Mixpanel Pricing Overview

Mixpanel Pricing Explorer

Mixpanel Pricing Explorer

Mixpanel Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
MTUs:

Estimated cost: —

Key Takeaways

  • Free: 1M events/mo, 20K MTUs — no credit card.
  • Growth: $25/10K MTUs — unlimited events, AI.
  • Enterprise: Custom — SSO, SCIM, dedicated support.
  • Event-based: Unlimited events on paid plans.
  • MTU = Monthly Tracked User (user with ≥1 event).
  • Analytics powerhouse: 7,000+ customers, PayPal, Uber.

Plans & Prices

PlanFromMTUsEvents
Free$020K1M/mo
Growth$25/10KUnlimitedUnlimited
EnterpriseContactUnlimitedUnlimited

Competitor Comparison

Plan:
MTUs:
ToolMapped tierPricing basisMonthly cost
MixpanelGrowth$25/10K MTUs—
AmplitudePlus$49/10K MTUs—
HeapPro$40/10K sessions—

Gotchas

  • Free: 1M events/mo cap.
  • MTUs reset monthly.
  • Enterprise: Minimums apply.

Average Ratings

G2 Rating: 4.5 / 5 (2,100+ reviews)

Capterra: 4.5 / 5 (1,300+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Free tier event limit.
  • MTU counting complexity.
  • UI learning curve.

Common Praises

  • Best funnel analysis.
  • Unlimited events (paid).
  • Real-time data.

Plans & Prices

PlanFromMTUsEvents
Free$020K1M/mo
Growth$25/10KUnlimitedUnlimited
EnterpriseContactUnlimitedUnlimited

Add-ons

Add-onWhat it doesImpact on priceBest for
SignalsAI insightsIncluded in Growth+PMs
Data PipelinesWarehouse sync$500+/moBI teams
SSO/SCIMIdentityIncluded in EnterpriseLarge orgs

When to upgrade

  • Over 1M events or 20K MTUs.
  • Need AI or SSO.

When to stay

  • Small app, low volume.
  • Basic funnels.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
Events1M/mo (Free)Upgrade to GrowthSample events
MTUs20K (Free)Pay per 10KDeduplicate IDs
UsersAnyPer MTUFilter bots