Moz Pricing Explorer
Moz Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
Campaigns:
Billing:
Estimated cost: —
Key Takeaways
- Medium: $99/mo for 10 campaigns, 750 keywords.
- Campaign-based pricing — $10–$50 per extra campaign.
- Free tier: MozBar, Link Explorer (limited), 30-day Pro trial.
- Annual = 20% off (2 months free).
- Add-ons: STAT ($49+/mo), extra users $49/mo.
- Beginner-friendly: Cheaper than Ahrefs, simpler than SEMrush.
Plans & Prices
| Plan | From | Campaigns | Keywords |
|---|---|---|---|
| Standard | $49/mo | 3 | 300 |
| Medium | $99/mo | 10 | 750 |
| Large | $149/mo | 25 | 1,900 |
| Premium | $249/mo | 50 | 3,500 |
Competitor Comparison
Plan:
Billing:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Moz | Medium | $99/mo | — |
| Ahrefs | Standard | $199/mo | — |
| SEMrush | Pro | $130/mo | — |
| Serpstat | Standard | $69/mo | — |
| Mangools | Premium | $49/mo | — |
Gotchas
- No full free plan; 30-day trial only.
- Backlink index smaller than Ahrefs.
- Extra campaigns/users cost $10–$50 each.
Average Ratings
G2 Rating: 4.3 / 5 (1,100+ reviews)
Capterra: 4.5 / 5 (800+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Backlink data less comprehensive than Ahrefs.
- UI feels dated vs modern tools.
- Extra fees for campaigns/users.
Common Praises
- Excellent learning resources & community.
- Great for on-page SEO & keyword research.
- Affordable entry point for SMBs.
Plans & Prices
| Plan | From | Campaigns | Keywords |
|---|---|---|---|
| Standard | $49/mo | 3 | 300 |
| Medium | $99/mo | 10 | 750 |
| Large | $149/mo | 25 | 1,900 |
| Premium | $249/mo | 50 | 3,500 |