SendGrid Pricing Explorer

SendGrid Pricing Explorer

SendGrid Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
Emails/mo:

Estimated cost: —

Key Takeaways

  • Free: 100 emails/day (3,000/mo).
  • Essentials: $14.95/mo for 40k emails.
  • Pro: $89.95/mo for 100k emails.
  • Overages: $0.001/email (Essentials), $0.0008 (Pro).
  • Premier: Custom pricing, dedicated IP.
  • Annual = 10% off on paid plans.

Plans & Prices

PlanIncluded EmailsBase PriceOverage
Free3,000/mo$0N/A
Essentials40,000/mo$14.95$0.001
Pro100,000/mo$89.95$0.0008
PremierCustomContactContact

Dedicated IP: +$150/mo (Pro/Premier).

Competitor Comparison

Emails/mo:
Amazon SES
ToolMapped tierPricing basisMonthly cost
SendGridEssentials40k included
MailgunFlex$1/1k
Pay-as-you-go$0.10/1k
Postmark10k plan$10/10k
Brevo40k plan$25

Gotchas

  • Free: No dedicated IP, no subuser management.
  • Essentials: No IP whitelabel, no SSO.
  • Overages can add up fast on high volume.

Average Ratings

G2 Rating: 4.2 / 5 (2,100+ reviews)

Capterra: 4.2 / 5 (1,600+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Deliverability dips without dedicated IP.
  • Support slow on Essentials.
  • Complex pricing for overages.

Common Praises

  • 99.99% uptime SLA (Pro+).
  • Best-in-class API & webhooks.
  • Twilio-backed reliability.

Plans & Prices

PlanEmails/moBase PriceOverageKey Features
Free3,000$0N/ABasic API, no IP
Essentials40,000$14.95$0.001Suppression, basic analytics
Pro100,000$89.95$0.0008Subusers, dedicated IP
PremierCustomContactContactSSO, 99.99% SLA

Annual: 10% off. Volume discounts over 1.5M emails/mo.

Add-ons

Add-onWhat it doesPriceBest for
Dedicated IPOwn sending IP.$150/moHigh-volume senders.
IP WarmupGradual reputation build.Included (Pro+)New senders.
Event WebhookReal-time delivery events.IncludedApp integration.
SubusersIsolate projects/clients.Included (Pro)Agencies.

When to upgrade

  • Over 40k emails/mo.
  • Need dedicated IP or SSO.

When to stay on Essentials

  • Under 40k emails/mo.
  • Simple transactional emails.

Tip: Start with Essentials, add IP when reputation matters.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
EmailsFree: 100/dayOverage on paidBatch sends, clean lists.
API Rate600/min (Free)Higher on ProThrottle client-side.
Recipients/email1,000 (Free)Unlimited (paid)Use BCC or loops.
Storage30 days (Free)Unlimited (Pro)Export logs.