Productboard Pricing Explorer

Productboard Pricing Explorer

Productboard Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
Users:
Billing:

Estimated cost: —

Key Takeaways

  • Pro: $49/user/mo — core PM + insights.
  • Per-user pricing — contributors free.
  • Unlimited ideas & portals on Pro+.
  • Annual = 2 months free (~16.7% off).
  • Scale add-ons: SSO, API, AI prioritization.
  • Feedback leader: Beats Aha! on UX, Jira on insights.

Plans & Prices

PlanFromMin UsersPortals
Essentials$19/user/mo11
Pro$49/user/mo1Unlimited
ScaleCustom25+Unlimited

Competitor Comparison

Plan:
Billing:
Users:
ToolMapped tierPricing basisMonthly cost
ProductboardPro$49/user
Aha!Ideas Advanced$59/user
CannyGrowth$400/mo
airfocusAdvanced$49/user
SavioPro$99/mo

Gotchas

  • Essentials: 1 portal only.
  • Contributors (view-only) are free.
  • Scale: Min 25 users, custom quote.

Average Ratings

G2 Rating: 4.6 / 5 (1,100+ reviews)

Capterra: 4.7 / 5 (800+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Learning curve for non-PMs.
  • No native roadmapping (visual).
  • Scale pricing opaque.

Common Praises

  • Best-in-class feedback synthesis.
  • AI-driven insights & prioritization.
  • Beautiful customer portals.

Plans & Prices

PlanFromMin UsersPortals
Essentials$19/user/mo11
Pro$49/user/mo1Unlimited
ScaleCustom25+Unlimited

Add-ons

Add-onWhat it doesImpact on priceBest for
SSO (SAML/OIDC)Enterprise login.Included in ScaleSecurity teams.
API AccessCustom integrations.Included in ScaleDev-heavy teams.
AI PrioritizationAuto-score features.Included in ScaleLarge backlogs.
Custom BrandingWhite-label portals.+$199/moCustomer-facing teams.

When to buy

  • Need SSO or audit logs.
  • 100+ customer requests/mo.

When to skip

  • Under 5 users.
  • Internal-only feedback.

Tip: Start with Pro, upgrade to Scale after 25+ users.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
Users1+ on paidPer-user (editors)Contributors free.
Portals1 (Essentials), Unlimited (Pro+)Upgrade planUse segments in one portal.
FeedbackUnlimitedFreeArchive old items.
API CallsRate-limitedScale onlyCache data.