MailerLite Pricing Explorer

MailerLite Pricing Explorer

MailerLite Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Subscribers:
Billing:

Estimated cost: —

Key Takeaways

  • Free: Up to 1,000 subs, 12k emails/mo.
  • Paid: $9/mo for 2,500 subs, scales with list size.
  • Unlimited emails on all paid plans.
  • Annual = 15% off (~1.8 months free).
  • No contracts — cancel anytime.
  • Best value: Under 10k subs vs Mailchimp.

Plans & Prices

PlanSubscribersMonthlyEmails/mo
Free≤ 1,000$012,000
Growing Business1–2,500$9Unlimited
2,501–5,000$19Unlimited
5,001–10,000$35Unlimited
Advanced10,001–50,000$69–$229Unlimited
Enterprise50,000+CustomUnlimited

Competitor Comparison

Subscribers:
Billing:
ToolPlanPriceEmails/mo
MailerLiteGrowingUnlimited
MailchimpEssentials50,000
BrevoStarter100,000
ConvertKitCreatorUnlimited
KlaviyoEmail150,000

Gotchas

  • Free plan: MailerLite branding in emails.
  • Paid plans: No phone support (email only).
  • Deliverability drops if list hygiene poor.

Average Ratings

G2 Rating: 4.6 / 5 (1,200+ reviews)

Capterra: 4.7 / 5 (900+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Advanced automation limited vs Klaviyo.
  • No native SMS (use Zapier).
  • Support response 24–48h.

Common Praises

  • Best free plan in class.
  • Drag-and-drop builder is intuitive.
  • 50% cheaper than Mailchimp.

Plans & Prices

PlanSubscribersMonthlyEmails/mo
Free≤ 1,000$012,000
Growing Business1–2,500$9Unlimited
2,501–5,000$19
5,001–10,000$35
Advanced10,001–50,000$69–$229Unlimited
50,001–100,000$249–$399
Enterprise100,000+CustomUnlimited

*Annual billing saves 15% (e.g., $9/mo → $7.65 avg).

Feature Comparison

FeatureFreeGrowingAdvancedEnterprise
Unlimited emailsYesYesYes
AutomationBasicFullFullFull
Landing pagesYesYesYesYes
Pop-upsYesYesYesYes
SegmentationBasicAdvancedAdvancedAdvanced
A/B testingYesYesYes
Custom DKIMYesYes
Dedicated IPYes
Priority supportYes

Usage & Limits

MeterFreePaidControl tactic
Subscribers≤ 1,000UnlimitedExport inactive subs quarterly.
Emails/mo12,000UnlimitedSend 1–2 campaigns/week.
API rate300/hour1,200/hourBatch syncs nightly.
File hosting10MBUnlimitedUse external host (e.g., Cloudinary).

Tip: Clean list monthly → better deliverability & lower cost.