Looker Studio Pricing Explorer
Looker Studio Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
Users:
Estimated cost: —
Key Takeaways
- Free forever: Full-featured dashboarding, unlimited reports, 100+ connectors.
- No user limits: Share with internal/external users at no cost.
- Pro tier: $9/user/mo via Google Cloud (SSO, team folders, SLA).
- Data sources: BigQuery free tier (1TB/mo), then pay-as-you-go.
- Embed: Free public embeds; private via Pro.
- Best for: Small teams, startups, public dashboards.
Plans & Prices
| Plan | Cost | Users | Reports | Connectors | Support |
|---|---|---|---|---|---|
| Free | $0 | Unlimited | Unlimited | 100+ | Community |
| Pro | $9/user/mo | Unlimited | Unlimited | 100+ | Google Support |
Competitor Comparison
Users:
BigQuery Usage (TB/mo):
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Looker Studio | Free | $0 + BQ | — |
| Tableau Online | Creator | $70/user | — |
| Power BI | Pro | $10/user | — |
| Mode | Pro | $500 base | — |
| Metabase | Open | Free (self-host) | — |
Gotchas
- BigQuery costs can exceed $100/mo at scale (pay-per-query).
- Free tier: No SSO, no team folders, public links only.
- Slow on large datasets without BQ materialization.
Average Ratings
G2 Rating: 4.5 / 5 (1,200+ reviews)
Capterra: 4.6 / 5 (600+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Complex UI for non-technical users.
- BigQuery costs unpredictable without caching.
- Limited version control (no Git).
Common Praises
- 100% free for unlimited users and reports.
- Deep Google ecosystem integration (GA4, Sheets, BQ).
- Real-time collaboration and embeds.
Plans & Prices
| Plan | Cost | Users | Reports | Connectors | Support |
|---|---|---|---|---|---|
| Free | $0 | Unlimited | Unlimited | 100+ | Community |
| Pro | $9/user/mo | Unlimited | Unlimited | 100+ | Google Support |