Omnisend Pricing Explorer
Omnisend Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
Contacts:
Emails/mo:
Estimated cost: —
Key Takeaways
- Free: 250 contacts, 500 emails/mo.
- Standard: $16/mo (500 contacts), unlimited emails.
- Pro: $59/mo (500 contacts), 3,900 SMS credits.
- Emails unlimited on paid plans.
- SMS credits: $1 per 60 credits (US), varies by country.
- Annual = 25% off (2 months free).
Plans & Prices
| Plan | 0–500 | 501–2.5k | 2.5k–5k | Includes |
|---|---|---|---|---|
| Free | $0 | — | — | 500 emails/mo |
| Standard | $16 | $32 | $48 | Unlimited email |
| Pro | $59 | $99 | $144 | +3,900 SMS credits |
Prices monthly. Over 150k contacts? Contact sales.
Competitor Comparison
Plan:
Contacts:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Omnisend | Standard | By contacts | — |
| Klaviyo | $45 (500) | — | |
| ActiveCampaign | Lite | $29 (500) | — |
| Mailchimp | Essentials | $13 (500) | — |
| Brevo | Starter | $25 (unltd) | — |
Gotchas
- Free: Omnisend branding + 500 emails/mo cap.
- SMS credits expire monthly (Pro).
- No split testing on Free/Standard.
Average Ratings
G2 Rating: 4.6 / 5 (1,400+ reviews)
Capterra: 4.7 / 5 (1,100+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- SMS pricing higher than Brevo.
- Reporting basic on Standard.
- Learning curve for advanced automations.
Common Praises
- Best-in-class SMS + email combo.
- Shopify & WooCommerce native sync.
- Drag-and-drop + pre-built workflows.
Plans & Prices
All paid plans include unlimited email sends. SMS billed separately.
| Contacts | Free | Standard | Pro |
|---|---|---|---|
| 0–250 | $0 | $16 | $59 |
| 251–500 | $0 | $16 | $59 |
| 501–1,000 | — | $20 | $70 |
| 1,001–2,500 | — | $32 | $99 |
| 2,501–5,000 | — | $48 | $144 |
| 5,001–10,000 | — | $72 | $200 |
| 10,000+ | — | Contact | Contact |
Annual billing: 25% off. Free: 500 emails/mo max.