Loom Pricing Overview

Loom Pricing Explorer

Loom Pricing Explorer

Loom Pricing Explorer

Compare plans, estimate costs, and benchmark against competitors.

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Cost Estimator

Plan:
Users:
Billing:

Estimated cost: —

Key Takeaways

  • Business: $15/user/mo (annual), unlimited videos & HD.
  • Per-user pricing — scales with team size.
  • Free Starter: 25 videos/person (5-min limit).
  • Annual = ~17% off (monthly higher).
  • AI add-on: +$5/user/mo for auto-edits & recaps.
  • Video comms leader: Faster than Zoom clips, more features than CloudApp.

Plans & Prices

PlanFrom (/user/mo)VideosMax Duration
Starter$025/person5 min
Business$20 monthly / $15 annualUnlimitedUnlimited
Business + AI$25 monthly / $20 annualUnlimitedUnlimited
EnterpriseCustomUnlimitedUnlimited

Competitor Comparison

Plan:
Billing:
Users:
ToolMapped tierPricing basisMonthly cost
LoomBusiness$15/user—
CloudAppPro$15/user—
ScreencastSolo$8/user—
Zoom ClipsPro$15/user—
ClaapPro$25/user—

Gotchas

  • Starter: 5-min video limit; 720p max.
  • Business: No AI features (add $5/user).
  • Enterprise: Requires sales contact; custom terms.

Average Ratings

G2 Rating: 4.7 / 5 (2,200+ reviews)

Capterra: 4.6 / 5 (1,500+ reviews)

Based on verified reviews as of 2025.

Common Complaints

  • Free tier video limit too short for demos.
  • AI features locked behind upgrade.
  • Occasional upload delays in low bandwidth.

Common Praises

  • Seamless screen + cam recording.
  • AI transcriptions & edits save time.
  • Easy sharing & integrations (Slack, Jira).

Plans & Prices

PlanFrom (/user/mo)VideosMax Duration
Starter$025/person5 min
Business$20 monthly / $15 annualUnlimitedUnlimited
Business + AI$25 monthly / $20 annualUnlimitedUnlimited
EnterpriseCustomUnlimitedUnlimited

Add-ons

Add-onWhat it doesImpact on priceBest for
AI FeaturesAuto-edits, recaps, filler removal.+$5/user/mo (Business + AI)High-volume creators.
Custom BrandingRemove logo, add custom colors.Included in Business+Branded comms.
Advanced SecuritySSO, SCIM, admin logs.Enterprise onlyRegulated teams.

When to buy

  • Team >5 users needing unlimited.
  • AI for meeting recaps.

When to skip

  • Solo with
  • Basic screenshots only.

Tip: Start with Starter; upgrade to Business for unlimited & integrations.

Usage & Limits

MeterThresholdsHow pricing changesControl tactic
Videos25/person on freeUnlimited on paidArchive old videos quarterly.
Duration5 min on freeUnlimited on paidSplit long recordings.
Quality720p on free4K on paidOptimize for web viewing.
StorageUnlimitedNo overageDelete unused clips.