested and optimized for increased conversions.
Setting up the landing page and the popup forms is also pretty easy. You can use a WordPress plugin or embed the forms on your live website in just a few clicks.
Though not as robust as a dedicated form and landing page builder, the SendX email list building tools are pretty decent. That’s especially true when you consider the pricing.
Pricing of SendX
SendX offers monthly and annual plans. The prices also vary depending on your email list size. The cheapest plan starts at $7.49 per month. This supports up to 1,000 email subscribers. On the bright side, it supports unlimited emails per month and all features the tool has to offer.
Meanwhile, the most expensive package goes for $44.99 per month. It also comes with all features and supports between 10,000 and 15,000 subscribers.
Looking at these prices, it’s clear that SendX is more affordable than most other email marketing software solutions. It also comes with a 14-day free trial. No credit card is required.
SendX: Pros and Cons
Like any other platform, SendX has its pros and cons. Let’s go through the pros first.
- Quite affordable.
- Offers unlimited emails across all plans.
- Free migration for some clients.
- It provides advanced analytics.
- It has dedicated IPs.
- It lets you resend emails to recipients who didn’t open your emails in a single click.
- Seamless integration with other apps like Zappier.
- Only offers 24/5 customer support
- There’s a slight learning curve when using tags and some automation features.
- Templates for drip campaigns could be more
SendX is not a perfect email marketing software. It does have a few issues, as highlighted above. However, it also has several things going for it. For one, all features are available across all pricing plans. The only difference is the number of subscribers supported.
The platform is also affordable and quite user-friendly. Plus, it offers decent features like smart email list segmentation & management, an intuitive drag-and-drop email editor, A/B testing tools, and seamless integrations.
New users will also get instant access to most of these features on a 14-day free trial. Hopefully, this comprehensive review will help you decide whether SendX aligns with your business needs. Goodluck.