PlaybookUX Pricing Explorer
PlaybookUX Pricing Explorer
Compare plans, estimate costs, and get actionable UX insights from video feedback.
Cost Estimator
Sessions/Year:
Test Type:
Estimated cost: —
Key Takeaways
- Pay as you go: No sub fee, $65 unmod/$115 mod per session (50/year panel limit).
- Scale: $450/mo ann. – Unlimited sessions, advanced methods.
- Pro: $733/mo ann. – SSO, Figma integration.
- Unlimited seats: All plans – team collaboration free.
- AI-powered: Transcripts, clips, PII blocker included.
- Best for UX teams scaling research without complexity.
Plans & Prices
| Plan | Annual | Panel Sessions | Key Methods |
|---|---|---|---|
| Pay as you go | $0 + per use | 50/year | Unmod/Mod |
| Scale | $5,400 | Unlimited | + Card/Tree/Survey |
| Pro | $8,800 | Unlimited | + Figma/SSO |
| Enterprise | Custom | Unlimited | + Dedicated mgr |
Competitor Comparison
Sessions/mo:
| Tool | Base Cost | Per Session | Total Monthly |
|---|---|---|---|
| PlaybookUX | — | — | — |
| UserTesting | — | — | — |
| Lookback | — | — | — |
| Wynter | — | — | — |
Gotchas
- Pay as you go capped at 50 panel sessions/year.
- Panel costs extra on all plans (per participant).
- Advanced methods like card sorting require Scale+.
Average Ratings
G2 Rating: 4.9 / 5 (150+ reviews)
Capterra: 4.8 / 5 (100+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Per-session costs add up for high-volume teams.
- Panel recruitment can take 1-3 days.
- Limited to 50 sessions on pay-as-you-go.
Common Praises
- AI analysis saves hours on transcripts/clips.
- Unlimited seats boost team collaboration.
- Global panel (50+ countries) for diverse insights.
Plans & Prices
| Plan | Annual | Panel Limit | Methods | Support |
|---|---|---|---|---|
| Pay as you go | $0 + per use | 50/year | Unmod/Mod | 24h Chat |
| Scale | $5,400 | Unlimited | +Card/Tree/Survey | 24h Chat |
| Pro | $8,800 | Unlimited | +Figma/SSO | Priority |
| Enterprise | Custom | Unlimited | Custom | Dedicated |
All plans annual (Scale/Pro); unlimited seats/tests. Panel: $65 unmod/$115 mod per participant. Free trial available.