Mailgun Pricing Explorer

Mailgun Pricing Explorer

Mailgun Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
Emails/mo:
Billing:

Estimated cost: —

Key Takeaways

  • Pay-as-you-go: No fixed tiers for Scale; billed per email.
  • Free trial: 3 months Foundation (5k emails/mo) free.
  • Overages: $0.80–$0.20/1k extra emails (volume discounts).
  • Annual = 10% off on committed volumes.
  • Add-ons: Dedicated IP $59/mo, IP warming $100 one-time.
  • Developer favorite: Cheaper than SendGrid at scale.

Plans & Prices

PlanFromIncluded EmailsOverage
Free$05k/mo (3 mo)N/A
Foundation$35/mo50k$1/1k
Scale$80/mo100k$0.80–$0.20/1k
EnterpriseCustomCustomCustom

Competitor Comparison

Plan:
Billing:
Emails/mo:
ToolMapped tierPricing basisMonthly cost
MailgunScale$80 + $0.60/1k over
SendGridPro 100k$89.95 + $0.60/1k over
Amazon SESPay-as-you-go$0.10/1k
Postmark50k plan$50 + $1.50/1k over
SparkPostPremier 100k$75 + $0.60/1k over

Gotchas

  • Free trial ends abruptly; emails stop.
  • Dedicated IP requires approval & warm-up.
  • Deliverability support only on Scale+.

Average Ratings

G2 Rating: 4.3 / 5 (1,200+ reviews)

Capterra: 4.4 / 5 (180+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Support slow on Foundation.
  • IP reputation can be shared on lower plans.
  • Complex billing for bursty senders.

Common Praises

  • Powerful API & webhooks.
  • Excellent deliverability at scale.
  • Flexible pay-as-you-go pricing.

Plans & Prices

PlanMonthly BaseIncluded EmailsOverage Rate
Free$05k (first 3 mo)Blocked after
Foundation$3550k$1.00/1k
Scale$80100kVolume tiers $0.80–$0.20/1k
EnterpriseCustomCustomCustom

Volume discounts: 500k+ → $0.50/1k; 1M+ → $0.30/1k; 5M+ → $0.20/1k.

Add-ons

Add-onWhat it doesImpact on priceBest for
Dedicated IPExclusive sending IP.$59/moHigh-volume senders.
IP Warm-upGradual reputation build.$100 one-timeNew dedicated IPs.
Managed DeliverabilityExpert inbox placement.From $500/moEnterprise.
Additional DomainExtra sending domain.$5/moMulti-brand orgs.

When to buy

  • Sending >100k/mo consistently.
  • Need white-label IPs.

When to skip

  • Under 50k/mo.
  • Transactional only, low reputation risk.

Tip: Start shared IP, upgrade to dedicated after 3–6 months of volume.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
EmailsPlan includedOverage per 1kBatch sends, suppress inactives.
Recipients1k per send (API)Chunk requestsUse recipient lists.
API Rate300/min (shared)Upgrade for higherThrottle client-side.
StorageLogs 30 daysExport via APIArchive monthly.