Later Pricing Explorer
Later Pricing Explorer
Compare plans, estimate costs, and benchmark against competitors.
Cost Estimator
Plan:
Users:
Social Sets:
Billing:
Estimated cost: —
Key Takeaways
- Growth: $25/mo (annual) for 1 social set.
- Per-social-set pricing — $15–$40 per set.
- Free tier: 1 set, 10 posts/mo, 1 user.
- Annual = ~17% off (2 months free).
- Visual focus: Instagram-first, better than Buffer for grids.
- Scale: $80+/mo for 3+ sets, team features.
Plans & Prices
| Plan | From (/mo) | Social Sets | Users |
|---|---|---|---|
| Free | $0 | 1 | 1 |
| Growth | $18 annual / $25 monthly | 1 | 1 |
| Advanced | $40 annual / $50 monthly | 3 | 1 |
| Scale | $80+ annual / $100+ monthly | 3+ | 1+ |
Competitor Comparison
Plan:
Billing:
Sets:
| Tool | Mapped tier | Pricing basis | Monthly cost |
|---|---|---|---|
| Later | Growth | $25/mo | — |
| Buffer | Essentials | $6/user | — |
| Hootsuite | Professional | $99/mo | — |
| Planoly | Pro | $15/mo | — |
| Agorapulse | Standard | $59/user | — |
Gotchas
- Free: Only 10 posts/mo, 1 set.
- Social sets = 1 profile per platform.
- Advanced features (e.g., link in bio) in higher tiers.
Average Ratings
G2 Rating: 4.3 / 5 (900+ reviews)
Capterra: 4.4 / 5 (1,100+ reviews)
Based on verified reviews as of 2025.
Common Complaints
- Free tier too limited.
- Instagram focus; weaker on X/TikTok.
- Pricey for multiple sets.
Common Praises
- Best-in-class visual planner.
- Grid preview & scheduling.
- Simple, clean UI.
Plans & Prices
| Plan | From (/mo) | Social Sets | Users |
|---|---|---|---|
| Free | $0 | 1 | 1 |
| Growth | $18 annual / $25 monthly | 1 | 1 |
| Advanced | $40 annual / $50 monthly | 3 | 1 |
| Scale | $80+ annual / $100+ monthly | 3+ | 1+ |